How to use pinterest to build a loyal following for your brand by peg fitzpatrick

How to Use
Pinterest to Build a
Loyal Following
for Your Brand
Presented by
Peg Fitzpatrick

@PegFitzpatrick


Get serious about building your
Pinterest brand
Get the most value from your social media efforts

Transform your passions into actions
Anatomy of a fantastic pin
Define essential elements of your Pinterest brand
Building your visual brand on Pinterest


How long do social media posts last?
50% of visits
happen 3 and a half
months after you
pin.

Source: />

Pinterest is LONG TERM web traffic

• Pinned over 37

weeks ago

Source: />


Why build a brand on
pinterest?


Share who you are and what you do


Build your expertise


Create an engaged audience


Why build a brand on Pinterest?
Share who you are and what you love
Build your expertise on a topic
Connect with others passionate on the same topic
Create an engaged audience for your brand



Transform your passions into
actions

Find pins that you love


Connect with a community that
shares your passions


Pinterest replacing other search methods


Smart feed provides highly relevant content


Transform your passions
Find pins that represent things you love
Connect with a new community with shared interests
Pinterest is replacing traditional search methods
Smart feed finds personalized, relevant content for you



Anatomy of a fantastic pin


Share beautiful images


Use descriptive language to help pinners

Maximize your images


Write keyword rich content


Add a call to action to your description


Anatomy of a fantastic pin
Share beautiful images
Use descriptive text to help and explain
Maximize your image size
Write keyword rich content
Add a call to action to your description