SELECTION PLAN FOR MARKETING TEAM OF RISINGSTAR S213

Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
I.

INTRODUCTION

RisingStar S213 Touch Phone is new product of company. As project manager, I have to
undertake the company’s promotional activity to launch the product into the market. The
project needs candidates for positions in marketing team with promotion activities. Therefore,
company requires members within team can bring out plan for project, implement Public
Relations, advertising for product, evaluating effectiveness of plan in reality and so on. I have
been asked to come up with a selection plan for suitable candidates and how to build a
winning team to successfully accomplish the project.
The necessary tasks for selection plan are identifying the characteristics of candidates
needed for the team, suggesting suitable methods for selection, describing roles of project
manager in the selection process and identifying the legal, regulatory and ethical
considerations to the selection process. They must be carried out exactly and carefully to
achieve success in selection process by choosing appropriate members for team.
Moreover, to build a winning team, the project manager need to identify the mix of
knowledge, skills and experience necessary from the team members to accomplish the project,
analyze the dynamics within the team which stimulate and promote team spirit and help
motivate and provide support to its members, identify the clear expectations of relationships
between team members, explain how the team encourage its member to develop roles during
team assignments and analyze empowerment theory and the important to its members to
develop their own ways of working independently and to rely on their own capabilities within
pre-set boundaries.

Page 1

Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1

II. SELECTION PLAN FOR MARKETING TEAM OF RISINGSTAR S213
1.

Identifying the characteristics of candidates needed for your team
According to American Marketing Association “Marketing is the process of planning and

executing the conception, pricing, promotion and distribution of ideas, goods, and services to
create exchanges that satisfy individual and organizational goals.” (BPP Professional
Education, 2004, p8). RisingStar S213 is new product, the company needs a team which
carries out promotional activities to launch it into the market. Hence, the team selects
candidates for promotional activities with separate works which are planning, research,
implementation, control and evaluation. The characteristics of candidates who apply for team
have to meet the characteristic of these works.
Firstly, the planning requires people who are creative, imaginative and unorthodox
because they have to bring out initiatives, ideas for the team. RisingStar S213 touch phone is
new product in existing market, so it must create differences with existing product. To these
characteristics, planning people can make special, original plan which launch the product into
the market successfully. Secondly, the research work needs independent, concentrated and
patient people since they will find out about market and demands of customers which are very
complicated, so it needs long time to have good result.
Thirdly, the candidates have to have disciplined, reliable and efficient characteristics for
implementation work. The reason is that they will bring plan into reality, which all ideas
about launching product will be carried out. If without these characteristics, result of the team
might be bad because one mistake could destroy the plan. The next is controller who
examines details and enforces rules, so the candidates should have general view and strict
characteristic. Hence, they can ensure that everything will be implemented directly and

exactly. This characteristic is very important because it makes the difference between group
work and team work.
Finally, the task of evaluation work is to offer insightful analysis of options, so the
characteristics which are suitable to this work of the team are strategic and discerning. When
the team bring out ideas and strategies, these characteristics will help team choose the best
way to launch RisingStar S213 touch phone.

Page 2


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1

2.

Suggesting suitable methods for selection
RisingStar S213 touch phone is new technological product, it has to be launched into the

market quickly to have advantage with product of other firms. Hence, this is short-term
project which is implemented in two or three months. In order to saving time and money for
selection and training, the company should use internal resources. They are familiar with each
other, tasks and culture of company, so they can work together effectively.
Because they are people who inside the company, it can skip many methods of selection
which are used for candidates from external resources, such as application forms, CVs and
covering letters, test, references and so on (BPP Professional Education, 2004, p22).
Therefore, appropriate methods for this selection process are interview and group selection
methods.
Interview is the most popular method for companies. The team can use it to find the most
suitable candidates for tasks of marketing RisingStar S213. They have opportunity to show

their abilities and knowledge of marketing directly. Therefore, the project manager can know
they understand the job or not. Beside, interview method makes applicants feel that they are
fair. There are two ways of interview: individual interviews and panel interviews (BPP
Professional Education, 2004, p29). The project manager is main selector, but the company
should have technology specialist and staff of Human resource department to interview
candidates with many specialist areas. Therefore, panel interview is suitable with candidates
of this marketing team.
Furthermore, group selection method can help project manager have long time to study
about candidates’ personality and attributes and candidates can reveal their soft-skills, such as
communication, team working, etc. Group role-play exercises and case studies are two
techniques of this method (BPP Professional Education, 2004, p25). Here, case study about
marketing will assess the problem-solving and team work skills of candidates clearly because
they must discuss and work together to bring out good solution for case study. Therefore, the
appropriate candidates will be chosen.
3.

Describing the roles of project manager in the selection process
The successful project managers are people who know their roles clearly and complete

them effectively. The function of project manager in the selection process is select good
Page 3


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
members for team, so the roles of project manager are very important. As the project manager
of team which implements promotional activities for RisingStar S213, I have to know clearly
how to plan, carry out a selection process and make right decisions.
Firstly, the job analysis needs to be come up and from it I will bring out job description

which outline the tasks of marketing team, such as research needs and wants of customers,
public relations, etc. Furthermore, the job requirements about qualifications, experience and
skills which are suitable with marketing will be set up and given to Human resources
department. Secondly, as main interviewer, I will prepare questions which help candidates
show all their abilities and take part in interview period to interview candidates to study their
skills, personalities, etc. Through answer of candidates, I have to assess them exactly and
fairly. Besides, I can show my knowledge and trustworthiness to make candidates feel
interested in the tasks of team. Thirdly, I will find out about and bring out appropriate case
study which relates to promotion activities, such as promoting old product into the market for
candidates to test them, after that, observe their performance and acknowledge their abilities.
Finally, relying on my evaluation and opinions of other selectors, candidates will be
chosen. If there are confusion and difference opinions, I am main person who make last
decisions to select suitable candidates who can satisfy requirements of team and the company
to launch Rising Star S213.
4.

Identifying the legal, regulatory and ethical considerations to the selection process
All operations of companies have to obey legislation of the country in particular and the

world in general. Therefore, when selecting members for the marketing team, the company is
influenced by legislation, for example Sex Discrimination Act 1975, Disability
Discrimination Act 1995, and so on (BPP Professional Education, 2004, p34). The most
popular law is equal opportunities and discrimination legislation. In labor law of Vietnam,
there is one chapter about “Particular regulations for female labor” which affirm clearly that
people who use labor must follow sex equality regulations in recruitment (Vieclam.spt, n.d).
Therefore, in selection process, the company must ensure that everyone has the same
opportunity to apply and be selected for positions in team and there are not different
treatments between male and female candidates, such as the name of applied position in
documents.
Besides legislation, the regulations of company are essential thing. All people who work

in company, though they are employees or managers, must follow them strictly. To candidate,
Page 4


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
in selection process, the regulatory considerations are meeting all job requirements of the
marketing team, present at the interview on time and take part in case study of project
manager, if not their mark can be minus or they can be rejected immediately. Because they
are employees inside the company, other regulations, such as application form, CV and cover
letter, medical examination, etc., are not necessary.
The last thing is ethical issues which depend on assessment of selectors. The selectors
have to treat with candidates equally. They cannot have good treatment with people who have
close relationship with them or reject someone because they do not like these candidates. The
equity in decision of selectors is very important in selection process. Moreover, the candidates
must be respected, such as interview question should not mention to their private life. In
general, the selectors must have unbiased evaluation with skills and abilities of candidates to
ensure that they do not break ethical issues.

III. THE WAY TO BUILD A WINNING TEAM TO SUCCESSFULLY
ACCOMPLISH THE PROJECT
1.

Identifying the mix of knowledge, skills and experience necessary from the team
members to accomplish the project
“A team is a small number of people with complementary skills who are committed to a

common purpose, performance goals and approach, for which they hold themselves mutually
accountable” (BPP Professional Education, 2004, p58). According to this definition, the

members of the marketing team share and learn their knowledge, skills and experience
together to achieve common goal.
To launching Rising Star S213 into the market, the members have to have knowledge
about phone market in general and touch phone market in particular. Besides, features and
characteristics of this product are essential knowledge for the team. However, not all members
have these areas of knowledge, so they can combine their knowledge. Furthermore, people
who have lots of experience can help others. Sometimes, experienced people do not have new
ideas, while young people have deep knowledge and can take many initiatives but do not have
experience to carry out them. Hence, their complement will make good plan and effectiveness
in working for the team.
Similarly, the key skills for marketing are communications skills, application of number,
Page 5


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
IT, problem solving, and improving own learning and performance (Kodz J, Atkinson J,
Perryman S, 1997). These skills are very important with marketing staff, but if members have
them without knowledge about marketing or technology, it is difficult to explain and satisfy
customers’ requirements, for example when PR the product to customers, the team need two
people who have communication skill and knowledge about product. Therefore, the mix of
knowledge, skills and experience is necessary for an effective team to accomplish the project.
Another thing is that sharing and learning knowledge, skills and experience between
members of team will develop and perfect their own competence. And these things create the
most important skill for both marketing and team which is team working. Hence, the roles of
project manager are the key to have close relationship of team members.
2.

Analyzing the dynamics within the team

The effectiveness and success of a team have close relationship with the dynamics within

the team. Because if the team has suitable dynamics, members of team and team spirit will be
motivated, so they will try their best for common purpose of team.
First of all, clearly identifying roles of members are very important. When all members
have their roles, they can affirm their position in team which makes them feel confident, be
respected and trusted. Besides, the encouragement of project manager contributes
significantly to enhance productivity of team members, because it will make members feel
that they are not individuals, they are team. From this point, team spirit will be stimulated.
Therefore, this is essential dynamic within the team.
Secondly, the team cannot lack contribution assessment between team members. The
correct assessment will make equity in team which is one of motivation theories, so both
members who have a lot contributions or little will be fostered. On the other hand, when the
manager has incorrect assessment, between team members have unfair situations, so the team
spirit could be frustrated.
Another dynamics is culture and structure of company and team which always plays
important roles to motivate employees because they exist with the company and have
influence in all operating of company. Therefore, if members want to integrate with others,
they must follow company’s culture and structure, in other words, culture and structure foster
all members pull together and increase team spirit.
The last thing which contributes into team dynamics is reward. It is physical dynamic
which have practical nature to improve life demand of members. Hence, they must try to
Page 6


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
achieve it, because it has influence not only for themselves, but also for their family. Rewards
are motive power for them to fulfill their responsibility with family.

“Team Dynamics are the unseen forces that operate in a team between different people or
groups. Team Dynamics can strongly influence how a team reacts, behaves or performs, and
the effects of team dynamics are often very complex.” (TeamTechnology, n.d).

3.

Identifying the clear expectations of relationships between team members
The relationships between team members have high influence to team, if they have good

relationship, this team can achieve its goal faster and better and inverse. It is easy to realize
that these relationships affect to both manager and team members, so they need to have clear
expectations about them.
To team members, the close relationships help them a lot, so these are their expectations.
Firstly, the honest communication between members is necessary relationship. They are
expected to express your opinion not only about situations of project but also others in team if
someone making mistake. It can help members improve their ability and understand about
themselves and others, the sentiments of team will be raised and it makes a pleasant working
environment which help people work freely and effectively.
Secondly, team members should have help together when there are problem in one part of
process. This relationship bring many benefits to project of company, for example, planning
person is entrusted PR part, so there need other member who have acknowledge and
experience about PR help this person, or when one member is sick, others can help he or she
to complete the task. Moreover, others members can bring out their initiatives to help project
manager, as me have right decisions for project. Therefore, the team can launch Rising Star
S213 on deadline successfully and members have good view about each other more and more.
Another important thing is the belief which is always base in any relationship. The
members of this team also expect all members believe each other because it can pull members
closer. Besides, this is key relationship between team members with me. The members of
team want me trust them when entrust tasks of project for them and the belief of team
members with my decisions is very necessary. It can motivate team members that enhance

their energy in working. Thus, this is my expectation with team member relationship because
it makes achievements for team with RisingStar S213.

Page 7


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
4.

How the team encourage its member to develop roles during team assignments
The team has five main roles which are planning, research, implementation, evaluation

and control. Each member within team has their own role which affirms their position. The
most suitable way to encourage members is empowerment. The manager has to have
empowerment from the top of company to have all power about this project. I can manage all
tasks follow my opinion, so I can develop my role which control the project. Moreover, I
empower to other members to do their tasks with their own ways. If each member has their
role clearly, they can implement it with highest responsibility because they feel that they are
equal and trusted. Therefore, empowerment can motivate the effort of team members to
develop their roles.
Besides, the support of other members has high influence to role development of team.
When the task is given to one member who has not knowledge, experience or skills to do it
perfectly, others can help them little part, but main task still is implemented by this person.
Therefore, members can complete their task which they can think that they cannot do before,
it means they are encourage to improve their roles within team. For instance, person who
carries out planning role cannot decide which preference between two plans is, he or she can
ask opinions of others to support the ideas to bring out the choice or member carries out
implement role such as PR, advertising can ask advices from person who has experience or a

lot of relationships, etc.
In fact, there are many ways for the team to encourage its member which depend on
conditions of team, however the simplest way which can apply for all team is the existence of
team. When people are members of team, they work for common goal, in other words, they
have responsibility not only themselves but also other members, so they must try to develop
their roles to not affect others.
5.

Analyzing empowerment theory and the important to members of the team
Empowerment is management practice of sharing information, rewards, and power with

employees so that they can take initiative and make decisions to solve problems and improve
service and performance. It is based concept of giving employees the skills, resources,
authority, opportunity, motivation, as well holding them responsible and accountable for
outcomes of their actions (BusinessDictionary, n.d). It is easy to realize that empowerment is
very important with team members.
Firstly, the empowerment manifests the trust of project manager with capabilities of team
Page 8


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
members within pre-set boundaries. They are given responsibility to what they do, so they
will try their best with all knowledge, skills and experience to accomplish their task and role.
Therefore, they can improve their capabilities in other projects and live. For instance, person
who plans how to launch RisingStar S213 can bring out any ideas which are reality, although
they may be not happen before. However, the last decision still belongs to project manager.
Secondly, empowerment is necessary for team to develop the working ways of team
members’ own independently. When members are empowered, they work alone which

without the control of manager, they can show their creativeness, apply their ways to launch
the product into the market. It means they can make success for project follow special sides
which they really want individually, do not have to depend on anyone. Thus, independent
working skill will be developed day by day. Besides, the members can feel free in working
which make working environment become more comfortable, the energy and productivity of
members within team will be enhanced.
As project manager, the empowerment is effective working way for me, too. I can reduce
my responsibility to other members and refer to their initiatives to develop our project. At
last, we can launch the product successfully and help team members develop their own
capabilities and confidence.

Page 9


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1

IV. CONCLUSION
Selection plan is the first situation of team formation which finds out suitable members.
Firstly, the characteristics of candidates are important thing to selection, the candidates need
to satisfy characteristic of planning, research, implementation, evaluation and control works
to become members within team, such as creative, imaginative, etc. Moreover, suitable
methods for selection are interview and group selection because this is short-term project.
Besides, the roles of project manager are essential part in the selection process which is main
decision makers. Finally, the legal, regulatory and ethical which are considered to the
selection process are discrimination between male and female or close relationships.
Building a winning team is necessary conditions to achieve success of project. The mix of
knowledge, skills and experience between team members can supplement to each other
perfectly. Furthermore, the dynamics within the team include identifying roles of members,

the encourages of project manager, contribution assessment, culture and structure of team and
company and reward can stimulate and promote team spirit and help motivate and provide
support to its members. Another thing is expectations of relationships between team members
which are expectation of both manager and team members. Besides, the way that team
encourages its member to develop roles during team assignments contribute significantly into
Page 10


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
winning team. At last, empowerment theory and the important to its members are analyzed to
show their development working ways independently and to rely on their own capabilities
within pre-set boundaries.

V. REFERENCES
1. BPP Professional Education (2004), Working With And Leading People, 1st edited,
London: BPP Professional Education
2. BPP Professional Education (2004), Marketing, 1st edited, London: BPP Professional
Education
3. BusinessDictionary, (n.d), Empowerment, [Online], businessdictionary, Available from
link:
/>
(Accessed

1st

May, 2010)
4. Kodz J, Atkinson J, Perryman S (1997), Exchanging Skills in Sales and Marketing,
[Online], Institute for Employment Studies, Available from link:

(Accessed 20th
April, 2010)
5. TeamTechnology, (n.d), Team Dynamics – How they affect performance, [Online],
teamtechnology, Available from link:
(Accessed 20th April, 2010)
6. Vieclam.spt, (n.d), NHỮNG QUY ĐỊNH RIÊNG ĐỐI VỚI LAO ĐỘNG NỮ, [Online],
Page 11


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
vieclam.spt, Available from link:
(Accessed 20th April, 2010)

Page 12


Website: Email : Tel (: 0918.775.368

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1

TABLE OF CONTENTS
Contents

Page

TABLE

OF

CONTENTS……………………………………………………………………….i
I.

INTRODUCTION......................................................................................................1

II. SELECTION PLAN FOR MARKETING TEAM OF RISINGSTAR S213 TOUCH
PHONE...........................................................................................................................2
1.

Identifying the characteristics of candidates needed for your team.................................2

2.

Suggesting suitable methods for selection.......................................................................3

3.

Describing the roles of project manager in the selection process....................................3

4. Identifying the legal, regulatory and ethical considerations to the selection process…….4
III. HOW TO BUILD A WINNING TEAM TO SUCCESSFULLY ACCOMPLISH THE
PROJECT.......................................................................................................................5
1.

Identifying the mix of knowledge, skills and experience necessary from the team

members to accomplish the project.........................................................................................5
2.

Analyzing the dynamics within the team.........................................................................6

3.

Identifying the clear expectations of relationships between team members....................7

4.

How the team encourage its member to develop roles during team assignments............7

5.

Analyzing empowerment theory and the important to its members................................8

IV. CONCLUSION.......................................................................................................10
V. REFERENCES........................................................................................................11

Page 13