tình hình thị trường đồ lưu niệm và sản phẩm thủ công hiện nay ở việt nam e

Tình hình thị trường Đồ lưu niệm và sản phẩm thủ công hiện nay ở Việt
Nam General introduction
My Nigh Viet does business on delivering souvenirs and handicraft products nationwide
which applies online payment method via payment gateway.
Operation process: customers book on the company’s website, pay online through
payment gate or select other payment ways. After confirming detail information, the
company will deliver items to customer’s address. Moreover, the company also supplies
attracted service packages such as: consult, design souvenirs and handicraft products
patterns according to customer’s idea, “customer care services” show and answer
costumers any question.
The company’s outstanding advantages: apply convenient payment ways, deliver goods
to customers’ home, guarantee quality with target “toward to customers”. A contingent of
staff of the company are high professional skill and able to develop together with
company in the boom situation of electronic business now.
Long term strategy: becoming the biggest souvenirs and handicraft products distributor in
Viet Nam; advertising Viet Nam’s souvenirs and handicraft products in over the world.
3. Business model
The company bases on online business model with service procedures such as:
 Sell and supply souvenirs and handicraft products to customers via their orders on
website
 The company’s products are supplied by distributors
Customers can buy unlimited quantity from one to hundreds of products as same as
catalog.
The company has detail information about available quantity and attached pictures. After
selecting favorite products customers can send their orders, implement payment process

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and receive goods from the company.
Design souvenir and handicraft products according to customers’ idea. They are made by

all experienced technicians. We guarantee to give your idea into reality.
I Analysis market:
1. The current situation of souvenirs and handicraft products market in Viet
Nam.
In nearly years, domestic souvenirs and handicraft products market has quite
developed because the number of domestic and foreign visitor has increased.
However, the major business way is small and separate such as: shop at tourism areas,
airports, and stations. Online souvenirs and handicraft products business approach has
not developed yet.
2. Potential market:
Although the traditional market of souvenirs and handicraft products, as well as the
online one are new, but they are really the good potential markets.
The traditional souvenirs and handicraft products have developed in lately years when the
demand of buying these products has increased nationwide.
The online souvenirs and handicraft products trading is a new sector. But it is very
potential in Viet Nam. According to traditional way, buyers have to find souvenirs and
handicraft products at shops, handicraft villages, and crowded market areas to buy
favorite products. It takes much more time and energy for them to do. Besides, these
products are displayed and sold at market without controlling. If customers have no
knowledge, they can buy the low quantity products or mixed ones. The comparison
among souvenirs and handicraft products is not comprehensive and plentiful. The liking
traditional business to online business, the online souvenirs and handicraft products
trading has much potential because it makes customers many chances such as:
- Quality guaranty by producers.

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 Compare, search information about hundreds of different pattern of souvenirs and
handicraft products from believed distributors in the whole country.

 Deliver items to customers’ address.
2. Competitors
At the present, the My Nghe Viet’s direct competitor is:
 Souvenirs and handicraft product shops
 Markets where buy and sell souvenirs and craft products
Potential competitors are foreign investors who want to cooperate, invest, and consume
souvenirs and handicraft products in domestic market and export to foreign ones.
4. Select objective market
In the first 2 years, My Nghe Viet has targeted to domestic market. The company’
customers are all individuals, organizations, enterprises who demand about buying
souvenirs and handicraft products in Viet Nam under methods: buy retail, buy high
quantity. Potential customer group is enterprises, hotels, individuals who buy souvenirs
and handicraft products to service big events, conferences...
In the later period of business operations, My Nghe Viet will open into international
market, link to distributed partners, international payment to carry out dealing and begin
to built Viet Nam’s online souvenirs and handicraft products brand.
III, Marketing stratergy
1: Target:
For a new company, without strong brand in market, it is very important to have
effective marketing strategy to attract partners, support business operations. My Nghe
Viet does business under a new method in potential and challenge sector. The result
depends on many factors: attract the stable cooperation of distributed partners basing on
online selling effective, advertise to potential customers to encourage them to visit, buy

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items… Thus, the company’s marketing strategy has to get the following aims:
+ Introduce the company’s features and outstanding advantages of service products to
potential customers

+ advertise it’s website to citizens
+ making the cooperative and friendly image about company to investors and cooperators
in future.
1. General marketing
1 Promote to sell and distribute products
The company carries out operations such as:
 Sell on the company’ website directly
 Marketing through sending directly
 Marketing through sending customers email
 Marketing through talk by talk
 Marketing through supplying channel and distributing agencies
Products distribution is and succeed key of electronic business. To deliver goods with
good quality and save expenses as possible, the company has singed contact Thanh Hung
taxi agency with services such as:
 Inner Ha Noi city, goods are delivered by motor or Thanh Hung taxi to customers’
address.
 Other provinces, goods are delivered by Thanh Hung taxi, Viet Nam train, post
office’s express service
 Orders with special request of time, place, delivery way, we also are ready to meet.
 The detail information of delivery way are showed up on the company’ website

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Marketing to distribution factor, we apply the following ways:
 Advertisement is painted on vehicles
 All orders are attached to one post card as receiving goods
 Each order costs from 100.000VND or more will bee attached one available
catalog of souvenirs and craft products.
2 Traditional advertisement

+ Advertising with traditional method
 Advertise on Labor newspaper, People newspaper, Viet Nam economic Time,
Travel, culture magazine…
 Advertise on radio, television, VTC, cable.
 Golden pages and telephone number list
 Print website address logo and the company logo on cards, staff uniforms, trucks,
advertising linking products..
 Advertise on electric boards, posters…
 Take part in fairs to advertise the brand
+ Advertising on the company’s website
This is an important advertising plan relation to the company’s operation. Through
website, the company can send its messages and carry out advertising models such as:
 Introduce, advertise product services.
 Inform about the company’s operating situation, development plans
 Send email, letter to customers
 Organize promotion programs, find information about customer, carry out
customer care services
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 Develop and inform about services after selling
+ Advertise on other electronic means
 Set banner, signs, logo on some websites: 24h.com,electronicmarket.com,
raovat.com…
 Put website in popular searching tools like google, yahoo
 Advertise through messages on mobile phone
3 PR Plan
Pr plan or public relation is an important way of modern marketing, the company trades
online, so there is need to attract high quantity of customers and mainly through modern
electronic means nowadays.

The company have Pr plan to develop public relation such as:

 Potential customers

 Public , medias

PR operation
 Develop the system of answering
and consulting online
 Organize for important and

 Organize annual meetings to
introduce service products
 Organize and take part in fairs,

acquainted customers to visit units

exhibitions of souvenir and craft

supplying souvenir and craft

products

products
 Publish VIP customer club to
inform and help them frequently

 Donate for searching programs,
searching forums about souvenir
and craft products nationwide

 Building products introducing
centers in all parts of the country

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 Publish direct hotline and inform
to customers in time
 Train a contingent of direct and
online consulting staff who are
friendly and on time to answer any
question from customers

4 Customer information and services
+ Customer information
The company establishes plentiful and detail data bases about all customers coming to
My Nghe Viet.
My Nghe Viet’s plan on collecting customer information:
Collect through the company’s website directly. The company will collect all customer
information and other people who always access the website. On its website, there is a
survey form about customer’s demands. After buying, the customers also will receive
evaluation form of the company’s products and services.
+ Customer services
The company motto: “The God wants, customer wants” ensure to care customers before,
after dealing. The company’s customer care operations such as:


Direct consult services on the company’s website, customer can send their
questions to the producer via email

 Answer any question about products, delivery, or payment via hotline
 Customer care center
 Promotion programs, discount, give gift with the company’s products

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5 Set website
+

Design website

Our company put our belief in designing website from BNB_ shop service supplier.
Consulting, developing content, designing website and maintaining, upgrading, our
company closely cooperate with BNB to give website into an address attracting customer.
The company use payment gateway software to pay online.
+ Website content
Services
 Order, design souvenirs and handicraft products
 Refer to design patterns
Consulting: you can send your questions to the company’s email address
 Consult about selecting souvenirs and handicraft products
 Consult about designing souvenirs and handicraft products
Construction:
 The way of selecting and ordering goods
 The way of using services
Payment
 Customers can chose some payment methods such as :
 Delivery method: apply for customers are resident in Ha Noi .

 Transfer
 By credit cards
Deliver and delivery fee

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 Free delivering to districts inner Ha Noi city, goods are delivered 8 hours after
getting confirmed payment ( if customers pay online ) or after confirming orders
( if customers pay under traditional way).
 Delivering fee for Ha Noi suburb districts and provinces in the whole of country
is 25.000VND to 100.000VND
 Free delivering to all cities in all the parts of country if the worth of order is more
than 500.00 V ND
 Deliver all days of week not accept from holiday or Tet
IV. Conclusions.
At present, the market and demand of souvenirs and handicraft products is developing
quickly. The business on souvenirs and handicraft products is very exciting. Customers
are trending to buying items through traditional delivering channels like: electronic
business. This is a great opportunity for My Nghe Viet to develop and build their brand
name.

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