Business communication building critical skill 6th module001
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Business
Communication,
Management,
and Success
Module One
©2014 The McGraw-Hill Companies, Inc. All rights reserved
McGraw-Hill/Irwin
Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
LO 1-1 Recognize myths about on-the-job writing.
LO 1-2 Distinguish business communication from other
school writing.
LO 1-3 Explain accomplishments through
communication.
1-2
Learning Objectives
LO 1-4 Understand costs for business communication.
LO 1-5 Define criteria for effective messages.
LO 1-6 Apply strategies for communication analysis.
LO 1-7 Apply strategies for creative thinking.
1-3
Verbal and Nonverbal Communication
Verbal Communication
Face-to-Face/Phone Conversations/Meetings
E-mail/Voice-Mail Messages
Letters, Memos, and Reports
1-4
Verbal and Nonverbal Communication
Nonverbal Communication
Pictures/Company Logos
Gestures/Body Language
Who Sits Whereat a Meeting
How Long a Visitor is Kept Waiting
1-5
Workplace Communication Challenges
40 million people in the U.S. alone have limited
literacy skills, including some college graduates.
States spend more than $220 million annually on
remedial writing programs for employees.
1-6
Workplace Communication Challenges
Corporations may spend $3.1 billion annually to fix
problems from writing deficiencies.
Two-thirds of private-sector employers surveyed
said writing was an important responsibility for
employees
1-7
Workplace Communication Challenges
Good communication skills are vital in today’s
workplace.
Technology is making the globe a smaller and busier
place, one where messages must be understood
immediately.
The better an employee’s communication skills are,
the better his chance for success.
1-8
Myths About Workplace Writing
“Secretaries will do all my writing.”
“I’ll use form letters or templates when I need to
write.”
1-9
Myths About Workplace Writing
“I’m being hired as an accountant, not a writer.”
“I’ll just pick up the phone.”
1-10
Business and School Writing
Business and School Writing differ based on:
Purpose.
Audience.
Information.
Organization.
Style.
Document design.
Visuals.
1-11
What does communication
accomplish?
Internal
Subordinates
Supervisors
Peers
1-12
The Internal Audiences of the
Sales Manager—West
Figure 1.1
1-13
What does communication
accomplish?
External
Customers/Stockholders
Unions/Government Agencies
Press/General Public
1-14
The Corporation’s
External Audiences
Figure 1.2
1-15
Basic Purposes
Workplace writing can have one or more of these
basic purposes:
To inform.
To request or to persuade.
To build goodwill.
1-16
How much does correspondence cost?
Employers paid an average of $23.50 per hour per
employee for wages and benefits.
At that rate, an employer would pay $21.15 for an
employee’s time spent writing a typical letter
1-17
How much does correspondence cost?
Bad writing wastes time by:
Taking more time to read
Requiring more time to revise
Confusing ideas
Delaying action
1-18
What makes a message effective?
Is clear.
Is complete.
Is correct.
Saves the reader’s time.
Builds goodwill.
1-19
How should I analyze business
communication situations?
What’s at stake— to whom?
Should you send a message?
What channel should you use?
What should you say?
How should you say it?
1-20
PAIBOC
P
A
I
What are your purposes in writing?
Who is (are) your audiences?
What information must your message include?
1-21
PAIBOC
B
What reasons or reader benefits can you use to
support your position?
O
What objections can you expect your reader(s) to
have?
C
How will the context affect reader response?
1-22
Thinking Creatively
Creativity is essential to success in business and
business communication.
Thinking creatively often means shedding common
paradigms.
1-23
Thinking Creatively
Ways to become more creative include
brainstorming,
working within limits,
consciously seeking problems or dissonances that
need work.
1-24
