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Part 1
Why MIS?
AllRoad Parts
• 10-year-old, privately owned company selling parts for
adventure vehicles—dirt bikes, 4-wheel drive off-road
vehicles.
• Sells new high-end, expensive parts, specialized, hard-to-find
repair parts.
• Jason Green - founder and CEO
– Senior year of college started informal eBay business
buying and selling hard-to-find mountain bike parts.
– Marketing and management experience.
Copyright © 2016 Pearson Education, Inc.
Part1-2
AllRoad Parts(cont'd.)
• High margin products and high inventory costs.
• Large selection of repair parts key to AllRoad’s competitive
success.
• Thinking about 3D printing for specialized parts to reduce
inventory costs.
• Forms a project team to investigate feasibility.
Copyright © 2016 Pearson Education, Inc.
Part1-3