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Understanding
Understanding
SAMSUNG
SAMSUNG
2004


Welcome to

SAMSUNG


Welcome to

SAMSUNG


L



Introduction Video

About
About

SAMSUNG
SAMSUNG


Key Facts

 Founded: 1938
 Chairman (since 1987): Kun-hee Lee
 Founder: Byung-Chull Lee (1910 -1987)
 Headquarters : Seoul, South Korea
 Number of Employees: 175,000 worldwide
 Financial Overview (2002)
Unit: Billion

Currency

Net Sales

Total Assets

Net Income

U.S. Dollar

116.8

156.1

8.9

※ Won / U.S. Dollar Exchange Rate: 1,251.80 / 1


HISTOR
Y

HISTOR
Y


Since1938


Samsung’s History
Samsung CI
redefined

Samsung
Electronics

Chairman Lee
declared
New Management

established

1938
B.C. Lee
founded
Samsung
(Samsung
General Store)

1969

1987
K.H. Lee
became Chairman
‘the Second Foundation’
(1988)

1993


Samsung’s History of 65 Years
 History of Challenges and Exploration
• 1950s: Advancing into the manufacturing and financial biz.
• 1960s: Advancing into the electronics and
business diversification
• 1970s: Advancing into the heavy & chemical industries and
systematization of electronics companies
• 1980s: Advancing into high value-added and capitalintensive industry
• 1990s: Declaration of the New Management
and joining the ranks of first-class companies
• 2000s: Global competitiveness, first-class status


Philosop
hy


Philosop
hy

Management Philosophy
Management Philosophy
We will devote our human resources
and technology to create superior products
and services thereby contributing
to a better global society

Samsung’s Spirit
To Actively Participate with our Customers
To Recognize and Confront the Global Challenge
To Create a Better Future for All


Management Philosophy

Philosoph
We will devote our human resources
and technology to create superior products
and services thereby contributing
to a better global society


Samsung’s Spirit
To Actively Participate with our Customers

Spirit


Samsung’s Spirit
To Actively Participate with our Customers

Spirit
To Recognize and Confront the Global Challenge


Samsung’s Spirit
To Actively Participate with our Customers

Spirit
To Recognize and Confront the Global Challenge

To Create a Better Future for All


Samsung Wordmark


MAIN
BUSINES
S


MAIN
BUSINES
S


MAIN
BUSINES
S

Portfolio of Business

Trade
Trade && Services
Services

Electronics
Electronics

Finance
Finance

Machinery
Machinery &&
Chemistry
Chemistry


Electronics Industries
• Samsung Electronics
• Samsung SDI
• Samsung Electro-Mechanics
• Samsung Corning
• Samsung Corning Precision Glass
• Samsung SDS
• Samsung Networks, etc

Electronics

Electronics