THỰC TRẠNG CÔNG TÁC MARKETING Ở CÔNG TY CAO SU SAO VÀNG

THỰC TRẠNG CÔNG TÁC MARKETING Ở CÔNG TY CAO
SU SAO VÀNG
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Quá trình hình thành và phát triển của công ty
Những thông tin chung về công ty Cao Su Sao Vàng
 !"#$"#%
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Sự hình thành và phát triển của công ty
 "#$"#%)%/G(%(1&-#H ;-IJ
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Một số chỉ tiêu sản xuất năm 1960.
&K-<H,`)IN
h?[k
pP0d+?60
h(&'k
b/d+?60
h(&'k
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?IN."#&$)6&_(Q?P&(S6(-"((L)IN_(b
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Những khía cạnh cơ bản ở Cao su Sao Vàng
"Chiến ược và kế hoạch kinh doanh
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7.000.00
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7.785.59
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8.500.00
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7.500.50
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7.500.00
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100.000 104.546 130.000 134.804 160.000 160.877 120.000 130.480

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Các bộ phận của Cao su Sao Vàng
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DEl(&50b)IN
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d$L(,$P$ (&/G?&R$?K)I$~)%!"#,$"#%)%?O
1<,`d$L*M(&R$(#K(L)6&s/-#_($1Z*FI*#(5W$`
W$&(#6(_}/(&'$(&@$.&'-IJ?F )6&_(Q/G.G0(\-&
.&5&`&W$ '1L?R(L(`&(&504F )%1L?R^l(J&S"
 -#(Y&&"-IJ/2v(I)F$*%&
*Nguyên vật iệu
4g?&@/,`d$LS" "#,$"#%_((@_(?R\0
J&1L?R$ 1\)&5$

    R$ 1\)&5$(l( ,U*VK)#6&,"$!"#,$K
)#6&A:"#,$H(N01`&/%(K)#6&1%"(
$ 1\)&5$0(V."#[/db.G"K)#6&(#K(L(S '$)%
)$($x(K(Ldt&'‰€€‰K(L-Ndt&'(Idl_y/"dl
,-"-&K(L0(oZ)I$(L?G(I("?+"#)"(1%1`&)Q
) ).X/%W$L."#.m
€G?&R$($\)N&?P& 0(^)JK)#6&$ 1\)&5$?R$Q
,Š-#(<-IY-#IJ$ (&Q/G,P)#6&(IK)#6&(L
0(o)C#"(,&)&"0(`&(\0TIJ#%&(I(\%$PŒ
4w"4P&1J&$ 1\)&5$(l(e/&R"/IJ"Q*&5l(
-["#,$_(K)J)%$[$L0K)#6&$ 1\)&5$1R"#,$
_(K($\)N&(#,`d$L_&(*#"(S" (Z(&5('?G*Z
-f$ 1\)&5$ (Z(&5(+#$[PS"$ 1\)&5$
K)#6&$ 1\)&5$/$"e-#IJ *Z-f(#,`d$L
_&(*#"(-#1o/G(K4P&1J&K)#6&$ 1\)&5$(\0T
IJ#%& (Z(&5*Z-f-#1o:(K
‰#?g?&@/S",`d$L$ 1\)&5$S" Q."#[/K
)#6&(#K(L4&R$% .$G1L?R.`#W$`*Z-f0(`&l(?'1L?R
"#%15,&((&501%0(`&$F(+#(fW$&?<((&/
g-#W$K-m(,`d$L-",`0(q/$ 1\)&5$0(`&-`&W$"
-L(&R$&"&?X"-#?Q(&R$&"&?#60(`&,U*V(#K(L4@
(&@$-](OW$K-m(6#-"(%(0(q/0(^0(V)V-m(.% -],O?[
% 
$K-m(6#-",`0(q/0(P&(N0(&R$_(F$(&R$)#6&$ 1\
)&5$W$"KW$K-m(_(K("$6#-",`0(q/(#%(=(
K€"-_+&
 J&/V&$/e-G(<-IY0(V1V($^$?"*6S"_(K(
(%(&')IN€"-_+&S" ?C(Z(&P(K((%S"
 ."#[/`K(F){H(w-#?QQ`?O?g(%S"(%IJ
&5" "#,$"#%?CQ/g-`IJ1J&-Ajj?6&)~

'$(I% ?^$(%()\0,`0(q/(S '$S" )%,b/)P0
d+?60hJ&b/;9A .2?^$,`d$L,b/)P0k(m(&5" 
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"#%_((f0(V1V($^$,`d$L&$*M*F*V/%o
0(V1V(#/V?l(W$P0(o ?C$L0(#.GW$P0(o
(O:jjj.G,b/)P0/K ." pD7D:c€DA&'_&5/#6&5(#
?LIJ"$?F )%.`/`*"(/V,`0(q/S" 
€V?l(*F*V n(V1VW$P0(o
b/)P0 pP0/K ." W$F,ZK)#6&!
Db/)P0/K ." p7
Db/)P0/K ." :c
Db/)P0/K ." €A
b/)P0d+/K 
b/)P0d+?60
pP(#d+1\`&#-X`&)J
pP0/K ." *F*V
K)#6&,`0(q/"#,$_ˆ(\
n&K)#6&
(+#?$H&(&')IN)L (L)IN)%/O,e?@0(K-&@"#,$"#%
?C?^$I-Ajj‚?[?@?H&/J&/K /Q(&'.<`0(q/S" 
?C(Z,ZQ$ l-(<-IY
•`0(q/)P0d+98j?•)o1%?INL0*L$(L)IN(%
IJ)^(wA
 •pP0d+?60)P0d+/K )P0?#6($ (IO1%6&(G&(N
(IO/6&W$P'b/;;:6&&`]%G&
•3$G"#%s/-#nDŽ;;8D;;9S".K#46&4#%'
b/AjjA%  v?6*"((&5$(%&5"/(L)IN"#
-#$G.m((X*#.K#46&4#%'H(w
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+Kết quả sản xuất kinh doanh trong những năm gần đây.
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Các nhân tố và Jực Jợng bên trong công ty
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.Các nhân tố nằm ngoài khả năng kiểm soát của công ty!
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Vấn đề nhân khẩu học
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Nhân tố kinh tế
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Điều kiện tự nhiên.
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