Introduction to business 4th madura

4e

Introduction to

BUSINESS

F L O R I D A AT L A N T I C U N I V E R S I T Y


Introduction to Business, Fourth Edition
Jeff Madura
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Jack W. Calhoun

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COPYRIGHT © 2007
Thomson South-Western, a part of The
Thomson Corporation. Thomson, the Star
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used herein under license.
Printed in Canada
1 2 3 4 5 09 08 07 06
Student Edition ISBN 0-324-40711-4
Instructor’s Edition ISBN 0-324-36080-0

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Stacy Jenkins Shirley

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Cover Images:
© Getty Image

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To Mar y


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v

Brief Con te n ts

C ar eer P ro l o g ue
Part I

Bu sin ess E nv i r o nm e nt
Chapter 1
Chapter 2
Chapter 3
Chapter 4

Part II

Motives and Functions of a Business 2
Business Ethics and Social Responsibility 36
Assessing Economic Conditions 72

Assessing Global Conditions 106

157

Selecting a Form of Business Ownership 158
Entrepreneurship and Business Planning 190

Management
Chapter 7
Chapter 8
Chapter 9

Part IV

1

Starting a New Business
Chapter 5
Chapter 6

Part III

x xx i i i

239

Managing Effectively 241
Organizational Structure 276
Improving Productivity and Quality 314

Managing Employees

361

Chapter 10 Motivating Employees 362
Chapter 11 Hiring, Training, and Evaluating Employees 396

Part V

Marketing

447

Chapter 12 Creating and Pricing Products 448
Chapter 13 Distributing Products 492
Chapter 14 Promoting Products 526

Part VI

Financial Management

565

Chapter 15 Accounting and Financial Analysis 566
Chapter 16 Financing 598
Chapter 17 Expanding the Business 640