Giao tiếp thương mại communication in business
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Topic 22 :
Communication in Business (2)
By Zhu Wenzhong
Copyright © 2002 by Harcourt, Inc. All rights reserved.
LEARNING GOALS
• State the 4 types of communication network
• State the 6 barriers to effective
•
communication
State how to improve communication skills
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Types of communication network
•
•
•
•
The cycle network
The chain network
The wheel network
The connected network
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Types of communication network
•
The
Thecycle
cycle
•
•
Sections or departments
communicate with only two
others.
The network may occur
between middle managers at
the same level.
Decision making may be slow
and poor as it lacks
coordination.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
The cycle network
•
Figure
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Types of communication network
• One person passes
The
Thecycle
cycle
•
The
Thechain
chain
•
information to others
who then passes it on.
It is a formal approach
adopted by a hierarchical
organization fro
downward and upward
communication.
But people at the bottom
may feel isolated; lateral
communication is not
encouraged.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
The chain network
•
Figure
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Types of communication network
•
The cycle
The chain
The wheel
•
A person, group or
department
occupies the central
position in the
network.
It is good at solving
problems, such as
regional sales
networks with a
regional manager.
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
The wheel network
•
Figure
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Types of communication network
•
The cycle
The chain
The wheel
•
•
This network is the ‘all
channel’communication
system which may be used
in small group workings.
It can provides the best
solutions to complex
problems through
brainstorming.
But decision making is slow.
The connected network
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
The connected network
•
Figure
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Barriers to communication
•
•
•
•
•
•
•
•
The skills of the sender and receiver
Jargon
Perceptions and attitudes
Form of the message
Length of command or distance
Breakdown of the channel
Different cultures
….
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Length of command or distance
•
Figure
Board 100%
Vice president 63%
General manager56%
Plant manager40%
Supervisor30%
Workers 20%
© PhotoDisc
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Improving communication skills
•
•
Improving sender skills
Improving receiver skills
© PhotoDisc
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Improving communication skills
•
Improving
Improvingsender
senderskills
skills
•
•
By making persuasive
presentations: emphasizing
accuracy and simplicity,
demonstrating self-confidence
By improving writing skills:
clarity, readability, correct
spelling and grammar, and
logical and clear thinking
By sending proper nonverbal
messages: body languages
showing respect, warmth,
concern and a willingness to
listen.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Improving communication skills
•
Improving
Improvingsender
senderskills
skills
•
Improving
Improvingreceiver
receiverskills
skills
•
By improving listening skills:
Walking around regularly
having conservations with
employees, listening to people
through gatherings
By improving reading skills:
Reading documents carefully
and slowly, not limiting
reading to your industry
By improving observing
skills: observing and
interpreting nonverbal
communications
Copyright © 2002 by Harcourt, Inc. All rights reserved.
