Xây dựng chiến lược kinh doanh cho công ty chứng khoán ngân hàng đầu tư và phát triển việt nam (BSC) giai đoạn 2012 đến 2015

Xây dựng chiến lược kinh doanh cho Công ty
chứng khoán Ngân hàng Đầu tư và Phát triển
Việt Nam (BSC) giai đoạn 2012 đến 2015


Nguyễn Xuân Hải

Đại học Quốc gia Hà Nội
Ngành: Quản trị kinh doanh; Mã số: 60 34 05
Người hướng dẫn: TS. Trần Đoàn Kim
Năm bảo vệ: 2012


Abstract: The world economy has been in more stable phase after economic crisis
and is having significant development. Together with general development trend
of the world economy, Vietnam is gradually marking position in global economy.
With the open economy, demand on capital in regard to enterprises increases and
become diversified. Securities market, by means of a part of market. It is useful
took to solve demand on capital. After 11 years of foundation and development,
securities market in Vietnam has gained significant achievements and steps. At
present, there are more than 100 securities companies and each of them self-drives
to survive and develop after ups and downs in market. The ups and downs of
market in 2010 and first half of 2012 have made some securities companies
recognize efficiency and adjust their trading activities. BIDV Securities Joint
Stock Company (BSC) is one of the first securities companies adjusting their
development strategy to be able to have improvement in securities market…

Keywords: Quản trị kinh doanh; Chiến lược kinh doanh; Công ty cổ phần chứng
khoán

vi

TABLE OF CONTENT
ACKNOWLEDGMENTS i
ABSTRACT ii
TÓM TẮT iv
TABLE OF CONTENT vi
LIST OF TABLE viii
LIST OF FIGURE ix
LIST OF CHART x
LIST OF SYMBOLS AND ABBREVIATIONS xi
INTRODUCTION 1
CHAPTER 1: THEORETICAL FOUNDATION OF BUILDING BUSINESS
STRATEGY OF ENTERPRISE 3
1.1 Overview about business strategy of enterprise 3
1.1.1 Concepts 3
1.1.2 Typical features of business strategy 5
1.1.3 The role of business strategy in enterprise 5
1.2 Process of building business strategy of enterprise 6
1.2.1 Define Vision, Mission, Target, Policy and Core thinking 6
1.2.2 Analyzing external environment 7
1.2.3 Analyzing internal environment 10
1.2.4 Building business strategy 11
1.2.5 Distinguishing three strategic types: 12
1.3 Tools used to analyze strategies 16
1.3.1 SWOT matrix 16
1.3.2 Quantitative Strategic Planning Matrix (QSPM) 17
CHAPTER 2: ANALYSIS OF STRATEGY CONSTRUCTION BASIS OF
BIDV SECURITIES JOINT STOCK COMPANY (BSC) 19
2.1 Overview of BSC 19

2.1.1 History of formation and development 20


vii

2.1.2 Business lines 20
2.1.3 Organizational structure 22
2.1.4 Line of vision, mission 22
2.1.5 Philosophy, viewpoint of business 24
2.2 Outside market analysis of BSC 26
2.2.1 Macro market analysis 26
2.2.2 Analysis of securities business sector environment 37
2.2.3 Judgment of opportunity and challenge 45
2.3 Analysis of internal environment 48
2.3.1 Business activity 48
2.3.2 Business support activity 60
2.3.3 Identifying strength, weakness and building the evaluation matrix of
internal environment factor (IFE matrix) of BSC: 68
2.4 SWOT matrix of BSC 70
CHAPTER 3 74
3.1. Orientation for business strategy of BSC in period of 2012 - 2015 74
3.1.1. Strategic targets of BSC 74
3.1.2. Building partial strategies 78
3.2. Selecting business strategy for BSC in period of 2012 - 2015 83
3.3. Solutions for implementing business strategy of BSC 84
3.3.1. Solutions on human resource 84
3.3.2. Solutions on Marketing 88
3.3.3. Solutions on capital 89
CONCLUSION 90
REFERENCES 91

91

REFERENCES
1. Blocher and co-workers (2002), “Strategic Analysis and Strategic Cost
Management”,
2. FredR.David (2000), “Concepts about strategic management” (translation
edition), Statistics Publishing.
3. Garry D.Smit, Danny R. Arnold.( 2003), “Business Strategy and Method”
(translation edition), Statistics Publishing.
4. Lecture materials of Strategy Management Subject of HSB program
5. Liam Fahey & Robert M.Randall – MBA in hand, “Strategic management”, Ho
Chi Minh City General Publishing.
6. BSC (2010; 2011), “Annual report in 2010, 2011 of BIDV Securities Joint Stock
Company”.
7. BSC, “Auditing financial report in 2009, 2010, 2011 of BIDV Securities Joint
Stock Company”.
8. Website:
9. Website: