18 Selection plan for marketing team of risingstar s213 touch phone. How to build a winning team to successfully accomplish the project

WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
I. INTRODUCTION
RisingStar S213 Touch Phone is new product of company. As project manager, I have to
undertake the company’s promotional activity to launch the product into the market. The project
needs candidates for positions in marketing team with promotion activities. Therefore, company
requires members within team can bring out plan for project, implement Public Relations,
advertising for product, evaluating effectiveness of plan in reality and so on. I have been asked
to come up with a selection plan for suitable candidates and how to build a winning team to
successfully accomplish the project.
The necessary tasks for selection plan are identifying the characteristics of candidates
needed for the team, suggesting suitable methods for selection, describing roles of project
manager in the selection process and identifying the legal, regulatory and ethical considerations
to the selection process. They must be carried out exactly and carefully to achieve success in
selection process by choosing appropriate members for team.
Moreover, to build a winning team, the project manager need to identify the mix of
knowledge, skills and experience necessary from the team members to accomplish the project,
analyze the dynamics within the team which stimulate and promote team spirit and help
motivate and provide support to its members, identify the clear expectations of relationships
between team members, explain how the team encourage its member to develop roles during
team assignments and analyze empowerment theory and the important to its members to
develop their own ways of working independently and to rely on their own capabilities within
pre-set boundaries.
II. SELECTION PLAN FOR MARKETING TEAM OF RISINGSTAR S213
Page 1
WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
1. Identifying the characteristics of candidates needed for your team
According to American Marketing Association “Marketing is the process of planning and
executing the conception, pricing, promotion and distribution of ideas, goods, and services to
create exchanges that satisfy individual and organizational goals.” (BPP Professional Education,
2004, p8). RisingStar S213 is new product, the company needs a team which carries out
promotional activities to launch it into the market. Hence, the team selects candidates for

promotional activities with separate works which are planning, research, implementation,
control and evaluation. The characteristics of candidates who apply for team have to meet the
characteristic of these works.
Firstly, the planning requires people who are creative, imaginative and unorthodox because
they have to bring out initiatives, ideas for the team. RisingStar S213 touch phone is new
product in existing market, so it must create differences with existing product. To these
characteristics, planning people can make special, original plan which launch the product into
the market successfully. Secondly, the research work needs independent, concentrated and
patient people since they will find out about market and demands of customers which are very
complicated, so it needs long time to have good result.
Thirdly, the candidates have to have disciplined, reliable and efficient characteristics for
implementation work. The reason is that they will bring plan into reality, which all ideas about
launching product will be carried out. If without these characteristics, result of the team might
be bad because one mistake could destroy the plan. The next is controller who examines details
and enforces rules, so the candidates should have general view and strict characteristic. Hence,
they can ensure that everything will be implemented directly and exactly. This characteristic is
very important because it makes the difference between group work and team work.
Finally, the task of evaluation work is to offer insightful analysis of options, so the
characteristics which are suitable to this work of the team are strategic and discerning. When
the team bring out ideas and strategies, these characteristics will help team choose the best way
to launch RisingStar S213 touch phone.
2. Suggesting suitable methods for selection
RisingStar S213 touch phone is new technological product, it has to be launched into the
market quickly to have advantage with product of other firms. Hence, this is short-term project
which is implemented in two or three months. In order to saving time and money for selection
Page 2
WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
and training, the company should use internal resources. They are familiar with each other,
tasks and culture of company, so they can work together effectively.
Because they are people who inside the company, it can skip many methods of selection

which are used for candidates from external resources, such as application forms, CVs and
covering letters, test, references and so on (BPP Professional Education, 2004, p22). Therefore,
appropriate methods for this selection process are interview and group selection methods.
Interview is the most popular method for companies. The team can use it to find the most
suitable candidates for tasks of marketing RisingStar S213. They have opportunity to show their
abilities and knowledge of marketing directly. Therefore, the project manager can know they
understand the job or not. Beside, interview method makes applicants feel that they are fair.
There are two ways of interview: individual interviews and panel interviews (BPP Professional
Education, 2004, p29). The project manager is main selector, but the company should have
technology specialist and staff of Human resource department to interview candidates with
many specialist areas. Therefore, panel interview is suitable with candidates of this marketing
team.
Furthermore, group selection method can help project manager have long time to study
about candidates’ personality and attributes and candidates can reveal their soft-skills, such as
communication, team working, etc. Group role-play exercises and case studies are two
techniques of this method (BPP Professional Education, 2004, p25). Here, case study about
marketing will assess the problem-solving and team work skills of candidates clearly because
they must discuss and work together to bring out good solution for case study. Therefore, the
appropriate candidates will be chosen.
3. Describing the roles of project manager in the selection process
The successful project managers are people who know their roles clearly and complete
them effectively. The function of project manager in the selection process is select good
members for team, so the roles of project manager are very important. As the project manager
of team which implements promotional activities for RisingStar S213, I have to know clearly
how to plan, carry out a selection process and make right decisions.
Firstly, the job analysis needs to be come up and from it I will bring out job description
which outline the tasks of marketing team, such as research needs and wants of customers,
public relations, etc. Furthermore, the job requirements about qualifications, experience and
skills which are suitable with marketing will be set up and given to Human resources
department. Secondly, as main interviewer, I will prepare questions which help candidates show

all their abilities and take part in interview period to interview candidates to study their skills,
Page 3
WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
personalities, etc. Through answer of candidates, I have to assess them exactly and fairly.
Besides, I can show my knowledge and trustworthiness to make candidates feel interested in the
tasks of team. Thirdly, I will find out about and bring out appropriate case study which relates to
promotion activities, such as promoting old product into the market for candidates to test them,
after that, observe their performance and acknowledge their abilities.
Finally, relying on my evaluation and opinions of other selectors, candidates will be
chosen. If there are confusion and difference opinions, I am main person who make last
decisions to select suitable candidates who can satisfy requirements of team and the company to
launch Rising Star S213.
4. Identifying the legal, regulatory and ethical considerations to the selection process
All operations of companies have to obey legislation of the country in particular and the
world in general. Therefore, when selecting members for the marketing team, the company is
influenced by legislation, for example Sex Discrimination Act 1975, Disability Discrimination
Act 1995, and so on (BPP Professional Education, 2004, p34). The most popular law is equal
opportunities and discrimination legislation. In labor law of Vietnam, there is one chapter about
“Particular regulations for female labor” which affirm clearly that people who use labor must
follow sex equality regulations in recruitment (Vieclam.spt, n.d). Therefore, in selection
process, the company must ensure that everyone has the same opportunity to apply and be
selected for positions in team and there are not different treatments between male and female
candidates, such as the name of applied position in documents.
Besides legislation, the regulations of company are essential thing. All people who work in
company, though they are employees or managers, must follow them strictly. To candidate, in
selection process, the regulatory considerations are meeting all job requirements of the
marketing team, present at the interview on time and take part in case study of project manager,
if not their mark can be minus or they can be rejected immediately. Because they are employees
inside the company, other regulations, such as application form, CV and cover letter, medical
examination, etc., are not necessary.

The last thing is ethical issues which depend on assessment of selectors. The selectors have
to treat with candidates equally. They cannot have good treatment with people who have close
relationship with them or reject someone because they do not like these candidates. The equity
in decision of selectors is very important in selection process. Moreover, the candidates must be
respected, such as interview question should not mention to their private life. In general, the
selectors must have unbiased evaluation with skills and abilities of candidates to ensure that
they do not break ethical issues.
Page 4
WORKING WITH AND LEADING PEOPLE ASSIGNMENT 1
III. THE WAY TO BUILD A WINNING TEAM TO SUCCESSFULLY ACCOMPLISH
THE PROJECT
1. Identifying the mix of knowledge, skills and experience necessary from the team
members to accomplish the project
“A team is a small number of people with complementary skills who are committed to a
common purpose, performance goals and approach, for which they hold themselves mutually
accountable” (BPP Professional Education, 2004, p58). According to this definition, the
members of the marketing team share and learn their knowledge, skills and experience together
to achieve common goal.
To launching Rising Star S213 into the market, the members have to have knowledge about
phone market in general and touch phone market in particular. Besides, features and
characteristics of this product are essential knowledge for the team. However, not all members
have these areas of knowledge, so they can combine their knowledge. Furthermore, people who
have lots of experience can help others. Sometimes, experienced people do not have new ideas,
while young people have deep knowledge and can take many initiatives but do not have
experience to carry out them. Hence, their complement will make good plan and effectiveness
in working for the team.
Similarly, the key skills for marketing are communications skills, application of number, IT,
problem solving, and improving own learning and performance (Kodz J, Atkinson J, Perryman
S, 1997). These skills are very important with marketing staff, but if members have them
without knowledge about marketing or technology, it is difficult to explain and satisfy

customers’ requirements, for example when PR the product to customers, the team need two
people who have communication skill and knowledge about product. Therefore, the mix of
knowledge, skills and experience is necessary for an effective team to accomplish the project.
Another thing is that sharing and learning knowledge, skills and experience between
members of team will develop and perfect their own competence. And these things create the
most important skill for both marketing and team which is team working. Hence, the roles of
project manager are the key to have close relationship of team members.
2. Analyzing the dynamics within the team
The effectiveness and success of a team have close relationship with the dynamics within
the team. Because if the team has suitable dynamics, members of team and team spirit will be
Page 5