Excellence in business communication 12e by vthill and brovee chapter 15
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Copyright © 2017 Pearson Education, Inc.
Excellence in
in
Excellence
Business Communication
Communication
Business
Chapter 15
Building Careers and Writing Résumés
Copyright © 2017 Pearson Education, Inc.
Learning Objectives
1.
(1 of 2)
List eight key steps to finding the ideal opportunity in
today’s job market.
2.
Explain the process of planning your résumé, including how
to choose the best résumé organization.
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 3
Learning Objectives
3.
(2 of 2)
Describe the tasks involved in writing your résumé, and list
the major sections of a traditional résumé.
4.
Characterize the completing step for résumés, including the
six most common formats in which you can produce a
résumé.
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 4
Finding the
the Ideal
Ideal Opportunity
Opportunity in
in Today’s
Today’s Job
Job
Finding
Market
Market
(LO 1) List eight key steps to finding the ideal opportunity in
today’s job market.
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 5
Crafting a Personal Strategy
Organize Your Job Search
Get Started Now and Stick to It
Seek Stepping-Stone Opportunities
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 6
Writing “The Story of You”
(1 of 2)
What are you passionate about?
Explore the
Possibilities
What skills do you possess?
**********
Find Your Passion
How can you help the organization?
**********
Identify Career
What experiences have you had?
Paths
What do you want in the future?
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 7
Writing “The Story of You”
(2 of 2)
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Chapter 15 - 8
Learning to Think
Like an Employer
• Your Ability to Perform
1
Quality of
2
Hire
3
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• Your Overall Reliability
• Your Motivation Level
Chapter 15 - 9
Researching Industries and Companies
of Interest
•
•
•
•
•
•
(1 of 2)
Visit company websites.
Talk to customers.
Start with The Riley Guide.
Read periodicals and newspapers.
Check out blogs and podcasts.
Use job search apps.
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 10
Researching Industries and Companies
of Interest
Copyright © 2017 Pearson Education, Inc.
(2 of 2)
Chapter 15 - 11
Translate Your Potential into a Specific
Solution for Employers
Attributes
Attributes
Specific
Specific
Position
Position
Experience
Experience
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Chapter 15 - 12
Taking the Initiative to
Find Opportunities
•
•
•
•
•
(1 of 2)
Target companies of interest.
Contact human resources.
Contact company managers.
Describe what you can offer.
Ask to be considered for opportunities.
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Chapter 15 - 13
Taking the Initiative to
Find Opportunities
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(2 of 2)
Chapter 15 - 14
Building Your Network
(1 of 2)
•ReachOut
Outto
toYour
YourClassmates
Classmates
•Reach
•TargetProfessions,
Professions,Industries,
Industries,Companies
Companies
•Target
•UseOnline
OnlineSources
Sourcesand
andSocial
SocialMedia
Media
•Use
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 15
Building Your Network
(2 of 2)
•JoinStudent
StudentBusiness
BusinessOrganizations
Organizations
•Join
•AttendIndustry
IndustryTrade
TradeShows
Shows
•Attend
•ParticipateininVolunteer
VolunteerActivities
Activities
•Participate
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Chapter 15 - 16
Networking Etiquette
•
•
•
•
•
•
Learn about the people you connect with.
Don’t overwhelm network contacts.
Communicate clearly and succinctly.
Respect contacts’ personal information.
Don’t email your résumé to strangers.
Say “Thank You” when someone helps you.
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 17
Seeking Career Counseling
•
Job-Search Techniques
•
Résumé Preparation
Centers and Online
•
Job Readiness Training
Sources
•
Interview Techniques
•
Self-Marketing Skills
College Career
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Chapter 15 - 18
Avoiding Mistakes
•
Overlooking résumé errors
•
Misspelling the hiring manager’s name
•
Arriving late for an interview
•
Tweeting something unprofessional
•
Completing application forms incorrectly
•
Not doing your own research
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 19
Planning Your
Your Résumé
Résumé
Planning
(LO 2) Explain the process of planning your résumé, including how
to choose the best résumé organization.
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 20
Three-Step Résumé Process
1
Plan
2
Write
Analyze Situation
3
Complete
Revise Message
Adapt to
the Audience
Gather Information
Produce Message
Choose Media and
Channels
Proofread Message
Compose the
Message
Get Organized
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Distribute Message
Chapter 15 - 21
Analyzing Your Purpose
and Audience
Understanding Purpose
Purpose of
of aa Résumé
Résumé
Understanding
•
•
A brief persuasive business message
Stimulate interest; get you an interview
Learning About
About Your
Your Audience
Audience
Learning
•
•
Professions, industries, and companies
Those who may be reading your résumé
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Chapter 15 - 22
Gathering
Pertinent Information
Employment
•
•
Education
•
•
Volunteering
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•
•
Dates and Duties
Accomplishments
Degrees and Certificates
Awards and Scholarships
Offices You’ve Held
Presentations/Publications
Chapter 15 - 23
Selecting the Best Media
and Channels
PrintedTraditional
Traditional
Printed
PrintedScannable
Scannable
Printed
ElectronicPlain
PlainText
Text
Electronic
MSWord
WordFile
File
MS
OnlineVersion
Version
Online
PDFFile
File
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Chapter 15 - 24
Organizing Your Résumé Around Your
Strengths
•Chronological Style
Typical Résumé
Formats
•Functional Style
•Combination Style
Copyright © 2017 Pearson Education, Inc.
Chapter 15 - 25
