Experiencing MIS 10th by m kronenke part 3

Using MIS
10

th

Edition

Part 3
Using IS for Competitive Advantage

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Augmented Reality Exercise System (ARES)

• ARES allows users to bike holographic routes with
friends in a virtual environment.

• ARES collects and integrates user data from AR
headsets, stationary exercise bikes, and fitness
bands.

• ARES then allows users to share their data with
friends, trainers, and employers.

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Augmented Reality Exercise System (ARES) (cont’d)

• Zev Friedman, the owner of ARES, purchased an early prototype of the system from his
cardiologist.

– Helped Flores treat his patients.
– Wasn't being adopted outside of Flores’s own medical practice.

• Zev was watching the emergence of augmented reality and thinking about potential
applications.

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Cast of Characters

• Zev, a successful entrepreneur, bought the company for a small amount of cash and a
royalty agreement with Flores.

• Ashley Turnwood, new general manager.
• Cassie Castellon, marketing professional.
• Henri Kivi, technology manager.
• Raj Agarwal, augmented reality guru.

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Why Study the ARES Case

• Future business professionals need to be able to assess, evaluate, and apply emerging
information technology to business.

• ARES system will allow you to practice that key skill.

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Next Three Chapters

•

Chapter 7 discusses processes and overall enterprise and inter-enterprise processes and
information systems. The benefits and challenges of creating such information systems are
addressed.

•

Chapter 8 addresses social media information systems. The role of such systems, their basis
for creating revenue and their risks are considered.

•

Chapter 9 deals with business intelligence systems. Beneficially applying business

intelligence tools to the large amount of data that an organization possesses is addressed.

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