Bài giảng môn Quản trị học Chương 2
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2
Chapter
The
Management
Environment
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Learning Outcomes
• Explain what the external environment is and
why it’s important.
• Discuss how the external environment affects
managers.
• Define what organizational culture is and why
it’s important.
• Describe how organizational culture affects
managers.
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2.1 Explain what the
external
environment is and
why it’s important.
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External Environment
Factors, forces, situations, and events outside
the organization that affect its performance.
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Components of the External
Environment
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How Has the Economy Changed?
• Turmoil in mortgage markets (TT thế chấp xaó
trộn)
• Spread to businesses
• “Great Recession” “Đại suy thoái”
• Foreclosures (sự tịch thu tài sản, sự xiết nợ),
unemployment, public debt, and social
problems
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Economic Inequality
Harris Interactive Poll:
Only 10 percent of adults think economic
inequality is “not a problem at all.”
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How Much Difference Does a
Manager Make?
Managers:
All powerful OR helpless?
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Demographics
Demography is destiny.
Age Cohorts
•
•
•
•
Baby Boomers
Gen X
Gen Y
Post-Millenials
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2.2 Discuss how the
external
environment affects
managers.
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How Does External Environment
Affect Managers?
• Jobs and employment
• Assessing environmental uncertainty
• Managing stakeholder relationships
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Assessing Environmental
Uncertainty
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Managing Stakeholder
Relationships
Stakeholders:
any constituencies in an organization’s
environment that are affected by that
organization’s decisions and actions.
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Organizational Stakeholders
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2.3 Define what
organizational
culture is and
explain why it’s
important.
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What is Organizational Culture?
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Organizational Culture
Shared values, principles, traditions,
and ways of doing things that influence the
way an organization’s members act.
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Culture is:
1. Perceived
2. Descriptive
3. Shared
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Dimensions of Culture
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2.4 Describe how
organizational
culture affects
managers.
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How Does Organizational Culture
Affect Managers
• Effect on what employees do and how they
behave
• Effect on what managers do
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How Does Culture Affect What
Employees Do?
Strong cultures:
cultures in which the key values are deeply held
and widely shared.
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Strong Cultures Can:
• Substitute for formal rules and regulations
• Create predictability, orderliness, and consistency
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Acclimating to Corporate Culture
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