Business communication building critical skill 3rd by locker module 6

PPT
PPT

Module
Module 66
You-Attitude
You-Attitude

McGraw-Hill/Irwin

©2007, The McGraw-Hill Companies, All Rights


6-2

You-Attitude
You-Attitude
 To learn how to
 Begin building goodwill.
 Continue to adapt your message to
the audience.
 Emphasize what the reader wants
to know.
 See another point of view.


6-3

You-Attitude
You-Attitude
Start by answering these questions:

 How do I create you-attitude in my
sentences?
 Does you-attitude basically mean
using the word you?
 I’ve revised my sentences. Do I need
to do anything else?


6-4

You-Attitude
You-Attitude
 Looks at things from the reader’s
point of view.
 Respects the reader’s
intelligence.
 Protects the reader’s ego.
 Emphasizes what the reader
wants to know.


6-5

To
To Create
Create You-Attitude
You-Attitude
 Talk about the reader.
 Don’t discuss feelings,
except to offer

congratulations.
 In positive situations, use
you more than I. Use we
when it includes the
reader.
 Avoid you in negative
situations.


6-6

You-Attitude
You-Attitude Examples
Examples
 Lacking: We are shipping your order
of September 21 this afternoon.
 Better: The two dozen Corning Ware
starter sets you ordered will be
shipped this afternoon and should
reach you by September 28.
 Lacking: We are happy to extend you
a credit line of $5,000.
 Better: You can now charge up to
$5,000 on your American Express
Card.


6-7

You-Attitude

You-Attitude Examples
Examples continued
continued
 Lacking: You’ll be happy to hear that
your scholarship has been renewed.
 Better: Congratulations! Your
scholarship has been renewed.
 Lacking: You failed to sign your
check.
 Better: Your check was not signed.


6-8

You-Attitude
You-Attitude in
in Different
Different
Situations
Situations
 In a positive message, focus on
what the reader can do.
 Avoid you when it criticizes the
reader or limits the reader’s
freedom.


6-9

You-Attitude

You-Attitude in
in Different
Different
Situations
Situations continued
continued
 In a job application letter, show
how you can help meet the
reader’s needs, but keep the word
you to a minimum.


6-10

To
To Create
Create Goodwill
Goodwill with
with Content
Content
 Be complete.
 Anticipate and answer questions
readers are likely to have.
 For information the reader did not
ask for, show why it is important.
 Show readers how the message’s
subject affects them.


6-11

For
For Goodwill
Goodwill with
with Organization
Organization
 Put information readers are most
interested in first.
 Arrange information to meet your
reader’s needs, not yours.
 Use headings and lists so that the
reader can find key points quickly.