Making the most out of your local SEO
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MAKING THE MOST OUT OF YOUR LOCAL SEO
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
SALUT PARIS
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LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
CE QUE J’Ai aPPRIS APRÈS + de 7 ANS en FAISANT DU
Référencement WEB …
JE M’APPELLE ALEYDA SOLIS,
INTERNATIONAL SEO CONSULTANT,
HEAD OF DIGITAL STRATEGY à WOORANK
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
levez la main
combien de personnes font DU
RÉFÉRENCEMENT WEB LOCAL?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
WE HAVE LOCALIZED RESULTS EVERYWHERE NOW
Restaurant Français
brasserie
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
THE LOCAL INTEGRATION GREW with the venice update
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
PACK/CAROUSEL
LOCALIZED ORGANIC
MAPS RESULTS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
Google+ local replacing
Google places
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
Google+ local replacing
Google places
WITH MULTIUSER
CAPABILITIES
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
Google+ local replacing
Google+ Local
launch
places
!
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LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
Incentivize ugc AND SOCIALIZATION
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
Incentivize ugc AND SOCIALIZATION
BECOME A GOOGLE CITY EXPERT
!
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LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
cross-device SYNC
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
New Local search experience across devices
cross-device
! SYNC
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LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
Local carousel
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
local carousel LAUNCH
!
Local carousel
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LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
ON-GOING SERPS LOOK AND FEEL CHANGES
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
NEW LOCAL SERPS CHANGES
!
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ON-GOING SERPS LOOK AND FEEL CHANGES
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
IT’S TIME TO EVOLVE LOCAL BY DOING SOLOMO
Social
local
mobile
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
to own your local web presence
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
to own your local web presence
check out
!
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LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
what ingredients do i need?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
WHICH SIGNALS HELP THESE TO RANK
HIGHER?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
AND THESE OTHERS?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
THE 2013 LOCAL SEARCH RANKING FACTORS
Behavioral/Mob. Signals (6.1%)
Personalization (8.3%)
Place Page Signals (19.6%)
Social Signals (6.3%)
Review Signals (10.3%)
External Loc. Signals (16%)
Link Signals (14.4%)
On-page Signals (18.8%)
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
