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Appendix 1

Page 567

Example research project titles

The following titles are included to help stimulate possible research ideas. You should not take the
inclusion of a title as an indication of the quality of the title or any associated research project.

Accountability of accountants
Activity-based costing systems in small and medium-sized enterprises: benefits
and barriers for implementations
Analysis of transformation of legacy systems
Competitor strategies in the mortgage market
Could the application of finance management tools aid decision making within
the building industry?
Do financial reporting and other available communication channels meet
informational needs of stakeholders in Kazakhstan?
Factors influencing income generation through knowledge transfer: a case
study of a university department
Foreign direct investment in Nepal: a case study of the impact on investment
flows of perceived political instability in a developing country
Harmonisation of national accounting standards: debates and multinational
enterprises
How can the finance function add value in tomorrow’s organisation?

How do financial services market to the ‘youth’ market?
Human elements in the budgeting process
Intellectual capital as a challenge for accountants – its roots, measurement and
recognition
Is the growth of the Islamic banking sector a credible threat to conventional
banking?
Is there a funding gap for entrepreneurs? An analysis of the capital resources
for funding the entrepreneurial venture
Latin America’s debts and the implications for its economies
Measuring the business value of IT investments: a case study
Pricing innovation: how might we value UK Biotech start-ups?
Revenue management from the employee perspective
The cashless society – imminent reality or impossible dream?
The Chinese banking industry – reform and developments
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The impact of the European Union process of membership on investment and
employment in the tourism sector in Turkey
The implementation of principles of sound corporate governance within

organisations
The importance of group personal pensions to individual employees at an
organisation compared with company pension schemes
The reasons for non-adoption of activity-based cost management among
manufacturing firms in Malaysia
To what extent can the effect of strategy on financial results be isolated and
evaluated in [organisation name]?
Value added services (VAS) provided by UK life assurance companies for
independent financial advisors: an exploration of their availability, quality and
effectiveness in differentiating the life office
With ever-increasing improvements in modern technology, will a career in
accountancy become a thing of the past?
An environmental analysis of Chinese jewellery market entry strategy
Exploring consumer ethics: is there a relationship between organic food buyers
and ecotourists?
Global warming: what does it mean for commercial insurers?
Green revolution in the consumer goods market – a consumer-led phenomenon
or the marketing industry’s profit-making creation?
How does recycled packaging in supermarkets affect buyer behaviour? A
cultural comparison of Germany and the UK
How tourism in Oxford affects and is affected by the host population
Sustainable consumption in Europe – barriers, fields and opportunities
The evaluation of commercialisation of recycled plastics in the UK
To what effect will impending European Union environmental legislation affect
the management of hazardous wastes in Europe? What are the implications for
the marketing of clean environmental technologies?
To what extent do the actions and motivations of a mainstream entrepreneur
differ from those working within the social enterprise sector? Are there crucial
success factors that might encourage greater participation of entrepreneurs
into the sector?

A comparative analysis of creative problem-solving techniques within Britishbased companies
A comparison between Japanese and Western leadership styles
A critical evaluation of performance management programs in three
multinational organisations based in the Philippines
A critical evaluation of the development strategies of Chinese business
consultancy firms (1985–2005)
A critical evaluation of the effectiveness of cross-cultural virtual teams

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EXAMPLE RESEARCH PROJECT TITLES

A study of women managers in international non-governmental organisations
An evaluation of a coaching project within a national charity
An investigation into the relationship between part-time employee turnover and
working patterns in large city centre stores
An investigation of the influence of Chinese cultural values on employee
involvement implementation.
An investigation of trainees’ expectations about lifetime jobs in large Brazilian
organisations
Are local government performance management systems effective?

Becoming a manager – the development of management competencies for
local middle-level managers in Taiwan-based enterprises in China
By outsourcing key activities, is the organisation in danger of losing its
competitive advantage?
Cross-cultural issues in performance management
Determining leadership development requirements for the UK management
consulting industry
Do the disciplinary processes of the Institute of Chartered Accountants in
England and Wales equate to best practice theory?
Does introducing change in small work groups change anything?
Effective leadership in times of rapid change: a study of the different leadership
behaviours of first line managers and the effect on outcomes during the sales
force restructuring
Employee attitudes towards commitment in a luxury sector in Thailand
Employee socialisation and training in the effective use of empowerment
Enhancing organisational performance and shareholder value through staff
retention: the intellectual capital perspective
Expatriate managers in China
Exploration of cross-cultural management – the way of managing multinational
teams in Chinese-based enterprise
Filipino nurse recruitment, selection, adaptation and integration at a hospital.
A case study
How can a balanced scorecard improve performance management?
How can international human resource managers effectively manage diversity
in multinational organisations?
How can multinational enterprises use reward to motivate their employees in
different countries? A case study of a Chinese multinational enterprise in China,
Japan and America
How do corporate trainers in Japan evaluate cross-cultural communication
training?

How do inter-cultural factors affect negotiation? A case study

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How does the perceived value of company benefits change through the
employment life cycle?
How effective are health and safety communication strategies in the UK
construction industry?
How effective are virtual teams in a global organisation? A case study
Human resource function and small businesses: to what extent does the
realisation of the founding entrepreneur for the need of human resource
management affect business growth rate?
Improving the corporate culture of knowledge sharing through the introduction
of collaborative tools: an action research study in a government office
Influences of human resource practices in the ethnic minority business growth:
a study on recruitment, training and motivation
International investments by Icelandic entrepreneurs: an analysis of human
resource management practices in those investments
Leadership and initial recruitment in small firms

Managing knowledge creation: an in-depth case study of knowledge creation
during new technological development
Online/electronic selection methods
Outsourcing call centres to India and its implications for Indian businesses and
the economy
Performance appraisal in an engineering environment: a case study of politics
and practice of an implementation of motor sport engineering services
Personality type differences and psychological contracts
Resistance to change in a technological driven organisation
Tacit knowledge management: ways of encouraging tacit knowledge sharing
within an organization
Talent management: what are the factors that affect an organisation’s ability to
strive for competitive advantage?
The balanced scorecard – the success factors and impact on an organisation
The effects and implications of long working hours amongst retail management
The performance of emotional labour by Taiwanese hospitality employees
The relationship between the psychological contract and retention of staff
The role of human resource development in organisational development in China
The role of leadership in change management programmes: what constitutes
‘effect’ leadership?
The utilisation of formal and informal recruitment methods
To what degree does flexible working (flexi-time) act as an employee
recruitment/retention tool in the public sector?
To what extent does network mapping give insight into relationship changes in
a pre- and post-venture company?

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EXAMPLE RESEARCH PROJECT TITLES

To what extent is the 2006 age discrimination legislation likely to affect working
practices?
What are the HR implications for career progression for female staff?
What are the major considerations in using appraisal as a mechanism for
managing the performance of salespersons in the retail industry?
What investment are organisations making in retaining survivors of downsizing
in comparison to investing in outplacement for those made redundant and
why?
What lessons in HRM can Russian medium-sized enterprises learn from their
British colleagues?
What role does ‘intellectual capital’ play within an ‘offshoring’ operational
strategy?
Why do expatriate employees quit their international postings prematurely?
An analysis of the requirements of start-up firms specifically in the technology
industry and the services supporting these needs
An evaluation of the development of entrepreneurial activity in sub-Saharan
Africa: the case of Cameroon
An exploration of entry strategies into foreign markets for SMEs in China
An exploration of the phenomenon of succession in family business
Business networks and the factors associated with network participation and
formation of small and medium-sized enterprises – the case study of small and

medium software firms in Ho Chi Minh City
Chinese small business start-up in the 21st century
Entrepreneurial management – exploring the attitudes to resources and
resource usage amongst owner-managers and corporate managers
Family firms and the effectiveness of non-executive directors: an assessment of
the impact of non-executive directors on SME family firms, from the viewpoint
of the practitioners
Franchise business – is it a successful way for organisations to grow in
Japan?
Knowledge management in high-technology manufacturing sector SMEs: key
strategies to maintain competitive advantage
Mapping out the ‘business evolution model’ for small firms in Pakistan by
analysing the challenges they face during early growth
The rise in the number of female entrepreneurs: why is it happening and what
problems are they facing?
Use of competitor collaboration in SME growth strategies within knowledgebased industries
What mechanisms can entrepreneurs instil within their companies to enable
growth? Structuring the small to medium-sized enterprise for growth
Why do family businesses struggle to survive across the generations?

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Women entrepreneurs – push or pull? Identifying the drivers that motivate
women to become entrepreneurs
A comparative analysis of the multi-level marketing business model to the
convectional small business enterprises
A comparison of marketing policy of independent schools in Iran and England
A critical analysis of marketing strategy of Indian organic tea exporters:
opportunities and challenges faced in the UK market
A study of consumer behaviour towards luxury products in the Polish market
A study of the effectiveness of marketing mix on buyer behaviour: a case study
of domestic (Thai) package tours
An analysis of tourist experience of heritage travel
An evaluation of strategies to implement customer relationship management
systems
An examination of airline industry market segmentation and relationship
marketing
An exploratory study of the successful branding strategies used for video
games; a comparative investigation into games that became icons and ones
that have failed
An investigation into international marketing communications, the management
of a global brand portfolio with reference to ensuring international brand
consistency
An investigation into the factors that influence the decisions of Chinese
students who come to the UK for undergraduate and postgraduate studies
An investigation of customer loyalty schemes in the grocery market
An investigation of the analysis of brand of Hong Kong since Special
Administrative Region status
An investigation on the critical success factors for the design of 3G mobile

services
Analysis of consumers’ behaviour in a clothing department with a view to
encouraging brand loyalty
Attaining and retaining customers in the Chinese life insurance industry through
relationship marketing – a cultural perspective
Consumer behaviour and marketing strategy for UK retail companies in Taiwan
Customer loyalty in the hotel industry: the role of customer satisfaction and
image
Customer relationship marketing and branding interface
Does the use of humour in advertising achieve the main purpose of the
advertisement?
Evaluation of customer buying motives in the Austrian market for sewing
machines and iron-presses
Examining the attitudes of young people to the theatre arts

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EXAMPLE RESEARCH PROJECT TITLES

Factors affecting patient satisfaction for cancer patients
Factors influencing the demand for automated teller machines in Eastern

Europe and strategic role of technological innovation in the Lithuanian banking
industry
How can businesses continue to increase their use of the Internet for
advertising while avoiding bad consumer response?
How do heritage publishers target their customers?
How does brand personality influence consumer attitudes in service industries?
How does celebrity endorsement impact on brand image?
How important is consumer buyer-behaviour to the sales/market share of
Spanish wines within the UK?
How price competitive is [organisation name]?
Influence of customer satisfaction on loyalty
Is the existing consumer behaviour decision-making model applicable to the
world? A case of Japanese female decision making with luxury brands in Japan
Marketing mobile phone services in the United Kingdom: what are the factors
that affect customer switching behaviour?
Postmodern marketing and its implications for relationship marketing
Reputation management – a 21st century definition and its potential impact on
profitability in business
Retail marketing strategy of charity shops in the UK and the possibility of
setting up charity shops in China
Reversing the innovation tide: strategy and market entry issues facing fastgrowing SME software and technology companies entering the US market
Role of loyalty programmes in customer retention in services industry
The brand effect on consumer behaviour for laptop purchase in the UK and
mainland China
The effectiveness of market entry via a wholly owned subsidiary within existing
markets in choice and conceptualisation
The impact of brand servicescapes on consumer behaviour and consumption
culture in Moscow relative to social class
The impact of culture on customer satisfaction
The impact of generic drug sales on pharmaceutical companies – can branding

prevail?
The implementation of marketing strategies within the UK gambling sector: a
comparative study between online and traditional gambling establishments
The implication of tactical pricing strategies on long-term profitability
The importance of branding to new firms in emerging markets: evaluating brand
equity within the electronic sports sector
The role, scope and importance of marketing in SMEs

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To what extent brand loyalty exists among Chinese consumers in car
purchasing and the implication for car marketers in China
To what extent can internal marketing and increased motivation be used to
improve customer service?
To what extent can the implementation of a support-driven CRM programme,
within a medium-sized organisation, affect business performance and how can
this be effectively measured in order to formulate a true impact analysis?
To what extent does client relationship marketing influence the loyalty of clients
within the UK legal services sector?

Trust as a tool for the development of customer relationships
Visual merchandising and atmospherics – what is the impact of visual, aural,
olfactory and tactile dimensions on consumers and their behaviour?
What determines the image of South Africa?
Which brand strategy would be more appropriate for a luxury goods industry
launching new products?
A comparison of the complexities in footwear supply chain management in
Turkey and Western developed countries
A review of the key elements of business to business (B2B) relationships in the
UK medical device industry
A study of how Brazilian manufacturers in the food industry can best utilise
supply chain management theory in order to be more closely aligned with
European customers
An investigation into how the management of technical and cultural change can
have an effect on the organisation
Are Internet use, communication and ethical concerns dynamic operatives in
supply chain management?
Business process re-engineering for financial services: strategy formulation
evaluating current practices
Can JIT be successfully implemented within service organisations?
Electronic data interchange (EDI) in the supply chain – the extent to which
implementation of SEDI as part of a B2B e-business strategy has delivered on
its promises
Improvement of quality management in Bosnia and Herzegovina with the aim of
achieving total quality management
Is it possible to achieve total quality management and a high level of customer
service within a commercial vehicle supplier?
Is there a link between benchmarking and total quality management (TQM)?
Operations management techniques in small-scale manufacturing companies: a
case study

Quality initiatives within the insurance industry
The application of mass customisation principles in the mobile phone industry

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EXAMPLE RESEARCH PROJECT TITLES

The issues for development of logistics involved in transportation of cars within
Western Europe and Eastern Europe
The study of outsourcing supply chain management – third party logistics in the
Chinese automobile industry
To what extent can outsourcing sales help to achieve rapid economic growth
for a small business?
To what extent does an organisation’s culture penetrate its delivery chain and
how does this impact on performance?
To what extent is reliability-centred maintenance practised at [organisation
name]?
What determines success? A multiple case study to identify key success
factors in project management
What is the effect of e-business on supply chain management?
What is the role of knowledge management during the transition to potential

new service vendors?
Corporate social responsibility in India: its evolution, business imperatives and
emerging trends
Corporate social responsibility: a move towards hybridised business structures
Corporate social responsibility: winning the ethical debate with primary
stakeholders
Ethnic minority entrepreneurship – Indian entrepreneurs
A critical analysis of key success factors of alliances and partnerships within
the aerospace industry
A case study of Pakistan and India and an assessment of their business
environment in attracting foreign direct investment
An analysis of the role of stakeholders in developing tourism destinations
An empirical investigation into franchising in the fast food retail sector in
China
An evaluation of the enterprise architecture-based approach to aligning IT and
business strategy
Are there different motivations between Western and Chinese investments in
South Korea in relation to mergers and acquisitions?
Business barriers and trade expansion in the new European Union
Can IS (Information Services) become a catalyst for change in an organisation?
Change within the Scout Association – an interim critical evaluation of ‘Be
prepared . . . for change’
Competition in the telecommunication industry: a case study of the impact of
foreign direct investment on the Thai telecommunication industry
Competitive forces and technological innovation: an analysis of how key
technology trends will impact upon the competitive forces acting upon the
broadcast sector

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Competitive positioning strategy for achieving competitive advantage: the
literature review of assessing strategic concept
Competitive strategy in the Chinese fast food industry
Consolidation of the Internet audience measurement and analysis sector
through mergers and acquisition between 1999 and 2003: a case study
Current issues in strategic alliances and mergers and acquisitions in three car
companies
Defensive strategies against hostile takeovers
Does contemporary interior design and architecture provide a competitive
advantage?
EU Directive 2002/14/EC on information and consultation: an assessment of the
implications for [organisation name]
How does government action on privatisation affect competition in liberalising
economies? A study of insurance markets in the European Union countries
How strategy is formulated in small start-up companies in Austria
How successful has the customer service of UK call centres off-shored to India
been?
How town centre management helps traditional retailers reverse the declining
business environment – a case study of Hsin-Chu City in Taiwan

IT offshore outsourcing – main drivers
Myth, magic or fundamental principles: an evaluation of the creation of modern
gurus
Partner selection of strategic alliance in the automobile industry
Porter’s Five Fallacies – exploring the limits of Porter’s competitive strategies in
a game context
Post mergers and acquisitions integration of corporate culture and brand
management
Six sigma: critical success factors and action plan for implementation
Soft elements of success and failure in the merger integration process
Specialist retail in the e-commerce era: where to next?
Store location and store design of retailing industry in China
Technological change in the music industry
Testing the proposition that strategic alliances are fundamental to sustainable
international leadership: the Renault/Nissan alliance – a pattern for the future or
a one-off?
The alliance management process at the different stages of the strategic
alliance life cycle – lessons to be learnt
The causes and effects of diversification in transition economy
The challenges of the music industry – the afterthought of mergers and
acquisitions: brand management

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EXAMPLE RESEARCH PROJECT TITLES

The development of a model of crisis management for anti-terrorism policy in
tourism destinations
The effectiveness of the corporate strategy of [company name]
The functions and benefits of strategic alliances – a critical analysis of
consolidation in the worldwide airline industry
The impact of globalisation on business strategies of companies – a study of
SMEs in Taiwan
The implementation of total quality management in a social services department
The implications of the European Union enlargement for the Bulgarian economy
The importance of information and communication technologies to the
development of the agro tourism product in Italy
The influence of life-cycle concepts on strategic business decisions of a small
high-technology SME
The persistence of strategic choice in deterministic settings: a case study
The relationship between strategic management of corporate real estate and
corporate value and shareholders’ value
The role of management consulting in international mergers and acquisitions
The role of public and private sectors in the sustainable development of a
tourist destination, Montego Bay, Jamaica
The role of public sector in tourism planning and development
The role of the textile industry in developing countries
The sum of its parts? To what extent can a health club group gain competitive
advantage through the clustering of clubs and sharing of resources?
The viability of bio diesel as an alternative to fossil fuel – a scenario planning
approach

To what extent do the directors of [organisation name] know what their
responsibilities as directors are and to what extent do they fulfil these
responsibilities?
To what extent is organisational culture a barrier to change?
UK misses out on China boom: corporate reluctance and the impact of
government initiatives on investment in China
University spinout companies: an investigation of the factors perceived to
inhabit successful technology transfer
What are the ‘trust’ expectations for start-up companies when forming strategic
international business alliances?
What are the change management implications of ‘off-shoring’ research and
development, and the consequential effects on innovation?
What is the content of awareness of IT-related issues amongst UK companies?
What is the future for solar power in the UK?
What is the impact of organisational cultures on mergers and acquisitions in the
pharmaceutical industry?
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