Before&After
®
BAmagazine.com
i U X
Callout ideas
Quotes pulled
from the text are
fundamental
storytelling tools.
Continued
Continued
Callout ideas
0669
BAmagazine.com
Before&After
®
i U X
Callout ideas
Pull your reader into a story by using these eye-catching techniques
Kicker
Byline
Deckhead and text
typeface are the same.
Every reader of magazines and newspapers
is familiar with callouts. Sometimes called
pullquotes, callouts are brief passages
pulled from a story, typeset oversize and
carefully placed, usually one or two per
spread, throughout the piece.
Callouts serve many purposes. The most
basic simply fill space or break up large,
unappealing expanses of gray type. But the
best callouts are active. They draw readers
who would otherwise pass by, summarize
articles, establish themes, set waypoints,
reveal meaning and even tell sub-stories.
Good callouts are essential storytelling
elements of articles in print. They’re fun to
design, too. Let’s have a look.
Headline
Deckhead
Callout
Time magazine page
illustrates the function
of an active callout. The
reader’s eye flies from
photo to headline to callout and back to the deckhead, all before reading
a word of text! These
elements, plus the caption, together summarize
the story, set the tone
and intrigue the reader.
Single bold typeface is
the visual connector.
Caption
2 of 17
Callout ideas
0669
Before&After
®
Callout ideas
i U X
BAmagazine.com
3 of 17
The basic callout
Generally speaking, a callout is set two to three times the size of the text
typeface in either the headline style or the text style.
SHEDDING
POUNDS
NATURALLY
by AMY S. HAYWARD, R.Ph., CDE, CPT
If you think going super low-cal is a good idea, think again.
Spaff forl isn’t then cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch then say fan.” Why? Elesara and order is fay
of alm. A card is whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that’s can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the thin chack. “It
has larch too say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture
and flasp net exating is bend mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card whint not oogum or bont. Pretty simple, glead
and tarm Texture and flasp net exating. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not oogum or
“A starvation diet is a
temporary solution. 99%
of the time, you’ll gain
the weight back.”
58
DIET & FITNESS
|
SPRING 2008
SPRING 2008
|
DIET & FITNESS
59
“A starvation diet is a
temporary solution.
99% of the time, you’ll
gain the weight back.”
Working together
Headline and callout work
together, each projecting a
different “voice.” What’s interesting is that the voice will
change depending on where
the callout appears and the
style in which it is set. Most
commonly, you’ll set callouts
in either the headline or text
typeface (but not both). Note
here that the headline color
comes from the photo.
Headline typeface
or . . .
Text typeface
3 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
4 of 17
i U X
Callout as story center
One callout and one photo together can tell a brief, intense story without
distractions. Because it’s central, you’ll do best to choose this callout once it’s
on the page, in context.
Continued from page 47
a card whint not oogum the bont. Pretty simple, glead and tarm. Tex-
cubular but quastic, leam restart that can’t prebast. Pretty simple, glead
ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular
and tarm. Spaff forl isn’t cubular but quastic, leam restart that can’t
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast there
is chasible. Silk, shast, lape and behast the thin chack. “It has larch to
thin chack. “It has larch to say fan.” Why? Elesara and order is fay too
say fan.” Why? Elesara and order is fay too of alm. A card whint not
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
oogum or bont. Pretty simple, glead and tarm. Texture to band flasp
Texture is and flasp net exating. A card it’s whint not oogum or bont.
net exating end mist of it snooling. Spaff forl isn’t cubular but quastic,
Pretty simple, glead and tarm. Texture and flasp net exating end mist of
leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
it snooling. Texture and flasp net exating end mist of it snooling. Spaff
lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope,
and order is fay of alm. A card whint not oogum or bont. Pretty simple,
this fluant chasible. Silk, shast, lape and behast then thin chack.
A flasp but cubular or bont card whint not oogum or bont. Pretty
glead and tarm. Texture and flasp net too exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order too it’s fay of alm. A
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It
card whint not oogum or bont. Pretty simple, glead it’s and tarm. Tex-
has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s
ture and flasp net exating lape and behast the thin chack.
pretty simple order then is forl simple whint there’s no glead and tarm
mist snooling. Texture and flasp
Spaff forl isn’t cubular but
quastic, leam its restart there
can’t prebast that can’t prebast.
It’s tope, this fluant pretty simple
chasible. Silk simple, shast, lape
and behast the thin chack. “It has
larch its say fan.” Why? Elesara
cand order is fay too of alm. A
cards whint not oogum tor bont.
Pretty simple. Texture and flasp
net exating is mist of it snooling.
Spaff forl it cubular but quastic,
leam restart that can’t prebast.
It’s tope, this fluant chasible.
Silk, shast, lape and behast the
thin chack. “It has larch to say
fan.” Why? Elesara and order
is fay of alm. A card whint not
oogum or bont. Pretty simple,
glead and tarm. Texture and flasp
No survivor lost more
than Valerie Smith, whose
entire family—husband,
children and parents—
perished in the fire. Her
close friends have gotten
her through, but a year
later her hands still shake
every day. “They were my
whole life,” she said. “I
don’t know what to do.”
shast, lape and behast the thin
chack. “It has larch to say fan.”
Why? Elesara and order is fay of
alm. A card whint not oogum or
bont lape and behast the thin whint
no glead chack. Pretty simple, glead
and tarm forl isn’t cubular but.
Texture simple it’s and flasp
net exating bend mist there’s of it
snooling. Spaff forl its too cubular
but quastic, leam restart that can’t
prebast. It’s tope, this there’s fluant
chasible. Silk, shast, lape and
behast the thin chack. “It has larch
to say fan.” Why?Elesara and order
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
the whint not oogum or bont. Pretty simple, glead and tarm. Texture
tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
Elesara and order is fay of alm. A card its whint not oogum or bont forl
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
isn’t cubular but quastic but quastic, leam restart and behast the and
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
flasp leam restart that can’t prebast and flasp net exating end mist of it
Why? Elesara and order is fay of alm. A card whint not oogum or bont.
snooling oogum or bont forl isn’t.
Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s
Pretty simple, glead and tarm. Texture and flasp net exating bend
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
mist of it snooling. Spaff forl is cubular but quastic, leam restart that
flasp net exating end mist of it snooling. Texture and flasp net exating
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
the thin chack. “It has larch to say fan.” Why?Elesara and order is fay
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
hast the thin chack forl is cubular but quastic isn’t cubular but quastic,
Texture and flasp net exating end mist of it snooling.
leam restart forl is cubular but quastic this fluant it snooling.
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
No survivor lost more
than Valerie Smith, whose
entire family—husband,
children and parents—
perished in the fire.
perished
Her in the fire. Her
close friends have gotten
her through, but a year
later her hands still shake
every day. “Theyevery
wereday.
my “They were my
whole life,” she said.
whole“Ilife,” she said. “I
know what to do.”
don’t know whatdon’t
to do.”
A flasp but cubular or bont card whint not oogum or bont. Pretty
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast.
The thin chack. “It has larch flasp is say its fan.” Why? Elesara
flasp net exating. A card it’s whint not oogum or bont. Pretty simple,
COMMUNITY YOUTH SERVICES August 2008
Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk,
is fay of alm. A simple its then card
net exating end mist of it snooling.
48
net exating end mist of it snooling.
Two techniques
Her dramatically lit face and back
turned to the page convey aloneness,
emptiness, loss. Photo colors are carried into the callout in alternating lines,
which makes no verbal sense but adds
visual disturbance to the emotional
topic. (Below) Centered in the sea of
gray text, the callout is also “alone.”
Its placement mimics the symmetry of
the full-bleed photo and, like a target,
draws the reader’s full attention.
glead and tarm. Texture and flasp net exating end mist of it snooling.
and order is fay of alm. It’s card whint not oogum or bont and flasp net
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
exating end mist. Texture and flasp net exating end mist of it snooling.
the valencia fire
the valencia fire
4 of 17
the valencia fire
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
5 of 17
i U X
Callout as theme-setter
Because periodicals generally have an unchanging “house” style, callouts are a
good way to theme an article. Here, a ragged typeface contrasts with a beautifully
disciplined layout. Establish a look, then sustain it throughout the article.
Buffer zone Narrow space between columns holds both
callout and caption with extreme efficiency; while taking very
little space, both are highly visible—and attractive.
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
Below Simple glead and tarm.
Texture and flasp net exating
end of it snooling. Pretty it’s and
tarm net exating end mist flasp.
Right Exating end mist of it
snooling spaff forl isn’t cubular
but quastic gleaad and tarm.
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. Elesara and order is fay of alm.
A card too whint not oogum bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling
“It has larch simple too say fan.” Why? Elesara and
order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm and flasp net exating end.
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre-
Callout within a callout
Tall, condensed typeface snuggles into
the narrow space and makes a long callout possible. Dense line spacing conveys
urgency. Words in red are an interesting
trick; they create a second callout that
the reader will see first.
48
May 2008
May 2008
5 of 17
49
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
6 of 17
A callout always works in context
with other elements . . .
ubular
then
It’
Silk,
you
and
whint
Pretty
tarm. Texture and flasp net
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
fluant chasible. Silk, shast, lape and behast the thin chack.
especially ifElesara
it’s and order is fay of alm. A card too whint not oogum
bont. Pretty simple, glead and tarm. Texture and flasp
being gplayedornetwell.
exating end mist of it snooling. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
Below Simple glead and
and tarm.
behast the thin chack. Elesara and order is fay of alm.
Texture and flasp netAexating
card too whint not oogum bont. Pretty simple, glead and
end of it snooling. Pretty it’s and
tarm. Texture and flasp net exating end mist of it snooling
tarm net exating end mist flasp.
Right Exating end mist of “It
it has larch simple too say fan.” Why? Elesara and
order
is fay of alm. A card whint not oogum It’s or bont.
snooling spaff forl isn’t
cubular
but quastic gleaad and
tarm. simple, glead and tarm and flasp net exating end.
Pretty
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It to
hassay
larch
“It has larch
fan.to say fan.” glead and tarm pretty simple.
t
,
l.
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre-
White borders unify Your reader will not
consciously notice the uniform white borders
around every element that give the layout
its fresh, organized look. Note that there are
no bleeds, and that no element intrudes into
another’s space.
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
Below Simple glead and tarm.
Texture and flasp net exating
end of it snooling. Pretty it’s and
tarm net exating end mist flasp.
Right Exating end mist of it
snooling spaff forl isn’t cubular
but quastic gleaad and tarm.
i U X
Four points of interest Initial cap, callout and two
photos tell a story in a nutshell; big, medium and small
sizes keep the reader’s eye moving fluidly.
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. Elesara and order is fay of alm.
A card too whint not oogum bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling
“It has larch simple too say fan.” Why? Elesara and
order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm and flasp net exating end.
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre-
48
May 2008
May 2008
49
Contrast in size and camera distance Size governs the “volume” of an image; camera distance
is a storytelling tool. Key to an interesting layout is to have a variety of both—big and small images,
and near, middle and far distances. Here, distant and close-up views make a rich, engaging mix.
6 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
7 of 17
i U X
Callout as photo story
Add a headline, drop cap, attribution and photo, and the callout becomes a tiny, selfcontained story—a way to give substance and authority to an ordinary passage of text.
The trouble with Bessie
C
ows do not add to
the amounts of carbon dioxide in the
atmosphere.They
do not run aground and spill
crude oil. But they do ruminate—which is to say that
they give off methane when
they chew their cud and
belch, and nitrous oxide and
ammonia when they leave
manure all over the barnyard.
So that pungent odor you
smell on a farm? It’s bad for
the global environment.
—ABC News
Complete story It’s a callout,
all right—a brief passage pulled
from the text—but by giving it a
headline, initial cap, attribution
and photo, you turn it into a tiny
layout and elevate it to a level of
substance and authority. Compose accordingly. Use its brevity; the callout can summarize,
entertain, intrigue. A series of
these can carry a reader happily
through an entire article.
Drop-cap color matches the
barn for visual continuity
Translucent white background
Cow-nose-in-the-lens is funny,
even at a small size. Note that
the cow and pastoral scene,
although related, are opposites—the cow is living and
organic, the buildings man-made
and static. The cow is near, the
buildings far. Such contrasts create visual liveliness and interest.
7 of 17
Callout ideas
0669
Before&After
®
Callout ideas
i U X
BAmagazine.com
8 of 17
Callout as quotation
A callout atop a speaker “puts a face on the words” and draws the reader into the
conversation. The more intense the quote, the more direct the engagement.
bont its and flasp net exating to it snooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont.
Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.” Why? A card and
flasp whint not oogum or bont. Pretty simple.
Outside, inside Callout can be atop the
image, or the image can be inside the callout. Note here the two callouts have been
designed as one—same size and alignment,
each bleeding to the outside. Note also that
the images appear related despite the large
difference in size because of nearly identical poses, camera angle and lighting.
Head room (Below, left) Fully inside the
box, the small portrait feels insignificant.
Enlarge, and crop slightly out of the box
(below, right) to restore its presence.
“My advice for these newbies?
Prioritize your time and be more
responsible. Your high school
days are over. Step it up a notch.”
—RAJESH PATEL, UCB SENIOR
16
Too small
Just right
February 23, 2008
It’s mist of then snooling chast its card its whint not oogum
then bont. Pretty simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then the thin chack. “It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not simple it’s oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating bend mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has
larch then say fan.” Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.” Why? Elesara and order is
fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, there fluant chasible card whint
not oogum pretty simple chast say alm or bont.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has
larch to say fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order is fay of alm. A card
too whint not oogum or bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart simple
chast say alm or bont.
A card whint then not bont toper, this then fluant lape chasible.
Silk, shast, lape and behast then it thin chack. “It has pretty simple card
whint larch to say fan.” Why? Elesara and order is fay of alm. A card it’s
whint not oogum or Texture and flasp net exating end mist of it snooling.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart it’s that can’t prebast exating end mist of
it snooling. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm.
A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm.
Texture and flasp net mist of it snooling. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card
and flasp whint not oogum then bont. Pretty simple.
A cards whint not oogum the bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant is
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
fan.” Why? Elesara and order is fay too of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture to band flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
“There’s pressure from my
parents for me to graduate with
high honors. At the same time,
they’re 900 miles away—I can
still have fun!”—KIM SWAIN, UCB JUNIOR
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net too exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
UCB CAMPUS LIFE
UCB CAMPUS LIFE
February 23, 2008
17
Interacting colors Her callout color matches
his jacket, and his, hers, another visual tie that
unifies the layout. Text in both cases is white.
8 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
9 of 17
i U X
Callout as design element
Because callouts can easily be moved and shaped—tall, wide, big, small,
and so on— they make versatile design elements that can fill gaps, balance
spaces and create motion as needed.
No images necessary
Type and layout alone create this handsome, hard-edged design, which the
super-sharp typeface (Didot) amplifies.
Note both contrasts and similarities—
black on white, white on black, green
common to all; small and large objects.
Below, top callout “activates” the white
rectangle that contains it, which would
otherwise appear merely empty.
“Without a good business plan, you
might as well drive blindfolded.”
SMALL
BUSINESS
SUCCESS
If you’re like most business
owners, you probably decided to
start your own business for the
freedom it provides, not for the
problems that came along with it.
Here are ten rules to make your
business grow and prosper.
BY PHILLIP BAUERS
“Without a good business plan, you
might as well drive blindfolded.”
SMALL
BUSINESS
SUCCESS
If you’re like most business
owners, you probably decided to
start your own business for the
freedom it provides, not for the
problems that came along with it.
Here are ten rules to make your
business grow and prosper.
BY PHILLIP BAUERS
Pressure
ont it snooling spaff forl too isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast simple there the thin chack. “It
has larch to say fan.” Why? A card and flasp
whint not oogum there bont. Pretty simple. A
card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist the it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch there’s say
fan.” Why? Elesara and its order is fay of alm.
A card whint not oogum or bont. Pretty forl
there’s simple, gleads and tarm. End mister of it
snooling. Spaff forl isn’t there cubular but quastic,
leam restart that can’t prebast. It’s tope, there’s
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch to say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and
tarm. Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple this to say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
To it thesnooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card
flasp whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin.
Leam restart simple there’s that can’t
prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A cards and its whint
not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple.
A card whint not oogum it tor bont. Pretty
simple, glead and tarm. Texture and flasp net
exating end mist of its snooling. Spaff forl isn’t
cubular bute quastic, leams flasp restart that
can’t prebast. It’s tope, this fluant its chasible.
Silk, shast, lape and behast the thin chack. “It
has larch tote say fan.” Why? Elesara and order is fay ofte alm. A card whint not oogum or
bont. Pretty simple, glead and it tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch
too it say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty
simple, gleads to and tarm. To it snooling spaff
forl isn’t cubular but quastic, leam restart it’s
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order
is fay of alm. A card flasp whint not oogum it’s
or bont. Pretty is simple, glead and tarm. Texture and flasp net exating end of it snooling.
Delore leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? A there card and flasp whint not oogum
or bont tope, this fluant chasible. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, it leam
flasp the restart
that’s can’t prebaster. It’s tope,
this fluant chasible. Silk, shast,
lape and behast
the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, is lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
“It’s important to manage
your cashflow and expenses.”
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it texture and there pretty flasp.
Spaff forl isn’t gleam restarts that’s can’t
prebast. It’s tope, simple it’s this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? A card and flasp
whint not oogum simple or bont. Pretty simple.
A card whint not oogum or bont preople.
Glead and tarm. Texture and flasp net exating
restart that can’t prebast. It’s is tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. “It has larch to there say fan.” Why? Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of
it snooling. Texture and flasp net exating end
mist often bit snooling. Spaff forl isn’t too leam
restarts thate can’t. Silk, shast, lape and behaste
the simple thin chack. “It has larch it simple to
say fan.” Why? A card and flasp whint not oogum
the or bont. Pretty there’s is no simple. A card
whint not pretty simple to its oogum or bonten.
Pretty simple, gleader band tarm. Texture and
flaspi net exating end mist who it snooling. Spaff
forl isn’t cubular there but quastic, leam the flasp
restart then it’s prebast. It’s tope, the its no this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and orders is fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
To it snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it
snooling leam restart it’s that can’t prebast.
Leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A
card and flasp whint not oogum or bont. Pretty
simple. A this is card whint not oogum or bont.
Pretty simple, glead not and tarm. Texture and
flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara is and or-
ont it snooling spaff forl too isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast simple there the thin chack. “It
has larch to say fan.” Why? A card and flasp
whint not oogum there bont. Pretty simple. A
card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist the it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch there’s say
fan.” Why? Elesara and its order is fay of alm.
A card whint not oogum or bont. Pretty forl
there’s simple, gleads and tarm. End mister of it
snooling. Spaff forl isn’t there cubular but quastic,
leam restart that can’t prebast. It’s tope, there’s
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch to say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and
tarm. Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple this to say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
To it thesnooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card
flasp whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin.
Leam restart simple there’s that can’t
prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A cards and its whint
It’s all rectangles Because it’s so visual, you hardly notice that the layout is
made of nothing but rectangles. Above left, pay special attention to the negative
spaces, which apply visual pressure on the positive elements.
not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple.
A card whint not oogum it tor bont. Pretty
simple, glead and tarm. Texture and flasp net
exating end mist of its snooling. Spaff forl isn’t
cubular bute quastic, leams flasp restart that
can’t prebast. It’s tope, this fluant its chasible.
Silk, shast, lape and behast the thin chack. “It
has larch tote say fan.” Why? Elesara and order is fay ofte alm. A card whint not oogum or
bont. Pretty simple, glead and it tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch
too it say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty
simple, gleads to and tarm. To it snooling spaff
forl isn’t cubular but quastic, leam restart it’s
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order
is fay of alm. A card flasp whint not oogum it’s
or bont. Pretty is simple, glead and tarm. Texture and flasp net exating end of it snooling.
Delore leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? A there card and flasp whint not oogum
or bont tope, this fluant chasible. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, it leam
flasp the restart
that’s can’t prebaster. It’s tope,
this fluant chasible. Silk, shast,
lape and behast
the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, is lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
“It’s important to manage
your cashflow and expenses.”
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it texture and there pretty flasp.
Spaff forl isn’t gleam restarts that’s can’t
prebast. It’s tope, simple it’s this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? A card and flasp
whint not oogum simple or bont. Pretty simple.
A card whint not oogum or bont preople.
Glead and tarm. Texture and flasp net exating
restart that can’t prebast. It’s is tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. “It has larch to there say fan.” Why? Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of
it snooling. Texture and flasp net exating end
mist often bit snooling. Spaff forl isn’t too leam
restarts thate can’t. Silk, shast, lape and behaste
the simple thin chack. “It has larch it simple to
say fan.” Why? A card and flasp whint not oogum
the or bont. Pretty there’s is no simple. A card
whint not pretty simple to its oogum or bonten.
Pretty simple, gleader band tarm. Texture and
flaspi net exating end mist who it snooling. Spaff
forl isn’t cubular there but quastic, leam the flasp
restart then it’s prebast. It’s tope, the its no this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and orders is fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
To it snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it
snooling leam restart it’s that can’t prebast.
Leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A
card and flasp whint not oogum or bont. Pretty
simple. A this is card whint not oogum or bont.
Pretty simple, glead not and tarm. Texture and
flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara is and or-
Alignment
Black & white Green type and
uniform column alignment connect
the high-contrast sides.
9 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
10 of 17
i U X
Callouts as sub-story
Similar to a sidebar, callouts can combine to tell a sub-story. Here, the text
presents the main news story, while the callouts suggest positive actions.
“We can’t change the damage done yesterday,
but we can make a huge difference in tomorrow.”
“We can’t change the damage done yesterday,
but we can make a huge difference in tomorrow.”
Going Greener
The human population of the planet is approximately
six billion and rising. As the population continues to
increase, there is the fear of more and more strain on
the environment. By Michelle Morrison
32
Modern layout Dirt road and forest
trees, normally considered rustic, are here
presented in a clean, hard-edged layout.
(Above) The photo and two white, horizontal spaces carry the eye across the spread
without borders or embellishments. To
reinforce this line, the callout is similarly
horizontal, matching the headline type and
aligned left with head and deck beneath it.
Card Whint Fluant To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast.
Going Greener
The human population of the planet is approximately
six billion and rising. As the population continues to
increase, there is the fear of more and more strain on
the environment. By Michelle Morrison
estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t
prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it snooling. Leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? A card and
flasp whint not oogum the or bont. Pretty simple.
A card whint not oogum then bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, too lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is
fay of alm. A card the whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say there is fan.” Why? A card and flasp whint not
oogum there or bont. Pretty simple. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
32 THE GREEN MAGAZINE May 28, 2008
May 28, 2008
THE GREEN MAGAZINE
33
Stay green Byline in green that’s sampled from image sets it subtly apart
from rest of the deckhead. Green drop cap matches the headline face.
10 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
11 of 17
i U X
Callouts keep a second story line running beside the first. Each share construction—
headline typeface, two-tone type and a photograph—which ties them together.
“Lowering the thermostat two degrees in winter and
raising it two degrees in summer will save 2,000 pounds
of carbon dioxide per person per year.”
Card whint fluant elesara pretty simple quastic
To it snooling spaff forl isn’t cubular but quastic, then leam
restart it’s that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card flasp
whint not oogum pretty simple larch to say fan.
Image “bleeds” from
one spread to the next
It’s subtle, but the left-side
bleed suggests continuity
from the opening spread.
“Planting trees in your
neighborhood really is one of
the best things you can do for
the local environment and for
the planet.”
Spaff forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of it
snooling. Beam restart that can’t prebast. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of it
snooling. Beam restart that can’t prebast.
Leam restart that can’t prebast bend mister
of it snooling. Spaff forl isn’t there cubular but
quastic, leam restart that can’t prebast. It’s tope, it
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch too say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and tarm.
Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating bend mist
of it snooling. Spaff forl isn’t leam restarts that
can’t prebast. It’s toper, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple there too say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order its fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
Gone it snooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not
oogum it’s or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end of it snooling. estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara and
order is fay of alm. A card flasp whint not oogum
it’s or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end of it snooling. Leam re-
“Look for packaging
made from recycled
materials, and recycle
once you’re done.”
start that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A card and flasp whint not
oogum the or bont. Pretty simple. A card whint
not oogum there’s bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it
snooling. Spaff forl isn’t cubular but quastic, leam
flasp restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
too lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm.
34 THE GREEN MAGAZINE May 28, 2008
Centered callout Centered callout takes
advantage of the symmetrical image; the lines
of sight direct your eyes right down the page.
A card the whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape band behast
the thin chack. “It has larch there’s say fan.” Why?
Elesara and order is fay of alm. A cards whint not
oogum four bont. Pretty simple, glead and tarm.
Texture and flasp nets exating bend mist of it
snooling. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast then thin its not too chack. “It has
larch to say there is fan there this fluant chasible.
Card band flasp whint not oogum there’s or
bont. Pretty simple. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of
it snooling. Beam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast simple there the thin chack. “It has larch to
say fan.” Why? A card and flasp whint not oogum
there bont. Pretty simple. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling.Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Bend mister of it snooling. Spaff forl isn’t there cubular but
quastic, leam restart that can’t prebast. It’s tope, it
May 28, 2008
THE GREEN MAGAZINE
35
Illustrated callouts Photos with the callouts are points of interest
and fun to design, too. Note the small images have no visual relationship to the big image, but the two-tone type makes the connection.
11 of 17
Callout ideas
0669
Before&After
®
Callout ideas
i U X
BAmagazine.com
12 of 17
Callout that reveals meaning
It’s another dry statistic that deadens the nightly news, but set in a shockingly
intense typeface—black, ratty and spattered in blood—the callout delivers a visceral
impact that words alone can’t.
Dirty typeface, intense color and grungy,
askew placement are repellent, together
conveying instability and agitation; gray
photos add a sense of dread. White type
turns “Traffic crashes” into a headline. Black,
white, yellow and red are extremely visible
colors, very high energy.
³5SBG¿DDSBTIFTBSF
UIFMFBEJOHDBVTF
PGUFFOGBUBMJUJFT
BDDPVOUJOHGPS
PGUFFOEFBUITJO
UIF64´
Just spaff forl isn’t cubular but quastic, leam is restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape band behast there’s thin chack. “It’s has larch
then say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snool-
³5SBG¿DDSBTIFTBSF
UIFMFBEJOHDBVTF
PGUFFOGBUBMJUJFT
BDDPVOUJOHGPS
PGUFFOEFBUITJO
UIF64´
ing. Spaff forl isn’t to cubular but quastic, leam restart
that can’t prebast. It’s tope, there fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it simple.
Texture band flasp net exating bends mist of it’s snooling. Spaff forl isn’t is cubular but quastic, leam restart
that can’t prebast. It’s tope, this fluant is chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
Pretty simple glead and tarm. Texture is and
net exating end mist of it snooling it’s tope a
card whint simple end not oogum or bont.
is fay of alm. A card whint not oogum or bont. Pretty
simple, glead and tarm. Texture band flasp net exating.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
(Above) Police tape and the driver’s line of
sight reinforce the position of the callout.
Blood spatters provide visual continuity
from top to bottom.
16 | ROAD SCENE MAGAZINE
12 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
13 of 17
i U X
Callout as visual device
Office supplies—pencil lines, felt pen, highlighter and sticky note—together
make a workaday impression that can easily be modified.
Playful callouts Different-style callouts—made with highlighters, sticky
notes and so on—are normally something you’d avoid but work here because
they’re all one kind of thing. On subsequent spreads you could throw in pens
and paper clips, too—heck, maybe even
a coffee stain. The variety allows you to
fit these almost anywhere to keep your
layout lively.
Spaff forl isn’t cubular but
quastic, its leam restart
that can’t prebast. It’s
tope, this fluant chasible.
Silk, shast, lape and
behast the thin chack. It
has larch to say fan. Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.
Texture and flasp net end
forl and order mist.
forl it snooling spaff forl too isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, simple shast, lape and behast the thin
chack. “It has larch to say fan.” Elesara and order is
fay of alm. A card flasp whint not oogum it’s or bont.
Pretty simple, glead and tarm. Texture and flasp net
exating end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and
behast simple there the thin chack. “It has larch to say
fan.” Why? A card and flasp pretty simple.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic, leam
flasp restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist the it snooling. Spaff forl isn’t cubular. Leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast
the thin chack. “It has larch
there’s say fan.” Why? Elesara and
its order is fay of alm.
A card whint not oogum or bont. Pretty forl there’s
simple, gleads and tarm. End mister of it snooling.
Spaff forl isn’t there cubular but quastic, leam restart
that can’t prebast. It’s tope, there’s this fluant chasible. Silk, shast, lape it and behast the thins chack.
“It has larch to say fan.” Why? Elesara and orders is
fay of alm. A its card whint not oogum or bont. Pretty
“Don’t commit to more
than what you can
handle. Learn to say no.”
simple, gleads and tarm. Texture and flasp net exating
end mist of it snooling. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch simple
this to say fan.” Why? A card and flasp whint not
oogum then its or bont. Pretty si flasp simple.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t
cubular but quastic, leam flasp
restart that can’t prebast. It’s
tope, this fluant chasible.
Silk, shast, lape and behast
the thin chack. “It has larch
to say fan.” Why? Elesara
and order is fay of alm. A card
whint not oogum or bont. Pretty
simple, glead and tarm not oogum
then its or bont this fluant chasible.
To it the snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card flasp whint not oogum it’s or bont. Pretty
simple, glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin. Leam
restart simple there’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? A cards and its
whint not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple. A card
whint not oogum it tor bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of its
snooling. Spaff forl isn’t cubular bute quastic, leams
flasp restart that can’t prebast. It’s tope, this fluant its
chasible. Silk, shast, lape and behast the thin chack.
“It has larch tote say fan.” Why? Elesara and order is
fay ofte alm. A card whint not oogum or bont. Pretty
simple, glead and it tarm. Texture and flasp net exating
end mist of it snooling pretty.
Spaff forl isn’t cubular but quastic, its leam restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end mist of it
texture and there pretty flasp this fluant chasible.
Spaff forl isn’t gleam restarts that’s can’t prebast.
It’s tope, simple it’s this fluant chasible. Silk, shast, lape
and behast the thin chack. “It has larch to say fan.”
Why? A card and flasp whint not oogum simple or
bont. Pretty simple. A card whint not oogum or bont
preople simple flasp restart that can’t prebast. Glead
and tarm. Texture
and flasp net exating end
mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope,
this fluant chasible. Silk,
shast, lape and behast
the thin chack. “It
has larch too it say
fan.” Why? Elesara
and order is fay of
alm. A card whint
not oogum or bont.
Pretty simple, gleads to and tarm.
To it snooling spaff forl isn’t cubular but quastic, is
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is
fay of alm. A card flasp whint not oogum it’s or bont.
Pretty is simple, glead and tarm. Texture and flasp net
exating end of it snooling not oogum flasp restart that
can’t prebast. Delore leam restart that can’t prebast. It’s
on’t
“If you d ng
like worki
’t
late, don ate.”
n
procrasti
56
“Don’t commit to more
than what you can
handle. Learn to say no.”
“If you don’tg
like workin
late, don’t
”
procrastinate.
“Your reputation as a freelancer is
based on two things: the quality of
your work and how well you meet
deadlines. . . Deadlines help you
prioritize your work. If your client
doesn’t give you a date, ask for one.”
tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A there
card and flasp whint not oogum or bont tope, this
fluant chasible. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, it leam flasp
the restart that’s can’t prebaster. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card whint not oogum or bont. Pretty there
simple, glead and tarm. Texture and flasp its net exating end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk shast, is lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is the fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it mist. Spaff forl isn’t
cubular but quastic, leam restart the can’t prebast. It’s
JULY, 2008
Spaff forl isn’t cubular but
quastic, its leam restart
that can’t prebast. It’s
fluant this tope chasible.
Silk, shast, lape and is
behast the thin chack. It
has larch to say fan.
JULY, 2008
57
Interrupters Interruption is a lively design technique. The layout starts as a boxy grid (far left).
Elements are then placed to overlap the grid lines (left). In this case, several elements also force
text wraps. Office-supply callouts can easily be lengthened or shortened as needed.
13 of 17
Callout ideas
0669
Before&After
Callout ideas
®
i U X
BAmagazine.com
14 of 17
Article resources
10a
2
3
1
10b
Typefaces
Continued from page 47
a card whint not oogum the bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular
thin chack. “It has larch to say fan.” Why? Elesara and order is fay too
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture is and flasp net exating. A card it’s whint not oogum or bont.
oogum or bont. Pretty simple, glead and tarm. Texture to band flasp
Pretty simple, glead and tarm. Texture and flasp net exating end mist of
leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
ing. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order too it’s fay of alm. A
pretty simple order then is forl simple whint there’s no glead and tarm
prebast that can’t prebast. It’s tope, this fluant pretty simple chasible.
Silk simple, shast, lape and behast the thin chack. “It has larch its say
has larch to say fan.” Why? Elesara and order is fay of alm. A card whint
fan.” Why? Elesara cand order is
fay too of alm. A cards whint not
Texture and flasp net exating end
that can’t prebast. It’s tope, this
Spaff forl isn’t then cubular but quastic, leam restart that can’t
fluant chasible. Silk, shast, lape
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the
and behast the thin chack. “It has
thin chack. “It has larch then say fan.” Why? Elesara and order is fay
larch to say fan.” Why? Elesara
and order is fay of alm. A card
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
whint not oogum or bont. Pretty
isn’t cubular but quastic, leam restart that’s can’t prebast. It’s tope,
simple, glead and tarm. Texture
this fluant chasible. Silk, shast, lape and behast the thin chack. “It
and flasp net exating end mist of
has larch too say fan.” Why? Elesara and order is fay of alm. A card
it snooling. Spaff forl isn’t cubular
whint not oogum or bont. Pretty simple, glead and tarm.
but quastic, leam restart that can’t
Texture and flasp net exating end mist of it snooling. Texture
prebast. It’s tope, this fluant cha-
and flasp net exating is bend mist of it snooling. Spaff forl isn’t cubu-
sible. Silk, shast, lape and behast
lar but quastic, leam restart that can’t prebast. It’s tope, this fluant
the thin chack. Elesara and order
chasible. Silk, shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card its whint not
is fay of alm. A card whint not oogum or bont. Pretty simple, glead
not oogum or bont lape and behast
No survivor lost more
than Valerie Smith, whose
entire family—husband,
children and parents—
perished in the fire. Her
close friends have gotten
her through, but a year
later her hands still shake
every day. “They were my
whole life,” she said. “I
don’t know what to do.”
oogum or bont forl isn’t cubular but quastic but quastic, leam restart
and tarm Texture and flasp net exating. Spaff forl isn’t cubular but
and behast the and flasp leam restart that can’t prebast and flasp net
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
exating end mist of it snooling oogum or bont forl isn’t.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
Pretty simple, glead and tarm. Texture and flasp net exating bend
Why? Elesara and order is fay of alm. A card whint not oogum or
mist of it snooling. Spaff forl is cubular but quastic, leam restart that
5
|
SPRING 2008
SPRING 2008
5
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
7
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
Below Simple glead and tarm.
Texture and flasp net exating
end of it snooling. Pretty it’s and
tarm net exating end mist flasp.
Right Exating end mist of it
snooling spaff forl isn’t cubular
but quastic gleaad and tarm.
3
|
DIET & FITNESS
59
tope, this there’s fluant chasible.
Silk, shast, lape and behast the
thin chack. “It has larch to say fan.”
6 Glypha 75 Light
and tarm. Texture and flasp net
exating end mist of it snooling.
Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
7 Sabotage
Silk, shast, lape and behast the
thin chack. “It has larch to say fan.”
Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
8 ITC Franklin Gothic Heavy
leam restart forl is cubular but quastic this fluant it snooling.
A flasp but cubular or bont card whint not oogum or bont. Pretty
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
9 Utopia Regular
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s
flasp net exating. A card it’s whint not oogum or bont. Pretty simple,
card whint not oogum or bont and flasp net exating end mist.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
glead and tarm. Texture and flasp net exating end mist of it snooling.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
cubular but quastic, leam restart that can’t prebast. Pretty simple, glead
chasible. Silk, shast, lape and behast to thin chack. “It has larch to say
the valencia fire
1
Images
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. Elesara and order is fay of alm.
A card too whint not oogum bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling
“It has larch simple too say fan.” Why? Elesara and
order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm and flasp net exating end.
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
10e
The trouble with Bessie
C
ows do not add to
the amounts of carbon dioxide in the
atmosphere.They
do not run aground and spill
crude oil. But they do ruminate—which is to say that
they give off methane when
they chew their cud and
belch, and nitrous oxide and
ammonia when they leave
manure all over the barnyard.
So that pungent odor you
smell on a farm? It’s bad for
the global environment.
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre48
4 Georgia Italic
5 Glypha 75 Black
leam restart that can’t prebast. It’s
oogum or bont. Pretty simple, glead
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
3 Georgia
Why?Elesara and order is fay of alm.
A simple its then card the whint not
hast the thin chack forl is cubular but quastic isn’t cubular but quastic,
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
3
Why? Elesara and order is fay of alm. A card whint not oogum or bont.
Texture and flasp net exating end mist of it snooling.
COMMUNITY YOUTH SERVICES August 2008
Pretty simple, glead and tarm.
Spaff forl its too cubular but quastic,
the thin chack. “It has larch to say fan.” Why?Elesara and order is fay
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card
48
the thin whint no glead chack.
Texture simple it’s and flasp net
exating end mist the of it snooling.
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
“A starvation diet is a
temporary solution. 99%
of the time, you’ll gain
the weight back.”
3
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It
cubular but quastic, leam restart
of alm. A card is whint not oogum or bont. Pretty simple, glead and
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It
has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s
mist snooling. Texture and flasp net exating end mist of it snooling.
mist of it snooling. Spaff forl isn’t
DIET & FITNESS
A flasp but cubular or bont card whint not oogum or bont. Pretty
ture and flasp net exating lape and behast the thin chack.
oogum tor bont. Pretty simple.
by AMY S. HAYWARD, R.Ph., CDE, CPT
If you think going super low-cal is a good idea, think again.
58
this fluant chasible. Silk, shast, lape and behast then thin chack.
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
card whint not oogum or bont. Pretty simple, glead it’s and tarm. TexSpaff forl isn’t cubular but quastic, leam its restart there can’t
1 Helvetica Neue 37 Thin Condensed
2 Helvetica Neue 95 Black
it snooling. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope,
and order is fay of alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net too exating end mist of it snool-
4
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast there
is chasible. Silk, shast, lape and behast the thin chack. “It has larch to
net exating end mist of it snooling. Spaff forl isn’t cubular but quastic,
SHEDDING
POUNDS
NATURALLY
and tarm. Spaff forl isn’t cubular but quastic, leam restart that can’t
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant
say fan.” Why? Elesara and order is fay too of alm. A card whint not
10 (a–f) iStockphoto.com |
e f
a b c d
8
9
9
—ABC News
10f
May 2008 49
May 2008
10c
6
5
6
10d
14 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
15 of 17
i U X
Article resources
Typefaces
1 Times New Roman
4
bont its and flasp net exating to it snooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont.
Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.” Why? A card and
flasp whint not oogum or bont. Pretty simple.
It’s mist of then snooling chast its card its whint not oogum
then bont. Pretty simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then the thin chack. “It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not simple it’s oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating bend mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has
larch then say fan.” Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.” Why? Elesara and order is
fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, there fluant chasible card whint
not oogum pretty simple chast say alm or bont.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has
larch to say fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk,
“My advice for these newbies?
Prioritize your time and be more
responsible. Your high school
days are over. Step it up a notch.”
—RAJESH PATEL, UCB SENIOR
A card whint then not bont toper, this then fluant lape chasible.
Silk, shast, lape and behast then it thin chack. “It has pretty simple card
whint larch to say fan.” Why? Elesara and order is fay of alm. A card it’s
whint not oogum or Texture and flasp net exating end mist of it snooling.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart it’s that can’t prebast exating end mist of
it snooling. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm.
A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm.
Texture and flasp net mist of it snooling. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card
and flasp whint not oogum then bont. Pretty simple.
A cards whint not oogum the bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant is
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
fan.” Why? Elesara and order is fay too of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture to band flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
UCB CAMPUS LIFE
1
11
2
1
If you’re like most business
owners, you probably decided to
start your own business for the
freedom it provides, not for the
problems that came along with it.
Here are ten rules to make your
business grow and prosper.
BY PHILLIP BAUERS
ont it snooling spaff forl too isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast simple there the thin chack. “It
has larch to say fan.” Why? A card and flasp
whint not oogum there bont. Pretty simple. A
card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net too exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
February 23, 2008
4
“Without a good business plan, you
might as well drive blindfolded.”
SMALL
BUSINESS
SUCCESS
“There’s pressure from my
parents for me to graduate with
high honors. At the same time,
they’re 900 miles away—I can
still have fun!”—KIM SWAIN, UCB JUNIOR
16 February 23, 2008 UCB CAMPUS LIFE
3
4
shast, lape and behast the thin chack. Elesara and order is fay of alm. A card
too whint not oogum or bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart simple
chast say alm or bont.
end mist the it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch there’s say
fan.” Why? Elesara and its order is fay of alm.
A card whint not oogum or bont. Pretty forl
there’s simple, gleads and tarm. End mister of it
snooling. Spaff forl isn’t there cubular but quastic,
leam restart that can’t prebast. It’s tope, there’s
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch to say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and
tarm. Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple this to say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
To it thesnooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card
flasp whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin.
Leam restart simple there’s that can’t
prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A cards and its whint
not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple.
A card whint not oogum it tor bont. Pretty
simple, glead and tarm. Texture and flasp net
exating end mist of its snooling. Spaff forl isn’t
cubular bute quastic, leams flasp restart that
can’t prebast. It’s tope, this fluant its chasible.
Silk, shast, lape and behast the thin chack. “It
has larch tote say fan.” Why? Elesara and order is fay ofte alm. A card whint not oogum or
bont. Pretty simple, glead and it tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch
too it say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty
simple, gleads to and tarm. To it snooling spaff
forl isn’t cubular but quastic, leam restart it’s
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order
is fay of alm. A card flasp whint not oogum it’s
or bont. Pretty is simple, glead and tarm. Texture and flasp net exating end of it snooling.
Delore leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? A there card and flasp whint not oogum
or bont tope, this fluant chasible. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, it leam
flasp the restart
that’s can’t prebaster. It’s tope,
this fluant chasible. Silk, shast,
lape and behast
the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, is lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
“It’s important to manage
your cashflow and expenses.”
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it texture and there pretty flasp.
Spaff forl isn’t gleam restarts that’s can’t
prebast. It’s tope, simple it’s this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? A card and flasp
whint not oogum simple or bont. Pretty simple.
A card whint not oogum or bont preople.
Glead and tarm. Texture and flasp net exating
restart that can’t prebast. It’s is tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. “It has larch to there say fan.” Why? Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of
it snooling. Texture and flasp net exating end
mist often bit snooling. Spaff forl isn’t too leam
restarts thate can’t. Silk, shast, lape and behaste
the simple thin chack. “It has larch it simple to
say fan.” Why? A card and flasp whint not oogum
the or bont. Pretty there’s is no simple. A card
whint not pretty simple to its oogum or bonten.
Pretty simple, gleader band tarm. Texture and
flaspi net exating end mist who it snooling. Spaff
forl isn’t cubular there but quastic, leam the flasp
restart then it’s prebast. It’s tope, the its no this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and orders is fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
To it snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it
snooling leam restart it’s that can’t prebast.
Leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A
card and flasp whint not oogum or bont. Pretty
simple. A this is card whint not oogum or bont.
Pretty simple, glead not and tarm. Texture and
flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara is and or-
4
Card whint fluant elesara pretty simple quastic
To it snooling spaff forl isn’t cubular but quastic, then leam
restart it’s that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card flasp
whint not oogum pretty simple larch to say fan.
Spaff forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of it
snooling. Beam restart that can’t prebast. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of it
snooling. Beam restart that can’t prebast.
“We can’t change the damage done yesterday,
but we can make a huge difference in tomorrow.”
Leam restart that can’t prebast bend mister
of it snooling. Spaff forl isn’t there cubular but
quastic, leam restart that can’t prebast. It’s tope, it
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch too say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and tarm.
Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating bend mist
of it snooling. Spaff forl isn’t leam restarts that
can’t prebast. It’s toper, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple there too say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order its fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
Gone it snooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s tope,
Card Whint Fluant To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast.
The human population of the planet is approximately
six billion and rising. As the population continues to
increase, there is the fear of more and more strain on
the environment. By Michelle Morrison
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say there is fan.” Why? A card and flasp whint not
oogum there or bont. Pretty simple. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
32 THE GREEN MAGAZINE May 28, 2008
6
May 28, 2008
6
7
12b 6
9
8
THE GREEN MAGAZINE
33
5 Georgia
7 Janson Text 55 Roman
8 Janson Text 56 Italic
9 ITC Franklin Gothic Heavy Italic
12d
“Lowering the thermostat two degrees in winter and
raising it two degrees in summer will save 2,000 pounds
of carbon dioxide per person per year.”
Going Greener
4 Linotype Didot Bold
10 ITC Franklin Gothic Heavy
5
mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, too lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is
fay of alm. A card the whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
3 Futura Book
6 ITC Franklin Gothic Demi Compressed
17
12a
estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t
prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it snooling. Leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? A card and
flasp whint not oogum the or bont. Pretty simple.
A card whint not oogum then bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
5
2 Futura Extra Bold
“Planting trees in your
neighborhood really is one of
the best things you can do for
the local environment and for
the planet.”
34 THE GREEN MAGAZINE May 28, 2008
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not
oogum it’s or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end of it snooling. estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara and
order is fay of alm. A card flasp whint not oogum
it’s or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end of it snooling. Leam re-
“Look for packaging
made from recycled
materials, and recycle
once you’re done.”
start that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A card and flasp whint not
oogum the or bont. Pretty simple. A card whint
not oogum there’s bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it
snooling. Spaff forl isn’t cubular but quastic, leam
flasp restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
too lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm.
A card the whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape band behast
the thin chack. “It has larch there’s say fan.” Why?
Elesara and order is fay of alm. A cards whint not
oogum four bont. Pretty simple, glead and tarm.
Texture and flasp nets exating bend mist of it
snooling. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast then thin its not too chack. “It has
larch to say there is fan there this fluant chasible.
Card band flasp whint not oogum there’s or
bont. Pretty simple. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of
it snooling. Beam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast simple there the thin chack. “It has larch to
say fan.” Why? A card and flasp whint not oogum
there bont. Pretty simple. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling.Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Bend mister of it snooling. Spaff forl isn’t there cubular but
quastic, leam restart that can’t prebast. It’s tope, it
May 28, 2008
12c
THE GREEN MAGAZINE
8
Images
11 Rubberball.com
7
12 (a–e) iStockphoto.com |
d e
a b c
12e
35
10
15 of 17
Callout ideas
0669
Before&After
Callout ideas
®
BAmagazine.com
16 of 17
i U X
Article resources
1
1
7c
7e
3
Typefaces
1 ITC Stone Serif Medium
Spaff forl isn’t cubular but
quastic, its leam restart
that can’t prebast. It’s
tope, this fluant chasible.
Silk, shast, lape and
behast the thin chack. It
has larch to say fan. Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.
Texture and flasp net end
forl and order mist.
forl it snooling spaff forl too isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, simple shast, lape and behast the thin
chack. “It has larch to say fan.” Elesara and order is
fay of alm. A card flasp whint not oogum it’s or bont.
Pretty simple, glead and tarm. Texture and flasp net
exating end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and
behast simple there the thin chack. “It has larch to say
fan.” Why? A card and flasp pretty simple.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic, leam
flasp restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist the it snooling. Spaff forl isn’t cubular. Leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast
the thin chack. “It has larch
there’s say fan.” Why? Elesara and
its order is fay of alm.
A card whint not oogum or bont. Pretty forl there’s
simple, gleads and tarm. End mister of it snooling.
Spaff forl isn’t there cubular but quastic, leam restart
that can’t prebast. It’s tope, there’s this fluant chasible. Silk, shast, lape it and behast the thins chack.
“It has larch to say fan.” Why? Elesara and orders is
fay of alm. A its card whint not oogum or bont. Pretty
“Don’t commit to more
than what you can
handle. Learn to say no.”
simple, gleads and tarm. Texture and flasp net exating
end mist of it snooling. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch simple
this to say fan.” Why? A card and flasp whint not
oogum then its or bont. Pretty si flasp simple.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t
cubular but quastic, leam flasp
restart that can’t prebast. It’s
tope, this fluant chasible.
Silk, shast, lape and behast
the thin chack. “It has larch
to say fan.” Why? Elesara
and order is fay of alm. A card
whint not oogum or bont. Pretty
simple, glead and tarm not oogum
then its or bont this fluant chasible.
To it the snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card flasp whint not oogum it’s or bont. Pretty
simple, glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin. Leam
restart simple there’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? A cards and its
whint not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple. A card
whint not oogum it tor bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of its
snooling. Spaff forl isn’t cubular bute quastic, leams
flasp restart that can’t prebast. It’s tope, this fluant its
chasible. Silk, shast, lape and behast the thin chack.
“It has larch tote say fan.” Why? Elesara and order is
fay ofte alm. A card whint not oogum or bont. Pretty
simple, glead and it tarm. Texture and flasp net exating
end mist of it snooling pretty.
Spaff forl isn’t cubular but quastic, its leam restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end mist of it
texture and there pretty flasp this fluant chasible.
Spaff forl isn’t gleam restarts that’s can’t prebast.
It’s tope, simple it’s this fluant chasible. Silk, shast, lape
and behast the thin chack. “It has larch to say fan.”
Why? A card and flasp whint not oogum simple or
bont. Pretty simple. A card whint not oogum or bont
preople simple flasp restart that can’t prebast. Glead
and tarm. Texture
and flasp net exating end
mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope,
this fluant chasible. Silk,
shast, lape and behast
the thin chack. “It
has larch too it say
fan.” Why? Elesara
and order is fay of
alm. A card whint
not oogum or bont.
Pretty simple, gleads to and tarm.
To it snooling spaff forl isn’t cubular but quastic, is
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is
fay of alm. A card flasp whint not oogum it’s or bont.
Pretty is simple, glead and tarm. Texture and flasp net
exating end of it snooling not oogum flasp restart that
can’t prebast. Delore leam restart that can’t prebast. It’s
n’t
“If you do ng
like worki
late, don’t ate.”
procrastin
³5SBG¿DDSBTIFTBSF
UIFMFBEJOHDBVTF
PGUFFOGBUBMJUJFT
BDDPVOUJOHGPS
PGUFFOEFBUITJO
UIF64´
7b
7h
4 ITC Franklin Gothic Heavy Italic
5 ITC Franklin Gothic Book Italic
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape band behast there’s thin chack. “It’s has larch
then say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead and
6 ITC Officina Serif Book
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t to cubular but quastic, leam restart
that can’t prebast. It’s tope, there fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it simple.
Texture band flasp net exating bends mist of it’s snool-
tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A there
card and flasp whint not oogum or bont tope, this
fluant chasible. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, it leam flasp
the restart that’s can’t prebaster. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card whint not oogum or bont. Pretty there
simple, glead and tarm. Texture and flasp its net exating end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk shast, is lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is the fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it mist. Spaff forl isn’t
cubular but quastic, leam restart the can’t prebast. It’s
ing. Spaff forl isn’t is cubular but quastic, leam restart
that can’t prebast. It’s tope, this fluant is chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
Pretty simple glead and tarm. Texture is and
net exating end mist of it snooling it’s tope a
card whint simple end not oogum or bont.
is fay of alm. A card whint not oogum or bont. Pretty
simple, glead and tarm. Texture band flasp net exating.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.”
Images
Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
Spaff forl isn’t cubular but
quastic, its leam restart
that can’t prebast. It’s
fluant this tope chasible.
Silk, shast, lape and is
behast the thin chack. It
has larch to say fan.
JULY, 2008
7a
3 Trixie Cameo
7g
Just spaff forl isn’t cubular but quastic, leam is restart
“Your reputation as a freelancer is
based on two things: the quality of
your work and how well you meet
deadlines. . . Deadlines help you
prioritize your work. If your client
doesn’t give you a date, ask for one.”
56 JULY, 2008
2
2 Franklin Gothic Condensed
7d
57
and flasp net exating end mist of it snooling. Spaff forl
7 (a–g) iStockphoto.com |
e f g h
16 | ROAD SCENE MAGAZINE
4
5
7f
6
a b c d
8 Time Magazine (www.time.com)
8
16 of 17
Callout ideas
0669
Before&After
®
Callout ideas
BAmagazine.com
17 of 17
Subscribe to Before & After
Subscribe to Before & After, and become a
more capable, confident designer for pennies
per article. To learn more, go to
/>E-mail this article
i U X
Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer
To pass along a free copy of this article to
others, click here.
Join our e-list
To be notified by e-mail of new articles as
they become available, go to
/>
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail
www
Copyright ©2008 Before & After magazine
ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: .
For all other permissions, please contact us.
17 of 17
|
Printing formats
Callout ideas
0669
Before&After
BAmagazine.com
®
i U X
Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
For presentation format
Print: (Specify pages 1–17)
For paper-saver format
Print: (Specify pages 19–26)
Print
Format: Landscape
Page Size: Fit to Page
Save
Presentation format or
Paper-saver format
Back
|
Paper-saver format
Callout ideas
Quotes pulled
from the text are
fundamental
storytelling tools.
Kicker
Byline
Deckhead and text
typeface are the same.
Every reader of magazines and newspapers
is familiar with callouts. Sometimes called
pullquotes, callouts are brief passages
pulled from a story, typeset oversize and
carefully placed, usually one or two per
spread, throughout the piece.
Callouts serve many purposes. The most
basic simply fill space or break up large,
unappealing expanses of gray type. But the
best callouts are active. They draw readers
who would otherwise pass by, summarize
articles, establish themes, set waypoints,
reveal meaning and even tell sub-stories.
Good callouts are essential storytelling
elements of articles in print. They’re fun to
design, too. Let’s have a look.
Headline
Deckhead
Callout
Time magazine page
illustrates the function
of an active callout. The
reader’s eye flies from
photo to headline to callout and back to the deckhead, all before reading
a word of text! These
elements, plus the caption, together summarize
the story, set the tone
and intrigue the reader.
Single bold typeface is
the visual connector.
Caption
0669 Callout ideas
Before&After | www.bamagazine.com
1 of 8
Callout ideas
0669
The basic callout
Generally speaking, a callout is set two to three times the size of the text
typeface in either the headline style or the text style.
SHEDDING
POUNDS
NATURALLY
by AMY S. HAYWARD, R.Ph., CDE, CPT
If you think going super low-cal is a good idea, think again.
Spaff forl isn’t then cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch then say fan.” Why? Elesara and order is fay
of alm. A card is whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that’s can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the thin chack. “It
has larch too say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture
and flasp net exating is bend mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card whint not oogum or bont. Pretty simple, glead
and tarm Texture and flasp net exating. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not oogum or
“A starvation diet is a
temporary solution. 99%
of the time, you’ll gain
the weight back.”
58
DIET & FITNESS
|
SPRING 2008
SPRING 2008
|
DIET & FITNESS
59
“A starvation diet is a
temporary solution.
99% of the time, you’ll
gain the weight back.”
Working together
Headline and callout work
together, each projecting a
different “voice.” What’s interesting is that the voice will
change depending on where
the callout appears and the
style in which it is set. Most
commonly, you’ll set callouts
in either the headline or text
typeface (but not both). Note
here that the headline color
comes from the photo.
Headline typeface
or . . .
Text typeface
Callout as story center
One callout and one photo together can tell a brief, intense story without
distractions. Because it’s central, you’ll do best to choose this callout once it’s
on the page, in context.
Continued from page 47
a card whint not oogum the bont. Pretty simple, glead and tarm. Tex-
cubular but quastic, leam restart that can’t prebast. Pretty simple, glead
ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular
and tarm. Spaff forl isn’t cubular but quastic, leam restart that can’t
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast there
is chasible. Silk, shast, lape and behast the thin chack. “It has larch to
thin chack. “It has larch to say fan.” Why? Elesara and order is fay too
say fan.” Why? Elesara and order is fay too of alm. A card whint not
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
oogum or bont. Pretty simple, glead and tarm. Texture to band flasp
Texture is and flasp net exating. A card it’s whint not oogum or bont.
net exating end mist of it snooling. Spaff forl isn’t cubular but quastic,
Pretty simple, glead and tarm. Texture and flasp net exating end mist of
leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
it snooling. Texture and flasp net exating end mist of it snooling. Spaff
lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope,
and order is fay of alm. A card whint not oogum or bont. Pretty simple,
this fluant chasible. Silk, shast, lape and behast then thin chack.
A flasp but cubular or bont card whint not oogum or bont. Pretty
glead and tarm. Texture and flasp net too exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order too it’s fay of alm. A
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It
card whint not oogum or bont. Pretty simple, glead it’s and tarm. Tex-
has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s
ture and flasp net exating lape and behast the thin chack.
pretty simple order then is forl simple whint there’s no glead and tarm
mist snooling. Texture and flasp
Spaff forl isn’t cubular but
quastic, leam its restart there
can’t prebast that can’t prebast.
It’s tope, this fluant pretty simple
chasible. Silk simple, shast, lape
and behast the thin chack. “It has
larch its say fan.” Why? Elesara
cand order is fay too of alm. A
cards whint not oogum tor bont.
Pretty simple. Texture and flasp
net exating is mist of it snooling.
Spaff forl it cubular but quastic,
leam restart that can’t prebast.
It’s tope, this fluant chasible.
Silk, shast, lape and behast the
thin chack. “It has larch to say
fan.” Why? Elesara and order
is fay of alm. A card whint not
oogum or bont. Pretty simple,
glead and tarm. Texture and flasp
No survivor lost more
than Valerie Smith, whose
entire family—husband,
children and parents—
perished in the fire. Her
close friends have gotten
her through, but a year
later her hands still shake
every day. “They were my
whole life,” she said. “I
don’t know what to do.”
alm. A card whint not oogum or
bont lape and behast the thin whint
no glead chack. Pretty simple, glead
and tarm forl isn’t cubular but.
Texture simple it’s and flasp
net exating bend mist there’s of it
snooling. Spaff forl its too cubular
but quastic, leam restart that can’t
prebast. It’s tope, this there’s fluant
chasible. Silk, shast, lape and
behast the thin chack. “It has larch
to say fan.” Why?Elesara and order
the whint not oogum or bont. Pretty simple, glead and tarm. Texture
tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
Elesara and order is fay of alm. A card its whint not oogum or bont forl
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
isn’t cubular but quastic but quastic, leam restart and behast the and
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
flasp leam restart that can’t prebast and flasp net exating end mist of it
Why? Elesara and order is fay of alm. A card whint not oogum or bont.
snooling oogum or bont forl isn’t.
Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
mist of it snooling. Spaff forl is cubular but quastic, leam restart that
flasp net exating end mist of it snooling. Texture and flasp net exating
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
the thin chack. “It has larch to say fan.” Why?Elesara and order is fay
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
hast the thin chack forl is cubular but quastic isn’t cubular but quastic,
Texture and flasp net exating end mist of it snooling.
leam restart forl is cubular but quastic this fluant it snooling.
A flasp but cubular or bont card whint not oogum or bont. Pretty
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
0669 Callout ideas
chack. “It has larch to say fan.”
Why? Elesara and order is fay of
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
Pretty simple, glead and tarm. Texture and flasp net exating bend
COMMUNITY YOUTH SERVICES August 2008
Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast.
shast, lape and behast the thin
is fay of alm. A simple its then card
net exating end mist of it snooling.
48
net exating end mist of it snooling.
It’s tope, this fluant chasible. Silk,
Two techniques
Her dramatically lit face and back
turned to the page convey aloneness,
emptiness, loss. Photo colors are carried into the callout in alternating lines,
which makes no verbal sense but adds
visual disturbance to the emotional
topic. (Below) Centered in the sea of
gray text, the callout is also “alone.”
Its placement mimics the symmetry of
the full-bleed photo and, like a target,
draws the reader’s full attention.
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
No survivor lost more
than Valerie Smith, whose
entire family—husband,
children and parents—
perished in the fire.
perished
Her in the fire. Her
close friends have gotten
her through, but a year
later her hands still shake
every day. “Theyevery
wereday.
my “They were my
whole life,” she said.
whole“Ilife,” she said. “I
don’t know whatdon’t
to do.”
know what to do.”
tope, this fluant chasible. Silk, shast, lape and behast.
flasp net exating. A card it’s whint not oogum or bont. Pretty simple,
The thin chack. “It has larch flasp is say its fan.” Why? Elesara
glead and tarm. Texture and flasp net exating end mist of it snooling.
and order is fay of alm. It’s card whint not oogum or bont and flasp net
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
exating end mist. Texture and flasp net exating end mist of it snooling.
the valencia fire
the valencia fire
Before&After | www.bamagazine.com
2 of 8
the valencia fire
Callout ideas
0669
Callout as theme-setter
Because periodicals generally have an unchanging “house” style, callouts are a
good way to theme an article. Here, a ragged typeface contrasts with a beautifully
disciplined layout. Establish a look, then sustain it throughout the article.
Buffer zone Narrow space between columns holds both
callout and caption with extreme efficiency; while taking very
little space, both are highly visible—and attractive.
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. Elesara and order is fay of alm.
A card too whint not oogum bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling
“It has larch simple too say fan.” Why? Elesara and
order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm and flasp net exating end.
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
Below Simple glead and tarm.
Texture and flasp net exating
end of it snooling. Pretty it’s and
tarm net exating end mist flasp.
Right Exating end mist of it
snooling spaff forl isn’t cubular
but quastic gleaad and tarm.
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre-
Callout within a callout
Tall, condensed typeface snuggles into
the narrow space and makes a long callout possible. Dense line spacing conveys
urgency. Words in red are an interesting
trick; they create a second callout that
the reader will see first.
48
May 2008 49
May 2008
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
A callout always works in context
with other elements . . .
ubular
then
It’
Silk,
you
and
whint
Pretty
tarm. Texture and flasp net
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
fluant chasible. Silk, shast, lape and behast the thin chack.
especially ifElesara
it’s and order is fay of alm. A card too whint not oogum
bont. Pretty simple, glead and tarm. Texture and flasp
being gplayedornetwell.
exating end mist of it snooling. Texture and flasp net
t
,
l.
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. Elesara and order is fay of alm.
A card too whint not oogum bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling
“It has larch simple too say fan.” Why? Elesara and
order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm and flasp net exating end.
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
Below Simple glead and tarm.
Texture and flasp net exating
end of it snooling. Pretty it’s and
tarm net exating end mist flasp.
Right Exating end mist of it
snooling spaff forl isn’t cubular
but quastic gleaad and tarm.
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre-
White borders unify Your reader will not
consciously notice the uniform white borders
around every element that give the layout
its fresh, organized look. Note that there are
no bleeds, and that no element intrudes into
another’s space.
Four points of interest Initial cap, callout and two
photos tell a story in a nutshell; big, medium and small
sizes keep the reader’s eye moving fluidly.
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. Elesara and order is fay of alm.
A card too whint not oogum bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling
“It has larch simple too say fan.” Why? Elesara and
order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm and flasp net exating end.
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre-
48
May 2008 49
May 2008
Contrast in size and camera distance Size governs the “volume” of an image; camera distance
is a storytelling tool. Key to an interesting layout is to have a variety of both—big and small images,
and near, middle and far distances. Here, distant and close-up views make a rich, engaging mix.
0669 Callout ideas
Before&After | www.bamagazine.com
3 of 8
Callout ideas
0669
Callout as photo story
Add a headline, drop cap, attribution and photo, and the callout becomes a tiny, selfcontained story—a way to give substance and authority to an ordinary passage of text.
The trouble with Bessie
C
ows do not add to
the amounts of carbon dioxide in the
atmosphere.They
do not run aground and spill
crude oil. But they do ruminate—which is to say that
they give off methane when
they chew their cud and
belch, and nitrous oxide and
ammonia when they leave
manure all over the barnyard.
So that pungent odor you
smell on a farm? It’s bad for
the global environment.
—ABC News
Complete story It’s a callout,
all right—a brief passage pulled
from the text—but by giving it a
headline, initial cap, attribution
and photo, you turn it into a tiny
layout and elevate it to a level of
substance and authority. Compose accordingly. Use its brevity; the callout can summarize,
entertain, intrigue. A series of
these can carry a reader happily
through an entire article.
Drop-cap color matches the
barn for visual continuity
Translucent white background
Cow-nose-in-the-lens is funny,
even at a small size. Note
that the cow and pastoral
scene, although related, are
opposites—the cow is living and
organic, the buildings man-made
and static. The cow is near, the
buildings far. Such contrasts create visual liveliness and interest.
Callout as quotation
A callout atop a speaker “puts a face on the words” and draws the reader into the
conversation. The more intense the quote, the more direct the engagement.
bont its and flasp net exating to it snooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont.
Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.” Why? A card and
flasp whint not oogum or bont. Pretty simple.
Outside, inside Callout can be atop the
image, or the image can be inside the callout. Note here the two callouts have been
designed as one—same size and alignment,
each bleeding to the outside. Note also that
the images appear related despite the large
difference in size because of nearly identical poses, camera angle and lighting.
Head room (Below, left) Fully inside the
box, the small portrait feels insignificant.
Enlarge, and crop slightly out of the box
(below, right) to restore its presence.
“My advice for these newbies?
Prioritize your time and be more
responsible. Your high school
days are over. Step it up a notch.”
—RAJESH PATEL, UCB SENIOR
16
Too small
0669 Callout ideas
It’s mist of then snooling chast its card its whint not oogum
then bont. Pretty simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then the thin chack. “It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not simple it’s oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating bend mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has
larch then say fan.” Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.” Why? Elesara and order is
fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, there fluant chasible card whint
not oogum pretty simple chast say alm or bont.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has
larch to say fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk,
February 23, 2008
shast, lape and behast the thin chack. Elesara and order is fay of alm. A card
too whint not oogum or bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart simple
chast say alm or bont.
A card whint then not bont toper, this then fluant lape chasible.
Silk, shast, lape and behast then it thin chack. “It has pretty simple card
whint larch to say fan.” Why? Elesara and order is fay of alm. A card it’s
whint not oogum or Texture and flasp net exating end mist of it snooling.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart it’s that can’t prebast exating end mist of
it snooling. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm.
A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm.
Texture and flasp net mist of it snooling. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card
and flasp whint not oogum then bont. Pretty simple.
A cards whint not oogum the bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant is
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
fan.” Why? Elesara and order is fay too of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture to band flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
“There’s pressure from my
parents for me to graduate with
high honors. At the same time,
they’re 900 miles away—I can
still have fun!”—KIM SWAIN, UCB JUNIOR
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net too exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
UCB CAMPUS LIFE
UCB CAMPUS LIFE
February 23, 2008
17
Interacting colors Her callout color matches
his jacket, and his, hers, another visual tie that
unifies the layout. Text in both cases is white.
Just right
Before&After | www.bamagazine.com
4 of 8
Callout ideas
0669
Callout as design element
Because callouts can easily be moved and shaped—tall, wide, big, small,
and so on— they make versatile design elements that can fill gaps, balance
spaces and create motion as needed.
No images necessary
Type and layout alone create this handsome, hard-edged design, which the
super-sharp typeface (Didot) amplifies.
Note both contrasts and similarities—
black on white, white on black, green
common to all; small and large objects.
Below, top callout “activates” the white
rectangle that contains it, which would
otherwise appear merely empty.
“Without a good business plan, you
might as well drive blindfolded.”
SMALL
BUSINESS
SUCCESS
If you’re like most business
owners, you probably decided to
start your own business for the
freedom it provides, not for the
problems that came along with it.
Here are ten rules to make your
business grow and prosper.
BY PHILLIP BAUERS
SMALL
BUSINESS
SUCCESS
ont it snooling spaff forl too isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast simple there the thin chack. “It
has larch to say fan.” Why? A card and flasp
whint not oogum there bont. Pretty simple. A
card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
“Without a good business plan, you
might as well drive blindfolded.”
If you’re like most business
owners, you probably decided to
start your own business for the
freedom it provides, not for the
problems that came along with it.
Here are ten rules to make your
business grow and prosper.
BY PHILLIP BAUERS
“It’s important to manage
your cashflow and expenses.”
Pressure
end mist the it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch there’s say
fan.” Why? Elesara and its order is fay of alm.
A card whint not oogum or bont. Pretty forl
there’s simple, gleads and tarm. End mister of it
snooling. Spaff forl isn’t there cubular but quastic,
leam restart that can’t prebast. It’s tope, there’s
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch to say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and
tarm. Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple this to say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
To it thesnooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card
flasp whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin.
Leam restart simple there’s that can’t
prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A cards and its whint
It’s all rectangles Because it’s so visual, you hardly notice that the layout is
made of nothing but rectangles. Above left, pay special attention to the negative
spaces, which apply visual pressure on the positive elements.
not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple.
A card whint not oogum it tor bont. Pretty
simple, glead and tarm. Texture and flasp net
exating end mist of its snooling. Spaff forl isn’t
cubular bute quastic, leams flasp restart that
can’t prebast. It’s tope, this fluant its chasible.
Silk, shast, lape and behast the thin chack. “It
has larch tote say fan.” Why? Elesara and order is fay ofte alm. A card whint not oogum or
bont. Pretty simple, glead and it tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch
too it say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty
simple, gleads to and tarm. To it snooling spaff
forl isn’t cubular but quastic, leam restart it’s
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order
is fay of alm. A card flasp whint not oogum it’s
or bont. Pretty is simple, glead and tarm. Texture and flasp net exating end of it snooling.
Delore leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? A there card and flasp whint not oogum
or bont tope, this fluant chasible. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, it leam
flasp the restart
that’s can’t prebaster. It’s tope,
this fluant chasible. Silk, shast,
lape and behast
the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, is lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam
“It’s important to manage
your cashflow and expenses.”
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it texture and there pretty flasp.
Spaff forl isn’t gleam restarts that’s can’t
prebast. It’s tope, simple it’s this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? A card and flasp
whint not oogum simple or bont. Pretty simple.
A card whint not oogum or bont preople.
Glead and tarm. Texture and flasp net exating
restart that can’t prebast. It’s is tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. “It has larch to there say fan.” Why? Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of
it snooling. Texture and flasp net exating end
mist often bit snooling. Spaff forl isn’t too leam
restarts thate can’t. Silk, shast, lape and behaste
the simple thin chack. “It has larch it simple to
say fan.” Why? A card and flasp whint not oogum
the or bont. Pretty there’s is no simple. A card
whint not pretty simple to its oogum or bonten.
Pretty simple, gleader band tarm. Texture and
flaspi net exating end mist who it snooling. Spaff
forl isn’t cubular there but quastic, leam the flasp
restart then it’s prebast. It’s tope, the its no this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and orders is fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
To it snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it
snooling leam restart it’s that can’t prebast.
Leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A
card and flasp whint not oogum or bont. Pretty
simple. A this is card whint not oogum or bont.
Pretty simple, glead not and tarm. Texture and
flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara is and or-
Alignment
Black & white Green type and
uniform column alignment connect
the high-contrast sides.
Callouts as sub-story
Similar to a sidebar, callouts can combine to tell a sub-story. Here, the text
presents the main news story, while the callouts suggest positive actions.
“We can’t change the damage done yesterday,
but we can make a huge difference in tomorrow.”
“We can’t change the damage done yesterday,
but we can make a huge difference in tomorrow.”
Going Greener
The human population of the planet is approximately
six billion and rising. As the population continues to
increase, there is the fear of more and more strain on
the environment. By Michelle Morrison
Modern layout Dirt road and forest
trees, normally considered rustic, are here
presented in a clean, hard-edged layout.
(Above) The photo and two white, horizontal spaces carry the eye across the spread
without borders or embellishments. To
reinforce this line, the callout is similarly
horizontal, matching the headline type and
aligned left with head and deck beneath it.
Card Whint Fluant To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast.
Going Greener
The human population of the planet is approximately
six billion and rising. As the population continues to
increase, there is the fear of more and more strain on
the environment. By Michelle Morrison
32 THE GREEN MAGAZINE May 28, 2008
estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t
prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it snooling. Leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? A card and
flasp whint not oogum the or bont. Pretty simple.
A card whint not oogum then bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, too lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is
fay of alm. A card the whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say there is fan.” Why? A card and flasp whint not
oogum there or bont. Pretty simple. A card whint
not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling.
May 28, 2008
THE GREEN MAGAZINE
33
Stay green Byline in green that’s sampled from image sets it subtly apart
from rest of the deckhead. Green drop cap matches the headline face.
0669 Callout ideas
Before&After | www.bamagazine.com
5 of 8
Callout ideas
0669
Callouts keep a second story line running beside the first. Each share construction—
headline typeface, two-tone type and a photograph—which ties them together.
“Lowering the thermostat two degrees in winter and
raising it two degrees in summer will save 2,000 pounds
of carbon dioxide per person per year.”
Card whint fluant elesara pretty simple quastic
To it snooling spaff forl isn’t cubular but quastic, then leam
restart it’s that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card flasp
whint not oogum pretty simple larch to say fan.
Image “bleeds” from
one spread to the next
It’s subtle, but the left-side
bleed suggests continuity
from the opening spread.
Spaff forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of it
snooling. Beam restart that can’t prebast. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of it
snooling. Beam restart that can’t prebast.
Leam restart that can’t prebast bend mister
of it snooling. Spaff forl isn’t there cubular but
quastic, leam restart that can’t prebast. It’s tope, it
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch too say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and tarm.
Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating bend mist
of it snooling. Spaff forl isn’t leam restarts that
can’t prebast. It’s toper, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple there too say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order its fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
Gone it snooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s tope,
“Planting trees in your
neighborhood really is one of
the best things you can do for
the local environment and for
the planet.”
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not
oogum it’s or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end of it snooling. estart to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara and
order is fay of alm. A card flasp whint not oogum
it’s or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end of it snooling. Leam re-
“Look for packaging
made from recycled
materials, and recycle
once you’re done.”
start that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A card and flasp whint not
oogum the or bont. Pretty simple. A card whint
not oogum there’s bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it
snooling. Spaff forl isn’t cubular but quastic, leam
flasp restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
too lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm.
34 THE GREEN MAGAZINE May 28, 2008
A card the whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape band behast
the thin chack. “It has larch there’s say fan.” Why?
Elesara and order is fay of alm. A cards whint not
oogum four bont. Pretty simple, glead and tarm.
Texture and flasp nets exating bend mist of it
snooling. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast then thin its not too chack. “It has
larch to say there is fan there this fluant chasible.
Card band flasp whint not oogum there’s or
bont. Pretty simple. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. to it snooling spaff forl too isn’t cubular
but quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end of
it snooling. Beam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast simple there the thin chack. “It has larch to
say fan.” Why? A card and flasp whint not oogum
there bont. Pretty simple. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating
end mist of it snooling.Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Bend mister of it snooling. Spaff forl isn’t there cubular but
quastic, leam restart that can’t prebast. It’s tope, it
May 28, 2008
Centered callout Centered callout takes
advantage of the symmetrical image; the lines
of sight direct your eyes right down the page.
THE GREEN MAGAZINE
35
Illustrated callouts Photos with the callouts are points of interest
and fun to design, too. Note the small images have no visual relationship to the big image, but the two-tone type makes the connection.
Callout that reveals meaning
It’s another dry statistic that deadens the nightly news, but set in a shockingly
intense typeface—black, ratty and spattered in blood—the callout delivers a visceral
impact that words alone can’t.
Dirty typeface, intense color and grungy,
askew placement are repellent, together
conveying instability and agitation; gray
photos add a sense of dread. White type
turns “Traffic crashes” into a headline. Black,
white, yellow and red are extremely visible
colors, very high energy.
³5SBG¿DDSBTIFTBSF
UIFMFBEJOHDBVTF
PGUFFOGBUBMJUJFT
BDDPVOUJOHGPS
PGUFFOEFBUITJO
UIF64´
Just spaff forl isn’t cubular but quastic, leam is restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape band behast there’s thin chack. “It’s has larch
then say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t to cubular but quastic, leam restart
that can’t prebast. It’s tope, there fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it simple.
Texture band flasp net exating bends mist of it’s snooling. Spaff forl isn’t is cubular but quastic, leam restart
that can’t prebast. It’s tope, this fluant is chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
Pretty simple glead and tarm. Texture is and
net exating end mist of it snooling it’s tope a
card whint simple end not oogum or bont.
is fay of alm. A card whint not oogum or bont. Pretty
simple, glead and tarm. Texture band flasp net exating.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
(Above) Police tape and the driver’s line of
sight reinforce the position of the callout.
Blood spatters provide visual continuity
from top to bottom.
0669 Callout ideas
16 | ROAD SCENE MAGAZINE
Before&After | www.bamagazine.com
6 of 8
Callout ideas
0669
Callout as visual device
Office supplies—pencil lines, felt pen, highlighter and sticky note—together
make a workaday impression that can easily be modified.
Spaff forl isn’t cubular but
quastic, its leam restart
that can’t prebast. It’s
tope, this fluant chasible.
Silk, shast, lape and
behast the thin chack. It
has larch to say fan. Why?
Elesara and order is fay
of alm. A card whint not
oogum or bont. Pretty
simple, glead and tarm.
Texture and flasp net end
forl and order mist.
Playful callouts Different-style
callouts—made with highlighters, sticky
notes and so on—are normally something you’d avoid but work here because
they’re all one kind of thing. On subsequent spreads you could throw in pens
and paper clips, too—heck, maybe even
a coffee stain. The variety allows you to
fit these almost anywhere to keep your
layout lively.
forl it snooling spaff forl too isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, simple shast, lape and behast the thin
chack. “It has larch to say fan.” Elesara and order is
fay of alm. A card flasp whint not oogum it’s or bont.
Pretty simple, glead and tarm. Texture and flasp net
exating end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and
behast simple there the thin chack. “It has larch to say
fan.” Why? A card and flasp pretty simple.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t cubular but quastic, leam
flasp restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist the it snooling. Spaff forl isn’t cubular. Leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast
the thin chack. “It has larch
there’s say fan.” Why? Elesara and
its order is fay of alm.
To it the snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card flasp whint not oogum it’s or bont. Pretty
simple, glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin. Leam
restart simple there’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin
chack. “It has larch to say fan.” Why? A cards and its
whint not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple. A card
whint not oogum it tor bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of its
snooling. Spaff forl isn’t cubular bute quastic, leams
flasp restart that can’t prebast. It’s tope, this fluant its
chasible. Silk, shast, lape and behast the thin chack.
“It has larch tote say fan.” Why? Elesara and order is
fay ofte alm. A card whint not oogum or bont. Pretty
simple, glead and it tarm. Texture and flasp net exating
end mist of it snooling pretty.
Spaff forl isn’t cubular but quastic, its leam restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead
and tarm. Texture and flasp net exating end mist of it
texture and there pretty flasp this fluant chasible.
Spaff forl isn’t gleam restarts that’s can’t prebast.
It’s tope, simple it’s this fluant chasible. Silk, shast, lape
and behast the thin chack. “It has larch to say fan.”
Why? A card and flasp whint not oogum simple or
bont. Pretty simple. A card whint not oogum or bont
preople simple flasp restart that can’t prebast. Glead
and tarm. Texture
and flasp net exating end
mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart that
can’t prebast. It’s tope,
this fluant chasible. Silk,
shast, lape and behast
the thin chack. “It
has larch too it say
fan.” Why? Elesara
and order is fay of
alm. A card whint
not oogum or bont.
Pretty simple, gleads to and tarm.
To it snooling spaff forl isn’t cubular but quastic, is
leam restart it’s that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is
fay of alm. A card flasp whint not oogum it’s or bont.
Pretty is simple, glead and tarm. Texture and flasp net
exating end of it snooling not oogum flasp restart that
can’t prebast. Delore leam restart that can’t prebast. It’s
A card whint not oogum or bont. Pretty forl there’s
simple, gleads and tarm. End mister of it snooling.
Spaff forl isn’t there cubular but quastic, leam restart
that can’t prebast. It’s tope, there’s this fluant chasible. Silk, shast, lape it and behast the thins chack.
“It has larch to say fan.” Why? Elesara and orders is
fay of alm. A its card whint not oogum or bont. Pretty
“Don’t commit to more
than what you can
handle. Learn to say no.”
simple, gleads and tarm. Texture and flasp net exating
end mist of it snooling. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch simple
this to say fan.” Why? A card and flasp whint not
oogum then its or bont. Pretty si flasp simple.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t
cubular but quastic, leam flasp
restart that can’t prebast. It’s
tope, this fluant chasible.
Silk, shast, lape and behast
the thin chack. “It has larch
to say fan.” Why? Elesara
and order is fay of alm. A card
whint not oogum or bont. Pretty
simple, glead and tarm not oogum
then its or bont this fluant chasible.
n’t
“If you do ing
like work
t
n’
do
e,
lat
nate.”
procrasti
“Your reputation as a freelancer is
based on two things: the quality of
your work and how well you meet
deadlines. . . Deadlines help you
prioritize your work. If your client
doesn’t give you a date, ask for one.”
tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A there
card and flasp whint not oogum or bont tope, this
fluant chasible. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, it leam flasp
the restart that’s can’t prebaster. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of
alm. A card whint not oogum or bont. Pretty there
simple, glead and tarm. Texture and flasp its net exating end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk shast, is lape and behast the
thin chack. “It has larch to say fan.” Why? Elesara
and order is the fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Texture and
flasp net exating end mist of it mist. Spaff forl isn’t
cubular but quastic, leam restart the can’t prebast. It’s
Spaff forl isn’t cubular but
quastic, its leam restart
that can’t prebast. It’s
fluant this tope chasible.
Silk, shast, lape and is
behast the thin chack. It
has larch to say fan.
56 JULY, 2008
JULY, 2008
57
Interrupters Interruption is a lively design technique. The layout starts as a boxy grid (far left).
Elements are then placed to overlap the grid lines (left). In this case, several elements also force
text wraps. Office-supply callouts can easily be lengthened or shortened as needed.
Article resources
10a
2
3
1
10b
Typefaces
Continued from page 47
a card whint not oogum the bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant
thin chack. “It has larch to say fan.” Why? Elesara and order is fay too
Texture is and flasp net exating. A card it’s whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp net exating end mist of
and order is fay of alm. A card whint not oogum or bont. Pretty simple,
ing. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s
pretty simple order then is forl simple whint there’s no glead and tarm
and behast the thin chack. “It has
larch its say fan.” Why? Elesara
cards whint not oogum tor bont.
If you think going super low-cal is a good idea, think again.
Pretty simple. Texture and flasp
net exating is mist of it snooling.
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the
Spaff forl it cubular but quastic,
thin chack. “It has larch then say fan.” Why? Elesara and order is fay
leam restart that can’t prebast.
of alm. A card is whint not oogum or bont. Pretty simple, glead and
It’s tope, this fluant chasible.
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
Silk, shast, lape and behast the
isn’t cubular but quastic, leam restart that’s can’t prebast. It’s tope,
thin chack. “It has larch to say
this fluant chasible. Silk, shast, lape and behast the thin chack. “It
fan.” Why? Elesara and order
has larch too say fan.” Why? Elesara and order is fay of alm. A card
is fay of alm. A card whint not
whint not oogum or bont. Pretty simple, glead and tarm.
oogum or bont. Pretty simple,
Texture and flasp net exating end mist of it snooling. Texture
glead and tarm. Texture and flasp
and flasp net exating is bend mist of it snooling. Spaff forl isn’t cubu-
tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card its whint not oogum or bont forl
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not oogum or
7
I’ve chosen the
words to the song
because they
mean something
to me. I get swept
up in the emotion,
especially if it’s
being played well.
3
6
0669 Callout ideas
6
Texture simple it’s and flasp
net exating bend mist there’s of it
6 Glypha 75 Light
snooling. Spaff forl its too cubular
but quastic, leam restart that can’t
prebast. It’s tope, this there’s fluant
chasible. Silk, shast, lape and
behast the thin chack. “It has larch
to say fan.” Why?Elesara and order
Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
mist of it snooling. Spaff forl is cubular but quastic, leam restart that
flasp net exating end mist of it snooling. Texture and flasp net exating
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
the thin chack. “It has larch to say fan.” Why?Elesara and order is fay
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-
Texture and flasp net exating end mist of it snooling.
whint not oogum or bont. Pretty simple, glead and tarm. Texture and
8 ITC Franklin Gothic Heavy
hast the thin chack forl is cubular but quastic isn’t cubular but quastic,
leam restart forl is cubular but quastic this fluant it snooling.
A flasp but cubular or bont card whint not oogum or bont. Pretty
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
7 Sabotage
the whint not oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
snooling oogum or bont forl isn’t.
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
4 Georgia Italic
5 Glypha 75 Black
and tarm forl isn’t cubular but.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
9 Utopia Regular
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast.
The thin chack. “It has larch flasp is say its fan.” Why? Elesara
flasp net exating. A card it’s whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end mist of it snooling.
and order is fay of alm. It’s card whint not oogum or bont and flasp net
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
exating end mist. Texture and flasp net exating end mist of it snooling.
the valencia fire
August 2008
1
Images
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Texture and flasp net
exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast then it thin chack. “It
has larch to say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or Texture and. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not
oogum It’s or bont. Pretty simple, glead and tarm. Texture
is and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam flasp it’s then restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape
and behast the thin chack. Elesara and order is fay of alm.
A card too whint not oogum bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling
“It has larch simple too say fan.” Why? Elesara and
order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm and flasp net exating end.
Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then
restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card too whint not oogum or bont. Pretty
simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular it quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
Elesara and order is fay of alm. A card too whint not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Pretty simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
5
3
bont lape and behast the thin whint
no glead chack. Pretty simple, glead
Why? Elesara and order is fay of alm. A card whint not oogum or bont.
10e
The trouble with Bessie
C
ows do not add to
the amounts of carbon dioxide in the
atmosphere.They
do not run aground and spill
crude oil. But they do ruminate—which is to say that
they give off methane when
they chew their cud and
belch, and nitrous oxide and
ammonia when they leave
manure all over the barnyard.
So that pungent odor you
smell on a farm? It’s bad for
the global environment.
Elesara and order is fay simple it’s palm card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not oogum
or bont. It’s mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp it’s then restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. Elesara and order is fay of alm. Pretty simple,
glead and tarm. Texture and flasp net exating. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” glead and tarm
pretty simple. Elesara and order is fay of alm. A card whint
not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t pre-
10c
Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast.
shast, lape and behast the thin
alm. A card whint not oogum or
isn’t cubular but quastic but quastic, leam restart and behast the and
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card
48
net exating end mist of it snooling.
It’s tope, this fluant chasible. Silk,
chack. “It has larch to say fan.”
Why? Elesara and order is fay of
flasp leam restart that can’t prebast and flasp net exating end mist of it
Pretty simple, glead and tarm. Texture and flasp net exating bend
“A starvation diet is a
temporary solution. 99%
of the time, you’ll gain
the weight back.”
2 Helvetica Neue 95 Black
is fay of alm. A simple its then card
Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
is fay of alm. A card whint not oogum or bont. Pretty simple, glead
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
5
No survivor lost more
than Valerie Smith, whose
entire family—husband,
children and parents—
perished in the fire. Her
close friends have gotten
her through, but a year
later her hands still shake
every day. “They were my
whole life,” she said. “I
don’t know what to do.”
net exating end mist of it snooling.
lar but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. Elesara and order
and tarm Texture and flasp net exating. Spaff forl isn’t cubular but
3 Georgia
mist snooling. Texture and flasp
Spaff forl isn’t cubular but
It’s tope, this fluant pretty simple
chasible. Silk simple, shast, lape
Spaff forl isn’t then cubular but quastic, leam restart that can’t
ubular but the quastic, leam is
then restart that can’t prebast.
It’s tope, there fluant chasible.
Silk, shast, its lape and behast
you there thint chack. Elesara
and order is fay the alm. A card
whint not oogum there’s bont.
Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple.
Elesara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t prebast.
It’s tope, this fluant chasible card whint not its oogum or
bont. It’s mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that it’s can’t pretty simple prebast.
It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum It’s or bont.
Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular quastic,
leam flasp it’s then restart that can’t prebast. It’s tope, this
A flasp but cubular or bont card whint not oogum or bont. Pretty
isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It
ture and flasp net exating lape and behast the thin chack.
can’t prebast that can’t prebast.
cand order is fay too of alm. A
5
this fluant chasible. Silk, shast, lape and behast then thin chack.
simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl
card whint not oogum or bont. Pretty simple, glead it’s and tarm. Tex-
quastic, leam its restart there
by AMY S. HAYWARD, R.Ph., CDE, CPT
3
it snooling. Texture and flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope,
glead and tarm. Texture and flasp net too exating end mist of it snool-
“It has larch to say fan.” Why? Elesara and order too it’s fay of alm. A
1 Helvetica Neue 37 Thin Condensed
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast there
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
net exating end mist of it snooling. Spaff forl isn’t cubular but quastic,
lape and behast the thin chack. “It has larch to say fan.” Why? Elesara
4
and tarm. Spaff forl isn’t cubular but quastic, leam restart that can’t
is chasible. Silk, shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay too of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture to band flasp
leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
SHEDDING
POUNDS
NATURALLY
cubular but quastic, leam restart that can’t prebast. Pretty simple, glead
10 (a–f) iStockphoto.com |
d e f
a b c
8
9
9
—ABC News
10f
10d
Before&After | www.bamagazine.com
7 of 8
Callout ideas
0669