Experiencing MIS 7th by m kronenke chapter 09
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Chapter 9
Business Intelligence Systems
“We Can Make the Bits Produce Any Report You Want, But You’ve Got to Pay for It.”
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Need to monitor patient workout data.
Spending too many hours each day looking at patient workout data.
Great use for exception reporting.
Animation & new types of reporting creates innovative and motivating reports.
Eliminating silos enables everyone to gain more information from PRIDE data.
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Study Questions
Q1: How do organizations use business intelligence (BI) systems?
Q2: What are the three primary activities in the BI process?
Q3: How do organizations use data warehouses and data marts to acquire data?
Q4: How do organizations use reporting applications?
Q5: How do organizations use data mining applications?
Q6: How do organizations use BigData applications?
Q7: What is the role of knowledge management systems?
Q8: What are the alternatives for publishing BI?
Q9: 2024?
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Q1: How Do Organizations Use Business Intelligence (BI) Systems?
Components of Business Intelligence System
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Example Uses of Business Intelligence
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What Are Typical Uses for BI?
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Identifying changes in purchasing patterns
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Important life events cause customers to change what they buy.
BI for entertainment
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Netflix has data on watching, listening, and rental habits, however, determines what people actually want, not what
they say.
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Predictive policing
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Analyze data on past crimes, including location, date, time, day of week, type of crime, and related data, to predict
where crimes are likely to occur.
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Q2: What Are the Three Primary Activities in the BI Process?
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Using Business Intelligence to Find Candidate Parts at AllRoad
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Identified criteria for parts customers might want to print themselves.
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Provided by vendors who already agree to make part design files available for sale.
Purchased by larger customers.
Frequently ordered parts.
Ordered in small quantities.
Simple in design.
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Acquire Data: Extracted Order Data
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Extracted Part Data
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Analyze Data: Access Query
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Query Result
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Joining Order Extract and Filtered Parts Tables
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Sample Orders and Parts View Data
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Customer Summary
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Qualifying Parts Query Design
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Qualifying Parts Query Results Figure
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Publish Results: Sales History for Selected Parts
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Q3: How Do Organizations Use Data Warehouses and Data Marts to Acquire Data?
Functions of a Data Warehouse
• Extract data from operational, internal and external databases.
• Cleanse data.
• Organize, relate data warehouse.
• Catalog data using metadata.
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Components of a Data Warehouse
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Examples of Consumer Data That Can Be Purchased
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Possible Problems with Source Data
Curse of dimensionality
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Data Warehouses Versus Data Marts
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Q4: How Do Organizations Use Reporting Applications?
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Create meaningful information from disparate data sources.
Deliver information to user on time.
Basic operations:
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Sorting
Filtering
Grouping
Calculating
Formatting
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How Does RFM Analysis Classify Customers?
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Recently
Frequently
Money
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