Tải bản đầy đủ (.pdf) (27 trang)

tóm tắt Nghiên cứu tác động của thông điệp lên hành vi gắn kết của người dùng trên trang thương Hiệu

Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (1.18 MB, 27 trang )

Header Page 1 of 126.

12356719



123563
5



5




53
 !71"
#$%
1&'()
5*
5+3
,

#$
&-.
/
$

&'0



51(23456623+3'
37

87,)9
:;

52<=>
?3
5@63
5
7ABC0DEFGHFEIFEJ

1K
LMNO
PQRSTU
Footer Page 1 of 126.


Header Page 2 of 126.

123467839


 !"#$%&'

4 ()9 *+,-./0
1$234567/+$89
:;<=>1$23?@$ABC+
:;<=D1:E23$23#+7FG$A9 H)IJ
KLMNPQNRSRTUVWXYZ[\]T^V_`aRbcdVefgKLMNPQN\hicdej[k

ielmnopLXciqrsjcetYuceevkiljw]TxNyzljevV{jcei|}zljevV
z~€cdZYcd‚ƒ„ie…cd†NQ‡ˆ‰Š‹

Ž‘’“”‘•–•—˜š›˜œ”ž
}ŸqLcdi gŸe¡cdijc¢_vV£j[¤¥zljevmz~€cd
}w¦TPa[N\]TxNyzljevV{jcei|¥zljevmz~€cd
Footer Page 2 of 126.


0
23567
89



!"#$%&()*%(+,-.%("/%&01"2)(34("5%"!"#$%&
()*%(,-*(67)89!":((+)9%;:;<=)>,?%"*6@)B":;""5%&CD")?EF%2)G,%&(+H;(,-I%(+J("5%"<2(!"K%B"/%&
("9(")I,(+4%&87)E=%&")*%83)LMN+&N+65O)PB82&W%BI(LN%&?&N%5-!":((:%+2%&65(34BI(%=)6@)%").,%)Q8).,%5-EZ&)[!
;"4;:;("/%&8)*!8#\;>,?%(]<"$%C^48_Q(+,-.%("/%&01"2)
;`%&81(+J%a%>,?%(+A%&8=)6@);bB":;""5%&65;:;("#$%&
")*,LMcdcdefghijkl00mn
oHpqrssdg9iqtuvXsdw.sqtxyq2)81(","[(
zH{ws|jvXqg.,%ghjjdicsgsd}sqIg@gq~jsj
igIji}qsdw.sqtqg*w{wbq€snq%&%ghjjdicsg
81("€-8#\vsg.<%‚%&(+,-.sbgsqt8)*pvXqA8Iiqrvqq
esqjgeƒj2svw2;8=gsqƒ3ge@gqA%"#<2sqqsqVvsw.
jg*hiqJgw„%89;_8#\vzHvjiIss=("$%(upq…iqrvq

q †‡egˆiˆefgvqqchhcz kl0‰mn^4 8_Q%"%& %ghj
jdicsg8?%&;=W%&&)?(‚%&%&,„hHvvqƒvrv{wbvrƒ
sdw.sqtxyq2gq~jsdw.sb);:;("/%&8)*!8Ie@giqrvq
qesqj geƒvrvgƒsgIpj2sŠj2se@gqA iqrve@g
sdw.sq=hgƒsgIpj2sŠqg.we@giqrvqq†‹e
v2zH kl00mno=P#\sgw}zŒŽsd}sƒsqIg@ge.
{wbvrƒj3xyq2)83s00ls‘’^(+4%&%‚”•‰– zƒe@)%‚™"#$%&()*sdw.sqtxyq2gsd}sƒsqIg@)81(+J
sqqj2svqX8.{wsdAvqƒvrvqqg}vV,Q8šv›g*sh

Header Page 3 of 126.

Footer Page 3 of 126.


0
23456789


 !
4"#$%&4"8'452()
*+,)-4./! !
4"#$%&4"8'456789
0"8$81"2534./"45
6
!
789:;
<)29".)/4"8=>$3&48?455@A

!BC%.8D88+45"8525)5*+ED.-48"#$%&4"8'456789)F*+
,+2"8/G0"3E#5D8)/HI8)$J$K48L2"828)42
")-$"#$%&4"K
!M
/4*().8D88+45N
O3)P)!QRS!TR! 
$"#-423456789)U4
8E3!9R
$J$KRI81"#VGR!3I2
534./""W82"XY8W5.8D88+45ZYEE*4N)4[EF0\]^_NP`a0
4>455E8)$J$KSRTbc!
!T7!TR! 
$"#-42345
6789)"3)P)"d52F8145"54-46e26f"D48>4"gKh45
/42534./"4RbGg)*(
i!j!M
YF"X
"3E#548?!M
Yk8)$J$K"#$%&4"8'455ENlM
Y,+
48?45m+)*)/"2+m3i""#-4U45"86)5)54Z")2e,)4e_"X"#545
.)48E5488EiDm+)*)/"*&! 
$45#)-454kNd8?45
!M
!0m5E5n229"m+)*)/"3opK4F8@48K48F
*)eE8Ei,)4.Zq5emEE.F0\]rF"#W8"#E45sE5F0\]r_N
tu
&$458)-4=8!T(*&2Kh454548>4"g
534./"4RbG!T7!TR! 
8I"3E#5h

23456789
 
7 =$ 45vE,854)Z0\]w_xy*)z).z*+
{)858e,,eZ0\]|_NO$%48)-4F"3)P)!QRSRS9"458)-4
=$8W48"8=GH
7}8R/i"W484+E4R!M
Y
Kh/42534./"45.8D88+45"#-4D"#545234567
89)N
d58)-4=$4+%A48L2 2j~cS ~!!G
H
$
25#.e")458)!TH€24+%*+"8'45J$5Y8>4"W8"82
458)248L25)1YD48+25#.e")45 8)08T&i"W48
4+E4R!M
YA"3E#52534./"4R6)")-$‚458)$J$K

Header Page 4 of 126.

Footer Page 4 of 126.


0
23455672 8723 569
2 53
2
352
3
!!85"#$%&'()*+*,-.&+#/012334 #+56$1784
9:#/02

;%#7<41=72323>
?28@5;%41ABCD2
5672
#E%41#7AF413:5GEAB2
3H=!!85"#$%&6'
IJLMNOPQRSTUPQSNVR
WX0#8:07:410;% #+4178409:*+5Y/0Z47#/041
0;%0/00#[47#7<41\#E84#E%41#7AF417:*847+47]1?4
^@##7AF417:#E84&41Y_7`%0ab..^b%.1c&0/0&X0#8:
X#7d5
f+&g/41#h0Fgi*,*:j4] 0/00#[470;%#7<41\
AH0k41#E840/0#E%41#7AF417:#E84`%0ab..^]+#/0410;%
0/00#[47#7<41\4+l*847+47]1?4^@##7AF417:#E84
&41Y_70;%41AB-m41'
G7n0417& o:%4g/##E840/0#E%41#7AF417:#E84
`%0ab..^#p#$%&d^d&#E%*07[47Y/00;%0/012
#7:l@#d#q&E%0/0^@#*:j4'
( Y:4#&#gr 12\7/\ 47s& 1t\ 07. 0/0 47+
&%E^a#41#k417:o:2#E:l 4#7<41#7AF417:#E84`%0ab..^#
p#$%&'
uvxyz{|}ST~€U‚~PSTUPQSNVR
(r#AH414178409:5#/0410;%0/00#[47#7<41\
AH0k41#E840/0#E%410;%#7AF417:#E84`%0ab..^#p#
$%&0)#/041*847+47]1?4^@#0;%^7/077+41'
ƒ7& ]4178409:5( #+#7n074#E84\7& ]#7n0
417&#E84#E%410;%#7AF417:#E84`%0ab..^#p#$%&#„
53…2
†‡ˆ‰†Š‡@4#7/41‹ŒŽ‹Œ
(r#AH41o:%4g/#5‘/0#7<41\#E840/0#E%410;%#7AF41
7:#E84`%0ab..^#p#$%&-.41AB :7+47#E%41k41#2'


Header Page 5 of 126.

Footer Page 5 of 126.


0
2356789
6
9
6
9
 !"#$%&%'%
()*()+, !" -./
%0 123)"4&5% 6%#$%&%'%./4'
'-"%77/&"89"/:;<
+ 7/= >*)5,:?%@'45A+6 "B
AC4D):?#$/E F+BA+G:?2!HI)+
JKL-"%E#/+*
MN%0 123)"  6% F' 7/ &" 7
:8@OPB< +O4Q2R%S:<:TUTT@V:@W 4!>
XY/-"%)+A4Q2RZ/V#EEH*
['#C@Q)\4D)"]6%4D)"BHN: 7/A+"^
23)"_U0 1 DH:- >_U0 1`EA/_U0 1a
.,,I1*
bcdefghijkfl9mn9
opqrstuSvwXSxytuRzR{|r}~vuwR{rszs"xu~w€u>qy
zx6A={€I{5+J&1*
[&‚][&4Xzƒzx6v|rps>usIvpus„v{x
[&K]…I€Ivpus„v{x

[&†]‡Iˆx>vpus„v{x
[&J]‡Izx6B<‰x5

Header Page 6 of 126.

Footer Page 6 of 126.


×