Apple presentation power point thuyết trình tập đoàn APPLE

APPLE INC. PRESENTATION


MEMBERS OF “APPLES TEAM”


1. INTRODUCTION ABOUT THE COMPANY
2. INTRODUCTION ABOUT THE OWNER.

3. COMPANY PROFILE

6. FINANCE AND ACHIEVEMENTS

4. LOGO AND LEADERSHIP

7. COMPETITORS

5. MISSION AND VISION

8. SWOT ANALYSIS


1. INTRODUCTION ABOUT THE COMPANY
Apple is an American
multinational technology company.
Headquartered in Cupertino,
California, that designs, develops,
and sells consumer electronics,
computer software, and online
services. It is considered one of the
Big Four technology companies,

alongside Amazon, Google, and
Microsoft.


1. INTRODUCTION ABOUT THE COMPANY
The company's hardware products include the iPhone
smartphone, the iPad tablet computer, the Mac
personal computer, the iPod portable media player, the
Apple Watch smartwatch,…Apple's software includes
the mac OS X and IOS operating Systems …Its online
services include the iTunes Store, the iOS App Store
and iCloud. Other services include Apple Store, Genius
Bar, AppleCare,…
Apple was founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in April 1976 to develop and sell
Wozniak's Apple I personal computer, though Wayne
sold his share back within 12 days
Nowadays, Apple is the world's largest technology
company by revenue and one of the world's most
valuable companies.


2. INTRODUCTION ABOUT THE OWNER.

Name: Steven Paul Jobs (Steve Jobs)
Co-Founder/CEO/Director 19761996
Born: 1955, Los Altos, California, USA
Death: 2011 (Age: 56)
-College dropout
-Perfectionist

-Founded company with Steve Wozniak


2. INTRODUCTION ABOUT THE OWNER.
“Innovation distinguishes
between a leader and a
follower”. Steve Jobs
“If you are working on
something exciting that you
really care about, you don’t
have to be pushed. The vision
pulls you.” Steve Jobs


3. COMPANY PROFILE
Name

Apple Inc.
Current
Profile

Apple Incorporated

Former CEO

Steve Jobs

New CEO

Tim Cook

Revenue

265,595 billion USD (2018)

Area served

Worldwide

Headquarter

Apple Campus, Cupertino, California, United
States

Total number of
employees

132,000 full-time employees


3. COMPANY PROFILE
SHAREHOLDERS

Other institutional

32.76%

Mutual fund holders

28.90%

Individual stakeholders

1.09%


PRODUCTS

Macintosh , IPod, iPhone, iPad, Apple Watch, Apple TV..


4. LOGO AND LEADERSHIP

“An apple, but with a
bite taken out of it.”

LOGO

LEADERSHIP

Timothy Cook
CEO (2011-present)
Previously VP Corporate Materials for Compaq
Computer Corp.
COO for Intelligent Electronics


5. MISSION & VISION
“Apple is committed to bringing the
best user experience to its customers

through its innovative hardware,
software, and service.”

“We believe that we are on the face of
the earth to make great product and
that’s not changing.”


Revenue: $265 billion
(2018)
the world's largest technology
company by revenue
one of the world's most valuable
companies
the world's third-largest mobile
phone manufacturer


In August 2018, Apple became the first public U.S company
to be valued at over $1 trillion.


January 2018, more than 1.3

billion Apple products are
actively in use worldwide
Apple is ranked as the world's
most valuable brand in 2019.

according to Forbes


There are 3 main reasons that make Apple stand-out in recent years :

The evolution of the iPhone


Service segment growth
Apple’s service segment
has now become the only
Apple cash mine behind the
iPhone.


The "Other products" segment growth
The "Other products"
segment became a
prominent segment
for Apple in 2018.


7. COMPETITORS
Apple Inc. competitors in Computers


Apple Inc. competitors in
Smartphones

Apple Inc. competitors in iPads


8. SWOT ANALYSIS


Apple’s Strengths:
1. Most valuable brand
2.Globally Iconic
3.Top Technology
4.Brand Of Choice
5. Proficient Research
6.Sustainability made
Possible through Liam
7.Expansion in services


Apple’s Weaknesses:
1.High Priced Products
2.Limited advertisement &
promotions
3.Entering into area of noncompetency
4.Incompatibility With Other
Software