Test bank for international marketing 1st edition

Test Bank for International Marketing 1st Edition
Mutiple Choice Questions
The blueprint generated to react to and exploit opportunities in the
marketplace comes from what stage of the marketing process?
1.

a. Control mechanism

2.

b. Price

3.

c. Planning

4.

d. Target marketing

Technological innovation in marketing has direct effects on the efficiency
of business. Which of the following statements is true?
1.

a. Technological innovation has complicated the production process, so products
take longer to produce.

2.

b. Technological innovation has increased demand, therefore products cost more
to distribute.

3.

c. Technological innovation allows for customisation in order to meet diverse
customer needs.

4.

d. Technological innovation causes higher prices because of the distance that raw
materials have to travel.

Which of the following is an example of industries that are near extinction
because of the inability of these groups to adjust to new technology?
1.

a. VCRs in the U.K.

2.

b. toy makers

3.

c. air conditioning manufacturers

4.

d. shopping malls

Trade-based progress toward global wealth must include all of the

following except:
1.

a. substantial tariff reductions.


2.

b. extensive health-care and environmental aid.

3.

c. substantial quota increases.

4.

d. massive debt write-offs.

Which of the following events helped identify global linkages causing the
world to realise that the systems of product development, distribution,
and consumption are intertwined and related?
1.

a. The worldwide oil crisis of 1970

2.

b. Gulf War I and Gulf War II

3.

c. International all-stars playing in the World Series

4.

d. The trans-continental joining of the United States by railroad

According to the text, international marketing differs from domestic
marketing in three substantial ways. What are the three differences that
marketers must take into account when conducting business
internationally?
1.

a. Distance, products and ideas

2.

b. Threats, exceptions and tolerance

3.

c. Postage rates, telephone signals and personal contact

4.

d. Different laws, cultures and societies

One way to guard against market saturation of a product is:
1.

a. to lower interest rates.

2.

b. to delay introduction of a new product.

3.

c. to personalise the message to the customer.

4.

d. to lengthen or rejuvenate product life cycles in other countries.


Common cultural pressures result in similar social phenomena and
behavior around the world. To what does the text attribute more frequent
shopping worldwide?
1.

a. The emergence of uniform currency worldwide

2.

b. More dual-income families

3.

c. Common ancestral beginnings

4.

d. The rise in nuclear family units

Which of the following is not a bonafide trading bloc?
1.

a. NAFTA in North America

2.

b. SurAsia in South America and Hong Kong

3.

c. ASEAN in Asia

4.

d. European Union in Europe

Terrorists succeed through:
1.

a. Decrease of freedom for others

2.

b. Outgrowth of choice

3.

c. Increasing their freedom through their actions

4.

d. Freedom of growth potential

Which of the following goods would require more intensive production
and are more expensive to ship, and thus are produced closer to the
markets that consume them?
1.

a. Electronic components

2.

b. Insurance

3.

c. Vegetables and dairy products

4.

d. Automobiles


The analysis, planning, implementation and control stages make up what
process?

1.

a. Researching product categories

2.

b. Telecasting consumer characteristics

3.

c. The marketing process

4.

d. Eventual distribution

Which of the following is NOT one of the forms of international marketing
defined in the text?
1.

a. Government-owned operations

2.

b. Export-import trade

3.

c. Joint ventures

4.

d. Wholly owned subsidiaries

Which of the new technologies has allowed consumers to supply and
receive products from across the world for personal use?
1.

a. Travelodge on cable television

2.

b. The Internet

3.

c. Pensions and individual retirement accounts

4.

d. Newly created niche markets

Maps that gather, store, analyse and present information that answers the
question “where” is considered:
1.

a. topology.

2.

b. forensics.

3.

c. mapology.

4.

d. geography.


The emergence of technology has created new markets for companies.
Which of the following represents an example of this new market
tendency?
1.

a. The construction of corner drugstores that replace gas stations

2.

b. Listing of ingredients on the side panel labels of products distributed worldwide

3.

c. Newspapers being distributed on-line as opposed to physically on newsprint

4.

d. Storage facilities rented by the month

What types of hydrology affect terrain?
1.

a. Rainfall, snowfall and hail

2.

b. Rivers, lakes and other bodies of water

3.

c. Canals, sewer systems and reservoirs

4.

d. Precipitation, weather and climate

For a country to remain a player in the world economy, which of the
following groups need to respond aggressively with innovation, process
improvements, and creativity?
1.

a. Governments, companies, and individuals

2.

b. Importers, social scientists, and teachers

3.

c. Courts

4.

d. Wholesalers who take possession of the product prior to sale

Many firms commit grave mistakes which lead to inefficiency, lack of
consumer acceptance and sometimes even corporate failure because
executives believe that:
1.

a. parents of children in domestic families watch too much television.

2.

b. the influence of music on the masses dictates morals for a new generation.

3.

c. Incomplete research affects the learning curve.

4.

d. that international customers are just like the ones the firm deals with at home.


Which of the following is the best definition of international marketing?
1.

a. Planning and conducting economic forecasting in developing countries

2.

b. Creating a subsidiary in a neighboring country

3.

4.

c. The process of planning and conducting transactions across national borders to
create exchanges
d. Hiring employees from other countries to assist with advertising messages.

Which of the following statements is not true when describing the role of
and the effect of international marketing on companies?
1.

a. International markets can become a source of growth.

2.

b. International markets can become a source of profit.

3.

c. International markets can produce a quality of life that would not have existed.

4.

d. International markets can simplify the process and eliminate complex business

decisions.

As people live in a place, they modify it, creating something that can be as
important as or more important in economic terms than the natural
environment. What is this called?
1.

a. Post human retraction

2.

b. Population implementation

3.

c. Bureaucratic regulation

4.

d. Built environment

What are the elements of the marketing mix?
1.

a. Money, methodology, mechanics, and message

2.

b. Fortune, forecast, future, and fashion

3.

c. Product, price, place and promotion

4.

d. Money, fortune, price and cost


Which country has had the most dramatic growth in exportation of
merchandise and commercial services, between the periods 1990-2004?
1.

a. Japan

2.

b. Kenya

3.

c. United States

4.

d. China

Which of the following has traditionally been a domestic issue and is now
an international issue?
1.

a. Geographic boundaries of cities

2.

b. The flow of water through damn diversion tunnels

3.

c. Applications for government subsidies

4.

d. Agriculture and farm policies affecting imports and exports

__________________ has allowed for the movement that encourages a
structure for considering how different places relate to each other.
1.

a. The post WWII agreement regarding tariffs

2.

b. Global transportation

3.

c. The invention of the combustion engine

4.

d. Top down marketing

What are the characteristics of intended target markets?
1.
2.

a. Millennials, matures, minors and mothers
b. Occupants, objects, occasions, objectives, outlets, organizations, operations
and

3.

opposition

4.

c. Location, lifestage, limited access, life cycle and longitude

5.

d. People, promise, profile and power


For a firm that is just beginning to enter the global market, which of the
following is not true?
1.

a. The demand on time is low

2.

b. Expectations about success are uncertain

3.

c. Level of knowledge about international complexities is low

4.

d. International environment is often inflexible

Which is a pre-requisite for success in outsourcing innovation in order for
a country to stay globally competitive?
1.

a. Understanding customers’ changing needs

2.

b. Law makers

3.

c. Workers

4.

d. ‘‘co-creation’’ between the two and a mutual understanding

By erecting barriers, charging tariffs, designing quotas and implementing
other import regulations, governments have attempted to:
1.

a. popularise bureaucratic movement and entice more individuals into government
service.

2.

b. restrict the impact of global trade and financial flows.

3.

c. increase income into the government.

4.

d. capitalise on technology and enforce worldwide standards.

Export-import trade, licensing, joint ventures, wholly owned subsidiaries,
turnkey operations and management contracts are examples of what?
1.

a. Global positioning systems

2.

b. Transparent industries

3.

c. Televisual optimisation

4.

d. International marketing


What are the four natural features that affect geology?
1.

a. Geological characteristics, terrain, hydrology and climate

2.

b. Time, place, environment and money

3.

c. Posture, texture, rotogravure and agriculture

4.

d. Prehistoric, historic, post-genealogical and genealogical

Halting destruction of forests in the Amazon Basin, selective harvesting of
hardwoods and other products from natural forest and a restaurant
refusing to purchase beef raised on pastures that are established by
clearing forests are all examples of what?
1.

a. Televised interior department projects

2.

b. Concerns about environmental quality

3.

c. The clustering of people in lower terrain

4.

d. Global companies not competing in international marketing


True - False Questions
When human beings build buildings, roads and other infrastructure in the
place in which they live and work, this activity is defined in the text as
place controlled environment .
1.

True

2.

False

International marketing is a tool used to obtain improvement of one’s
present position and retains the basic marketing tenets of “satisfaction”

and “exchange”.
1.

True

2.

False

The text defines the economic heartland of Europe as Mitteleuropa.
1.

True

2.

False

Short term control tools included in an annual plan include
comprehensive and functional audits.
1.

True

2.

False

The effect of closer global linkages on the economics of countries has
been dramatic.

1.

True

2.

False

Firms that operate in the United Kingdom (domestic only) pay significantly
higher wages than international firms.
1.

True


2.

False

The four variables of the marketing mix are product, price, place, and
promotion.
1.

True

2.

False

Due to Canada’s rich uranium deposits, it ranks second behind Western

Europe in major regions in terms of total gross domestic product. The
United States is third because the majority of the products sold in the
country are imported.
1.

True

2.

False

To achieve success in the art of international marketing, it is necessary to
be firmly grounded in its technological aspects.
1.

True

2.

False

International marketing is much more than the science and art of
business; it includes economics, anthropology, cultural studies,
geography, history, languages, jurisprudence, statistics, demographics
and many other fields.
1.

True

2.

False

World trade has assumed an importance heretofore unknown to the global
community, and, as a result, many countries and firms have found it
highly desirable to become major participants in international marketing.
1.

True

2.

False


In the definition of international marketing, the major foundation of this
process is the planning and conducting of transactions across national
borders to create exchanges that satisfy the objectives of individuals and
organisations.
1.

True

2.

False

Companies are fairly consistent in their international activities because of
the similarities in their levels of experience, resources and capabilities.
1.

True

2.

False

Lakes, rivers and other bodies of water influence the kinds of economic
activities that occur in a given place.
1.

True

2.

False

World trade has forged a network of global linkages that bind countries
together and were first recognised during the rebuilding of Europe after
WWII.
1.

True

2.

False

Many firms do not participate in the global market because they feel
international marketing should only be carried out by large, multinational

corporations.
1.

True

2.

False


Currency flows and exchange rates have a greater effect on trade than do
government monetary policies.
1.

True

2.

False

The marketing manager’s role has two integral parts: determining outsourcing output and the level of government regulation as it applies to
productivity.
1.

True

2.

False

The United Nations has been active in trying to influence global trade and
financial flows by implementing quotas and tariffs which in turn affect
markets.
1.

True

2.

False

Free Text Questions
What are the five fundamental themes that shape geography?
Answer Given

The five themes are (1) location, (2) place, (3) interaction, (4) movement and (5)
region. The five themes are neither exclusive nor exhaustive; however, they
complement other disciplinary approaches to organising information in order to
address specific kinds of questions and provide a powerful means for
understanding geography.

What are the four elements of the marketing mix?
Answer Given

The four Ps are traditionally featured as the elements of the marketing mix. These
four variables (product, price, place and promotion) engage the company in the
fundamental aspect of conducting business. Blending the four variables into a
coherent program requires trade-offs based on the type of product or service
being offered, the stage of the product’s life cycle, and resources available for the

marketing effort, as well as the type of customer at whom the marketing efforts are
directed.

Why is international marketing important to the growth of global and
domestic companies?
Answer Given

International marketing is the process of planning and conducting transactions
across national borders to create exchanges that satisfy the objectives of
individual organisations. Global linkages have made possible investment
strategies and marketing alternatives that offer tremendous opportunities for
companies. To benefit from the opportunities and deal with the adversities of
international trade, companies need to adopt the international marketing concept.