Business communication building critical skill 3rd by locker module 1

PPT
PPT

Module
Module 11
Business
Business
Communication,
Communication,
Management,
Management,and
and
Success
Success

McGraw-Hill/Irwin

©2007, The McGraw-Hill Companies, All Rights


1-2

Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
♦To learn how to
 Begin to develop effective

messages.
 Think creatively.


1-3

Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success
Start by answering these questions:
 Will I really have to write?
 Don’t I know enough about
communication?
 What do I need to know about my
audience(s)?


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Business
Business Communication,
Communication,
Management,
Management, and
and Success
Success

Start by answering these questions:
 Now that I have my analysis, what
do I do with it?
 What if my audiences have different
needs?
 How do I reach my audience(s)?


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Workplace
Workplace Communication
Communication
Challenges
Challenges
♦ 40 million people in the U.S. alone have
limited literacy skills, including some
college graduates.
♦ States spend more than $220 million
annually on remedial writing programs for
employees.
♦ Corporations may spend $3.1 billion
annually to fix problems from writing
deficiencies.
♦ The cost is $22.13 per page for a typical
letter.


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Verbal
Verbal and
and Nonverbal
Nonverbal
Communication
Communication
♦ Verbal Communication
 Face-to-Face/Phone Conversations/Meetings
 E-mail/Voice-Mail Messages
 Letters, Memos, and Reports

♦ Nonverbal Communication
 Pictures/Company Logos
 Gestures/Body Language
 Who Sits Where/How Long a Visitor is Kept
Waiting


1-7

Myths
Myths About
About Workplace
Workplace Writing
Writing
♦Secretaries will do all my writing.
♦I’ll use form letters or templates
when I need to write.
♦I’m being hired as an accountant,
not a writer.

♦I’ll just pick up the phone.


1-8

Business
Business and
and School
School Writing
Writing
Differ based on
 Purpose.
 Audience.
 Information.
 Organization.
 Style.
 Document design.
 Visuals.


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Internal
Internal and
and External
External Audiences
Audiences
♦Internal
 Subordinates
 Supervisors

 Peers

♦External

 Customers/Stockholders
 Unions/Government Agencies
 Press/General Public


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Basic
Basic Purposes
Purposes
♦Workplace writing can have one
or more of these basic purposes:
 To inform.
 To request or to persuade.
 To build goodwill.


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Good
Good Business
Business Writing
Writing

♦Is clear.
♦Is complete.

♦Is correct.
♦Builds goodwill.
♦Saves the reader’s time.


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PAIBOC
PAIBOC
P What are your purposes in
writing?
A Who is (are) your audiences?
I

What information must your
message include?


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PAIBOC
PAIBOC
B What reasons or reader
benefits can you use to support
your position?
O What objections can you
expect your reader(s) to have?
C How will the context affect
reader response?