Experiencing MIS 7th by m kronenke chapter 01
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Chapter 1
The Importance of MIS
This Could Happen to You: You’re Firing Me?
Jennifer lacks critical skills that AllRoad Parts needs
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Abstract reasoning skills.
Systems thinking skills.
Collaboration skills.
Experimentation skills.
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Study Questions
Q1: Why is Introduction to MIS the most important class in the business school?
Q2: What is MIS?
Q3: How can you use the five-component model?
Q4: Why is the difference between information technology and information systems important?
Q5: What is information?
Q6: What are necessary data characteristics?
Q7: 2024?
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Q1: Why Is Introduction to MIS the Most Important Class in the Business School?
Moore’s Law
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“The number of transistors per square inch on an integrated chip doubles every 18 months.”
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Computer Price/ Performance Ratio Historical Trend
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Some Consequences
• YouTube
• Pintrest
• Woot
• Pandora
• Foursquare
None prominent in 2005, some didn’t exist in 2005
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What Are the Cost Effective Business Applications of Facebook, Twitter, or Whatever Will Soon Appear?
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Are Facebook’s “Like” and Twitter’s “Follow” applications cost-effective? Do they generate revenue worth the
expense of running them? What about cloud apps?
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Marketing people, not technical specialists, must answer these questions.
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How Can I Attain Job Security?
"The only job security that exists, is a marketable skill and the courage to use it.”
• Any routine skill can and will be outsourced to lowest bidder.
• Message: Develop strong non-routine cognitive skills.
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What Is a Marketable Skill?
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How Can Intro to MIS Help You Learn Non-Routine Skills?
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Abstract Reason
– Ability to make and manipulate models.
– Learn five components of an information system model.
– Chapter 5: How to create data models.
– Chapter 10: How to make process models.
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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)
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Systems Thinking
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Ability to model system components, connect inputs and outputs among components to reflect
structure and dynamics of system observed.
Discuss, illustrate, critique systems; compare alternative systems; apply different systems to different
situations.
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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)
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Collaboration
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Activity of two or more people working together to achieve a common goal, result, or work product.
Chapter 2 discusses collaboration skills and illustrates several sample collaboration information
systems.
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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)
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Ability to Experiment
Make reasoned analysis of an opportunity; developing and evaluating possible solutions.
“I’ve never done this before.”
“I don’t know how to do it.”
“But will it work?”
“Is it too weird for the market?”
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Fear of failure paralyzes.
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Job Growth over the Past Twenty Years
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Bottom Line of MIS Course
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Q2: What Is MIS?
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Key elements
1. Management and use.
2. Information systems.
3. Strategies.
•.Goal of MIS
Managing IS to achieve business strategies.
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What Is MIS (cont’d)
Management
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The key is to develop, maintain, and adapt.
To create an information system that meets your needs, take an active role in the system’s
development. Why?
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Business professionals understand business needs and requirements.
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Components of an Information System?
Components interact to produce information
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Development and Use of Information Systems
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Business professionals need to:
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Take active role to ensure systems meet their needs.
Understand how IS is constructed.
Consider users’ needs during development.
Learn how to use the IS.
Ancillary (security, backups).
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Achieving Strategies
• Information systems exist to help people in a business achieve the business' strategies.
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“What is the purpose of our Facebook page?”
“What is it going to do for us?”
“What is our policy for employees’ contributions?”
“What should we do about critical customer reviews?”
“Are the costs of maintaining the page sufficiently offset by the benefits?”
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Q3: How Can You Use the Five-Component Model?
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Characteristics of the Five Components
Most Important Component
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YOU!
Quality of your thinking, your ability to conceive information from data, determined by your cognitive
skills.
– Information is value you add to information systems.
All Components Must Work.
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Characteristics of the Five Components (cont'd)
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High-Tech Versus Low-Tech Information Systems.
Understanding the Scope of New Information Systems.
Components Ordered by Difficulty and Disruption.
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Why Is the Difference Between Information Technology and Information Systems Important to You? (cont’d)
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Avoid a common mistake: Cannot buy an IS
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Can buy IT, rent, lease hardware, software and databases, and predesigned procedures.
Your people need to execute procedures to employ new IT.
Use of new system requires training, overcoming employees’ resistance, and managing employees as
they use new system.
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Using MIS InClass 1: Information Systems and Online Dating (Group Exercise)
Basis
Companies
Theory of relationships: personality, compatibility, etc.
• Chemistry
• eHarmony
• PerfectMatch
• Plenty of Fish
Political interests
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Common social/economic interests
• GoodGenes
• MillionaireMatch
Common activity interests
• Golfmates
• EquestrianCupid
• CowboyCowgirl
• Single Firefighters
• Asexual Pals
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ConservativeDates
Liberalhearts
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