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Statistics for business economics 7th by paul newbold chapter 17

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Statistics for
Business and Economics
7th Edition

Chapter 17
Additional Topics in Sampling
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-1


Chapter Goals
After completing this chapter, you should be
able to:


Explain the difference between simple random sampling
and stratified sampling



Analyze results from stratified samples



Determine sample size when estimating population
mean, population total, or population proportion



Describe other sampling methods




Cluster Sampling, Two-Phase Sampling, Nonprobability Samples

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-2


Types of Samples
(continued)

Samples

Probability Samples

Simple
Random

Cluster

(Chapter 6)

Non-Probability
Samples

Quota

Convenience


Stratified

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-3


17.1

Stratified Sampling

Overview of stratified sampling:


Divide population into two or more subgroups (called
strata) according to some common characteristic



A simple random sample is selected from each subgroup



Samples from subgroups are combined into one

Population
Divided
into 4
strata


Sample
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-4


Stratified Random Sampling








Suppose that a population of N individuals can be
subdivided into K mutually exclusive and collectively
exhaustive groups, or strata
Stratified random sampling is the selection of
independent simple random samples from each
stratum of the population.
Let the K strata in the population contain N1, N2,. . .,
NK members, so that N1 + N2 + . . . + NK = N
Let the numbers in the samples be n1, n2, . . ., nK.
Then the total number of sample members is
n1 + n 2 + . . . + n K = n

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-5



Estimation of the Population Mean,
Stratified Random Sample




Let random samples of nj individuals be taken from
strata containing Nj individuals (j = 1, 2, . . ., K)
Let
K
K
 Nj N and  n j n
j1

j1



Denote the sample means and variances in the strata
by Xj and sj2 and the overall population mean by μ



An unbiased estimator of the overall population mean
μ is:
K

1

x st   N j x j
N j1

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-6


Estimation of the Population Mean,
Stratified Random Sample
(continued)


An unbiased estimator for the variance of the overall population
mean is

σˆ 2xst

1
 2
N

where

σˆ 2x j 


K

2 2

N
 j σˆ x j
j 1

s2j

(N j  n j )

nj
Nj  1

Provided the sample size is large, a 100(1 - )% confidence
interval for the population mean for stratified random samples is

x st  z α/2σˆ x st  μ  x st  z α/2σˆ x st
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-7


Estimation of the Population Total,
Stratified Random Sample


Suppose that random samples of nj individuals from
strata containing Nj individuals (j = 1, 2, . . ., K) are
selected and that the quantity to be estimated is the
population total, Nμ




An unbiased estimation procedure for the population
total Nμ yields the point estimate
K

Nx st  N j x j
j1

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-8


Estimation of the Population Total,
Stratified Random Sample
(continued)


An unbiased estimation procedure for the variance of
the estimator of the population total yields the point
estimate
K

N2σˆ 2xst  N2jσˆ 2xst
j 1



Provided the sample size is large, 100(1 - )%
confidence intervals for the population total for

stratified random samples are obtained from

Nx st  z α/2Nσˆ st  Nμ  Nx st  z α/2Nσˆ st
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-9


Estimation of the Population
Proportion, Stratified Random Sample






Suppose that random samples of nj individuals from
strata containing Nj individuals (j = 1, 2, . . ., K) are
obtained
Let Pj be the population proportion, and pˆ j the
sample proportion, in the jth stratum
If P is the overall population proportion, an unbiased
estimation procedure for P yields
K
1
pˆ st   N jpˆ j
N j1

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall


Ch. 17-10


Estimation of the Population
Proportion, Stratified Random Sample
(continued)


An unbiased estimation procedure for the
variance of the estimator of the overall population
proportion is

σˆ p2ˆ st
where

1
 2
N

K

2 2
N
 j σˆ pˆ j
j 1

pˆ j (1 pˆ j ) (Nj  n j )
σˆ 

nj  1

Nj  1
2
pˆ j

is the estimate of the variance of the sample proportion in
the jth stratum
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-11


Estimation of the Population
Proportion, Stratified Random Sample
(continued)


Provided the sample size is large, 100(1 - )%
confidence intervals for the population proportion for
stratified random samples are obtained from

pˆ st  z α/2σˆ pˆ st  P  pˆ st  z α/2σˆ pˆ st

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-12


Proportional Allocation:
Sample Size



One way to allocate sampling effort is to make the
proportion of sample members in any stratum the same
as the proportion of population members in the stratum



If so, for the jth stratum,

nj
n




Nj
N

The sample size for the jth stratum using proportional
allocation is

nj 
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Nj
N

n
Ch. 17-13



Optimal Allocation
To estimate an overall population mean or total and if the
population variances in the individual strata are
denoted σj2 , the most precise estimators are obtained
with optimal allocation


The sample size for the jth stratum using optimal
allocation is

nj 

N jσ j

n

K

Nσ
i

i

i1

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-14



Optimal Allocation
(continued)

To estimate the overall population proportion, estimators
with the smallest possible variance are obtained by
optimal allocation


The sample size for the jth stratum for population
proportion using optimal allocation is

nj 

N j Pj (1 Pj )
K

N

i

n

Pi (1 Pi )

i1

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-15



Determining Sample Size


The sample size is directly related to the size
of the variance of the population estimator



If the researcher sets the allowable size of
the variance in advance, the necessary
sample size can be determined

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-16


Sample Size for Stratified
Random Sampling: Mean


Suppose that a population of N members is subdivided
in K strata containing N1, N2, . . .,NK members



Let σj2 denote the population variance in the jth stratum




An estimate of the overall population mean is desired



2
σ
If the desired variance, x st , of the sample estimator is
specified, the required total sample size, n, can be
found

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-17


Sample Size for Stratified
Random Sampling: Mean
(continued)


For proportional allocation:
K

2
N
σ
 j j
j1


n



2
x st

1 K
  N jσ 2j
N j1

For optimal allocation:

1 K
2
  N jσ j 

N  j1

n
1 K
2
Nσ x st   N jσ 2j
N j1

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-18



17.2

Cluster Sampling



Population is divided into several “clusters,”
each representative of the population



A simple random sample of clusters is selected


Generally, all items in the selected clusters are examined



An alternative is to chose items from selected clusters using
another probability sampling technique

Population
divided into
16 clusters.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Randomly selected
clusters for sample
Ch. 17-19



Estimators for Cluster Sampling


A population is subdivided into M clusters and a simple
random sample of m of these clusters is selected and
information is obtained from every member of the
sampled clusters



Let n1, n2, . . ., nm denote the numbers of members in
the m sampled clusters




Denote the means of these clusters by x1, x 2 , , x m
Denote the proportions of cluster members possessing
an attribute of interest by P1, P2, . . . , Pm

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-20


Estimators for Cluster Sampling
(continued)



The objective is to estimate the overall population mean
µ and proportion P



Unbiased estimation procedures give
Mean

Proportion
m

n x
i

m

i

x c  i1m

n

i

i 1

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

np


pˆ c  i1m

i i

n

i

i1

Ch. 17-21


Estimators for Cluster Sampling
(continued)


Estimates of the variance of these estimators, following from
unbiased estimation procedures, are

Mean

σˆ 2xc

Proportion

 m 2

  ni (x i  x c )2 

M  m  i1



Mm n 2 
m 1





σˆ p2ˆ c

 m 2

  ni (Pi  pˆ c )2 
M  m  i1



Mm n 2 
m 1





m

Where n 


n
i1

m

i

is the average number of individuals in the sampled clusters

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-22


Estimators for Cluster Sampling
(continued)


Provided the sample size is large, 100(1 - )%
confidence intervals using cluster sampling are



for the population mean

x c  z α/2σˆ x c  μ  x c  z α/2σˆ xc


for the population proportion


pˆ c  z α/2σˆ pˆ c  P  pˆ c  z α/2σˆ pˆ c
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-23


Two-Phase Sampling




Sometimes sampling is done in two steps
An initial pilot sample can be done
Disadvantage:




takes more time

Advantages:




Can adjust survey questions if problems are noted
Additional questions may be identified
Initial estimates of response rate or population
parameters can be obtained


Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Ch. 17-24


Other Sampling Methods
(continued)

Samples

Probability Samples

Simple
Random

Cluster

(Chapter 6)

Non-Probability
Samples

Quota

Convenience

Stratified

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall


Ch. 17-25


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