Understanding
Understanding
SAMSUNG
SAMSUNG
2004
Welcome to
SAMSUNG
Welcome to
SAMSUNG
L
Introduction Video
About
About
SAMSUNG
SAMSUNG
Key Facts
Founded: 1938
Chairman (since 1987): Kun-hee Lee
Founder: Byung-Chull Lee (1910 -1987)
Headquarters : Seoul, South Korea
Number of Employees: 175,000 worldwide
Financial Overview (2002)
Unit: Billion
Currency
Net Sales
Total Assets
Net Income
U.S. Dollar
116.8
156.1
8.9
※ Won / U.S. Dollar Exchange Rate: 1,251.80 / 1
HISTOR
Y
HISTOR
Y
Since1938
Samsung’s History
Samsung CI
redefined
Samsung
Electronics
Chairman Lee
declared
New Management
established
1938
B.C. Lee
founded
Samsung
(Samsung
General Store)
1969
1987
K.H. Lee
became Chairman
‘the Second Foundation’
(1988)
1993
Samsung’s History of 65 Years
History of Challenges and Exploration
• 1950s: Advancing into the manufacturing and financial biz.
• 1960s: Advancing into the electronics and
business diversification
• 1970s: Advancing into the heavy & chemical industries and
systematization of electronics companies
• 1980s: Advancing into high value-added and capitalintensive industry
• 1990s: Declaration of the New Management
and joining the ranks of first-class companies
• 2000s: Global competitiveness, first-class status
Philosop
hy
Philosop
hy
Management Philosophy
Management Philosophy
We will devote our human resources
and technology to create superior products
and services thereby contributing
to a better global society
Samsung’s Spirit
To Actively Participate with our Customers
To Recognize and Confront the Global Challenge
To Create a Better Future for All
Management Philosophy
Philosoph
We will devote our human resources
and technology to create superior products
and services thereby contributing
to a better global society
Samsung’s Spirit
To Actively Participate with our Customers
Spirit
Samsung’s Spirit
To Actively Participate with our Customers
Spirit
To Recognize and Confront the Global Challenge
Samsung’s Spirit
To Actively Participate with our Customers
Spirit
To Recognize and Confront the Global Challenge
To Create a Better Future for All
Samsung Wordmark
MAIN
BUSINES
S
MAIN
BUSINES
S
MAIN
BUSINES
S
Portfolio of Business
Trade
Trade && Services
Services
Electronics
Electronics
Finance
Finance
Machinery
Machinery &&
Chemistry
Chemistry
Electronics Industries
• Samsung Electronics
• Samsung SDI
• Samsung Electro-Mechanics
• Samsung Corning
• Samsung Corning Precision Glass
• Samsung SDS
• Samsung Networks, etc
Electronics
Electronics