Business communication building critical skill 3rd by locker module 5

PPT
PPT

Module
Module 55
Designing
Designing
Documents,
Documents,
Slides,
Slides,and
and
Screens
Screens
McGraw-Hill/Irwin

©2007, The McGraw-Hill Companies, All Rights


5-2

Designing
Designing Documents,
Documents, Slides,
Slides,
and
and Screens
Screens
♦To learn how to
 Develop visual literacy.
 Apply design principles to paper

pages, presentation slides, and Web
pages.
 Use computers to create headings,
lists, and other features to make
documents easy to read.


5-3

Designing
Designing Documents,
Documents, Slides,
Slides,
and
and Screens
Screens
Start by answering these questions:
 How should I design paper pages?
 How should I design presentation
slides?
 How should I design Web pages?


5-4

Designing
Designing Documents,
Documents, Slides,
Slides,
and

and Screens
Screens
Start by answering these questions:
 How do I know whether my design
works?
 When should I think about design?


5-5

Good
Good Document
Document Design
Design
♦ Saves time and money.
♦ Reduces legal problems.
♦ Builds goodwill.
♦ Looks inviting, friendly, and
easy-to-read.
♦ Enhances your credibility.
♦ Builds an image of you as
professional and
competent.


5-6

To
To Design
Design Paper

Paper Pages
Pages
♦Use white space for separation
and emphasis.
♦Use headings to group points.
♦Limit the use of capital letters.
♦Use no more than two typefaces.
♦Use justification appropriate to the
audience.


5-7

To
To Create
Create Effective
Effective White
White Space
Space
♦To create effective white
space, use
 Headings.
 A mix of paragraph lengths.
 Lists by using
• Tabs or indents to align things
vertically.
• Numbered lists when the number
or sequence of items is exact.
• Bullets when the number and
sequence don’t matter.

5-8

Choice
Choice of
of Margins
Margins
♦ Use justified margins when you
 Can use proportional typefaces.
 Want a more formal look.
 Want to use as few pages as possible.
 Write to skilled readers.

♦ Use ragged margins when you
 Do not have proportional typefaces.
 Want a less formal look.
 Want to revise one page without reprinting all.
 Use very short line lengths.


5-9

To
To Design
Design Presentation
Presentation Slides
Slides
♦ Use a big font.
♦ Use bullet-point phrases.

♦ Use clear, concise language
and appropriate clip art.
♦ Make only three to five points
per slide.
♦ Choose a consistent
template, customizing slides
where necessary.


5-10

To
To Design
Design Web
Web Pages
Pages
♦Provide an introductory statement
on the first screen.
♦Offer an overview of the content of
your page.
♦Put interesting and useful
information up front.
♦Minimize large graphics and
animation.


5-11

To
To Design

Design Web
Web Pages
Pages continued
continued
♦Include an “off” button for animation
and music on introduction pages.
♦Provide visual variety.
♦Unify multiple pages.
♦On each page, provide a link to the
home page.


5-12

To
To Incorporate
Incorporate Good
Good Design
Design
♦ Follow These Guidelines
 As you plan, think about your
audience.
 As you write, incorporate lists
and headings.
 Get feedback from people who
will be using your document.
 As you revise, check your draft
against the guidelines in this
module.