Experiencing MIS 8th by m kronenke chapter 0
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Chapter 1
The Importance of MIS
“But Today, They’re Not Enough.”
Jennifer lacks skills AllRoad Parts needs
1. Abstract reasoning skills.
2. Systems thinking skills.
3. Collaboration skills.
4. Experimentation skills.
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Study Questions
Q1: Why is Introduction to MIS the most important class in the business
school?
Q2: What is MIS?
Q3: How can you use the five-component model?
Q4: Why is the difference between information technology and information
systems important?
Q5: What is information?
Q6: What are necessary data characteristics?
Q7: 2025?
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Q1: Why Is Introduction to MIS the Most Important
Class in the Business School?
Moore’s Law
• “The number of transistors per square inch on an integrated
chip doubles every 18 months.”
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Computer Price/Performance Ratio Historical
Trend
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Some Consequences
• Google+
• Vine
• Pandora
• Pintrest
• Zulily
• Tableau
None prominent in 2010, most didn’t exist in 2010
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What Are the Cost Effective Business Applications of
Facebook, Twitter, or Whatever Will Soon Appear?
• Are Facebook’s “Like” and Twitter’s “Follow” applications costeffective? Do they generate revenue worth and expense of running
them? What about cloud apps?
• Marketing people, not in a technical specialist, must answer those
questions.
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How Can I Attain Job Security?
• Only job security is a marketable skill and courage to use it.
• Any routine skill can and will be outsourced to lowest bidder.
• Message: Develop strong non-routine cognitive skills.
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What Is a Marketable Skill?
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How Can Intro to MIS Help You Learn Non-Routine
Skills?
• Abstract Reason
– Ability to make and manipulate models.
– Learn five components of an information system model.
– Chapter 5: How to create data models.
– Chapter 10: How to make process models.
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How Can Intro to MIS Help You Learn Non-Routine
Skills? (cont’d)
• Systems Thinking
– Ability to model system components, connect inputs and
outputs among components to reflect structure and
dynamics of system observed.
– Ability to discuss, illustrate, critique systems; compare
alternative systems; apply different systems to different
situations.
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How Can Intro to MIS Help You Learn Non-Routine
Skills? (cont’d)
• Collaboration
– Two or more people working together to achieve a common
goal, result, or work product.
– Chapter 2 discusses collaboration skills and illustrates
several sample collaboration information systems.
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How Can Intro to MIS Help You Learn Non-Routine
Skills? (cont’d)
• Ability to Experiment
– Make reasoned analysis of an opportunity; developing and
evaluating possible solutions.
“I’ve never done this before.”
“I don’t know how to do it.”
“But will it work?”
“Is it too weird for the market?”
• Avoid "Fear of failure paralyzes".
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Job Growth over the Past Twenty Years
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Bottom Line of MIS Course
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Q2: What Is MIS?
• Key elements
1. Management and use
2. Information systems
3. Strategies
•Goal of MIS
– Managing IS to achieve business strategies
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What Is MIS (cont’d)
Management
• Develop, maintain, adapt by:
– Creating an information system that meets your needs,
take an active role in system’s development. Why?
• Business professionals use cognitive skills to understand
business needs and requirements.
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Components of an Information System?
Components interact to produce information
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Development and Use of Information Systems
• Business professionals need to:
– Take active role to ensure systems meet their needs.
– Understand how IS is constructed.
– Consider users’ needs during development.
– Learn how to use the IS ancillary (security, backups).
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Achieving Strategies
• Information systems exist to help people achieve
business strategies.
– “What is the purpose of our Facebook page?”
– “What is it going to do for us?”
– “What is our policy for employees’ contributions?”
– “What should we do about critical customer reviews?”
– “Are the costs of maintaining the page sufficiently offset by
the benefits?”
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Q3: How Can You Use the Five-Component
Model?
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Characteristics of the Five Components
• Most Important Component
YOU!
– Your cognitive skills determine quality of your thinking,
ability to conceive information from data.
– Information is value you add to information systems.
All IS components must work together.
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Characteristics of the Five Components (cont'd)
• High-tech versus low-tech information systems.
• Understanding scope of new information systems.
• Components ordered by difficulty and disruption.
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Why Is the Difference Between Information Technology
and Information Systems Important to You?
• Avoid a common mistake: Cannot buy an IS.
– Can buy, rent, lease hardware, software, and databases,
and predesigned procedures.
• People execute procedures to employ new IT.
• Use of a new system requires training, overcoming employees’
resistance, and managing employees as they use new system.
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So What? What’s Your Number?
• Sum Costs :
– Tuition and textbooks
– Housing cost (dorm or rent)
– Food and entertainment
– Transportation and other fees
– Computing equipment, supplies, etc.
• Divide by total number of credit hours you're taking.
• Multiply cost per hour by length of class (1 hr., 1.5 hrs., 3 hrs.)
= Cost per class meeting
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