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Design a story style brochure

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Before&After

BAmagazine.com

®

i U X

Design a

story-style
brochure
Fold—and unfold—a single sheet into an
appealing, narrative-like presentation. Continued

Continued 

Design a story-style brochure

0651


Before&After

BAmagazine.com

®

i U X

Design a story-style


brochure
Fold—and unfold—a single sheet into an
appealing, narrative-like presentation.
Front cover . . .

The best books, plays, songs and
speeches are in a storybook format—
they have a beginning, a middle, an
end, each building to the next, and
backyard
escapes
all the parts tie coherently together.
It’s easy to put this engaging style
to work in a small brochure. Fold
and design your sheet so the reader
sees your presentation in sequence.
Each space tells a different part of the story, and
all share a common style. It’s inexpensive, it feels
big, and it’s fun to make. Here’s how.
CTS
LANDSCAPE ARCHITEDRIVE

. . . open once . . .

1573 LAKE SHORE
ESCONDIDO, CA 95673
T: 702.555.7924
F: 702.555.9647
www.backyardescapes.com


One sheet, big impact Unfolding a legal-size sheet reveals your
story in a natural, step-at-a-time sequence. Semi-abstract cover (inset
above) beckons the reader in. Open once (right, top) to a beautiful yard,
where a narrative panel introduces the business. Open twice (right,
bottom), and photos, captions and text appear that explain in detail.

. . . then twice.

 2 of 10 

Design a story-style brochure

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Before&After

®

Design a story-style brochure

BAmagazine.com

3 of 10

i U X

Start with the cover

The cover has two jobs: it must introduce (Hi, we’re . . .) and invite (Come in!). To do this

visually, make the photo do some of the work. Here, it hints at more to come.

Lowercase Roman type says casual without appearing frivolous or insignificant.

backyard
escapes
LANDSCAPE ARCHITECTS

1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025

Small, bold,
UPPERCASE is a
visible counterweight.

T: 760.555.7924
F: 760.555.9647

LANDSCAPE ARCHITECTS

www.backyardescapes.com

It’s the front door To choose an image
for your cover, think of a portal or a gateway. Above, the closely cropped fountain
suggests an arch that puts the reader
in a “doorway,” and its soft-focus background hints at the beauty beyond. This
is ideal. Then place the name directly in
the reader’s line of sight (right, top).

backyard

escapes
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025

backyard
escapes

The company name is confidently
small but has plenty of presence.
Three reasons: It’s 1) in the middle
of the page, 2) alone in the green
field, and 3) framed by the fountain.

LANDSCAPE ARCHITECTS

1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
T: 760.555.7924
F: 760.555.9647

www.backyardescapes.com

 3 of 10 

The text block is straight on the right,
ragged on the left. The straight side “connects” it to the page edge, and the ragged
side “connects” it to the fountain, whose
curves it follows (left). Similarly, the typestyles (above) include an irregular, serif
name and a crisp, sans-serif description.


Design a story-style brochure

0651


Before&After

®

Design a story-style brochure

BAmagazine.com

4 of 10

i U X

Open once . . .

and the reader “walks through the door” into a beautiful welcome. Typeset an
introduction on the flap, which, unlike a static page, actively suggests more to come.

Wide line spacing (leading)

O U T D O O R

Original

Cropped


L I V I N G

Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart
that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape
and behast the thin chack. “It has
larch to say fan.” Why? Elesara and
order is fay of alm. A card whint
not oogum or bont. Pretty simple,

Make it big By completely filling the
page, the beautiful backyard presents a
grand, inviting image. The wall-to-wall
cropping conveys a sense of outdoor
spaciousness by avoiding the confining
effect of a frame. The image stops at the
flap but appears to go further (above);
the promise of more beckons the reader
to open the flap.

glead and tarm. Texture and flasp
net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic.

Image and text together can be more than the sum of their parts. To
make the most of their strengths, let the photo speak for itself, while
you in narrative speak directly to the reader.


 4 of 10 

Dual-function flap works
as an introduction and the
next “door.” The narrow text
block is aligned both left
and right, or justified, which
emphasizes its height and
complements the flap. Very
wide line spacing slows the
reader to a conversational
speed. The green color is eyedroppered from the photo, so
it automatically coordinates.

Design a story-style brochure

0651


Before&After

®

Design a story-style brochure

BAmagazine.com

5 of 10

i U X


Open twice

Inside is what the reader has come to see. With the brochure open flat, four more
images and captions plus a complete narrative describe the product fully.

Wide

Medium

Narrow
Hairlines

Four steps
to a backyard
escape
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape

Group the new photos
A huge difference in scale—
one very BIG photo and four
small ones—allows five similar images to share the space
peacefully. Note that the
small photos are all one size
and tightly set in a column,
which amplifies their presence and keeps the layout
beautifully organized.

and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

Backyard features Texture and
flasp net exating end mist of it snooling.

Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

Our eyes follow sequence Above, wide, medium and narrow columns make the
design dynamic by moving the eye left to right; same-width columns would be static. Our
eyes also recognize visual rhythm, seen here in the alternating dark-light-dark columns.

 5 of 10 

White as a color White
is often thought of as a
passive backdrop, but this
layout clearly shows that
white will work like any
other color; the white column (above) looks like a
column, not the unprinted
paper that it actually is.

Design a story-style brochure


0651


Before&After

®

Design a story-style brochure

BAmagazine.com

6 of 10

i U X

Beautifully, simply designed

The three-column design is pleasing to see and easy to read. And it’s as simple as it looks;
columns run top to bottom with no zigs, zags, overlaps, borders or other gizmos.

Four steps
to a backyard
escape
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead


For continuity, the type color
matches the previous flap.

backyar

One of the best places to find respite from the ou

and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,

is your backyard. There, surrounded by greenery

leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin

flowers, and objects you love, you can relax and r

chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say

fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

Bold
head

Impressum (above) is a faintly quirky serif typeface
whose
irregular thicks and thins and halting
Backyard features
Texture
Backyard features Texture and
rhythm
resemble
the organic shapes of nature
flasp net exating end mist of it snooling.
flasp net exating end mist
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
readbut
comfortably.
The black text follows the
Spaff forl isn’t yet
cubular
leam

fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch torestart that can’t
prebast.
It’s
rule,
“color
attracts,
black
explains,” and makes it
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
tope,
this
fluant
chasible.
Silk,
clear
it’s
intended
to
be
read.
The two captions are
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
shast,
lape
and
behast
the

thin
an
exception;
while
their
type
specs match, color
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
chack. It has larch
to say fan.
It’s tope, this fluant chasible. Silk, shast,
difference
(black/white) is needed for contrast.
lape and behast the thin chack.
Why? Elesara and order is fay
of alm. A card whint not oogum
or bont. Pretty simple, glead
tarm.
flasp net
and
Design a story-style brochure
0651
6 Texture
of 10 and
exating end mist of it snooling.


Before&After


Design a story-style brochure

®

BAmagazine.com

7 of 10

i U X

Wrap it up

End on the back with a call for action. In this case, an appealing face conveys a change
of voice. Sustain continuity by carrying typefaces, styles and colors all the way through.

Inside

Back

Four steps
to a backyard
escape

Give us a call

Give us a call

Texture and flasp net exating end mist of it snooling.

760.555.7924


Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A

Elesara and order is fay of alm. A card whint

card whint not oogum or bont. Pretty simple, glead

not oogum or bont. Pretty simple,

and tarm. Step 1: Band flasp net exating end mist

glead and tarm. Texture and

of it snooling. Spaff forl isn’t cubular but quastic,

flasp net exating end mist of

leam restart that can’t prebast. It’s tope, this fluant

it snooling. Spaff forl isn’t

chasible. Silk, shast, lape and behast the thin

cubular but quastic, leam

chack. It has larch to say fan. Step 2: Elesara and


restart that can’t prebast.

order is fay of alm. A card whint not oogum or bont.

It’s top, this fluant chasible.

Pretty simple, glead and tarm. Texture and flasp

Silk, shast, lape and hast

net exating end mist of it snooling. Spaff forl isn’t

the thin chack. “It has

cubular but quastic, leam restart that can’t prebast.

larch to say fan.” Why?

It’s tope, this fluant chasible. Step 3: Shast lape

Elesara and order is fay

and behast the thin chack. “It has larch to say fan.

of alm. A card whint not

Why? Elesara and order is fay of alm. A card whint

oogum or bont. Pretty


not oogum or bont. Pretty simple, glead and tarm.

simple, glead and tarm.

Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.


backyard
escapes
LANDSCAPE ARCHITECTS
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
T: 760.555.7924
F: 760.555.9647
www.backyardescapes.com

Organic counterpoint (Left and above) Stackable,
movable rectangles organize any space easily; on the
back, the irregular silhouette provides eye-pleasing
difference; her green outfit sustains continuity.

A change of voice
Inside we’ve seen her
work; on the back we
meet the designer. Her
direct, “Give us a call”
statement and phone
number make it easy to
act. Both are accessibly
at the top near her face,
not buried in the text.
Typestyles, sizes and
colors continue from
the inside.

760.555.7924

Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and
flasp net exating end mist of
it snooling. Spaff forl isn’t
cubular but quastic, leam
restart that can’t prebast.
It’s top, this fluant chasible.
Silk, shast, lape and hast
the thin chack. “It has
larch to say fan.” Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.

backyard
escapes
LANDSCAPE ARCHITECTS
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
T: 760.555.7924
F: 760.555.9647
www.backyardescapes.com

 7 of 10 

Design a story-style brochure

0651



Before&After

®

Design a story-style brochure

BAmagazine.com

8 of 10

i U X

Template: Story-style brochure
Legal-size page (14” x 81 ⁄ 2”)
Final size 51 ⁄ 2” x 81 ⁄ 2”

14”
Four steps
to a backyard
escape

Four steps
to a backyard
escape

Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,

shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,

Texture and flasp net exating end mist of it snooling.

lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and

Spaff forl isn’t cubular but quastic, leam restart that

behast the thin chack.


can’t prebast. It’s tope, this fluant chasible. Silk,

Paul & Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A

8”

card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist


3 3/4”

21/4”

of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant

8 1⁄ 2”

chasible. Silk, shast, lape and behast the thin

5 1⁄ 2”

5 1⁄ 2”

chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.

3”

Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
ESCONDIDO,
T: 702.555.7924
F: 702.555.9647
scapes.com
www.backyarde

It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.

Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

Fold

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.


backyard
escapes

TS
E ARCHITEC
SHORE DRIVE
LANDSCAP
1573 LAKE
CA 95673

cubular but quastic, leam restart that can’t prebast.

Mails easily
Fits a 6” x 9” envelope,
or can be designed as a
self-mailer that mails at
USPS letter rate.

Fold

 8 of 10 

Design a story-style brochure

0651


Before&After


®

Design a story-style brochure

BAmagazine.com

9 of 10

i U X

Article resources

1d

1e

Typefaces
5c

1a

O U T D O O R

L I V I N G

Texture and flasp net exating end

1b

mist of it snooling. Spaff forl isn’t


Give us a call

760.555.7924

cubular but quastic, leam restart

Elesara and order is fay of alm. A card whint
that can’t prebast. It’s tope, this

flasp net exating end mist of
it snooling. Spaff forl isn’t

1c

and behast the thin chack. “It has

cubular but quastic, leam

larch to say fan.” Why? Elesara and

It’s top, this fluant chasible.

backyard
escapes

restart that can’t prebast.
Silk, shast, lape and hast
order is fay of alm. A card whint


LANDSCAPE ARCHITECTS

the thin chack. “It has

1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
T: 760.555.7924
F: 760.555.9647
www.backyardescapes.com

larch to say fan.” Why?
not oogum or bont. Pretty simple,

Elesara and order is fay
of alm. A card whint not

glead and tarm. Texture and flasp

oogum or bont. Pretty
simple, glead and tarm.

1f
3a
4a

backyard
escapes
LANDSCAPE ARCHITECTS
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025


5a

6

C60 M20 Y100 K0

7

C25 M25 Y30 K15

2 Impressum Italic | 8.5/14 pt
3 (a–b) Helvetica Standard Black
a) 12/9.5 pt, b) 7/9.5 pt
4 (a–b) Helvetica Standard Roman
a) 10/10 pt, b) 7/9.5 pt

net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic,

1 (a–g) Impressum Roman
a) 10 pt, +425 letterspacing;
b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt;
e) 15 pt; f) 30/23 pt, –15 letterspacing;
g) 30/30 pt, –15 letterspacing

not oogum or bont. Pretty simple,
glead and tarm. Texture and

fluant chasible. Silk, shast, lape


Colors

T: 760.555.7924
F: 760.555.9647
www.backyardescapes.com

6

5b

Images
2

1g

1c

5d

5e
Four steps
to a backyard
escape

5 (a–h) iStockphoto.com
a b c d e f g h

5f


Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A

5g

card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.

5h

Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast, lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card

whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul & Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

3b
4b
7

 9 of 10 

Design a story-style brochure


0651


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Design a story-style brochure

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10 of 10

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i U X

Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.

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Design a story-style brochure

0651


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®

i U X

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Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.

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Paper-saver format 


Design a

story-style
brochure

0651



. . . open once . . .

. . . then twice.

Design a story-style brochure

Fold—and unfold—a single sheet into an
appealing, narrative-like presentation.


Design a story-style
brochure
Fold—and unfold—a single sheet into an
appealing, narrative-like presentation.
Front cover . . .

1573 LAKE SHORE
ESCONDIDO, CA 95673
T: 702.555.7924
F: 702.555.9647
www.backyardescapes.com

S
LANDSCAPE ARCHITECT
DRIVE

The best books, plays, songs and
speeches are in a storybook format—
they have a beginning, a middle, an
end, each building to the next, and
backyard
escapes
all
the parts tie coherently together.
It’s easy to put this engaging style
to work in a small brochure. Fold
and design your sheet so the reader
sees your presentation in sequence.
Each space tells a different part of the story, and
all share a common style. It’s inexpensive, it feels

big, and it’s fun to make. Here’s how.

1 of 5

Before&After | www.bamagazine.com

One sheet, big impact Unfolding a legal-size sheet reveals your
story in a natural, step-at-a-time sequence. Semi-abstract cover (inset
above) beckons the reader in. Open once (right, top) to a beautiful yard,
where a narrative panel introduces the business. Open twice (right,
bottom), and photos, captions and text appear that explain in detail.

0651 Design a story-style brochure




Start with the cover

backyard
escapes

Lowercase Roman type says casual without appearing frivolous or insignificant.

L I V I N G

mist of it snooling. Spaff forl isn’t

Texture and flasp net exating end


O U T D O O R

cubular but quastic, leam restart
that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape
and behast the thin chack. “It has
larch to say fan.” Why? Elesara and
order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp
net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic.

1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025

Wide line spacing (leading)

Dual-function flap works
as an introduction and the
next “door.” The narrow text
block is aligned both left
and right, or justified, which
emphasizes its height and
complements the flap. Very
wide line spacing slows the
reader to a conversational
speed. The green color is eyedroppered from the photo, so
it automatically coordinates.


Design a story-style brochure

0651

The text block is straight on the right,
ragged on the left. The straight side “connects” it to the page edge, and the ragged
side “connects” it to the fountain, whose
curves it follows (left). Similarly, the typestyles (above) include an irregular, serif
name and a crisp, sans-serif description.

Image and text together can be more than the sum of their parts. To
make the most of their strengths, let the photo speak for itself, while
you in narrative speak directly to the reader.

2 of 5

Before&After | www.bamagazine.com



www.backyardescapes.com

T: 760.555.7924
F: 760.555.9647

1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025

LANDSCAPE ARCHITECTS


backyard
escapes

LANDSCAPE ARCHITECTS

Small, bold,
UPPERCASE is a
visible counterweight.

The company name is confidently
small but has plenty of presence.
Three reasons: It’s 1) in the middle
of the page, 2) alone in the green
field, and 3) framed by the fountain.

www.backyardescapes.com

T: 760.555.7924
F: 760.555.9647

1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025

LANDSCAPE ARCHITECTS

backyard
escapes

The cover has two jobs: it must introduce (Hi, we’re . . .) and invite (Come in!). To do this
visually, make the photo do some of the work. Here, it hints at more to come.


Cropped

and the reader “walks through the door” into a beautiful welcome. Typeset an
introduction on the flap, which, unlike a static page, actively suggests more to come.

Open once . . .

It’s the front door To choose an image
for your cover, think of a portal or a gateway. Above, the closely cropped fountain
suggests an arch that puts the reader
in a “doorway,” and its soft-focus background hints at the beauty beyond. This
is ideal. Then place the name directly in
the reader’s line of sight (right, top).

Original

Make it big By completely filling the
page, the beautiful backyard presents a
grand, inviting image. The wall-to-wall
cropping conveys a sense of outdoor
spaciousness by avoiding the confining
effect of a frame. The image stops at the
flap but appears to go further (above);
the promise of more beckons the reader
to open the flap.

0651 Design a story-style brochure





Open twice

Medium

Bold
head

Narrow

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

White as a color White
is often thought of as a
passive backdrop, but this
layout clearly shows that

white will work like any
other color; the white column (above) looks like a
column, not the unprinted
paper that it actually is.

For continuity, the type color
matches the previous flap.

Impressum (above) is a faintly quirky serif type-

flowers, and objects you love, you can relax and recon

is your backyard. There, surrounded by greenery, frag

One of the best places to find respite from the outside

backyard



Wide

Spaff forl isn’t cubular but quastic, leam restart that

Texture and flasp net exating end mist of it snooling.

Four steps
to a backyard
escape
can’t prebast. It’s tope, this fluant chasible. Silk,

shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.

lape and behast the thin chack. It has larch to say

can’t prebast. Step 4: This fluant chasible. Silk, shast,

Spaff forl isn’t cubular but quastic, leam restart that

Texture and flasp net exating end mist of it snooling.

fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul and Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam

restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

Our eyes follow sequence Above, wide, medium and narrow columns make the
design dynamic by moving the eye left to right; same-width columns would be static. Our
eyes also recognize visual rhythm, seen here in the alternating dark-light-dark columns.

Hairlines

Inside is what the reader has come to see. With the brochure open flat, four more
images and captions plus a complete narrative describe the product fully.

Group the new photos
A huge difference in scale—
one very BIG photo and four
small ones—allows five similar images to share the space
peacefully. Note that the
small photos are all one size
and tightly set in a column,
which amplifies their presence and keeps the layout
beautifully organized.

Beautifully, simply designed

3 of 5

face whose
irregular thicks and thins and halting
not oogum or bont. Pretty simple, glead and tarm.
Backyard features

Texture
Texture and flasp net exating end mist of it snooling.
rhythm resemble the organic shapes of nature
Backyard features Texture and flasp net exating end mist of
Spaff forl isn’t cubular but quastic, leam restart that
flasp net exating end mist of it snooling.
readbut
comfortably.
The black text follows the
Spaff forl isn’t yet
cubular
leam
can’t prebast. Step 4: This fluant chasible. Silk, shast,
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
lape and behast the thin chack. It has larch to say
prebast.
rule,
“colorIt’s
attracts, black explains,” and makes it
fluant chasible. Silk, shast, lape and restart that can’t
fan. Why? Elesara and order is fay of alm. A card
behast the thin chack. It has larch to
chasible.
Silk,
clear
it’s intended
to be read. The two captions are
say fan. Why? Elesara and order is tope, this fluant
whint not oogum or bont. Pretty simple, glead and

fay of alm. A card whint not oogum or
behast the thin chack.
the thin
bont. Pretty simple, glead and tarm. shast, lape and
anbehast
exception;
while their type specs match, color
Texture and flasp net exating end mist
It has larch
to say fan.
of it snooling. Spaff forl isn’t cubular chack.
but
Paul and Deanna’s Backyard Escape (left) Texture and flasp net
difference
(black/white) is needed for contrast.
quastic, leam restart that can’t prebast.
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
Why? Elesara and order is fay
It’s tope, this fluant chasible. Silk, shast,
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
lape and behast the thin chack.
and behast the thin chack. A card whint not oogum or bont.
of alm. A card whint not oogum
or bont. Pretty simple, glead
and tarm. Texture and flasp net
Before&After | www.bamagazine.com
exating end mist of it snooling. Design a story-style brochure 0651

Why? Elesara and order is fay of alm. A card whint


and behast the thin chack. “It has larch to say fan.

It’s tope, this fluant chasible. Step 3: Shast lape

cubular but quastic, leam restart that can’t prebast.

net exating end mist of it snooling. Spaff forl isn’t

Pretty simple, glead and tarm. Texture and flasp

order is fay of alm. A card whint not oogum or bont.

chack. It has larch to say fan. Step 2: Elesara and

chasible. Silk, shast, lape and behast the thin

leam restart that can’t prebast. It’s tope, this fluant

of it snooling. Spaff forl isn’t cubular but quastic,

and tarm. Step 1: Band flasp net exating end mist

card whint not oogum or bont. Pretty simple, glead

to say fan. Why? Elesara and order is fay of alm. A

shast, lape and behast the thin chack. It has larch

can’t prebast. It’s tope, this fluant chasible. Silk,


Spaff forl isn’t cubular but quastic, leam restart that

Texture and flasp net exating end mist of it snooling.

Four steps
to a backyard
escape

The three-column design is pleasing to see and easy to read. And it’s as simple as it looks;
columns run top to bottom with no zigs, zags, overlaps, borders or other gizmos.

0651 Design a story-style brochure




Inside

Wrap it up

not oogum or bont. Pretty simple,

Elesara and order is fay of alm. A card whint

Give us a call

Texture and flasp net exating end mist of it snooling.

card whint not oogum or bont. Pretty simple, glead


to say fan. Why? Elesara and order is fay of alm. A

shast, lape and behast the thin chack. It has larch

can’t prebast. It’s tope, this fluant chasible. Silk,

Spaff forl isn’t cubular but quastic, leam restart that

chack. It has larch to say fan. Step 2: Elesara and

chasible. Silk, shast, lape and behast the thin

leam restart that can’t prebast. It’s tope, this fluant

of it snooling. Spaff forl isn’t cubular but quastic,

and tarm. Step 1: Band flasp net exating end mist

It’s tope, this fluant chasible. Step 3: Shast lape

cubular but quastic, leam restart that can’t prebast.

net exating end mist of it snooling. Spaff forl isn’t

Pretty simple, glead and tarm. Texture and flasp

order is fay of alm. A card whint not oogum or bont.

not oogum or bont. Pretty simple, glead and tarm.


Why? Elesara and order is fay of alm. A card whint

and behast the thin chack. “It has larch to say fan.

behast the thin chack.

whint not oogum or bont. Pretty simple, glead and

fan. Why? Elesara and order is fay of alm. A card

lape and behast the thin chack. It has larch to say

can’t prebast. Step 4: This fluant chasible. Silk, shast,

Spaff forl isn’t cubular but quastic, leam restart that

Texture and flasp net exating end mist of it snooling.

Paul & Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

3 3/4”

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and

behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

21/4”

backyards
escape

0651

Mails easily
Fits a 6” x 9” envelope,
or can be designed as a
self-mailer that mails at
USPS letter rate.

Elesara and order is fay of alm. A card whint

760.555.7924
not oogum or bont. Pretty simple,
glead and tarm. Texture and
flasp net exating end mist of
it snooling. Spaff forl isn’t

cubular but quastic, leam
restart that can’t prebast.

the thin chack. “It has

Silk, shast, lape and hast

It’s top, this fluant chasible.

larch to say fan.” Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.

backyard
escapes
T: 760.555.7924
F: 760.555.9647

LANDSCAPE ARCHITECTS
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025

www.backyardescapes.com

8”

Four steps
to a backyard

escape

End on the back with a call for action. In this case, an appealing face conveys a change
of voice. Sustain continuity by carrying typefaces, styles and colors all the way through.

Back

to say fan. Why? Elesara and order is fay of alm. A

glead and tarm. Texture and

Give us a call

card whint not oogum or bont. Pretty simple, glead

flasp net exating end mist of

760.555.7924

and tarm. Step 1: Band flasp net exating end mist

it snooling. Spaff forl isn’t

A change of voice
Inside we’ve seen her
work; on the back we
meet the designer. Her
direct, “Give us a call”
statement and phone
number make it easy to

act. Both are accessibly
at the top near her face,
not buried in the text.
Typestyles, sizes and
colors continue from
the inside.

3”

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

Design a story-style brochure



Four steps
to a backyard

escape
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,

of it snooling. Spaff forl isn’t cubular but quastic,

shast, lape and behast the thin chack. It has larch

leam restart that can’t prebast. It’s tope, this fluant

cubular but quastic, leam

the thin chack. “It has

chasible. Silk, shast, lape and behast the thin

larch to say fan.” Why?

restart that can’t prebast.

net exating end mist of it snooling. Spaff forl isn’t

Elesara and order is fay

Silk, shast, lape and hast

cubular but quastic, leam restart that can’t prebast.

of alm. A card whint not


It’s top, this fluant chasible.

It’s tope, this fluant chasible. Step 3: Shast lape

chack. It has larch to say fan. Step 2: Elesara and

and behast the thin chack. “It has larch to say fan.

oogum or bont. Pretty

order is fay of alm. A card whint not oogum or bont.

Why? Elesara and order is fay of alm. A card whint

simple, glead and tarm.

Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.

www.backyardescapes.com

T: 760.555.7924
F: 760.555.9647


LANDSCAPE ARCHITECTS
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025

backyard
escapes

not oogum or bont. Pretty simple, glead and tarm.

Pretty simple, glead and tarm. Texture and flasp

Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

14”

net exating end mist of it snooling. Spaff forl isn’t


Pretty simple, glead and tarm. Texture and flasp

order is fay of alm. A card whint not oogum or bont.

chack. It has larch to say fan. Step 2: Elesara and

5 1⁄ 2”

chasible. Silk, shast, lape and behast the thin

leam restart that can’t prebast. It’s tope, this fluant

of it snooling. Spaff forl isn’t cubular but quastic,

and tarm. Step 1: Band flasp net exating end mist

card whint not oogum or bont. Pretty simple, glead

to say fan. Why? Elesara and order is fay of alm. A

shast, lape and behast the thin chack. It has larch

can’t prebast. It’s tope, this fluant chasible. Silk,

Spaff forl isn’t cubular but quastic, leam restart that

Texture and flasp net exating end mist of it snooling.

Four steps
to a backyard

escape

Organic counterpoint (Left and above) Stackable,
movable rectangles organize any space easily; on the
back, the irregular silhouette provides eye-pleasing
difference; her green outfit sustains continuity.

Legal-size page (14” x 81 ⁄ 2”)
Final size 51 ⁄ 2” x 81 ⁄ 2”

5 1⁄ 2”

cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.

Fold

Paul and Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape

and behast the thin chack. A card whint not oogum or bont.

ARCHITECTS
SHORE DRIVE
LANDSCAPE
1573 LAKE
CA 95673
ESCONDIDO,
T: 702.555.7924
F: 702.555.9647
es.com
www.backyardescap

4 of 5

Before&After | www.bamagazine.com

Fold

Template: Story-style brochure

Paul and Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

8 1⁄ 2”

0651 Design a story-style brochure





1a
O U T D O O R

L I V I N G

Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart
that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape
and behast the thin chack. “It has
larch to say fan.” Why? Elesara and
order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp
net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic,

6

1e

Article resources

1d

Give us a call


760.555.7924
Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple,
glead and tarm. Texture and
flasp net exating end mist of
it snooling. Spaff forl isn’t
cubular but quastic, leam
restart that can’t prebast.
It’s top, this fluant chasible.
Silk, shast, lape and hast
the thin chack. “It has
larch to say fan.” Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.

backyard
escapes

www.backyardescapes.com

T: 760.555.7924
F: 760.555.9647

LANDSCAPE ARCHITECTS
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025


5b

2
1g

backyard
escapes
1573 LAKE SHORE DRIVE
ESCONDIDO, CA 92025
T: 760.555.7924
F: 760.555.9647
www.backyardescapes.com

LANDSCAPE ARCHITECTS

1c

Texture and flasp net exating end mist of it snooling.
Backyard features Texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to
say fan. Why? Elesara and order is
fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast.

It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack.

5c

1f
3a
4a

5e
5f
5g
5h
3b
4b
7

Typefaces
1 (a–g) Impressum Roman
a) 10 pt, +425 letterspacing;
b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt;
e) 15 pt; f) 30/23 pt, –15 letterspacing;
g) 30/30 pt, –15 letterspacing
2 Impressum Italic | 8.5/14 pt
3 (a–b) Helvetica Standard Black
a) 12/9.5 pt, b) 7/9.5 pt
4 (a–b) Helvetica Standard Roman
a) 10/10 pt, b) 7/9.5 pt

Images

5 (a–h) iStockphoto.com
a b c d e f g h

6
C25 M25 Y30 K15

C60 M20 Y100 K0

Colors

7

Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail
www
Copyright ©2007 Before & After magazine
ISSN 1049-0035. All rights reserved
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may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: .
For all other permissions, please contact us.

Design a story-style brochure

0651



1b
1c

5a

5d

Texture and flasp net exating end mist of it snooling.

Four steps
to a backyard
escape
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead

and tarm. Step 1: Band flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. It has larch to say fan. Step 2: Elesara and
order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Step 3: Shast, lape
and behast the thin chack. “It has larch to say fan.
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. Step 4: This fluant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and
behast the thin chack.
Paul & Deanna’s Backyard Escape (left) Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. A card whint not oogum or bont.

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0651 Design a story-style brochure



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