Giải pháp khai thác giá trị văn hóa trong phát triển du lịch tại làng Chăm Châu Phong, tỉnh An Giang

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<b>TAP CHi CUNG THIfllNG </b>

GIAI PHAP KHAI THAC GIA TRI VAN HOA

TRONG PHAT TRIEN DU LICH TAI LANG

CHAM CHAU PHONG, TINH AN GIANG

<b>• N G U Y I N vO THUY CHI </b>

TOM TAT:

Van hda la chia khda, la then chdt cho du lich phdt tridn ben vffng. Vide khai thdc cdc gia
tri van hda de phat trien du lich khdng nhffng dem lai ldi ich kinh td' - xa hpi, md cdn gdp
phan bao tdn cdc gid tri van hda. Vi vay, bai vie't md td thtfc trang khai thac gia tri van hda
ti:ong phat tridn du lich tai Idng Cham Chau Phong, tff dd dd xuat mpt sd gidi phap nham day
manh viec khai thdc gid tri vdn hda trong phdt tridn du lich d lang Cham Chau Phong va cdng
ddng Cham d linh An Giang.

Ttf khda: Van hda Cham, lang Cham Chdu Phong, phdt trien du lich, tinh An Giang.

1. Dgt vS'n de

Tinh An Giang Id mot tinh cd nhieu tiem nang
phdt trien du lich d ddng bang sdng Ctfu Long,
trong do du lich dtfdc xdc dinh la ngdnh kinh td'
miii nhon trong chid'n Itfdc phat trien kinh td' - xa
hdi chung cua tinh giai doan 2021 - 2015. Khdng
chi cd thd' manh ve didu kidn ttf nhien, stf hdi tu
vdn hda cua 4 ddn tdc Kinh, Hoa, Chdm vd Khdme
da tao cho nganh Du lich An Giang ngudn Itfc dac
sac de phat tnen du Hch ben vtfng.

Ldng Cham Chdu Phong la ndi cd ngtfdi Chdm
tdi dinh ctf dau tidn trdn manh dd't An Giang.
Theo thdi gian, cudc sd'ng ciia ddng bdo Chdm
ndi day vdn cdn gin giff vd duy tri dtfdc nhieu net
vdn hda ddc thu rieng cd cua dan tpc Cham
nhffng chd't lidu phong phu cho vide khai thac du
lich vdn hda, du lich cdng ddng. Trong nhffng
nam qua, hoat dpng du lich tai cdng ddng Cham
Chau Phong dd dtfdc hinh thanh va dtfa vdo khai
thac nham quang bd cho du khach ve ndn vdn

hda Cham dac sac, ddng thdi giup cho cdng ddng
d day vtfa bao tdn cdc gid tri vdn hda cua ddn tpc
minh, cung nhtf cd cd hdi ndng cao ddi sd'ng vat
cha't va tinh thdn cho cdng ddng. Tuy nhidn, vide
khai thac cdc gia tri van hda de phat trien du lich
van cdn nhieu han che', sdn pha'm du lich ddn
didu, thu nhap tao ra ttf viec khai thac cac gid tri
van hda Chdm trong du lich cdn thap, nen khdng
thu hut dtfdc ddng ddo ba con trong cdng ddng
tham gia.

Bai Viet nham tim hidu cdc gid tri vdn hda
Chdm trong phat trien du lich, md td thtfc trang
khai thac cac gia tri vdn hda Chdm trong phdt trien
du lich tai lang Cham Chau Phong, ttf dd de xua't
mdt so giai phap nham da'y manh vide khai thac
cdc gid tri van hda Chdm trong phdt trien du lich
d Idng Cham Chdu Phong ndi rieng vd cdng ddng
Chdm d An Giang ndi chung, gdp ph^n phat trien

du lich huyen Tan Chdu vd linh An Giang trong
thdi gian tdi.

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<b>QUAN TR!-QUAN LV </b>

<b>2. Khai quat cac gia tri van hda cua cpng </b>
<b>ddng ngifdi Cham Chau Phong, tinh An Giang </b>

Ld mdt trong 9 lang Chdm d tinh An Giang,
Idng Cham Chau Phong vdn bao tdn dtfdc nhieu
gid tri van hda vat the va phi vdt the rd't ddc dao,
phan anh net tai hoa, stf tinh td trong tdm hdn va
dc sdng tao phong phii cua cdng ddng ngtfdi Chdm.
Ngtfdi Cham Chau Phong theo dao Islam, ho tin
rang Allah la dang td'i cao ngtfdi tao ra vu tru vd
dang dieu khien vu tru. Theo ludt Islam, mdt ngdy
ngtfdi Cham bat bupc hanh Id 5 lan', cau nguyen
bang trai tim, bang tinh than ludn ludn htfdng ve
thdnh Allah.

Hang nam, cdng ddng Cham Chau Phong cd ba
ky Id quan trong la Id mtfng sinh nhat nhd tien tri
-giao chu Mohammad, Id Ramadan (thdng nhin dn)
va Id hdi Royan (Tet dan tpc Cham). Thang Id
Ramadan, mpi ngtfdi deu dodn tu vdi gia dinh,
nhin dn ud'ng ttf rang ddng cho tdi khi mat trdi Idn,
chu tam cau nguyen, dpc kinh Qur'an lang nghe
nhffng bdi giang tdn gido vd tham gia cdc boat
ddng tff thidn.

Am nhac Chdm d An Giang bat ngudn ttf tie'ng
trdng, theo Nguyen Huynh (2013) trd'ng Rdp Pd-na
cua ngtfdi Cham An Giang gdm 12 chie'c (2 trd'ng
dtfe, 10 trd'ng cai). Trd'ng chi ddnh cho nam gidi
chdi vdo nhffng ngay Id td't, ddi ddng ca ciing la
ngtfdi chdi ti'd'ng cd't vang nhtfng bdi hat ca ngdi tinh
me cha, tinh ydu qud htfdng dd't ntfdc, ldi rdn day...

Ngtfdi Cham Chau Phong cd nen am thUe phong
phu vdi ca ri, cd pua vd cdm ni Id nhtfng mdn dn ddc
bidt khdng the thid'u trong nhtfng dip Id, dam cung.
Lap xtfdng bd (Tung lo md) Id mdn dac san cua
ngtfdi Chdm dtfdc td chtfc ky luc Vidt Nam cdng
nhdn Top 50 mdn an dac san ndi tie'ng Vidt Nam
2015. Phu ntf Cham van cdn gitf dtfdc nhieu mdn
bdnh ngpt ngon ndi tid'ng, nhtf: bdnh bd ntfdng (Cd
dm), banh nghd (Hat-pay-crah) va banh to chim
(Hat-pay-chal) , ta't ca lao nen mdt khdng gian am
thtfc rieng cd vdi bao dieu mdi la day thu vi.

Nghe det cua ngtfdi Chdm Id mdt net sinh hoat
van hda dpc dao cua ngtfdi Cham d An Giang. Ikat^
la diem ddc sac trong ky thuat det ctja ngtfdi Cham,
ky thudt ndy lam cho hoa van ndi len gitfa nen vai
va dtfdng chi ngang ma khdng bi che khud'l giffa cac
mau. Cac san pha'm det cua ngtfdi Chdm thtfdng cd
hoa van trang tri Id'y tff bieu ttfdng ttf nhidn nhtf
bdng dau, d vudng, hoa van nha cd, van may...

Trang phuc cua ngtfdi Cham chju stf chi phoi

bdi gido ludt Islam. Ld phuc truyen thdng cua nam
gidi khi tdi thdnh dtfdng Idm le Id do dai trang, ndn
trang va xa rdng, phu ntf mac do Makhana, vay
mau trang che kin ca cd thd. Trong cudc sd'ng hang
ngay, nam gidi mac xa-rdng ke spc ca-rd, do sd mi
dpi chie'c ndn vai tidn, phu ntf Cham ndi bat hdn
trong trang phuc Id xa rdng truyen thd'ng, do dai
qud gdi, dac bidt la chie'c khan chodng truyen
thd'ng (khanh-ma-om), vdi nhieu hinh dang va mau
sac phong phu dtfdc thdu thu cdng hodc kd't ctfdm
tinh xao.

Cdng ddng Cham Chdu Phong hien sd htfu
thanh dtfdng Jamiul Azhar ndi chtfa dtfng nhtfng
tinh hoa kid'n true, stf huyen bi iinh thieng, dai didn
ndi bat cua kie'n true Hoi gido. Nhd cd cua ngtfdi
Cham d An Giang Id nhd san bang gd dtfdc ddn
cao bdng hd thd'ng cot gd nguyen cay, ndc Idp
ngdi, nha cd ke't ca'u hinh chff Y vdi cay ddn ddng
gac theo true Ddng - Tdy, trong nha thtfdng trang
tri bang hinh anh thanh dia Mecca hoac chff A
-Rap viet mdt cau kinh ca ngdi thdnh Allah dtfdc
bid'n the thdnh hpa tid't hoa van.

<b>3. Phtfdng phap nghidn ctfu </b>

<i>3.1. PhUdng phdp thu thap ddli^u </i>

Dtf heu thtf cap dtfdc thu thap iff cac cdng trinh
nghien ctfu ve van hda Cham, cac bai bdo ve vdn

hda Chdm An Giang va hoat ddng du lich tai cdng
ddng Cham Chau Phong.

Phtfdng phap quan sdt kdt hdp vdi phtfdng phdp
phdng vd'n bdn ca'u true dtfdc stf dung de thu thdp
cac dff lieu sd ca'p. Dffa tren bang danh muc cac
cdu hdi lien quan dd'n thtfc trang hoat ddng du lich
tai cdng ddng Cham Chau Phong, phdng van dtfdc
thtfc hien vdi chu cd sd det Chau Phdng, cdn bd dtf
dn Dtf dn Trung tdm Du lich ndng dan, ngtfdi dan
cdng ddng

<i>3.2. Phuang phdp xd ly dd li^u </i>

Cdc dff lieu nay dtfdc he thd'ng hda, phan tich,
tdng hdp nham phuc vu cho muc tieu tim hidu cdc
gia tn van hda Cham vd md td thtfc trang khai thdc
cdc gid tii van hda Chdm trong phdt trien du lich
tai Idng Cham Chau Phong.

<b>4. Thtfc trang khai thac cac gia tri van hda </b>
<b>Cham trong phat trien du lich tai lang Cham </b>
<b>Ch3u Phong, tinh An Giang </b>

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<b>TAP CniCONGIHKdNG </b>

nguyen ddc ddo, la vdn quy dd phdt tridn du hch,
vdi ldi the' ve mat dja ly ndm cap trdn sdng Hau
tiep giap vdi thdnh phd' du lich Chdu Dd'c tao cho
lang Chdm Chdu Phong cd hdi phdt trien boat

ddng du lich. Nhdn thtfc dtfdc dieu nay, chinh
quyen tinh An Giang, Sd Vdn hda the thao va Du
Ijch, hdi Ndng ddn tinh ciing vdi cdng ddng Chdm
Chau Phong dd cd nhieu nd Itfc xay dtfng diem du
lich lang Cham Chau Phong theo hinh thtfc du lich
cdng ddng.

Dtf dn Trung tdm Du lich ndng dan do Td chtfc
hd trd phat trien Qud'c td' Ha Lan (Agriterra) tai
trd da thdnh lap To hdp tac Du lich Idng Chdm xa
Chdu Phong vdi 10 hd ldm nghd ddt vd thdu tham
gia. To hdp tac ra ddi vdi dinh htfdng trd thanh cau
nd'i hen ke't cac hp gia dinh nhdm khdi phuc lang
nghe ddt, thdu may cua ngtfdi Cham; nghe lam
banh dan gian, tdp luydn cac bai bdt, vu dieu
Chdm cho dpi vdn nghd. Trung tdm Xuc tie'n Du
lich vd Trung tdm Du Ijch Ndng dan md cac Idp
ddo tao nhffng hd cd nhu cau vd du dieu kien tham
gia vdo loai hinh du lich homestay. Ddng thdi, tim
kid'm thdm ngudn nhan Itfc phuc vu cac tid't muc
van nghe truyen thdng cua ddng bdo Cham. Dd cd
nhieu du khdch trong ntfdc vd ntfdc ngoai theo tour
ciia cac cdng ty du lich (Cdng ly Khdm phd
Mekong - Delta Adventure, Cdng ty du lich Canh
budm Ddng Dtfdng, Cdng ty du lich Lff hanh sdng
Mekong) tdi vdi lang Cham Chdu Phong de cam
nhdn dtfdc net vdn hda ddc sac cua ngtfdi Chdm.
Theo anh Mohamach - chu cd sd del thd cam Chau
Phong vao thang du lich (thdng 10 dd'n thdng 4
hdng ndm), trung binh mdi ngdy cd khoang 25

khdch du lich tdi tham quan, Itfdng khach du tich
chu yd'u la khach ntfdc ngoai, gan day Itfdng khdch
du lich ndi dia tdi vdi lang Chdm cd xu htfdng tdng.
Sd tidu thd'ng kd cua Trung tdm Xiic tid'n Du lich,
Sd Van hda - The thao vd Du Ijch tinh An Giang
cho tha'y quy 1/2015, lang Cham Chau Phong da
ddn khoang 2.760 du khdch de'n tham quan, tim
hieu van hda.

Tuy nhidn, khach du lich dd'n vdi Idng Chdm
Chdu Phong ciing mdi chi hieu bid't sd net ve cudc
sdng cua ngtfdi dan ndi day. Du khdch dd'n vdi lang
Chdm Chau Phong hien chi cd hai boat ddng chinh
la tham quan thanh dtfdng va thdm quan cd sd del
thd cd'm truyen thd'ng cua ngtfdi Cham.

Khach du hch cd the tham quan thdnh dtfdng

Mubarak hoac thdnh dtfdng Jamiul Azhar. Tai
thdnh dtfdng khdch du lich se dtfdc chiem ngtfdng
kid'n true ddc dao cua thdnh dtfdng Hdi gido, nghe
gidi thieu ve ca'u triic cua thanh dtfdng gdn lien
vdi niem tin tin ngtfSng cua ngtfdi Cham. Khach
du lich cffng cd the dtfdc gap va nghe dng gido ca
ndi chuyen ve tin ngtfdng, niem tin vd phong tuc
tap qudn cua ngtfdi Cham theo dao Hdi Islam.
Diem dffng chdn thtf hai cua khdch du Ijch tai lang
Cham Chdu Phong Id Td hdp tdc du Ijch Idng
Cham tai nha anh Mohamach d a'p Phum Xodi,
xd Chau Phong de tim hieu ve nghe det thd ca'm

truyen thd'ng cua ngtfdi Chdm. Tai day cd Itfu giff
mdt so'cdng cu ddt truydn thdng cua ngtfdi Chdm
nhtf cdng cu quay chi, keo sdi va dac bidt la
khung del cua ngtfdi Chdm. Nghe ddt vdn dtfdc
gia dinh anh Mohamach duy tri de vffa cung ca'p
san pham cho cdng ddng vtfa kdt hdp ldm du lich.
Khdch du lich tdi day khdng chi dtfdc nghe gidi
thidu ve nghe det thd cam truydn thd'ng ciia ngtfdi
Chdm, ma cdn tan mat dtfdc trdng tha'y nhffng
cdng cu ma ngtfdi Cham sff dung de det, ngam
nhin nhffng ngtfdi phu ntf Cham ben khung det
hay tap lam thtf mdt sd' cdng doan ddn gian nhtf
quay chi hay ngdi det trdn khung ddt. Nhffng san
pha'm del ihu cdng dffdc gidi ihidu va ban cho
khdch du lich khd da dang bao gdm vai xd rdng,
khan quang, khan chodng, khdn bjt tdc cua phu
nff Chdm va mdt so' do Itfu nidm dtfdc lam tff thd
ca'm nhtf ndn, vi, tui xdch, ba Id .. Trang phuc cua
ngtfdi Cham cung dtfdc gidi thieu tdi khach du
lich thdng qua trang phuc cua chii nha vd nhffng
ngtfdi phu ntf dang lam vide tai cd sd, khdch du
lich se dtfdc chu nha htfdng ddn cdch cud'n xd rdng
nam, each chodng khdn bit tdc cua phu nff Chdm,
hay mac trang phuc Cham de chup hinh Itfu nidm.
Thdi gian dffng chdn cua khach du lich d lang
Cham chi khdang 30 - 60 phut. Vide ban hdng Itfu
nidm phuc vu khach du tich chi cd mdt ctfa hang
duy nhd't ban cdc san pha'm tff thd cd'm, du khach
khi cd nhu cau thtfdng thtfc cac mdn dn cua ngtfdi
Chdm phdi lien he trtfde va do hai quan an ciia

ngtfdi Cham phuc vu, khdng cd cdc ddc san am
thtfc de khach du hch cd the mua Idm qua. Thu
nhdp cua ngtfdi ddn tff boat ddng du Ijch chi cd ttf
vide bdn cac sdn pham thd cam cho khach du lich,
ban banh vd phuc vu mdn dn Cham khi khach cd
ydu cdu.

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<b>qUANTRI-qUANLV </b>

Vdl hien trang khai thac van hda Cham trong
du lich tai cdng ddng Cham Chdu Phong hien nay
cho thd'y, chung ta mdi chi dang khai thac dtfdc mdt
ph^n gid trj van hda vdt thd, cdc gia tri van hda
phi vdt the trong vdn hda Cham hau nhtf khdng
dtfdc gidi thieu tdi du khdch. Nhffng Id hpi, phong
tuc tap quan, am nhac, am thtfc - nhffng gia iri van
hda phi vat the ma du khach khdng trai nghiem
dtfdc stf ddc dao, dac sdc, cai hay cai dep cua nd
trong ddi sd'ng cua cdng ddng Chdm Chau Phong.
Khdch du lich den vdi cdng ddng Cham Chau
Phong khdng cd dtfdc nhieu stf khdm pha mdi la,
khdng cd dtfdc cdm nhdn rd net ve stf khdc bidt
cua vdn hda Cham ndi ddng bang chdu tho. Hoat
ddng du lich tai cdng ddng Cham Chdu Phong hidn
nay cdn ngheo ndn, khdng ttfdng xtfng vdi tiem
ndng phdt trien du lich cua nd.

<b>5. Giai phap khai thac cac gia tri van hda </b>
<b>Cham trong phat trid'n du lich tai lang Cham </b>
<b>Chau Phong, tinh An Giang </b>

Theo Ld Hong Ly (2008), du khdch ludn ludn
mud'n kham pha stf khdc la d cac dia phtfdng, cang
la bao nhidu ve phong tuc lap quan, tin ngtfdng,
tdn giao, ngdn ngff va cac gid tri cudc sd'ng... thi
cdng hdp dan du khach bay nhidu, nhffng san vat
dja phtfdng hay do thu cdng ma ngtfdi dan ban dia
tao ra se la nhffng mdn qua quy vdi khach du lich.
Dieu ndy cho tha'y, de boat ddng du lich tai lang
Cham Chau Phong phat tridn thi can phdi khai thdc
nhieu hdn cac gid tri van hda dac sac neng cd cua
ngtfdi Cham. Mdt sd' giai phdp de khai thdc td't hdn
cdc gid tn van hda Cham trong du lich dtfdc de
xud't nhtf sau;

<i>Thd nhdt, xdy dtfng md hinh "Nha cd ngtfdi </i>

Cham". Nha cua ngtfdi Cham la mdt ye'u td van
hda vdt the dac sac md hien tai chtfa dtfdc khai
thac trong hoat ddng du Ijch. Md hinh nay se phuc
dtfng nhd trtfde, nha bd'p, hudng cd ddu... Tham
quan md hinh nhd cd ngtfdi Chdm, du khdch khdng
chi chiem ngtfdng dtfdc kid'n true cua ngdi nha san
gd cd hang ttam ndm vdi nhtfng loai gd quy, ma
<i>cdn cd cd hdi hieu dtfdc nhtfng phong tuc tap qudn, </i>
sinh hoat hang ngay cua ngtfdi Cham khi btfdc vd
nhd va dtfdc mdi ngdi khoanh trdn tren chid'u
thtfdng thtfc bdnh bd ntfdng ciia ngtfdi Chdm,
nhtfng le hpi cua ngtfdi Cham se dtfdc gidi thidu
tdi khach du lich thdng qua cdc hinh anh, cac doan

video. Gian bd'p cua ngtfdi Chdm se la ndi khdch

du lich cd dtfdc biet ve nen am thtfc ddc dao cua
ngtfdi Cham thdng qua cdc dd dung nd'u dn va ddc
biet la cdc gia vi ma ngtfdi Chdm stf dung. Trang
phuc cua ngtfdi Chdm dtfdc gidi thidu vdi khdch
du lich thdng qua trang phuc cua ngtfdi dan tai
cdng ddng, ddc bidt Id trang phuc ctfdi. Md hinh
"Nhd cd ngtfdi Chdm" dtfdc de xud't nhdm giup cho
khach du lich cd dtfdc nhieu trdi nghidm hdn ve
van hda vat the va phi vat the cua ngtfdi Cham
Chdu Phong. Md hinh ndy se do Td hdp tdc Du Ijch
lang Chdm xd Chdu Phong thtfc hidn xdy dtfng vd
quan ly khai thac. Ngudn vd'n tff ngan hang va se
dtfdc tinh hd trd 50% lai sua't cho vay trong thdi
han 5 ndm.

<i>Thiilmi, dau ttf xay dtfng c<5 sd ha tang phuc vu </i>

du hch. De cd the phdt trien du lich lot hdn, chinh
quydn huyen Tdn Chdu, xd Chdu Phong can tao
dieu kidn cho To hdp lac Du Ijch Cham xa Chdu
Phdng dau ttf xdy dtfng cd sd ha tang phuc vu du
hch, trdng dd can phai xay dtfng ddng bp he thdng
ben bdi ddn thuyen du lich, bdi ddu xe du lich, nha
vd sinh dat tidu chuan. Vdi chinh sach hd irp cua
tinh An Giang tiong ITnh vtfc dau ttf phat trien du lich
dd'n hd't ndm 2023, Tinh se hd trd khai thac tuyd'n
du lich dtfdng sdng (trong dd cd hd trd xdy dtfng cau
tau ddn khdch du Ijch 10%/tdng mtfc chi phi cua dtf

dn, mtfc hd trd td'i da 02 ty ddng/dtf dn), hd trd xay
dtfng mdi nhd ve sinh dat tieu chuan (10%/tdng mtfc
chi phi cua dtf an, mffc hd trd tdi da 20 trieu ddng/dtf
an). Ddy chinh la cd sd quan trpng giiip hoat dpng du
lich d lang Chdm Chdu Phong cd dieu kien dd d^u
ttf cd sd ha t^ng phuc vu du lich tdt hdn.

<i>Thd ba, xay dtfng mdi he thd'ng nha hdng ke't </i>

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<b>TAP CHi CONG THIfdNG </b>

<i>Thii tu, thid't ke' va xdy dtfng cac tour du Ijch da </i>

dang vdi nhieu boat ddng va trai nghiem ve van
hda hdn cho khach du Ijch. Thay vi trtfde day chi cd
tour tham quan thdnh dtfdng va nghe del thd cd'm
truyen thd'ng, thi vdi viec dau ttf nang cd'p vd xdy
dtfng hd thd'ng cac cdng trinh phuc vu du Ijch, xdy
dtfng md hinh "Nhd cd ngtfdi Chdm" ldng Chdm
Chau Phong se cd thd gidi thidu tdi khach nhieu stf
Itfa chpn hdn vdi ndi dung phong phu va nhieu trai
nghidm ve vdn hda Cham hdn. Khdch du Ijch
khdng chi dffng lai d boat ddng tham quan thdnh
dtfdng, cd sd del thd ca'm, nha co cua ngtfdi Cham,
cd sd sdn xua't dac san lap xtfdng bd, ma khdch du
lich cdn cd thd tham gia trdi nghiem cdc boat ddng
trong ddi sd'ng hang ngdy cua ngtfdi Chdm nhtf hoc
nd'u dn, hpc lam bdnh, hoc quay xa chi vd ddc bidt
la hpc ddt thd cam Vdi nhieu hoat ddng dtfdc khai
thac tff yd'u td van hda Cham dac sac, cd the thie't

kd'dtfdc nhieu tour khdc nhau phii hdp vdi nhu cau
cua ca khdch trong ntfdc vd ntfdc ngodi.

<i>Thii ndm, hinh thanh va dao tao dpi ngu htfdng </i>

ddn vidn ngtfdi Chdm. Htfdng dan vidn ngtfdi
Cham khdng chi gidi thieu dtfdc cho khdch nhffng
net ddc sdc cua nghe ddt thd cd'm vdi ky thudt ddt
Ikat cua ngtfdi Cham, vd kid'n true nha san cua
ngtfdi Cham ve cdc mdn an cua ngtfdi Chdm, ve
phong tuc tap quan ma ngtfdi Cham dang duy tri,
ma cdn cd the chi cho khach du lich cdch ddt thd
cam hay nd'u mdt vdi mdn dn lam mot vdi mdn
banh dac bidt cua ngtfdi Cham. Nhtfng chdng trai
cd gdi Cham trong trang phuc truyen thd'ng lam
htfdng ddn vidn cho khdch du Ijch giiip cho khach
du lich cd dtfdc nhffng trai nghiem ve vdn hda
Cham mpt cdch sau sdc vd thu hiit nhd't.

<b>6. Kdt lu$n </b>

Lang Cham Chau Phong la mpt trong nhffng
cdng ddng Chdm tidu bidu tai An Giang, nhtfng ye'u
td' van hda vat thd vd van hda phi vdt the phong
phu ma cdng ddng ndi day dang Itfu gitf tao ndn cho
cudc sdng ndi day mot khdng gian vdn hda Chdm
dac sac rd't thudn ldi cho phdt trid'n du lich vdn hda,
du lich cdng ddng. Tuy nhidn hoat ddng du Ijch tai
ldng Chdm Chau Phong hidn nay vdn cdn ngheo
nan, hau hd't cdc gia tri van hda Cham vdn d dang

tiem nang, chtfa dtfdc khai thac hidu qua.

Vi vay, dd cd the khai thac mpt cdch hidu qua
cdc gid trj van hda Chdm trong phdt tridn du Ijch
tai lang Cham Chdu Phong cdn phai cd stf hdp Itfc
va phd'i hdp ddng bd gitfa Nha ntfdc, doanh nghiep
du lich va cdng ddng dia phtfdng. Chinh quyen
huydn Tdn Chau, xa Chdu Phong cin tdp trung
nghien ctfu vd van dung chinh sdch phat tridn du
Ijch cua tinh de cd dtfdc ngudn Itfc hd trd dau ttf
xay dtfng cd sd ha tang phuc vu phdt trien du lich
cho dia phtfdng, dau ttf xdy dtfng hd thd'ng nha
hang kd't hdp ban dac san Chdm cho du khdch.
Vide thiet ke'vd xay dtfng cdc tour du Ijch da dang
vdi nhieu boat ddng vd trdi nghidm ve vdn hda
hdn cho khach du lich cilng vdi rad hinh "Nha co
ngtfdi Chdm" vdi dpi ngu htfdng ddn vien ngtfdi
Chdm se tao thdm diem nhd'n thu hut khach du
Ijch, quang ba cho vdn hda Chdm tdi khach du Ijch
dtfdc hieu qua hdn.

Vd) nhffng tiem ndng vd the manh vd'n cd, ciing
vdi sff chung tay hdp Itfc cua chinh quyen va cdng
ddng, ldng Cham Chdu Phong chac chan se trd
thanh mdt diem sdng ve du lich van hda cua huydn
Tan Chdu va tinh An Giang •

<b>TAI LIEU TRICH DAN: </b>

<i>'Le hUng dong liic 4 30 phut sdng. le irUa liic 12.30 phiit, le chieu luc 15.30 phdt, li hodng hdn liic 18.15 phiilvd </i>

<i>le tdi hie 19 15 phut. </i>

<i>^ Ikal Id ky thudt nhugm cot tao hoa vdn Iren sai doc cua vdi. </i>

T A I L I E U THAM K H A O :

<i>1. Le Hong Ly (2008). "Khai thdc cdc gid tri vdn hoa vd li hoi truyen thdng d cdc tinh dSng bdng sdng Ciiu Long </i>
<i>phuc vu phdt triin du lich". Trung Idm Vdn hoa hgc ly ludn vd dng dung, Trudng Dgi hoc Khoa hoc xd hoi vd </i>
<i>nhdn vdn - DHQG TP. HCM. </i>

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<span class='text_page_counter'>(6)</span><div class='page_container' data-page=6>

<b>QUAN IHj - QUAN LV </b>

<i>2. Ngoc HS - Phuong Mai (2012). "Nghe del tho cam ctia dong bdo Chdm dp Phdm Sodi. xd Chdu Phong, thi xa </i>

<i>Tan Chdu". Tgp chi Vdn hoa - Lich sHAn Giang. sd90, thdng 9/2012. tr.24. </i>

<i>3. Nguyen Huynh (20J3). "Tieng trdng Idng Chdm". Bdo Thanh niin. </i>
<i> </i>

<i>4. Nguyen Thi Thanh Vdn (2010). "Hoi gido cua ngtfdi Chdm d Viet Nam - Nhdng ye'u td bdn dia". </i>
<i> </i>

<i>5 Phuang Nghi (2015). "Thdnh dudng Hoi gido ciia ngUdi Chdm An Giang" </i>
<i> </i>

<i>6. Sd Vdn hda. The thaovd Du lich An Giang (2018), Gidi thieu, cung cdp thong tin mdi ggi dau tu trong linh vifc </i>
<i>du lich. (Thong cdo bdo chi) </i>

<i>7. VU Thi Luong - Nguyen Thi Thdo (2016) "Cdc gid tri vdn hoa phdt trien du lich trong xu the todn cdu hoa" </i>
<i>Tgp chi Vdn hda nghe thudt. So 386, thdng 8/2016. </i>

<i>8. Vd Vdn Thdng - TrUdng Chi Hdng (2011). "Fun hieu nghi le vong ddi ciia ngudi Chdm Islam dAn Giang". Tap </i>
<i>chiNghiin ciiu Con ngUdi. So 4(55), 2011. </i>

<b>Ngay nh$n bai: 15/3/2019 </b>

<b>Ngay phan bidn danh gia va si^a chifa: 25/3/2019 </b>
<b>Ngay chap nhan dang bai: 3/4/2019 </b>

<i>Thdng tm tdc gid: </i>

<b>NGUYEN VU THUY CHI </b>

<b>Khoa Kinh td'va Quan tri kinh doanh, Trtfdng Dai hoc An Giang </b>

SOLUTIONS FOR USING CULTURAL VALUES IN THE TOURISM

DEVELOPMENT AT CHAU PHONG CHAM VILLAGE

IN AN GIANG PROVINCE

<b>• NGUYEN VU THUY CHI </b>

Faculty of Economic and Business Administration,
An Giang University

<b>ABSTRACT: </b>

Culture is the most important key for the sustainable tourism development. The use of
cultural values in the tourism development not only brings socio-economic benefits but also
contributes to the cultural values preservation. This artice presents the current situation of using

cultural values in developing tourism activities at Chau Phong Cham Village, thereby proposing
some solutions to promote the use of cultural values in the tourism development at Chau Phong
Cham Village in particular and in Cham community living in An Giang Province in general

<b>Keywords: Cham culture, Chau Phong Cham Village, tourism development. An Giang </b>

</div>

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