PHÂN TÍCH bản CHẤT và mối QUAN hệ GIỮA HAI học THUYẾT cơ bản về tạo ĐỘNG lực CHO NGƯỜI LAO ĐỘNG e

Content
Content....................................................................................................................................................1
I. ANALYSIS OF THE NATURE AND RELATIONS BETWEEN THE TWO FUNDAMENTAL
THEORY MOTIVATE WORKERS.....................................................................................................3
1.The concept of labor force.....................................................................................................................3
2.Maslow's hierarchy of needs..................................................................................................................3
3
3.Two - factor theory of Herzberg.............................................................................................................4
4.The relationship between theories of Maslow and Herzberg...............................................................5
Physiological needs...............................................................................................................................6
Safety needs...........................................................................................................................................6
Love and belonging (social needs)........................................................................................................6
Esteem...................................................................................................................................................6
Self-actualization...................................................................................................................................6
Human relations in the Herzberg theory similar to social needs in Maslow's needs pyramid,
because a human factors have decided to stick with business is the work environment, the way
that members of an organization behave towards each other. Each one is expected to be of a
certain group in society, to communicate with each other...................................................................7
According to Maslow's needs pyramid, when the basic needs of physiology and safety are met,
people will have the desire to meet the higher demand and demand needs to be respected and selfassertion. According to Herzberg, the human labor force, and the results of their achievements
must be recognized and they must be proactive, be empowered to dare to assume the
responsibility, through which they are more mature............................................................................7
The demand for self-perfecting himself in the Maslow pyramid refers to the desire to develop
their full potential free themselves, to live and work will be useful, the maximum contribution to
the community. When compared to the Herzberg theory as factors in the development and nature
of the work we see certain similarities. Obviously, only when people do the right things, make
sense and they are really passionate about, they developed their own potential. So, if you meet the
higher demand in the Maslow pyramid of needs is to create motivation theory of Herzberg...........7
b.The absence of similarities:.................................................................................................................7
According to Maslow's needs pyramid, as demand has been met, workers will tend to require
higher demand. And so, motivation of workers is to change the time and not fixed. Apparently,

according to fluctuating demand environment, the time and so the labor force is also changing.

Page


While the division Herzberg theory is quite specific and unambiguous lines between elements to
maintain and promote factors such as fixed factors.............................................................................7
c.Comments:............................................................................................................................................7
Personally, I think, two hypothesises have been contributing to management theory and motivate
employees. However, both theories are not really perfect and not entirely consistent with the
current labor environment. Itself in every country, every business in the behavior and motivation
factors for employees is also somewhat different and fluctuating. Needs and motivation of
employees may change over the life cycle of business development. So, we do not have to give
priority to meeting the labor needs of Maslow's hierarchy or the maintenance and creation theory
of Herzberg motivation and requires managers to understand and improvise appropriate for your
organization.............................................................................................................................................7
II.ANALYSIS ENGINE WORK OF NAM DUOCCOMPANY EMPLOYEES........................................................8
1.Introduction............................................................................................................................................8
2.Factors maintaining motivation (Herzberg's theory) or to meet basic needs (in Maslow's needs
pyramid) of the business for employees..................................................................................................8
3.The factors driving motivation (Herzberg's theory) or the higher needs (Maslow's needs pyramid
under) of the business for employees....................................................................................................11
III.DISCUSSION AND CONCLUSIONS...........................................................................................12
IV.REFERENCE...................................................................................................................................12

Page


I. ANALYSIS OF THE NATURE AND RELATIONS BETWEEN THE
TWO FUNDAMENTAL THEORY MOTIVATE WORKERS

1. The concept of labor force
a. Concept: The driving force is the labor factor in stimulating the human work
effort in creating the conditions for productive efficiency. Expression of motivation is
the readiness effort, passion to work to achieve organizational goals as well as their
own employees.
b. The relationship between the needs, interests and motivation of workers:
Demand is the mentality that people feel the lack, not satisfied about something. In any
society, people also need to have certain conditions to survive and grow. Along with
the development of society, the system of human needs increasingly rich and varied.
Unfulfilled demand will create stress and tension often stimulates the motor
inside the individual. The engine will generate a quest to satisfy the demand.
In the process of create motive force for laborers, these house management
needed to apply the doctrines. There are many different theories mentioned problems
and motivate employees. Each theory refers to the different aspects.
2. Maslow's hierarchy of needs

Figure 1: Maslow's hierarchy of needs

Page


Maslow hypothesized that within every human being there exists a system of
five hierarchical needs:


Physiological needs are a basic need of human needs including food,

accommodation, clothing, transportation ... and other physical needs. This is to ensure
the demand for human survival.


Safety Needs: As the demand for security and protection from the harmful

physical and emotional. Needs include physical safety, financial, health, safe from
accidents and unforeseen factors.
 Social Needs: As the demand for love, friendship and feeling attached, the
demand is accepted.


Esteem

Needs,

including

self-worth,

independence,

achievement,

recognition and respect from others. Needs to satisfy this kind of power, prestige, status
and self-confidence.


Self-actualization Needs: It is desirable to progress and self-improvement

and promotion of their potential.
According to him, the act of a person at a given moment is determined by the
needs of their most powerful. In fifth grade he gave then is the physiological needs and

demands tend to be highest strength. When this demand is basically satisfied, the next
demand will manage. This theory poses for managers need to understand the needs of
workers, firstly satisfy physiological needs of man then will gradually increase to the
higher demand.
3. Two - factor theory of Herzberg
According to Herzberg, there are two factors that impact on people related to job
satisfaction and job dissatisfaction are:
1) Maintain momentum factor: Including the factors of external
environment, such as policies, mechanisms of the company, the supervision,
inter-personal relations, working conditions and wages.
2) Promote motivation factors: Includes those factors job satisfaction
of workers, such as achievement, recognition, work itself, responsibility and
advancement.
Page


From this theory, managers should pay more attention to the second factor, two
factors that combine to motivate employees.
When people feel their job, their responsibility for the business and feel honored,
the employee will be more responsible for their work. They work more enthusiastic,
more energetic and more efficient. Desire of workers that is being promoted along with
the development of the business, it showed them that they become more mature through
the enterprise, giving them develop their abilities in the development of business
industry.
4. The relationship between theories of Maslow and Herzberg
Need

Behavious

Satisfaction

The level of satisfaction higher the labor force creates larger, more positive
people to work. When human needs are concerned, the employee will understand that
their work will benefit them to satisfy their own objectives. On the business when
employees feel that the attractiveness of work, they will work more effectively, improve
productivity, reduce production costs improve competitiveness of enterprises on field.
Motivating employees is also satisfying the basic needs of workers. Thus, we
will see many similarities between and associated theory of Maslow's needs pyramid
theory two factors affecting motivation of Herzberg.
a. The similarity
According to Maslow's theory needs the physiological needs and safety are very basic
needs and to respond first. If these two needs are not met, people will arise against the
state, discontent and insecure work. Wages and working conditions where workers get
to meet their needs exist and to be consistent with the person's capacity. Thus we see the
similarities between physiological needs and factors of wages, working conditions in
the theory of Herzberg.
According to Herzberg factors such as workplace safety, fair management and
workflow as well as maintaining factors. Compared needs Maslow pyramid we find the

Page


corresponding safety needs. Safety needs not only physical safety but also here is the
safety and mental capacity in accordance with labor.
Maslow's hierarchy of
1

needs
Physiological needs

Two - factor theory of Herzberg
1. Maintainin
g factors

2

Safety needs

• Wages
• Conditions of work
• Work Safety
• Management quality and equity
• Policies and procedures of the

3

Love and belonging
(social needs)

4

Esteem

company
• Inter-human relations at work

2. Motivation
factors

5

Self-actualization

•

The recognition

• Achievement
• Accountability
• The nature of the job
• The development
• The progress

Page


Human relations in the Herzberg theory similar to social needs in Maslow's
needs pyramid, because a human factors have decided to stick with business is the work
environment, the way that members of an organization behave towards each other. Each
one is expected to be of a certain group in society, to communicate with each other.
According to Maslow's needs pyramid, when the basic needs of physiology and
safety are met, people will have the desire to meet the higher demand and demand
needs to be respected and self-assertion. According to Herzberg, the human labor force,
and the results of their achievements must be recognized and they must be proactive, be
empowered to dare to assume the responsibility, through which they are more mature.
The demand for self-perfecting himself in the Maslow pyramid refers to the
desire to develop their full potential free themselves, to live and work will be useful, the
maximum contribution to the community. When compared to the Herzberg theory as
factors in the development and nature of the work we see certain similarities.
Obviously, only when people do the right things, make sense and they are really

passionate about, they developed their own potential. So, if you meet the higher demand
in the Maslow pyramid of needs is to create motivation theory of Herzberg.
b. The absence of similarities:
According to Maslow's needs pyramid, as demand has been met, workers will
tend to require higher demand. And so, motivation of workers is to change the time and
not fixed. Apparently, according to fluctuating demand environment, the time and so the
labor force is also changing. While the division Herzberg theory is quite specific and
unambiguous lines between elements to maintain and promote factors such as fixed
factors.
c. Comments:
Personally, I think, two hypothesises have been contributing to management
theory and motivate employees. However, both theories are not really perfect and not
entirely consistent with the current labor environment. Itself in every country, every
business in the behavior and motivation factors for employees is also somewhat
different and fluctuating. Needs and motivation of employees may change over the life
cycle of business development. So, we do not have to give priority to meeting the labor
needs of Maslow's hierarchy or the maintenance and creation theory of Herzberg
motivation and requires managers to understand and improvise appropriate for your
organization.

Page


II. ANALYSIS ENGINE WORK OF NAM DUOCCOMPANY
EMPLOYEES
1. Introduction
Nam Duoc Joint Stock Company was
established on 01.01.2004. Charter capital is 56.8
billion VND. Scope of the company's business is buying and selling, consigning
pharmaceuticals, cosmetics, food equipment and medical consulting, training and

technology transfer services in pharmaceuticals, cosmetics culture, purchasing
processing of medicinal and pharmaceutical business.
2. Factors maintaining motivation (Herzberg's theory) or to meet basic
needs (in Maslow's needs pyramid) of the business for employees.
1) Satisfy the physiological requirements
- Wage policy: In the Nam Duoc company, salary policy is always to grow over
time and follow the development of the company. The method of calculating the salary
of the Nam Duoc is based on the following factors:
 Basic salary to pay social insurance in accordance with the laws of Vietnam
on qualifications, location and seniority of the employees work.
 Salary

according

to

job

responsibilities:

Based

on

the

position,

responsibilities and requirements for each position to be fair salary.
 In fact, along with the development of over 05 businesses, although economic

activity is more volatile but wage policy of the South is always increasing and is now
higher than the overall sector and satisfy the needs of workers. Attract personnel of the
Nam Duoc .

Salary Nam Duoc sales personnel compared with the industry in 5 years
Page


- Working conditions: Company is aware that the office location, work
equipment is always important to have help employees work better and feel confident,
proud of the workplace. In 2009, the company has moved from an office building in
the alley, the floor area of 300 m2 to build the new house, located on the main road and
has 600 m2. All furniture is equipped with new work and has been designed to meet
the needs of the overall brand identity company, which can meet the needs for each
room used to fit the needs of individual work department. All managers from team
leaders and above are equipped with laptop computers to work. 100% of employees are
equipped with uniforms and equipment for tasks such as clothing uniforms, helmets,
pens, raincoats, backpacks, etc...
Comments: These elements help employees get basic working conditions and
necessary best for the job.
2) To satisfy the safety requirements:
- Company management systems applied to help the office 5S very clean,
sprawling and workplace safety, increasing working efficiency.
- Fire protection systems and other protective equipment is fully equipped.
- The staff members are insurance workplace safety, particularly for those who
have positions of high level of risk is increasingly important.
- Quality management and ensure fair, consistent capacity: Applying quality
management systems into business 9001:2008, Nam Duoc has implemented all the
procedures related to work. The implementation of processes to help employees to

work plans, methods and under the general policy of the company.
- All personnel in companies today have job descriptions are very detailed,
specific, which stipulates that the mission, duties, responsibilities, jurisdiction, the
relationship work, only of job evaluation, capacity requirements for the job.
Comments: The meeting of the working conditions to ensure the safety and
peace of mind at work for employees of Nam Duoc and dedication to work in Nam
Duoc .

Page


3) Satisfy social needs:

- The need to communicate, to be shared: One of the core values that are
applicable Nam Duoc is the value of collaboration. Each employee in the organization
are to participate in monthly teambuilding activities, organized individual birthday, are
eligible for benefits under the law. In addition, every year the company has organized
two traveling waves associated training to help pair the members and the exchange of
mission, vision, core values of the business.
- For the holidays for parents and children such as Lunar New Year, children's
festival, the company presents and letters sent to family workers.
- The company made love to support fund for employee families in trouble.
Comments: The policies, employees feel warm because they are concerned as a
friend, a brother, a partner rather than employees.

Page 10


3. The factors driving motivation (Herzberg's theory) or the higher needs
(Maslow's needs pyramid under) of the business for employees.

4) To satisfy the demand to be respected:
- Assess and record timely, regular, recurring: Nam Duoc maintains assessment
activities and enjoy hot bonus monthly recurring base 06 monthly KPI assessment and
highlights the achievements of members. Members are rewarded receive flowers, gifts
and congratulations on the board named the company's website. Assessment once per 6
months is used as a basis for reducing wage increase for staff employees. Based on this
evaluation, personnel always receive feedback on work performance in order to
promptly adjust and feel comfortable to contribute.
- The demand for training and personal development: Each year at least 03
training courses for all officials and employees and has 05 specialized training courses
for middle managers, senior. For employees company-wide training courses regularly
trained as communication skills internally and with customers and partners. Even the
company also developed the "Handbook of communication" to instruct staff to
communicate in a beautiful culture.
- Empowered and demand responsibility: the company to 05 function rooms
and 02 companies. Therefore, system-based empowerment objectives and agreed fairly
clear responsibility to facilitate capacity development and sharing of power to the
managers. Empowerment within the relevant enabling personnel to work with passion,
spirit of responsibility and maximum liability for work.
5) To meet the needs to assert himself and offer maximum
- The nature of work: Most Nam Duoc’s employees feel proud of doing in the
pharmaceutical industry. This is a noble industry in Vietnam, as contributing to
survival and health care for people.
- With regard to the need for improving ourselves and developing the potential
of the human male are applied to pharmaceutical management staff level. Nam Duoc
notion that, with the vision of becoming a great business and longevity, the company
can not depend on leadership that an individual must have a collective leadership with
enthusiasm and awareness, talent . Therefore, the company has facilitated and provides
a mechanism to have a group of potential leaders to develop themselves and sticking
Page 11

his career with the pharmaceutical industry of Vietnam. These mechanisms have been
put forward as bonus shares facilitate training in the international areas, participating in
clubs business to raise awareness for senior staff has been made.
III.

DISCUSSION AND CONCLUSIONS

People not only differ in the ability to act, but also different in terms of willed
action or impulse. Impulse depends on the strength of the engine. The engine is
sometimes identified as a need, desire, energy or the impulse of the individual.
Understand that managers should pay more attention to satisfying the basic needs of
humans, stimulating material benefits and employee morale, promoting workers eager
to work, generate interest in the work or is creating incentives for employees.
In studies to learn about the labor force had better understand the role of
motivation and impetus for all activities of employees, the factors affecting motivate
employees. From there I see right over and come up with many solutions to motivate
employees for my company personnel.
IV.

REFERENCE

1. Nguyen Huu Than - Human Resources Management Curriculum (5th edition)
Publisher National University, Ho. Ho Chi Minh City in 2001
2. Human Resource Management. National Political Publishing House, Hanoi
1995
3.

Page 12