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To Identify Service Quality Gaps in the Irish
Financial Services Industry
Sean O’Beirne – 1062579
Word count: 20,007
Submission Date: 16th August 2013
I hereby declare that all the information included in this dissertation towards the MBA in
Marketing is that of my own, unless otherwise referenced and indicated with inverted
commas and source of information listed. A full list of references for all wording not of my
own is included with this dissertation.
Signed: __Sean O’Beirne________
Firstly I would like to give special thanks to the dissertation supervisor, Andrew Quinn,
which through our insightful conversations gave me much direction and inspiration in
formulating and generating ideas. Our meetings were instrumental in completing this
I would also like to thank my peers and fellow students who at times felt the same sense of
pressure and helped through their words of encouragement and motivation.