Quang ba doanh nghiep voi social media 10 phuong phap huu ich

Ten Ways To Promote Your
Business With

Social Media

Author: Robin Good
Presented By
Pearl
David
Aaron


What is Social Media?
''Social

Media Marketing (SMM) combines the goals of
internet marketing with social media sites such as
Digg, Flikr, Myspace, YouTube and many others.”
-Wikepedia
Ten Ways to leverage social media
Viral Media
Community
Following your trail
Optimizing your content
Becoming an expert
Aggregating information
Engaging with your customers
Breaking news
Building identity
Arranging events

Viral Media
Sharing your pictures, video and
audio can work to your benefit.
1.Make sure your content has a
niche appeal
2.Make sure it’s easy to share


Community
Joining and building communities in the
world of social media.
- Blogs
- Social Network Services
Allows users to set up
user
profiles, befriend one
another,share media
files,discuss common
interests
in user forums, and take
part in
other community
features
together.


Follow Your Trail
Know what's being said about you, and how
to turn it to your advantage.

If someone writes a positive review…
-Thank them by email.
If someone writes a negative review…
-Respond constructively to their
thoughts


Optimize Your Content
•Easy to Share
•Great Titles to catch
readers eye
•Short and to the point


Become An Expert
•Gain Respect
•Contribute information to your
Community
•Use other sources


Aggregate Information
•Information related to your business
-Relative to your product
•News Links
•Web videos


Engaging with customer
•Create forum on web page or blog

•Contribute to other blogs in your
niche


Breaking News
•More news is good news
•Keep updated news on your industry or
niche market
-RSS feed
-Subscription news wire
-Your own research
•Others will link to your site and check it
more frequently


Building Identity
•Strengthen your online identity by
-Web Blogging
-SNS services
Myspace
Facebook

-Youtube channel
Upload your own videos
Aggregate existing online videos


Arranging Events
•Finally, bring everyone together
-Opportunity to meet customers

-Customers meet each other
•Organize a live event
-Real World
-Online


Conclusion
•Social Media Marketing is rooted in engagement
-Audiences are rapidly changing into
participants
-Customers into community members
•Key is to enjoy the immersion
-Engaged customers are good customers
-Can become product evangelists & do the
work for you

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