Cach mang CN lan thu 4 anh huong den marketing va giao tiep trong truong dai hoc

Industry 4.0 and impact to
marketing, communication in
university


Industry 4.0 overview
Industry 4.0 is a name for the current
trend of automation and data exchange in
manufacturing technologies. It includes 
cyber-physical systems, the 
Internet of things, cloud computing[1][2][3]
[4]and cognitive computing. Industry 4.0 is
commonly referred to as the fourth
industrial revolution.[5]


Industry 4.0 overview


Industry 4.0 model




Example: Google glass to translate
Đọc sách bằng ngôn ngữ nào cũng được:
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v=qQ_QWPyDgYk
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v=MqZuscmCYi4

Some scenarios in 2025 (predict of 800 leading
experts)
* 10% population wear clothes connect to Internet.
* 1.000 billion sencors connect with Internet.
* First pharmacist robot in USA.
* 10% eye glasses connect with internet.
* The first car is made by 3D technology.
* The first country use big data instead of population statistic survey.
* The first phone is integrated into body.
* 5% daily products are made from 3D technology.
* 10% car on the US roads are automobile cars.
* First kidney implant by 3D technology.
* 30% audit works are done by AI.
* Over 50% access internet at home related to home facilities.
* The first city with 50.000 people with no traffic light.
* The first AI robot is used for BOM of company.



ASEAN in Transformation – How technology is changing jobs and enterprises (ILO 2016)


The World Economic Forum (WEF) recently published
are report entitled “The Future of Jobs” in which it
identified the 10 key skills that employers will want in the
future:
1. Complex problem-solving
2. Critical thinking

3. Creativity
4. People management
5. Co-ordinating with others
6. Emotional intelligence
7. Judgement and decision-making
8. Service orientation
9. Negotiation
10. Cognitive flexibility


Change marketing into e-marketing
The survey of TBI with 1000 online users show
below results:
100% use email
88% use text message and sms
71% use blackboard and forum
63% use blog
36% use podcasting
28% use RSS
10 people use cellphone in Vietnam are smart
phone


Change marketing into e-marketing
Have strong e-banding
Create individual world on internet
Can access anywhere in the world with internet
Use the power of social network

Change marketing into e-marketing
S.E.O (improve search engines)
12 billion access every month
Articles access 1.500 words have:
61,8% tweets on Twitter,
22,6% likes on Facebook.

Youtube is a big channel after Google.
Google has develop and get 70% search engine

on the world.


Automatic email to remind deadline to return books


Promote books and library services on facebook


Podcasting of librarian







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