02 02 business administration u1b

Dirty Transport

Photocopiable © Ediciones Santillana S.A. / Richmond 2011

Module

1B

Globalisation
Today, everybody is talking about
globalisation and for many companies it
means changing the way they work.
International or multinational corporations
do business around the world but their
headquarters remain firmly in their home
countries and, from there, they spring to
other places.
Global corporations are different and more
complicated to manage. They look at the
whole world as one market. They settle,
manufacture, conduct research and buy
supplies wherever prices are cheaper,
better and more convenient.

Why going global?
Rules of survival as well as
communication technology have changed
since the early 1980s. For big companies,
domestic markets are not enough. They
need a global approach to succeed in
global industries. They have to be part of

all major markets (North America, Western
Europe and the Pacific Rim).
However, not every industry should
see the world as one. Some packaged
foods, for example, need to be marketed
differently in each country.

English Toolkit 1 - Business Administration


Module

1B
Activities
1Scan the text and state if the sentences below are true (T) or false (F).
aEvery industry should see the world as one.
bGlobalisation brings changes to the way many companies work.
cIt is more complex to manage global corporations than multinational ones.
dGlobal corporations operate in those countries where the prices are low.
eAn international corporation is the same as a global corporation.
fThe rules of survival have changed since 1990.

2Look for transparent words in the text and translate
them into Spanish.
Spanish

3Match and make sentences.
a Large companies need...
b Multinational companies...
cGlobal corporations...

d Big companies look for
global markets...

1
2
3
4

...have their headquarters in their home countries.
...because domestic markets are too small for them.
...global markets.
...look at the whole world as one market.

4 Look for information on the Internet and / or newspapers
and answer the following questions.
aWhat does globalisation mean for many companies?
b Do international corporations leave their home countries to do business?

cHow is the global corporation managed?

d Which are the major markets?

e Do all industries see the world as one?

English Toolkit 1 - Business Administration

Photocopiable © Ediciones Santillana S.A. / Richmond 2011

English