bài thuyết trình kế hoạch kinh doanh

Business Plan

Group Member:
Nguyen Thi Hoang Anh
Tu Thi Minh Tam
Doan Kim Hong
Vo Van Hoang
Ho Thanh Xuan


Introduce
Restaurant :
Cuisine:
 100% original authentic northern style dish.
 Local dish from Hanoi, Vietnam.

Food theme:
 Rice noodle dish specialist.

Decorate style
 Vietnam northern classical decorate.
 bamboo material furniture.
 historical and traditional art.


Location

Location of restaurant:

 Main street
 Park opposite

 Shopping mall, school
 Far from nearest competitor
 town center
 Crossroad, busy all the time


Location

•

Rent building address:

•

525 Cach Mang Thang 8 Street, Phu Cuong ward, Thu Dau Mot city_ Binh Duong province.

Total area square: 128 m2
15 tables

5 tables

10 tables


Reasons choice this idea

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Low investment costs, but high income.

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Supply less, more demand.

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Competition in the area is low.

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Less competitor.

•

Suitable for all objects.


Competitor research

The first competitor:

The second competitor:

Name: Quan Que

Name: A Ty

Address: 11 Ngo Quyen Street

Address: 19 Ly Thuong Kiet Street.

small area

Small area

Experience: 2 years

Experience: 1,5 years

Just sell only “ Bun Dau Mam Tom”

Just sell only “ Bun Dau Mam Tom”


Bussiness style
•
•

The type of business plan:

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Partnership owner.

Process of planning

•

•
•

Idea:

•
•
•

Group discussion base on theme of business and product,
One personal idea pop up
Analyze idea

Research:

•
•

Try competitor product.
Discuss advantage and disadvantage

Planning Method?

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•
•
•

Brainstorm
Analyze plan of each member
Take the strength
Combine to final business plan

Business Process

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Import material

•
•

Daily supply:

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•

Raw material (vegetables, meat……)
Drink

Monthly supply:

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Necessaries products.


Business process

Bill

Transfer

Accountant

Transfer

Order

Chef cook

Waiter

Customer

Food

Serve

General
manager

Manager

Guard

Cleaner


Human resource Map

General manager

Accountant

Manager

Guard

Waiter

Chef cook

Cleaner


Financial


Advertisement
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The leafter for schools, university, companies.

(3500 sheet/ week -> 500 sheet/day).
Discount 10% for food
1 Sheet= 1 bill
No cumulation


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On website and social networking.


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Hanging banner in front of restaurant:

Welcome to restaurant


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Give free Drink on the first week.

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Free Snack at weekend in following week


Chất Hà Nội
quán


BÚN ĐẬU MẮM TÔM

Food
Bún đậu mắắm tôm:
Bún đậu chả côắm chần giò hầắp:
Bún thịt luộc mắắm tép:

Bún thịt luộc mắắm tép:
Lau rieu cua
Pho cuon thit bo
Cha ca la vong

40k/phầần
65k/phầần
50k/phầầ
n
50k/phầầ
n
150/ phan

40/phan
40/phan


BÚN ĐẬU MẮM TÔM

Thịt chần giò hầắ
p:
Bún giả cầầy:
60k/phầần
Bún thêm:
Đậu thêm:
Chả côắm:
Nem chua:

45k/phầầ
n

10k/phầần
10k/phầần
45k/phầầ
n
45k/phầầ
n


DRINK
Tea : free
Nước mơ, sầắu, seaweed:
Soft drink:
vitamin:

15k/ly
15k/ly
25k/ly

Heineken:

20k/lon

Hanoi beer:

18k/lon

Saigon beer:

18k/lon

333 beer:

18k/lon

Coconut:

20k/trái

Khắn lạnh:

2k/cái


Market research:
2
Although Thu Dau Mot has a small area (118,67 km ), it is a densely populated town. Thu Dau Mot’s population was estimated at 271.165 people (in 2014).
- Thu Dau Mot has 6 universities and 4 vocational schools with nearly 50,000 students

Total estimated quantity of students in each
Ordinal

Name of the university or the college
university

1

Thu Dau Mot University

13200

2

Binh Duong University

11200

3

Economic and Technological University

4

Mở University

5

Eastern International University

3100

6

Vietnamese-German University

1600

7

Art Binh Duong Vocational School

1120

8

Culture - Art and Travel Binh Duong Vocational School

9

Vocational Binh Duong School

7200

Economic and Technological Đông Nam Vocational School

4400

10

6000

800

Total quantity of students in Thu Dau Mot City

720

49340

Estimate:
Total 10 sheet we have 2 customers
ToTal 500 sheet/ day we have 250 customers.

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•

Main customer :
teenager

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office staf

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people who want to enjoy northern cuisine.

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People don’t know northern cuisine and want to try.


Benefits and backdraws of plan
Advantages

Disadvantages

_ Diversity food, reasonable price for customer’s pocket.

_ Newly establish restaurant, no many patrons.

_ Fresh ingredients, originated obvious.
_ The staf is friendly, cheerful, thoughtful and dynamic.

_ The rent house price can afect to the price of food.

_ Large space, comfortable.
_ Impressive decorative style and create a sense familiarity.

Attractive to customers by the strengths of restaurant

Opportunity

better control sales
Best price guarantee to customers


•THANK FOR YOUR ATTENDEND!