Phát triển sản phẩm du lịch trong điều kiện Hội nhập kinh tế ASEAN Nghiên cứu so sánh giữa Việt Nam và một số nước Đông Nam Á (2)

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VIETNAM ACADEMY OF SOCIAL SCIENCES
GRADUATE ACADEMY OF SOCIAL SCIENCES

NGUYEN DUC TAN

DEVELOPING TOURISM PRODUCT IN
ECONOMIC INTEGRATION’S CONDITION IN
ASEAN: TO COMPARE VIETNAM
WITH SOME COUNTRIES
IN SOUTH EAST ASIA

Speciality: International Economics
Code: 62.31.01.06

CONCLUSIONS OF DOCTORAL THESIS
IN ECONOMICS

Ha Noi - 2017
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This thesis has been completed at: Graduate Academy of Social
Sciences.

Scientific supervisors: 1.
1. Associate Professor Ph.D. Hoang Thi Thanh Nhan
2. Associate Professor Ph.D. Do Thi Thanh Vinh.

PhD thesis reviewer 1: Associate Professor Ph.D. Dinh Van Thanh
PhD thesis reviewer 2:Associate Professor Ph.D. Bui Tat Thang
PhD thesis reviewer 3: Associate Professor Ph.D. Pham Thi Thanh Binh

This thesis will be defended at Graduate Academy Level Council ofthesis
assessment at Graduate cademy of Social Sciences at time:
....... hour, on date ........ month ...... in 2017

This thesis can be found at:
Graduate Academy of Social Sciences Library
National Library of Vietnam

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LIST OF ANNOUNCED PROJECTS OF AUTHOR
1. Development the tourism product at some ASEAN’s
countries

in

condition

of

regional

and

economic

integration.Asia-Pacific Economic Journal, Vol.473 in July,
2016, p.22-24.
2. Development the Vietnamese tourism product - Some
implications about policy. Finance Journal, second term in July,
2016 (637), p.66-67.
3. Creating a “poke” for tourism of the Southern and Central
part of coastal regional. Vietnamese Journal of Tourism, Vol.
7-2016, p.56-57.

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INTRODUCTION
1. Rationale
Tourism is one of most the old economic industries in South
East Asia, and it was started in the mid-19th century and quickly
developed in the second half of the 20th century. In the 1980s, tourist of
East Asia, South East Asia and Pacific Ocean were known as smokeless
industry with the fastest growth rate on the world in average yearly level
9.2 percent. In the early 1990s, tourists grew at 7 percent for each year
(World Tourism Organization, 1990). As the 1990s, travel became the
first foreign exchange earner in Thailand, it was also an industry branch
that brought the second largest source of revenue in Philippines and
became the third largest source of foreign exchange in Singapore.
With the innovating economy process, Vietnamese tourism
changed spectacularly about the quality from an industry branch that
specialized in providing purely food and accommodations service to

carry on tourism-chain business with competitive ability in a high level.
Vietnam has become exicited destination/ place that attract the foreign
tourists and many local places become the place that cannot be
overlooked with domestic tourists by the value of enriching and special
tourism resources. In the stable political condition, the State are
interested in development, the efforts of entire Vietnamese tourism
industry in the last 10 years that has brought the large source of foreign
exchange for country, making a positive contribution into economic
growth and also creating more occupation opportunities for domestic
labor. Vietnamese tourism industry was recorded with great step
forwards; narrowing quickly the distance with tourism industry’s other
country in this area, making positive contribution into innovating
process and country’s international integration.
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However, when compared with other countries in South East
Asia, Vietnamese tourism has not been really exploited full potential and
available advantage, tourism product is still poor and not professional
yet, tourism operation to attract the tourists has much defects, tourism
business is not professional, much insufficiencies is relate to legal
innovation in this branch that have not been handle yet, sources of
investment capital, high qualified personnel, the task for the picture
broadcasting and especially developing Vietnamese tourism product has
not really been methodical to achieve a high competition both of theory
and practice.
In this condition, to complete the above task/ target, researching

experience to develop tourism product from countries that have succeeded
in developing tourism is a great need/ demand; like researching to
develop tourism product in condition of regional economic integration
and the world in South East Asia; then compared between Vietnam and
some countries in South East Asia is an really urgent working. Until now,
“Developing tourism product in economic integration’s condition in
ASEAN: To compare Vietnam with some countries in South East Asia”
is the thesis that has not any studies and this is also the reason that I
choose this topic to carry out PhD thesis. The author of this study expect
to make a little own effort contribution into researching theory and
practice about developing Vietnamese tourism’s product in the period of
economic integration present and in the future.
2. Objectives and researching task of thesis
2.1. Objectives
This thesis analyse and compare the policies and methods to
develop tourism product among Vietnam and some countries in South
East Asia in condition of economic integration ASEAN. Thence, having
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lessons learned that Vietnam can reference and show some solutions to
develop Vietnamese tourism product in condition of economic
integration ASEAN.
2.2. Researching task
To achieve the objectives of research, thesis determine study’s
task as the following information:
- Systematizing the theory and basic concept about tourism

product and developing the current tourism product.
- Analyzing study, compare the actual situation of developing
the tourism product of some countries in South East Asia and Vietnam.
- Having lessons learned about developing the tourism product,
thence proposing directions, solutions to develop the tourism product for
Vietnam in condition of economic integration ASEAN.
3. Researching object and researching scope of thesis
3.1. Researching object of thesis
This thesis focus on researching the actual situation about
developing the Vietnamese tourism product and some countries in South
East Asia in condition of economic integration ASEAN, in which
concentrate to research some key tourism product such as island-sea
tourism product, culture tourism product, ecotourism product.
3.2. Researching scope of thesis
- About the content: This thesis focus on researching the
developing process of tourism product of some countries in South East
Asia and compare the developing process of the Vietnamese tourism
product. On that basis, proposing solutions to develop the Vietnamese
tourism product in condition of economic integration ASEAN.

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About the space: This thesis study to develop the tourism
product of countries in ASEAN, in which concentrate in Thailand,
Indonesia, Malaysia and Vietnam.
- About the time: this thesis study, collect the primary data in the

period from 2009 to 2015 and using the secondary data in the period
from 2000 to 2015 to analyse, evaluate the developing process of
tourism product of some countries in ASEAN. Propositions, solutions of
thesis are significative in the period from 2016 to 2020, vision to 2030.
4. Methodology and researching method of thesis
Thesis use researching methods mainly in Social Science,
including dialectical materialism method and historical materialism,
statistical method, method of researching and comparing, method of
getting feedback from experts, method of analysis and synthetic.
5. The new contribution about science of thesis
Firstly, thesis has systematized the basis theory issues about the
tourism product and developing the tourism product; introducing some
models of the typical tourism product that has been using by some
countries in the same area; showing criterias about developing the
tourism product and factors that influence on development of the
tourism product.
Secondly, thesis also has generalized the process of economic
integration ASEAN and the impact of it on the tourism in Vietnam;
generalizing the process of the tourism integration of countries in
ASEAN; analyzing, comparing, evaluating the actual developing
situation of the tourism product of some countries in South East Asia
and Vietnam in condition of economic integration ASEAN; thence
having lessons learned in planning and implement developing policy of
Vietnamese tourism product.
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Thirdly, thesis has proposed solutions to develop the system, the
strategy to develop the new tourism product order to exploit the
potential, raising the value of Vietnamese tourism product at present
and in the future; showing recommendations with related appropriate
authorities about what we need to do to support, promote, carry out
building policy and solution order to develop the tourism product to
exploit the tourism potential of Vietnam in condition of economic
integration ASEAN.
6. Theoretical and practical significance of thesis
From all researching results of thesis has participated in
contributing the practical base and theory to implement the developing
policies of the tourism product of countries in ASEAN generally, and
Vietnam in particular in condition of regional economic integration.
From analysis about the actual developing situation of the tourism
product of some countries in ASEAN, thesis has given important lessons
learned in planning and implementing the developing policy of the
tourism product of Vietnam in the coming time.
7. Thesis structure
Besides parts such as introduction, conclusion, engagement,
cover page, extra cover page, abbreviations, list of tables, references,
appendixes and the announced objects of author, thesis concludes as the
following information:
Chapter 1. Overview of the researching situation.
Chapter 2. Development the tourism product: theoretical basis
and practice.
Chapter 3. Developing the tourism product in some countries in
South East Asia and Vietnam: Research compare in condition of
economic integration ASEAN.
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Chapter 4. Some solutions and petitions order to developing the
Vietnamese tourism product in condition of economic integration
ASEAN.
CHAPTER 1. OVERVIEW OF THE RESEARCHING
SITUATION
1.1. The overseas researching objects
(1) The researching objects about the tourism in the globalization
context: “Global Tourism” of William F. Theobald; “Tourism in the Age
of Globalisation” of Salah Wahab, Chris Cooper and “The Future Trends
in Tourism – Global Perspectives” of Joachim Willms;
(2) The researching objects about the destination and the
tourism destination competitiveness: “Tourism Development and
Regional Integration in Central America” of Eric Laws;“The
competitive destination: A sustainable tourism perspective” of J. R.
Brent Ritchie, Geoffrey I. Crouch; Tourist satisfaction with Mallorca
Spain, as an off-season holiday destination of Metin Kozak, Mike
Rimmington; Destination Competitiveness: A Model and Determinants
of Larry Dwyer, Chulwon Kim; Modelling destination competitiveness:
A Survey and Analysis of the Impact of Competitiveness Attributes của
Geoffrey I. Crouch;
(3) The researching objects about developing the tourism:
“Toursm In Southeast Asia, Challenges and New Directions” of
Michael Hitchcock, Victor T. King and Michael Parnwell; “Tourism in
developing countries” of Oppermann, M, & Chon, K. S. (1997);
“Tourism and Hospitality in the 21st century”Andrew Lockwood and
Slavoj Medlik; “Tourism Vision 2020” of UNWTO;

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(4) The researches about the role of community in developing
the tourism: “ est Practices in Integrating Sustainability in Tourism
Management and Operations” of Carmela; “Tourism: Principles,
Practices, Philosophies” of Charles R. Goeldner v J.R. rent Ritchie.
1.2. The domestic researching objects
(1) The researching objects about the tourism destination:
“Theoretical basis, practice and solutions for stepping up promoting the
tourism destination of the Vietnamese tourism industry to 2010” of ui
Xuan Nhan; “The tourism destination - Theory and practice in Vietnam”
of Trinh Xuan Dung; “Raising the competitiveness of Vietnamese
tourism destination in the context of international integration” of
Nguyen Dinh Hoa; “The destination competitiveness of the Vietnamese
tourism” of Nguyen Anh Tuan.
(2) The researching objects about developing: “Some solutions
bring into play the value of the Halong World Natural Heritage in the
stratrgy for developing the Vietnamese tourism” of Le Trong inh; “The
actual situation and solution for developing the national sea tourism
areas at the Northern and the central tourism part of Vietnam” of
Nguyen Thu Hanh; “The guideline and solution for stepping up
developing the tourism at the central part - Tay Nguyen” of National
Administration of Tourism; “Planning generally for developing the
tourism at the Northern and the central tourism part of Vietnam to 2020,
vision to 2030” of Ministry of Culture, Sports and Tourism; “Scientific
basis and solution for developing the sustainable tourism in Vietnam” of

Pham Trung Luong.
(3) The researching objects about developing the tourism with
the international integration: “Raising the competitiveness of the
Vietnamese tourism in the international integration period” of Doan
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Manh Cuong; Nguyen Van Luu; “The Vietnamese tourism integrate in
ASEAN” of Nguyen Van Luu; “Quang Ninh tourism market in the
international economic integration” of Tran Xuan Anh; “Development
the Tay Nguyen’s tourism to 2020 for responding the requirement of the
international

economic

integration”

of

Nguyen

Duy

Mau;

“Development the tourist travel service in condition of the international
economic integration: The experience of some countries in East Asia

and the policy suggestion for Vietnam” of Nguyen Trung Khanh;
(4) The objects about developing the tourism product:
“Locating the brand name, developing the Halong - Quang Ninh
tourism destination product in the trend of international integration” of
Doan Manh Cuong; “Direction and some solutions for diversifying
types and the tourism products in Quang Nam Danang” of Truong Si
Quy; “The research for building the Vietnamese tourism product that
has a competitiveness in area, and international area” of Do Cam Tho;
“The strategy for developing the Vietnamese tourism product to 2025,
direction to 2030” of Ministry of Culture, Sports and Tourism.
1.3. Overview of previous researches’s result and issues that
thesis will focus on studying
Firstly, determining basic features about the tourism product
with comprehension that relates to the tourism product: tourism concept,
the tourism product, tourists, destination competitiveness, tourism’s
human resources, the managing of State about tourism economy,
developing the tourism product...
Secondly, characteristic, situation, trend of developing the
tourism product in countries on the world present. The experiences to
raise the competitiveness, creating the original tourism product to
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attract the tourists of some locations in Vietnam and countries on the
world for developing the tourism product.
Thirdly, analysis, clarifying the tourism product, structure of the
tourism product, the role of factors that constitute the tourism product,

the role of tourism economy with the development of Social Economy of
country, regions over aspects, factors that constitute supply and demand
of tourism, formation, operation and development of the tourism market.
Fourthly, some solutions order to diversifying and raising the
quality of the tourism product at some provinces in Vietnam, including:
mechanism and policy for attracting, raising the effect of investment
capital to developing the tourism economy, method to operating the
tourism resources, raising the effect of using the tourism resources in the
process of international economic integration.
To contribute to handle this issue, researching thesis
“Developing tourism product in economic integration’s condition in
ASEAN: To compare Vietnam with some countries in South East Asia”
that the author has selected is new one, having the full meaning about
theory and urgent practice. The posing issues that were needed to
continue researching of this thesis are:
Firstly, clarifying the theory issue about the tourism product
and developing the tourism product in the new context of domestic
situation, international and international economic integration.
Secondly, researching both unsuccess and success experiences
of countries in South East Asia about developing the tourism product in
current economic integration ASEAN to having lesson learned for
Vietnam.
Thirdly, clarifying the actual situation of the tourism product in
Vietnam, giving strengths, restrictions in the developing process of the
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tourism product of this area to proposing targets, direction and solution
to promote the development in the coming time.
CHAPTER

2.

DEVELOPMENT

THE

TOURISM

PRODUCT: THEORETICAL BASIS AND PRACTICE
2.1. Some related basic concepts
2.1.1. Tourism
From opinions of experts, organs about the tourism concept,
according to the author: Tourism is operations that has related to the
journey of human that usually happened outside person’s inhabitation in
order to respond the visit demand, looking for, entertainment, relaxation
in a certain period.
2.1.2. The tourism product
2.1.2.1. The concept of product
Most of above concepts are showing the feature that can satisfy
the demand of product. The product must not be created by human but it
need to have some benifits with person. About that aspect, product can
exist in the tangible form (materialism product), or invisible (service).
2.1.2.2. Concept of the tourism product
From opinions of experts about the tourism product, according
to the author: “The product is the combination among necessary
services and material vehicle that based on exploiting the tourism

potential of country, local in order to provide the tourists for an
interesting period, enjoying a complete tourism experiences and
satisfaction”.

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2.1.3. Feature of the tourism product
The tourism product has some features as the following
information:
It is the commodity’s product: that is tangible product (having
specific form) that the tourism business enterprise provides for someone
such as the food, beverage, souvenir and other commodities that have
been sold in the tourism enterprise.
It is the service’s product including:
+ Transportation service;
+ Service for accommodation, food and beverage;
+ Service for entertainment and recreation;
+ Shopping service;
+ Intermediary service and supplement service.
2.1.4. Some models of the typical tourism product
(1) 4S Model (Sun, Sea, Shop and Sex tour)
(2) 3H Model (Heritage, Hospitality, Honesty)
(3) 6S Model (Sanitaire, Santé, Sécurité, Sérénité, Servic,
Satisfaction)
2.2. Development the tourism product
2.2.1. The content of developing the tourim product

2.2.1.1. Building the strategy for developing the tourism product
2.2.1.2. Development the scale of tourism product
2.2.1.3. Raising the quality of tourism product

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2.2.2. The rule for developing the tourism product
2.2.2.1. Rule of appropriate with the customer’s demand
2.2.2.2. Rule of economic benefit
2.2.2.3. Rule of special
2.2.2.4. Rule of overall
2.2.2.5. Rule of preservation and conserving
2.2.3. Criterias about developing the tourism product
Responding the customer’s demand; Responding the
enterprise’s demand; Responding the demand of other related
parties; Human resources.
2.2.4. Factors influence on development of the tourism product
The economic factors; The technological factors; The political
factors; The demographic factors; The factors of infrastructure and
technique material facilities; Globalization and localization; The
perception about the social environment; The environment for life and
working; Looking for the actual experiences; Marketing; The safety of
destination.
2.3. The economic integration ASEAN and it’s influence on the
tourism in Vietnam
2.3.1. Overview about the economic community ASEAN

2.3.2. The impact of the integration ASEAN with the Vietnamese
tourism
CHAPTER

3.

DEVELOPMENT

THE

TOURISM

PRODUCT AT SOME COUNTRIES IN SOUTH EAST ASIA
AND

VIETNAM:

RESEARCHING

TO

COMPARE

CONDITION OF ECONOMIC INTEGRATION ASEAN
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IN

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3.1. Generalization about the tourism integration ASEAN
3.1.1. Process of the tourism integration ASEAN
3.1.2. Tourism of Association of Southeast Asian Nations
3.2. Analysis, comparing the actual situation of development for
the tourism product of some countries in South East Asia and
Vietnam in condition of economic integration ASEAN area
3.2.1. Island-sea tourism product
3.2.1.1. Comparison the developing potential of the island-sea
tourism product
The island-sea tourism product in Bali, Indonesia.
The island-sea tourism product in Pattay, Thailand.
The island-sea tourism product in Kota Kinabalu, Malaysia.
The island-sea tourism product in Nha Trang - Khanh Hoa, Vietnam.
3.2.1.2. Comparison the supporting conditions for developing the
tourism product
The serving infrastructure system; The natural resources; Task
for the picture broadcasting promotion; Human resources.
3.2.2. Culture tourism product
3.2.2.1. For Thailand
3.2.2.2. For Malaysia
3.2.2.3. For Cambodia
3.2.2.4. For Vietnam
3.2.3. Ecotourism product
3.2.3.1. In Indonesia
3.2.3.2. In Thailand
3.2.3.3. In Malaysia
3.2.3.4. In Vietnam
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3.3. Analysis the actual situation of developing the Vietnamese
tourism product that compare with countries in the same area
3.3.1. The actual situation of developing the Vietnamese tourism
product according to tourism areas
3.3.1.1. Sea tourism product
Limitations:
- The system of the Vietnamese sea tourism product until now
has enriched, however there are few products that achieve the quality
and have a high competitive ability.
- The characteristic tourism product of each area and localities
has not focused on developing.
- The participation of community into the constituting service of
product still limit.
Causes:
- The coinciding in developing and building for the tourism
product among areas, and coastal localities are so popular.
- The tourism harbor infrastructure in Vietnam is low until now.
Tourism vessels come to Vietnam are using the commodity harbors,
the quality of service is very low. In addition, building programme
for the tourists has not been professional yet, and the customers’
expectation is satisfied in a low level.
- The human resources in localities that served for developing
tourism have not been training methodically.
3.3.1.2. Culture tourism product
Limitations:

The attraction of resources points that formed the culture
tourism product is not high yet, therefore the promoting to develop
the culture tourism product is still fuzzy.
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The visit operation for finding out about national culture
character has been exploited for developing into the special tourism
products that have a great attraction with the international tourists
market, however development is not yet appropriate with potential.
The tourism service’s product namely reversion to the original
point is not yet create the tourism product which can attract the
market. Development the small and retail products, do not yet
exploited the cultural values to develop into the interesting product
that can attract the market.
The festival and spirit tourism is not yet exploited well, do not yet
brought the important role into play development the culture tourism.
The culture tourism, festival, entertainment, especially with high
entertainment demand of the market, these products are not yet invested
methodically. Beside, the combining with products and service
accompany as well as task for organizing festival is still limitted.
Causes: To ensure exploiting development the tourism service’s
product not only bring into play but also preserve values that are not
yet deployed equally and effectively in many places, therefore
throughout a period for developing according to direction, products
are still monotonous character.
The investing task has much limitations, lacking necessary

services, do not yet combine the experiences and finding out with
preserving the cultural value, history.
The task for the tourism broadcasting is not yet effective, do not yet
created the separated character, incident and different of the Vietnamese
culture tourism product with other countries on the world.
The task for training human resources to serve for development
the culture tourism is not yet interested appropriate.
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3.3.1.3. Ecotourism product
Limitations: Although Vietnam has much potential for
developing the ecotourism, development of ecotourism in our country
has just in the beginning period, still have many issues that were
needed to handle, include as follows:
The task for researching, basic investigating and planning
development for ecotourism is still limited.
The scale and operating form of ecotourism is still monotonous,
fuzzy, product and the market’s object is not yet clear therefore the
tourists attractive ability is low. The current ecotourism operation is
not still diversified, enriched and it is only forms: researching,
finding out ecosystems; visiting, finding out the life of plants, wild
animals and the native culture.
The quality of ecotourism service has much limitations, task of
broadcasting, marketing is still weak so many domestics and foreign
tourists were not attracted to take part in ecotourism operations and
the benefit that ecotourism has brought to people is not high.

Although there are journeys that have ecological character, in
fact it is only natural tourism or related to nature.
The educating operation about ecotourism - a very basic factor
to discriminate ecotourism with other tourism types that were not yet
much deployed and still were not yet received correct interest,
lacking the expert and cadre in this new field, the information to
tourists is so poor. Almost all tour guides only do the task for guiding
and not yet do the task for educating.
The benefit from the ecotourism operation is just a little, do not
yet supporting much for the task of preserving and developing local
community.
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Causes: The knowledge about the ecotourism concept is a great
limitation. An important cause else is the lacking both of quantity and
professional knowledge about preservation and ecotourism of
manager forces at national parks and nature reserve.
The ecotourism points have not been planned and caused great
obstacle for development of the ecotourism in Vietnam.
3.3.2. Comparison the development of Vietnamese tourism product
and countries in the same area
3.3.2.1. Comparison the competitive advantage for developing
tourism
3.3.2.2. Comparison the strategic directions for developing
tourism product
3.4. The lesson learned from experience for developing tourism

and tourism product of the South East Asia countries
3.4.1. Evaluation about the actual situation of developing the
Vietnamese tourism product
3.4.2. The lesson learned for Vietnam
Firstly, for planning, the developing tourism plan of national
calibre need to focus on the more actual issues for the medium term
period in order to ensure feasibility of planning targets were set.
Secondly, organization for tourism space has determined in the
developing Vietnamese tourism to 2020, vision to 2030, then
determining clearly areas, main point tourism’s space with the main
function is tourism.
Thirdly, the implementation process of projects, plans of
destination needs the participation of community from the first period,
respecting community’s opinion during the building process, carrying
out the project, the tourism plan in order to ensure contents of project.
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Fourthly, beside the supporting of the State about the
infrastructure and training human resources, needed to have the
acceptable investment for the task of promoting, tourism broadcasting.
Fifthly, creating the advantageous condition about the visa to
intensifying the attraction for foreign tourists come to Vietnam,
especially from the potential tourism market.
Sixthly, building the developing strategy for the sustainable
tourism, using technology to create the green and clean product to
serving the tourists.

Seventhly, forming the tourism areas that have a competitive
ability of area and international calibre; exploiting well the tourism
potential to build the special tourism products; preserving and bringing
into play resources about culture, history, nature, landscape...
CHAPTER 4. SOME SOLUTIONS AND PETITIONS
ORDER TO DEVELOPING THE VIETNAMESE TOURISM
PRODUCT IN CONDITION OF ECONOMIC INTEGRATION
ASEAN.
4.1. Engagements for tourism integration of Vietnam
4.1.1. The content of egagement
4.1.2. The forecast about prospect to develop the Vietnamese
tourism after integration AEC
4.1.3. The trend and factors impact on development the Vietnamese
tourism
4.2. The opportunities and challenges with development the
tourism and the Vietnamese tourism product in condition of
economic integration ASEAN
4.2.1. Opportunities
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4.2.2. Challenges
4.3. Some solutions in order to develop the Vietnamese tourism
product in condition of economic integration ASEAN
4.3.1. The strategy for developing the Vietnamese tourism product
4.3.2. Some solutions in order to developing the Vietnamese
tourism product in condition of tourism integration ASEAN

4.3.2.1. The solution group for developing the particular tourism
product
To ensure long-term development, the tourism product has
been needed to arrange, organizing development to make the tourism
product has become emergent, and has a high specific characteristic.
On that base, developing point view need to has a main point to focus
on investment priority, development concentrated on system, creating
the high competitive ability’s products, the tourism product has the
emergent specific characteristic and appropriate with the trend of
market, the tourism resources’s advantage, at once bringing into
play according to the period.
4.3.2.2. The solution group for developing the tourism
product with developing the interregional tourism
Beside the building for the specific tourism product, it is
necessary to interest for building the interregional tourism products
(among near localities) and according to the tourism type (to
combine between sea relaxation with discovering nature, culture).
This will allow to raising the attractive of the main tourism product,
increasing the effect of tourism business.
4.3.2.3. The solution group for developing the auxiliary
tourism products
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The target of this solution is order to diversifying the
tourism services, advoiding the boring for tourits, extending the
tourists’s stay, increasing the competitive ability of Vietnamese

tourism compared with other countries in the same area, needed to
invest for the auxiliary tourism product.
4.3.2.4. The solution group for direction of developing the
tourism product for source’s market
According to the experience of many country, even in
Vietnam, selection the method for directing according to the product
or directing according to the market always is an important problem.
How to directing for developing the tourism product under the
market’s aspect. In fact, destinations in Thailand have determined
both direction of the product and direction of the market. In order to
developing the product, the policy planners have to aware clearly
about the tourism resources and the abilities about bringing into play
building the product.
4.3.2.5. The solution group for developing the tourism
product that has a high experiences characteristic
To build the tourism product that has an experiences
characteristic needed to determine the intend experiences which can
form the tourism product, senses can excite, stories can form, the
partners can participate in bringing the experiences, everything that
the tourists can learned and how they will learn during the
interactive process that form experiences’s product. The building for
the tourism product that has an experiences characteristic needed to
plan the engagement with partners and determining the limited time
for experiences to carry out the product.
4.4. Petitions
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4.4.1. For the tourism
Firstly, petition with the Vietnamese tourism to continue
having the developing guidelines and policies are systematic and
comprehensive about the tourism products, correct according to the
point view, target in the strategy for developing the Vienamese
tourism to 2020 and vision to 2030.
Secondly, development the tourism product that inherent in
protecting the tourism environment is green, clean, beautiful,
civilized, friendly and safety.
Thirdly, organizing and supporting the training for labor force
about the tourism specialist skill, increasing the foreign language’s level,
experting about the culture, Vietnamese history and served style to
instruct for tourists, helping them can more understand about the
natural resources as well as culture, history of Vietnam.
Fourthly, focusing on the task for researching the market.
Fifthly, to continue associating areas for creating the
association tourism product’s system as the strategy for developing
the Vietnamese tourism to 2020 and vision to 2030.
Sixthly, focusing on development for the tourism that have
to associate with the local community.
4.4.2. For the enterprises that tourism business
Firstly, intensifying actively the cooperation with the related
organizations as well as other business units in tourism operation in
order to respond the tourists’s demand with a highest level, bringing
to tourists the best tourism product with the lowest possible cost.
Secondly, encouraging, creating the studying condition for
the young staff, and training methodical about the tourism.
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Thirdly, the investors have the selection plan, training the
labor force that is the local person as soon as beginning to deploy
project to arrange using when the tourism project complete and has
been exploited.
Fourthly, education for increasing the awareness and
training for community that participate in tourism operation through
the training programme for community about the behaving skill with
tourists, serving for tourists skill
Fifthly, to step up the investment for developing the product
lines, the tourism route according to associating regional, associating
regional destinations and associating outside regional, making them
become diversified, original, different and new-fangled, exploiting
absolutely factor of culture - history and ecological localities.
4.4.3. For Ministries, Departments:
Firstly, perfecting quickly the mechanism and policy about
tourism, especially documents instruct the Tourism law to make the
basis for the task of operating, managing the State as well as into the
business operation of tourism business’s enterprises and the tourism
destination.
Secondly, modifying, complement stipulates that are related to
financial mechanism for operation of promoting, tourism broadcasting.
Thirdly, intensifying management of State about training,
developing tourism human resources in order to form the legal frame
and the mechanism for developing the tourism human resources,
ensuring the close association among the managing organs of the
State, the training based, cultivating and enterprises for training,

cultivating and using the tourism human resources.
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