Hoàn thiện chiến lược marketing địa phương nhằm thu hút đầu tư lấp đầy các khu công nghiệp tỉnh hà tĩnh giai đoạn hiện nay tt anh

MINISTRY OF EDUCATION AND TRAINING
THUONGMAI UNIVERSITY

IMPROVING STRATEGY OF MARKETING
PLACES IN ATTRACTING INVESTMENT TO FILL
UP INDUSTRIAL ZONES IN HA TINH PROVINCE
IN THE RECENT PERIOD

SUMMARY OF DOCTORAL THESIS IN ECONOMICS

Ha Noi, 2019



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This work is completed at: Thuongmai University

Scientific instructor: Prof.Dr Nguyen Bach Khoa

Judge 1:
Judge 2:
Judge 3:

The thesis is presented at the Thesis Council at university level at
Thuongmai University
at......hour… date … month.....2019
The thesis is available at:
The library of Thuongmai University
The library of the National Library of Vietnam

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LIST OF PUBLISHED WORKS OF THE AUTHOR
RELATED TO THE THESIS TOPIC
1. Nguyen Huy Hoang, Nguyen Bach Khoa, Nguyen Hoang Viet
(2017), “Study of marketing places in attracting investment to fill up
local industrial zones in Vietnam – a case study in Ha Tinh
province”, Journal of Trade Science, issue 110 October 2017, page
02-08; issue 111 November 2017, page 02-15.
2. Nguyen Huy Hoang (2017), “Stratrgy of marketing places:
Research model and measurement scale”, Industry and Trade
Magazine, issue 07, June 2017, page 321-324.
3. Nguyen Huy Hoang (2017), “Strategy of marketing places in
attracting FDI of several typical countries and locality; experience
lessons for Ha Tinh province”, Industry and Trade Magazine, issue
08, July 2017, page 108-113..
4. Nguyen Huy Hoang (2017), “Solutions to develop strategy of
marketing places in attracting investment to fill up local industrial
zones in Ha Tinh province”, Industry and Trade Magazine, issue 09,
August/2017, page 134-138


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PREFACE
1. Urgency of the thesis topic

Marketing places is a new scientific field in Vietnam, both in
terms of theory and practice. In general, localities have limited
awareness about building their images for external investors and
Understanding and applying the concept and procedures of marketing
places serve as both requirements and tools in attracting local and
foreign investment to successfully implement socio-economic
development policies of localities.
Not much has been done done in attracting investment into
industrial zones of Ha Tinh provinces. Compared to other provinces,
the number of investment projects and registered capital into Ha Tinh
are still small; they do not meet the local potential and advantages.
Almost all projects are in Vung Ang Industrial Zone; the majority of
projects are of small scale with low economic and social efficiency.
A number of investors in economic zones have not strictly
followed legal regulations on environment protection, causing losses
to the environmnt and serious impact on investment into Ha Tinh.
Investors’ awareness of environmental protection have not been high;
they still place economic benefits over their responsibilities of
environmental protection. Inspection and monitoring of
environmental protection in economic zones by state agencies in Ha
Tinh have not been done in a strict and regular manner. In addition,
investment projects in Ha Tinh, especially in support industry,
service, tourism and agriculture account for a very small percentage.
Even though Ha Tinh provice issued many preferential and support
policies for investment in these fields but obtained results are still
limited. It is difficult for development of support industry,
agriculture, trade, tourism and service based on the province’s
potential and strength due to the lack of investment projects.
Due to the above reasons, the author chooses“Improving
strategy of marketing places in attracting investment to fill up

industrial zones in Ha Tinh province in the recent period” as the
doctoral thesis’s topic.


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2. Research objectives, tasks, and questions
2.1. Objectives
Applying the principles of management strategy of marketing
places to evaluate the reality and provide solutions of theoretical and
practical grounds to improve the structure and contents of marketing
place strategy for attracting investment to fill up current IZs in local
province with Ha Tinh as a case study.
2.2. Research objectives
Firstly, systemizing basic theories about marketing places and
strategy of marketing places in attracting investment to fill up IZs in
one locality (province, municipality) in our country.
Secondly, analyzing and evaluating the reality and strategy of
marketing places in attracting investment to fill up IZs in Ha Tinh.
Thirdly, proposing several viewpoints and solutions to improve
marketing place strategy in attracting investment to fill up IZs in Ha
Tinh through 2020
2.3. Research questions
- What are the concepts, model, and contents of strategy of
marketing places in attracting invesment to fill up local IZs?
- What are the current situation and issues regarding the
investment requirements to fill up local IZs in general and Ha Tinh in
particular?
- What is the current situation of the strategy of marketing places
and evaluation of the efficiency of the strategy of marketing places in

attracting investment to fill up in IZs in Ha Tinh?
- What are required viewpoints and solutions to improve the
strategy of marketing places in attracting investment to fill up current
IZs in Ha Tinh in particular and other localities in our country in
general?
- What is the difference between marketing places to attract
investment into industrial zones and to attract investment to fill up
industrial znes?
- What are differences in products of marketing places and
investment environment of localities?


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- How are the quality and value from a strategy of diverting
foreign investors be evaluated?
- What are factors in the strategy of marketing places? How are
IZs in Ha Tinh evaluated in the eye of foreign investors, managers of
foreign direct investment, local investors and local authorities?
3. Research objectives, tasks, and questions
3.1. Objectives
Theoretical and practical issues of strategy of marketing places
in attracting investment to fill up IZs in Ha Tinh.
- Research viewpoints:
From the perspectives of the main subject of strategic
management of socio-economic development strategy and strategy of
marketing places; of local authorities in general and local state
agencies in particular in relation with socio-economic communities in
Ha Tinh
3.2. Scope

- Impact objects: Impact objects of marketing places are mainly
current and potential investor in the fields of foreign direct
investment (FDI) and domestic direct investment (DDI).
- In terms of scope: The thesis studies IZs in Ha Tinh and
compares with other localities.
- In terms of time: The thesis studies from 2007 until now
through 2023 with vision to 2030
4. Research methodology
Firstly, the thesis uses secondary documents from statistical
data, reports of People’s Committee and Provincial Party Committee,
Department of Planning and Investment, Finance Department,
Management Boards of Economic Zones (IZ) and investors in Ha
Tinh for analysis. The thesis also used published results of studies,
theses, and articles of local and foreign authors.
Secondly, sociological survey and collection of primary data:
The author carries out sociological survey with suitable survey
objects at strategic level, including: investors that invested or intend
to invest in IZs and EZs in Ha Tinh, management executives in Ha


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Tinh IZs and EZs. The random sampling method with system sample
selection and minimum sample size are used. Sample
representativeness stands at 10% for enterprises in IZs.
Based on obtained results, the author uses the SPSS software to
process information and analyzes opinions about the strategy of
marketing places in attracting investment to fill up IZs and EZs in Ha
Tinh in the current period.
5. Overview of studies related to the thesis topic

5.1. International studies
- Stufy of Philip Kotler[55]: Considered the “father” of modern
marketing, PhilipKotler is also the first person to use the term of
marketing places.
- Study of H.Brossard [53]
In his study, H.Brossard especially paid attention to foreign
investor behavior, investment policies and local promotion program
for foreign investors (they are variables of mixed marketing places)
- Study of Seppo K.Nairisto [59]
This study focuses on the following main points: identifying and
categorizing sucess factors of maketing places; affirming the role of
positioning and re-positioning.
- Study of Francois Parvex [54]
The study called “Territorial Marketing: When Places become
products” clarified how marketing places came into existence and
distingushing marketing places in narrow sense and broad sense.
5.2. Local studies
* Studies on FDI attraction into IZs
Tran Ngoc Hung: “Solutions to improve and develop IZs in
Vietnam”, Doctoral thesis, 2004.
* Marketing works
- Pham Cong Toan: “Territorial marketing with investment
attraction in Thai Nguyen province”, 2010.
- Nguyen Duc Hai : “Territorial marketing to attract foreign
direct investment in Hanoi”, 2013.


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These studies (especially domestic ones) have the following

research gaps:
Firstly, they did not clarify prodicts of marketing places in
attracting investment in general and in attracting investment to fill up
IZs in general
Secondly, in their approaches to marketing places, they did not
provide in-depth studies about the specific value level of marketing
places, especially in the management value, or about the
improvement of strategy of marketing places
Thirdly, in management of strategy of marketing places, they did
not identify or present the appropriate model of factors marketing
places to fill up IZs in one locality in general and in Ha Tinh in
particular.
Fourthly, they did not point out the importance in contributing to
the efficiency of the overall local strategy of each strategic tool.
6. Scientific and practical importance of the thesis topic
The thesis presents the following new contributions
Firstly, the thesis systemizes general theoretical issues about
strategy of marketing places to attract investment. The thesis
supplements and completes general theoretical issues about strategy
of marketing places; especially, it identifies five components of the
strategy of marketing places to attract investment.
Secondly, the thesis identifies and studies the model of factors
that directly affect the efficiency of the strategy of marketing places
in attracting investment to fill up industrial zones and are suitable
with marketing data.
Thirdly, the thesis studies practical experience in implementing
the strategy of marketing places to attract investment of several
localities in attracting investment, On that basis, the thesis draws
some experience lessons to improve the strategy of marketing places
in attracting investment to fill up industrial zones and economic

zones in Ha Tinh province.
Fourthly, based on the evaluation of the reality of attracting
investment, the thesis evaluates the reality of the strategy of


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marketing places in attracting investment to fill up industrial zones in
Ha Tinh province in the past period.
Fifthly, the thesis proposes viewpoints and solutions to improve
the strategy of marketing places in attracting investment to fill up
industrial zones and economic zones in the coming time; they are in
line with the characteristics of investment destinations in the
provincial area and help the province compete with other localities in
filling up its local industrial zones and economic zones
7. Structure of the thesis
In addition to preface, conclusion, list of reference materials,
appendixes, list of abbreviation, list of charts and tables, the thesis is
comprised of 3 chapters:
Chapter 1: A number of theoretical and practical issues about
marketing places in attracting investment to fill up IZs in localities
and cities.
Chapter 2: Reality of strategies of marketing places in attracting
investment to fill up IZs in Ha Tinh.
Chapter 3: Solutions to improve strategies of marketing places in
attracting investment to fill up IZs in Ha Tinh through 2020 with
vision to 2030


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Chapter 1.
SOME THEORETICAL AND PRACTICAL ISSUES ABOUT
MARKETING PLACES IN ATTRACTING INVESTMENT IN
FILL UP INDUSTRIAL ZONES IN PROVINCE AND CITIES
1.1. Some basic theories and concepts
1.1.1. Some core concepts
1.1.1.1. Market
Market is the core concept of marketing with many many
different interpretations. In marketing places, market is understood in
a wider angle; it includes FDI and DDI investors with demand and
intention to invest in a specific location in one locality to satisfy the
profit demand for investment in line with the viewpoints and
purposes of using investment.
1.1.1.2. Customer and customer demand
In marketing to attract investment, customers include FDI and
DDI investors, which are understood as individuals, organizations,
and enterprises with demand, desiresm legal and economic
competency, and investment activities in an investment
locationwhich is a product of marketing. Customers in marketing
places do not only include current investors but potential investors as
well.
1.1.1.3. Concept, classification, and characteristics of IZ
An industrial zone is a zone with fixed geographical boundaries
where industrial production and its support activities are organized.
Accordingly, it is a special zone without inhabitants but has a
management system with administrative functions and special
preferential mechanisms compared to other populated territories.
In terms of scope, IZs are not limited in area. Participants are
mainly big enterrises that use high tecthnology in production.

EZ is the term to indicate imited geographic space to organize
economic activities to produce goods and services that facilitate
participants.
1.1.1.4. Investment attraction to fill up local IZs


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Investment attraction including FDI and DDI into IZs of one
locality is understood as the collection of social activities and
management activities of the local state authorities to increase the
attractiveness of the investment loccation, encourage the investors to
make investment decision, and from that to increase the capital
inflow into IZs of this locality
1.1.1.5. Products of local investment locations
Firstly, not everything in local investment locations are
considered products.
Secondly, local investment location products of two different
localities are not the same, theoreticaly, due to differences in PCI,
natural advantages in business-trading locations, infrastructure...
Thirdly, products of local invesment locations are not static and
unchanged as physical goods products but have an "open" and
"dynamic" status.
1.1.2. Concepts and characteristics of marketing places to
attract investment
1.1.2.1. Concepts
Marketing places is the term that indicates the collection of
support programs carried out by localities to improve their
competitiveness and economic development. It is a process
implemented by localities to meet the demands of target customers.

Marketing to attract investment is a social process thanks to
which state management agencies, local people and communities
achieve their aims by create, promote, and trade local investment
locations that have value and satisfy customers - which are investors.
1.1.2.2. Subjects of marketing places
Subjects carrying out marketing places are agents
participatings in marketing activities of a localoty; marketing places
are not simply carried out by one or a number of specific subjects but
they require the implemention of all subjects in one locality, from
local state authorities to local people.
Classification of subjects participating in marketing places:


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a. Local management authorities and agencies - collectively
known as local state management authorities
b. Public organizations
c. Business comminities located in the locality
d. People community
1.2. Content and research model of the strategy of marketing
places in attracting investment to fill up IZs in one locality
1.2.1. The concept of strategy of marketing places in
attracting investment to fill up local IZs
1.2.1.1.Concepts and approach angles
- According to P. Reed (1998), marketing strategy is a logical
and consistent set of long-term marketing goals based on reliable
analyses, scientific forecast and strategic marketing tools including
targeted market selection strategies and competitive positioning in
the industry, mix marketing strategies and corporate marketing

strategy funds in relation to competitors in its target market.
- P. Kotler (2001) introduced marketing strategy concept as the
analysis of market opportunity to establish long-term marketing
strategy objectives and a compatible structure of target marketing
places, investor promotion, and marketing channels, marketing
budget to make sure that the established goal can be reached.
1.2.1.2. Role and tasks of strategy of marketing places
Similar to product marketing strategy, local investment location
plays the role of providing orientations for development as shown in
short-term and long-term development goals in the territtory.
1.2.2. Components of strategy of marketing places in
attracting investment to fill up IZs in one locality and research
hypotheses
1.2.2.1.Situational analysis, goal setting of marketing place
strategy
a. Situational analysis, goal setting of marketing place strategy
Marketing places strategy is carried out by the local subject.
b. Decision-making behavior of investors in choosing location


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Investor behaviour related to their decisions to choose
investment locations is one of important factors that affect territorial
marketing activities.
1.2.2.2. Target marketing strategy
a. Segmentation to select target customers
b. Product positioning of local investment locations
c. Selection of model of strategic marketing tools
1.2.2.3. Promotion strategy for target market

a. Place product (Product)
b. Price of place product (Price)
c. Experience of investors regarding local investment locations
1.2.2.4 Channel strategy of marketing places
1.2.2.5. Mixed media and investment promotion strategy
1.2.2.6. Resources of the strategy of marketing places
Each locality is characterized by its own resources to form its
competitiveness. The local resources are divided into natural and
non-natural groups of factors.
1.2.3. The theoretical measurement scale model
Arguments and the above 5 research hypothesis on the covariate
direct impact on the efficiency of marketing places in attracting
investment to fill up IZs in one locality include: strategy of target
marketing places, strategy of target market/investor promotion;
strategy of channel of place marketing; mixed media, investment
promotion strategy (see Figure 1.2).
1.2.4. Evaluation criteria of strategy of marketing places
The efficiency of activities of marketing places is shown in (1)
value of investment attraction (registered and implemented capital);
compliance to marketing directions, (2) customer philosophy; (3) and
operational efficiency.
1.3. Influencing factors of strategy of marketing places in
attracting investment to fill up IZs
1.3.1. Group of macro-environments
1.3.1.1. Legal-political environment (P)


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This group has big impacts on orientations and strategies of local

socio-economic development.
1.3.1.2. Economic environment (E)
This group includes characteristics of the economic system in
which enterprises operate.
1.3.1.3. Socio-cultural environment (S)
This group has different impacts on different areas in the
country.
1.3.1.4. Technological environment (T)
Technology and science is the important in gaining competitive
edges and motivates the local integration process into national and
global economy.
1.3.1.5. Global environment (global)
Global economic integration and globalization create new
opportunites and challenges for Vietnamese enterprises.
1.3.2. Group of competitive environmental factors
Like enterprises, a locality has to identify which local province
has is competitive in the FDI attraction process. The basic issue here
is to identify the competition level among localities. Even though
competition scope is often related to customers (for example
investors), localities also compete in attracting quality human
resources.
1.3.3. Group of factors from investors
As the main subject, customers-investors decide the success of
activities of marketing places and implementation of FDI attraction
targets.
1.3.4. Group of factors of local state authorities in
implementing marketing places to attract FDI
In marketing places strategy to attract FDI, the creation of an
attracting investment environment is the deciding factor.
1.4. Practical experience of the strategy of marketing places in

attracting investment to fill up local IZs and lessons for Ha Tinh.
1.4.1. Experience of several loccalities


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1.4.1.1. Experience in Hanoi
1.4.1.2. Experience in Binh Duong
1.4.1.3. Experience in Danang
1.4.2. Experience lessons for Ha Tinh
Marketing places to fill up local IZs cannot be separated from
marketing activities to develop local and regional industry.
Attention and direction from the Provincial Standing Committee
and People’s Committee inHa Tinh are required to perform marketing
activities efficiently.
Attention must be paid on improving the investment
environment, stepping up human resource training and renovating
investment promotion activities
It is necessary to build industrial development policies based on
bringing into plays its trsengths and the direction of developing
industry through attracting investment.
It is necessary to regularly listen to proposals, and timely solve
problems of the business communities in its area
In implementing marketing places to fill up IZs, it is
impossible to disregard environmental, socio, and human resource
development issues.


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Chapter 2.
REALITY OF THE STRATEGY OF MARKETING PLACES IN
ATTRACTING INVESTMENT TO FILL UP IZs
IN
HA TINH
2.1. Natural, socio-economic characteristics of Ha Tinh and
the current situation of attracting investment in IZs and EZs
2.1.1. Natural characteristics
Ha Tinh is located in the North Central Coast; it is adjacent to
Nghe An province from the North, to Quang Binh from the South, to
South China Sea from the East, and to Laos from the West. It is
340km away from Hanoi in the North, 1,348 km from Ho Chi Minh
City from the South. It has a natural land area of 6.025,6 km2 and a
population of nearly 1,3 million, 52,6% of which is of labor age.
2.1.2. Socio-economic characteristics
In recent years, Ha Tinh has achieved all-round economic
development with continuous growth rate (average rate of 18%
during the 2011-2015 period compared to the target of above 14% in
2014). During last years of the period, Ha Tinh achieved relatively
impressive growth rate of 26%. The aveerage per capital income is
more than 44 millions, which is 9 million higher than target set out
by the XVII Congress.
2.2. Model analysis of the reality of strategy of marketing
places in attracting investment to fill up IZs in Ha Tinh
2.2.1. Description of research sample
The sampling method is done according to enterprises in IZs in
Ha Tinh.
Data are processed by SPSS 18.0 software. s
2.2.2. Verification results of measuring scale and research
model

2.2.2.1. Verificarion of research measurement scale:
To verify the inner consistency of research concept, the
Cronbach’s Alpha and exploratory factor analysis (EFA) are used.


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2.2.2.2. Verification of the research model
The result of SEM analysis for the proposed model with 47
observed variables of 5 independent variables and 5 observed
variables of dependent variables is verified.
2.3. Descriptive statistics analysis of reality of factors of
strategy of marketing places in attracting investment to fill up
EZs in Ha Tinh
2.3.1. About strategy of target marketing places
2.3.2. About the promotion strategy for target markets
/investors
2.3.2.1. Product promotion strategy - Ha Tinh investment
location
* Preferential and support policies that are only applied for Vung
Ang EZ.
* Preferential policies for investment into Cau Treo International
Border Gate IZ
* Preferential and support policies that are applied for IZs in the
province’s territory.
2.3.2.2. Price/investment cost promotion
2.3.3. About experience of services and public management of
investors
In general, the factor of government is evaluated relatively well
(with the general score >3 for most parts). High scores go to

provision information of investment environment and policies,
commitment of the local government, and support in premise
clearance. The local goverment includes the local administrative team
and officers in EZs and IZs.
2.3.4. About the experience of investors with local people
Even though local people have certain awareness in co-operating
to attract investment into the province, the quality of human
resources in Ha Tinh has not been considered highly. Even though Ha
Tinh has plenty of unskilled labour, only a small amount has proper
training and it is difficult to find labour with suitable qualification.
One reason for this is because young people tend to find education


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and employment in big cities rather than come back to the province
to work. The local government should consider attracting labour to
work in the province or attract high-quality human resource from
neighboring provinces.
2.3.5. About the efficiency of target market promotion
strategy
2.2.6. About the strategy of marketing channel for target
investors
2.3.7. Message and combined investment promotion
Ha Tinh has yet had any official message in investment
promotion or programs about creating such message. Promotion
programs are mainly done to target several groups of investor..
2.3.8. About development of organization and strategy of
marketing places
A marketing places strategy is market-oriented and feasible only

if there exsists suitable development organization based on strategic
compatibility.
2.3.9. About the overall efficiency of strategy of marketing
places
2.3.10. Verifying the relation and contribution of strategic
structure components on the overall efficienct of marketing places
strategy
Multiple linear regressions are often used to test the relationship
and importance between independent variables and dependent
variables to interpret causal theory. Besides its function as a
descriptive tool, it is also used to identify hypotheses and projections
of research populations. This study examines the multiple regression
model including 5 independent variables and one dependent variable
mentioned above; in addition, there is also the product factor - local
geodiversity which is comprised of 4 components. Therefore, to see
the contribution level of component elements clearer, the model of
multiple regression regression will be examined.
2.4. Some conclusions and general evaluation of the overall
efficiency of strategy of marketing places


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2.4.1. Contribution of structures and tools of current strategy
of marketing places tại
2.4.2. Main achievements and strength of strategy of
marketing places in Ha Tinh
- Paying attention and implementing relatively well the
development of mechanism and policies to attract investment in IZs
with attractive preferential treatment, administrative and investment

procedure reform.
- Showing effort in improving state management for investment
project (streamined procedures, shortened time for answering
investor)
- Having effort and certain results in preparing infrastructure for
investment and business; through that gradually increasing the
attractiveness of place products.
- Carrying out mixed media and investment promotion in an
increasingly professional manner, especially after enviornment issues
to help stablize the mindset and business-production activities of
investors and local people as well as strictly handle environmental
issues
- Step by step establishing and stablizing the structure and
operation of marketing places (despite being in the non-official
phase), creating the basis for implementing strategy of marketing
places in attracting investment to fill up IZs.
2.4.3. Shortcomings and reason for such shortcomings
Here are some main shortcomings in the strategy of marketing
places in Ha Tinh:
- No systematic, sysnchronized plannting of component factors
of strategy of marketing places
- Strategy of marketing places has not directed the target market
and investors as evidenced by the lack of interest in the structure of
target marketing strategy and low efficiency.
- Strategy of marketing places does not base on the value supply
process for target investors; it still focuses on promotion and selling
of physical location product.


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- Strategy of marketing places has not based on official
organizations of marketing places that are appropriate and capable of
implementing and developing strategy in the context of volative
investment market.
- Competitiveness (in human resources, competitive tools,
marketing competence) is weak compared to competitors (other
provinces) in both absolute and relative aspects.
The main reasons gor these shortcomings are:
Objective reason: the natural geographic position is not the
central region; it is not in the area of growth dynamics; scale (area
and population) is not large, the province was separated from other
localities not long ago; IZs develop too fast and in large quantity
while supply and ability to attract, absorb and invest are limited.
Subject reasons are mainly as follows:
Firstly, local marketing in order to attract investment is a new
theory and applicatin in Vietnam and Ha Tinh
Secondly, in attracting investment, especially attracting foreign
investors, provincial leaders have not considered local marketing as a
integrrated management function its organization and human
resource is combined.
Thirdly, in terms of knowledge thinking and practice of local
marketing, it is for the short term and has not been performed as its
nature
Fourthly, the provincial state management apparatus has not yet
planned a strategy to attract investment in general, not to mention
"filling in the IZ" but only at the "general guidelines and orientation”.
Without this strategy, the local marketing strategy does not have a
strategic goal, orientation, and a focus point. A complete and feasible
local marketing strategy must be implemented after the economic and

business strategy.
Fifthly, without a direction, guidance, orientation of the central
state, there is no national marketing strategy to attract investment in
general and especially the FDI sector.


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Chapter 3.
SOME SOLUTIONS TO IMPROVE MARKETING PLACE
STRATEGY IN ATTRACTING INVESTMENT TO FILL UP
IZs IN HA TINH THROUGH 2023 WITH VISION TO 2030
3.1. Context and viewpoints to improve strategy of marketing
places in attracting investment to fill up IZs in Tinh through 2023
with vision to 2030
3.1.1. Development orientations of IZs in Vietnam
It can be confirmed that the development of IZs and Ezs with
fixed geographical boundaries and preferential mechanisms and
policies for invesment has helped bring into play advantages of geoeconomy and created favorable conditions to apply streamlined
ahdministrative procedures; from that attractive investment locations
are created, which contribute to the reform of investment and
business environment in Vietnam. Before the existence of IZ and EZ
models, it took a lot of time for investiors, especially foreign ones, in
the invesment preparation process for such reasons as: clearance was
not yet ready, technical infrastructure at the investment location was
not available. As of now, investment preparation time has been
significantly shortened because IZs and EZs can actively prepare
clean land fund. At the same time, there are more advantages in
compensation and site clearance in IZs and EZs than in outsides areas
because their plannings have been approved before land is granteds

to investors. In addition, a number of technical facilities of IZs and
EZs such as roads, wastewater collection systems ... have been
invested before investors enter production and business.
3.1.2. Preferential areas for investment into IZs in Ha Tinh
through 2023 with vision to 2030
3.1.2.1. Priotized industries for development in Ha Tinh
According to the socio-economic development plan up to 2023,
Ha Tinh Province, the following sectors should be prioritized:
- Agriculture: Step up restructuring and modernizing agriculture,
forestry and fishery towards centralized, sustainable production of


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large scale and with modern technology to increase productivity,
quality and economic efficiency.
- Industry, construction
- Commerce and service
Ha Tinh strives to become one of the major commercial centers
of the region; occupying a large market share in border trade between
Vietnam and Laos and Northeastern Thai provinces; to build Vung
Ang - Son Duong port into a cargo transshipment port for
commercial, transport and logistic development, contributing to the
province's economic development..
3.1.2.2. Priotized areas in attracting invesment into IZs in Ha
Tinh
- Industry
- Infrastructure
- Commerce, service, and tourism.
- Agriculture.

- Environment
3.1.3. Viewpoints of improving strategy of marketing places in
attracting investment to fill up IZs in Ha Tinh through 2023 with
vision to 2030
Viewpoint 1: Improving strategy of marketing places need to
ensure attracting investment in line with socio-economic, industrial
development programs.
Viewpoint 2: Improving strategy of marketing places need to
associated filling up IZs with improving the attractiveness of
investment destination in Ha Tinh compared to other local and
regional competitors.
Viewpoint 3: Improving strategy of marketing places must cosely
link the goal of filling up IZs with managing and utilizing investment
effectively
Viewpoint 4: Improving strategy of marketing places must ensure
attracting “green” investment for sustainable economic development
in Ha Tinh.


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3.2. Group of solutions to improve the structure of strategy of
marketing places in attracting investment to fill up IZs in Ha
Tinh
3.2.1. Improving the strategy of targer marketing places
Have orientation to diversify mobilize resources for investment
in infrastructure development; to soon build Vung Ang economic
zone into a dynamic and national economic zone; focus on attracting
investment in Cau Treo International Border Gate Economic Zone;
attract projects to fill two industrial parks: Ha Vang, Gia Lach and

industrial clusters in the province. Rapidly develope environmentally
friendly and supporting industries; to develop agriculture, trade,
tourism and services on the basis of bringing into play the potentials
and advantages of the province and regional, regional and regional
links.
3.2.2. Improving target market promotion strategy
3.2.2.1. Improving the quality of place product through
overcoming shortcomings and focusing on the development of
existing strengths
The proposal of strategic product development for Ha Tinh
province should focus on adjusting the mining industry planning and
construction materials production. Scope for the mining industry
should be limited with focus on the quality and supply capacity of
investors. The quality of investors is reflected in the technology used
in the exploitation and processing of raw products into refined
products with greater economic value. At the same time, special
attention should be paid on the process and technology for industrial
waste treatment in mineral exploitation and processing to limit
negative impacts on the natural environment.
3.2.2.2. Changing production-business price/cost policies to
attract potential investors
Costs for production in industrial zones in the province include
land rental, electricity production, domestic water, labor hire.
According to published information, enterprises investing in
production and business activities in Vung Ang and Cau Treo