Experiencing MIS 9th by m kronenke part 3

Part 3
Using IS for
Competitive Advantage
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Performance Recording, Integration, Delivery, and
Evaluation (PRIDE)
• PRIDE prototype connecting
health club and home workout
data with employer, insurance
company, healthcare
professionals.
• Written in C# code, stores data
in Azure database in the cloud.

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Part 3-2


Performance Recording, Integration, Delivery, and
Evaluation (PRIDE) (cont'd)
• Windows Phone emulator to demonstrate phone interface.
• Port application to iOS and Android devices after obtaining
financing.
• Flores lost interest
– Required too much of time
– Big financial commitment.
– Risks in startup venture.

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Part 3-3


Cast of Characters
• Zev Friedman bought PRIDE company for small amount of cash
and a royalty agreement with Flores.
• Jared Cooper, new general manager.
• Nicki Jensen, marketing professional.
• Michele Russell, sales director.
• James Wu, technology manager.

Copyright © 2017 Pearson Education, Inc.

Part 3-4


Why Study the PRIDE Case
• Future business professionals need to be able to assess,
evaluate, and apply emerging information technology to
business.
 PRIDE system will allow you to practice that key skill.

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Part 3-5


Next Three Chapters

• Chapter 7 discusses processes and overall enterprise and interenterprise processes and information systems. The benefits and
challenges of creating such information systems are addressed.
• Chapter 8 addresses social media information systems. The role of
such systems, their basis for creating revenue and their risks are
considered.
• Chapter 9 deals with business intelligence systems. Beneficially
applying business intelligence tools to the large amount of data that
an organization possesses is addressed.

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Part 3-6


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