CHAPTER 18
INTERNATIONAL MANAGEMENT
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Lecture outline
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Nature of international management
Assessing the international environment
Gauging strategic issues
Organising international business
Adapting to cultural differences
Social responsibility & ethical issues
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Nature of international
management
• International business
Profit related activities conducted across
international boundaries.
• International management
Process of planning, leading, organising and
controlling in organisations engaged in
international business.
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Nature of international
management
Organisations engaging in international
management:
MULTINATIONAL CORPORATION (MNC)
‘Organisations engaging in international
management vary in size and the extent
that their business activities cross
international boundaries’.
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Nature of international
management
Orientations towards international management:
• Ethnocentric
• Polycentric
• Regiocentric
• Geocentric
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Nature of international
management
Orientations towards international management:
Ethnocentric
Ethnocentric
(home-country)
(home-country)
orientation
orientation
Polycentric
Polycentric
(host-country)
(host-country)
orientation
orientation
Regiocentric
Regiocentric
(regional)
(regional)
orientation
orientation
Geocentric
Geocentric
(world)
(world)
orientation
orientation
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Assessing the international
environment
Assessing the international environment:
• Environmental elements
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Economic
Legal-political
Socio-cultural
Technological.
• Competitive advantage of nations
Concept that environmental elements within a nation can
foster innovation in certain industries, thereby increasing
prospects for the success of home-based companies
operating internationally.
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Assessing the international
environment Less developed
Developed countries
countries (LCDs)
Newly industrialised
countries (NICs)
Exchange
Rate
Balance of
Trade
Economic
Element
Infrastructure
Balance of
payments
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Assessing the international
environment
Expropriation
Political risk
Indigenisation
laws
Legal-Political
Element
Administrative
protections
Import
quotas
Tariffs
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Assessing the international
Power distance
environment
Cultural differences
Individualismcollectivism
Sociocultural
element
Technological
element
Long-term
orientation
Achievementnurturing
orientation
Short-term
orientation
Technological
transfer
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Gauging strategic issues
• Methods of international entry
Exporting, licensing, strategic alliances, wholly-owned
subsidiaries
• Multinational corporation strategies
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World-wide integration
National responsiveness
Regional responsiveness
Multifocal emphasis
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Gauging strategic issues
Methods of
international
Entry
Exporting
Licensing
Strategic
alliance
Whollyowned
subsidiary
Methods of
international
entry
Globalisation
National
responsiveness
Regional
responsiveness
Multifocal
emphasis
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Organising international
business
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World-wide functional divisions
World-wide product divisions
International divisions
Geographic regions
Global matrix
Networked structure
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Adapting to cultural differences
Assignment policies
Repatriation
Managing
international
human
resources
Selection & training
Recruitment
Adjusting
Leadership
styles
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Social responsibility & ethical
issues
Questionable payment
issues
political
payments
bribes
extortion
International
Social
responsibility
sales
commissions
expediting
payments
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Lecture summary
• Nature of international management
Orientations: ethnocentric, polycentric, geocentric,
regiocentric
• Assessing the international environment
Environmental elements, competitive advantage of nations
• Gauging strategic issues
Methods of international entry, multinational strategies
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Lecture summary
• Organising international business
Divisions: functional, product, international
Global matrix, network structure
• Adapting to cultural differences
International human resources
Adjusting leadership style
• Social responsibility & ethical issues
International social responsibility
Questionable payments
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