Business communication building critical skill 3rd by locker module 25

PPT
PPT

Module
Module 25
25
Using
UsingVisuals
Visuals

McGraw-Hill/Irwin

©2007, The McGraw-Hill Companies, All Rights


25-2

Using
Using Visuals
Visuals
♦To learn how to
 Use visuals to tell stories.
 Match the visual to the story.
 Design visuals.
 Make visuals ethical.
 Use visuals in your document or
presentation.


25-3

Using
Using Visuals
Visuals
Start by answering these questions:
 What are stories, and how do I find them?
 Does it matter what kind of visual I use?
 What design conventions should I follow?
 Can I use color and clip art?
 What else do I need to check for?
 Can I use the same visuals in my
document and my presentation?


25-4

Use
Use Visuals
Visuals
♦In the rough draft to



See that ideas are presented completely.
Find relationships.

♦In the final draft to
 Make points vivid.
 Emphasize material.
 Present material more compactly and with
less repetition.

25-5

Good
Good Stories
Stories
♦ May
 Support a hunch you
have.
 Surprise you or challenge
so-called “common
knowledge.”
 Show trends or changes.
 Have commercial or social
significance.
 Provide information
needed for action.
 Be personally relevant to
you and the audience.


25-6

Types
Types of
of Visuals
Visuals
♦Tables
♦Pie Chart

♦Bar Chart
♦Line Graph


25-7

Components
Components of
of Visuals
Visuals
♦A title that tells the visual’s story.
♦A clear indication of what the data
are.
♦Clearly labeled units.
♦Labels or legends.
♦The data’s source, if it’s reproduced.
♦The visual’s source, if it’s
reproduced.


25-8

Visual
Visual Caveats
Caveats
♦Color
 Be aware of cultural meanings.
 Use no more than five when colors have
meanings.

♦Clip Art

 Avoid bias; check clip art for balance (e.g.,
age, race, ethnicity, or gender).

♦Chartjunk

 Avoid art that distorts data or sends
incorrect messages.


25-9

Chartjunk
Chartjunk

♦Example
 Avoid
perspective
graphs—such
as this one—
which distort
data and are
hard to read.