Nghiên cứu mô hình chuỗi cung ứng dịch vụ du lịch nông nghiệp tại làng Bưởi Tân Triều huyện Vĩnh Cửu, tỉnh Đồng Nai

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NGHIEN ClfU MO HINH C H u 6 l CUNG ifNG

DICH v y DU LICH NONG NGHIEP TAI LANG

BlTdl TAN TRIEU HUYEN VINH ClfU,

TINH DONG NAI

• N G U Y I N CONG HOAN - HA TH] VAN KHANH

<b>TOM TAT: </b>

Lang bffdi Tdn Trilu ndm trdn cu lao thudc dia phdn xa Tdn Binh, huyen Vinh Cilfu, tinh D6ng
Nai, each trung tam thanh pho Bien Hda khoang 10 km. Lang bffdi Tdn Tri^u vdi nhieu loai bff3i
nd'i tid'ng, nhff: bffdi dffdng Id cam, bffdi di, bffdi dffdng da Idng, thanh tra, dffdng hdng, bffdi lijfii.
cd ehd't Iffdng td't, hffdng vi dac thu nen da dffdc du khdch, cung nhff ngffdi tidu diing gan xa bi^t den.
Vdi dien tieh hdn 400 ha bffdi dac sdn trong tdng sd'hdn 1.000 ha bffdi cua cd Huydn, Vinh Cd'u co
nhi^u tilm nang va triin vong phat trl^n loai hinh du lich ndng nghiep gdn vdi nhd ndng va du
khach trai nghiem. Trong bai viet nay, tac gia di sdu phdn tieh thffc trang idiai thdc loai hinh du lich
ndng thdn tai lang bffdi Tan Trieu, dffa ra md hinh du lich ndng nghidp phu hdp, cffng nhff phan tich
chudi gia tri du lich ndng nghiep, tff dd xdy dffng md hlnh mdu ve chudi gia tri du lieh ndng nghidp
ridng ed effa lang bffdi Tdn Trieu.

<i><b>TH khda: Du lich ndng nghiep, md binh du hch ndng nghiep, lang bffdi Tan Trieu, tinh Dong Nai </b></i>

<i><b>1. Ctf sd ly luan ve du lich nong nghiep </b></i>
Duncan Hilehey Dai hoe Cornell, 1993 ed ndu:
"Du lich ndng nghiep la loai hinh du hch do ngffdi
ehu hoae ngffdi dieu hanh ndng trai trien khai kmh
doanh nham mue dieh nang eao kid'n thffc va thff
gian giai tri dd'i vdi cdng ehung, quang ba cdc san
pham eua ndng trai vd tff dd tang thdm thu nhdp
cho ndng trai".

<i>Cdc thdnh phdn tham gia du lich nong nghiep </i>
Loai hinh du lich ndng nghidp Id mot loai hinh
dffa vao cac ndng trai/ndng trang eua ngffdi dan
dia phffdng da cd sdn va du tieu chud'n ve tai
nguydn du lich phuc vu khdch du lich nhdm dem
lai ldi ieh ve kinh td', van hda, giao due va nhdn
sinh cho ngffdi dan ndi day. Dd' loai hinh du Ilcb
ndng nghidp phdt trien td't vd ben vffng, can ed sff
phdi hdp eua nhieu bdn hdn quan, nhff: (1). Hd gia
dinh ndng trang/ndng trai khai thdc du Hch ddng
vai trd chu dao la chu the cua loai hinh du lieh
ndng nghiep; (2). Cdng ddng dia phffdng la nhffng
ngffdi Cling vdi cdc hg gia dinh tao ndn nhffng sdn

pham va dich vu kem theo phuc vu cho du khach;
(3). Cdng ty du lich Iff hanh ndi dia va qud'c te'thiel
kd' chffdng trinh tour vd dffa idideh du hch dd'n trai
nghiem dieh vu; (4). Cdc nha eung ca'p dich vu bo
trd; (5). Chinh quyen dia phffdng hd trd ve in?t
hanh ehinh, an ninh, trdt tff va cae loai hlnh boat
ddng khac; (6). Khdch du Hch ndi dia hoac qudcte
tff tuc hoac theo tour la dd'i tffdng quan trong nhat
nham tieu thu san phd'm vd cac dich vu hienco
cua eac chu hg ndng trang va edc san pham va dich
vu khac eua edc nha cung ca'p trong viing.

<b>2. Thrfc trang hoat dOng du lich ndng nghidp </b>
<b>tai lang bffdi Tdn Tri^u </b>

<i>2.1. Dieu ki§n ttf nhien vd lich sd hinh thdnh </i>
<i>cu lao Tdn Trieu </i>

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KINH TE

trdng cac loai gid'ng bffdi, nhff: bffdi dffdng la cam,
bffdi dffdng da lang, bffdi thanh, bffdi di, bffdi xidm
rugt do, bffdi da xanh rudt hdng... da ed thffdng hidu
tren thi trffdng trong va ngoai nffde, trd thanh dia
diem du lieh ndng nghiep sinh thai ddc sdc rieng cd
eua dnh Dong Nai.

Lang bffdi "Tdn Tridu" ed nghTa la trieu dinh
mdi do vua Nguydn Anh dat ten, la mot trong
nhffng ngdi lang cd xffa d Dong Nai, vdi be day
lich sff hinh thdnh hdn 300 nam (vao nhffng nam
1869). Ddy Id ngdi lang nam gon trdn mdt eu lao
cua ddng sdng Dong Nai chay qua reo cud'i huydn
VinhCu'u de' do vao thanh phd'Bien Hda.

<i>2.2. Nguon nhdn Itfc du lich ndng nghidp </i>

Ngffdi dan ndi day mang tinh each dan da, hien
hda, cha't phae, that thd va ngay thang, phdng
khoang, mang ddm chat ngffdi ddn Nam Bd ndi
chung va ngffdi dan Dong Nai ndi ndng. Ddi sd'ng
kinh td' - xd hdi ngay mdt dffdc ndng eao. Do dd
can phai md eac Idp dao tao ngan ban, hoae Idp
bdi dffdng nghiep vu cho cdn bd dang quan ly va
nhffng hg kinh doanh hidu, nam dffde quy trinh

quan ly cung nhff hffdng dan cho du khach bie't.
Tuy nhidn, ngffdi ddn dia phffdng phai ddng vai trd
ndng cd't chinh, vi hg chinh la ddi ngij nhan vidn td't
nhd't khi vffa am hieu ve gid'ng cay trdng, vffa am
hieu ve ITnh vffc kinh doanh dieh vu du Hch, nhdm
mang lai ldi ich kinh te' td't nhd't cho ca ngffdi ddn
dia phffdng va ehinh quyen sd tai.

<i>2.3. Sdn pkam/dich va du lich nong nghiep </i>

San ph^m vd dich vu du lich ndng nghidp tai
ddy nhff: du hch lam ndng dan trdn cac manh vffdn
bffdi vdi cdng vide cda ngffdi ndng ddn; du Hch trai
nghiem cae khdu trong quy trinh trdng va thu
hoach bffdi, nhff: quy trinh chie't canh gid'ng, quy
trinh bd canh, quy trinh trdng, cham sdc, thu hoach
va phdn loai, ddng gdi, ehd'bid'n va tidu thu bffdi
vdi sff da dang cua san phd'm cud'i ciing dd'n tay
ngffdi tidu dung la khdch du Hch tai chd hoac tai
cac thi trffdng trong va ngoai nffdc.

Trai nghiem ve quy trinb ehd'bien edc mdn an,
san vat tff bffdi trd thanh cdc san pham da dang
khac nhau. Hidn nay, tai lang bffdi Tdn Tridu chffa
cd nhieu dieh vu vui chdi giai tri ve tri thffe dan
gian mang tinh dac thCi cua dia phffdng gan vdi cac
loai hinh du lich ndng nghidp, dac bidt la cay bffdi,
cdy cau ma mlnh da khai thac. Vi du nhff cdc dich
vu vui chdi giai tri nhff tim hieu ve kie'n thffc mang
tinh tri tud, kid'n thffc ve cdc loai cay gid'ng bffdi,

phffdng thffe canh tdc, thu bdaeh, bao quan, thd

nhffdng, van hda va lich sff, con ngffdi vd truydn
thd'ng trdn manh da't cu lao Tan Trieu, thffdng thffe
cdc mdn an... va chdi mdt so' trd chdi ddn gian eiia
ngdnh nghe dd.

<i>2.4. Ddi tuang vd thi triing khdch du lich </i>

Tai lang bffdi Tdn Trieu can phai xac dinh rd
dd'i tffdng va thi trffdng khdch du lich dd'i vdi ddng
san phd'm du Hch/dieh vu ndng nghiep cua minh tai
dia phffdng la nhffng ddi tffdng khach ndo.

De dn djnh dd'i tffdng khach du lieh dd'n vdi dia
phffdng eiing nhff thi trffdng du Hch, ddi hdi cac hd
gia dinh ndng trang dang khai thac loai hinh dich
vu du lieh trdi nghidm ndng nghiep va cdc doanh
nghidp Iff hanh can phai nam bat dffde tdm ly du
khdch dd'n vdi dia phffdng, dd'i vdi mdi ddng san
pham/dich vu du lieh hidn ed.

<i>2.5. Gid cd dich vo vd chi phi cua khdch du lich </i>

- Gia ca ve cdc dich vu tai dietn/khu du lieh vdn
edn nhieu bd't cap, ehffa ddng nhd't gia dd'i vdi cdc
san pham/dich vu du lich tffdng tff, ddn de'n kha
nang khdng tin tffdng cua khach du lieh eao. Gia
ea edc sdn pham/dich vu du lich la do ngffdi san
xua't dffa ra nen can cd sff ddng nhat gia dd'i vdi

edc san phd'm du lieh/dieh vu eung loai.

- Chi phi mua mdt chffdng trinh du lich chi Id
mdt phan trong khoan chi phi ehuydn tham quan
du lieh eua khdch du lich. Ho cdn tidu diing cdc
loai dich vu, san phd'm khac nhff mua sam, an
udng, tham quan... ngoai chffdng trinh tour.

<i>2.6. Casdha tdng vd phuang tien van chuyen </i>

He thd'ng giao thdng, phffdng tidn di lai thuan
tien ca dffdng thuy ldn dffdng bd de'n lang bffdi Tan
Trieu, do ndm ven sdng dffdc bao bgc bdi kenh rach
tao thanh cii lao biet lap. Di dgc tuye'n dffdng hffdng
Id 15 tdi doan gan nga tff Be'n Cd (xa Tdn Binh), du
khach dl dffdng bg thi re vao lang bffdi Tan Trieu,
ne'u di theo dffdng sdng thi du khdch se ngffdc ddng
sdng Ddng Nai ve hffdng huydn VTnh Cffu se gap
dffde mdt cu lao tach biet chinh la cu lao Tan Trieu
vdi cac mffc gia tour theo gid khdc nhau va du khach
se dffde tham quan vdng quanh eu lao.

<i>2.7. Nguon vo'n vd qudn ly </i>

De' dau tff va phat trie'n loai hinh du lieh trai
nghiem ndng nghiep tai lang bffdi Tdn Trieu can
phai cd sff hd trd ngudn vd'n ldn tff cdc quy, ngdn
hang vdi lai sud't thd'p, phu hdp. Ddng thdi, cd sff
giup dd tff cae td ehffe phi ehinh phu trong nffde va
qud'c te' hd trd ve kinh phi bdng tien mat, hoae

trang thie't bi ky thudt hd trd bao quan, chd' bid'n,
ddng gdi va lam ddng lai cac san pha'm ndng

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nghidp (san phdm ndng san) phuc
vu eho ngffdi tieu diing/khdeh du
lieh de'n dia phffdng du lich va
thffdng thffe san pham/san vdt dia
phffdng vdi chat Iffdng td't nhd't.

Chinh quyen hd trd ve mat thu
tue hanh ehinh, bao dam an toan,
an ninh eho ngffdi ddn eung nhff du
khach, hd trd ve mat hanh ehinh
mdt each td't nha't de ngffdi dan an
tdm hoat ddng va lam viec. Hien
nay, chffa cd sff thd'ng nha't va hdp
nhd't ve khau quan ly, trid'n khai
va thffc hien ddng bd giffa eac cd
quan quan ly nha nffdc ve ITnh vffc
ndng nghidp - van hda - du lich.

<i>2.8. Qudng cdo vd xdc tie'n du </i>
<i>lich nong nghiep </i>

Dong Nai la mdt dia phffdng
dffdc menh danh Id xff sd cua bffdi
da ed thffdng hidu dd'n vdi ngffdi
ddn trong ca nffdc, cijng nhff
thffdng hieu ndi tid'ng ve trdi cdy
sang mgt so qud'c gia tren the' gidi.

Mat khde, mdt sd' ed quan bdo chi,
truyen hinh dia phffdng va trung
ffdng; Sd Van hda. The thao vd Du

Hch tinh Dong Nai; Sd Cdng Thffdng; Sd Ndng
nghidp va Phdt trien ndng thdn va edc cd quan ban
nganh khdc cung da quang ba, gidi thidu bffdi Tan
Trieu nhff la mdt bau vdt ndng san cua ti'nh Dong
Nai trong nhidu nam qua... Cac ed nhdn, hd gia dinh
ndng trang, hd kinh doanh dich vu an uo'ng va tham
quan dd ed nhffng trang thdng tin quang cdo rieng
thdng qua website, he thd'ng mang xd hdi khdc.

<b>3. Md hmh du lich nong nghiep tai lang bff6ri </b>
<b>Tan Tridu </b>

Qua danh gia thffc trang hoat dgng du lieh ndng
nghidp tai lang bffdi Tan Trieu trong thdi gian qua,
nhdm tde gia manh dan dffa ra md hinh chudi gid
tn du lich ndng nghidp tai lang bffdi Tan Trieu theo
sd do sau:

<i>3.1. Ngdnh chd qudn </i>

De quan ly td't va hidu qua, ddi hdi cd quan
quan ly ngdnh cd sff hd trd va hdp tac ddng bd bao
gdm cac nganh chu quan ehinh: Cd quan quan ly
ve ndng ldm ngff nghidp: ed quan quan ly ve dien
tich cdy trdng, giup ngffdi dan ve mat gid'ng, cay
trdng, cham sdc, nhan Iffc.. ve ITnh vffe edy trdng,

ky thudt trdng va chie't canh bffdi; Nganh Van hda:

<i><b>Sd dd: Md hinh chuoi gid tn du tjch nong nghiep tgi </b></i>
<i><b>lang btfdl Tdn TriSu </b></i>

gin giff, bao tdn va phdt huy gid tridi san vdn hoa
- lich sff, danh lam thdng eanh, lang nghe truyen
thd'ng, cac di san van hda vat the va phi vit the
tren dia ban eu lao; Nganh Du lich: phd'i hdp vdi
eac nganh, ITnh vffe khde de khai thdc boat dgng du
lieh trai nghiem ndng nghidp sinh thai nham quang
bd, thid't kd' va to chffc eac chffdng tiinh tour dulich
ban cho khach du lich ndi dia vd qudc te hoac
nhffng ngffdi ddn ed nhu cau dd'n tham quan, trai
nghidm, mua sam va tidu diing eac san phamva
dich vu tai dia phffdng.

<i>3.2. Chu the du lich nong nghiep </i>
<i>- Dich vu luu tru: Ndi ddy ehu yeu cung c5^p </i>

dich vu lifu tru homestay eho du khach ff'ai nghidm
ddi sd'ng vd sinh boat van hda cua ngffdi nong dan
chain sdc vd vun trdng, thu hoach ndng sdn tii cSy
bffdi la chu ye'u.

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<b>KINH TE </b>

hoac bang chai nhffa vdi mffc gid tff 90.000
<i>ddng/chai nhffa vdi dung tieh V2 lit; hoac dd'i vdi </i>
rffdu bffdi dffng trong binh gd'm cd gia tff 170.000

ddng - 250.000 ddng/binh ed gan mdc va xua't xff
ndi sdn xua't. Ngoai rffdu bffdi cdn cd edc loai nffde
udng tff bffdi, nhff: nffde ep bffdi, trd tep bffdi, tra
ciii budi... va nhieu loai khde dffde lam tff bffdi rat
thdm ngon va bd. Ngoai ra, mdt sd'mdn an dan da
eiia vdng dat cu lao Tan Trieu dffdc che' bie'n theo
each thffc tiuyen thd'ng dia phffdng mang tinh dae
san rieng ed ma eac ndi khde khdng ed dffde nhffng
miii vi ddc truftig.

<i>- Djch vu van chuyen: Khi de'n vdi lang bffdi Tdn </i>
Tneu bdng nhieu phffdng tidn khde nhau, cd the di
xe mdy, xe buyt, hoac xe d td ndng hoac cua cdng
ty du Hch. Du khach ed the trai nghidm tham quan
xung quanh eu lao bang xe mdy hoac xe dap Nd'u
quy khach di tau thuy tham quan vdng quanh cii lao
vdi gid thud tau chay 600.000 ddng/gid ddu tidn, nd'u
thud 2 tid'ng thi gia chi cdn 500.000 ddng/gid va nd'u
3 tid'ng thi chi cdn 400.000 ddng/gid, vd 1/2 gid thi
gia la 300.000 ddng, ra't thuan tidn cho du khach di
vdi so'lffdng ddng.

<i>- Dich vu mua sdm: Du khdch dd'n ddy cd the </i>
mua dae san ve lam qua eho ngffdi than, ban be,
hoac cho gia dinh minh vdi cdc san vdt dffdc lam tff
bffdi nhff mua eac loai bffdi dae sdn tai vffdn, bode
Iffa chgn rffdu bffdi, keo bffdi, mot so' dd liru mem
tff bffdi khae.

<i>- Dich vu trdi nghiem: Ld mot lang chuyen ve </i>

cay bffdi vdi cac ehung loai khdc nhau, mdt so' trai
nghiem dffdc thffe hidn theo quy trinh tff net sinh
hoat gia dinh hang ngay dd'n edng viec ddng rudng,
thu hoach vd tidu thu bffdi tren thi trffdng eho du
khach trai nghidm nhff sau:

- Trdi nghiem nd'u mdt sd' mdn an ddi thffdng
dffdcche'bid'n tff nguyen lieu bffdi nhff mdn gdi tep
bffdi, va che bffdi, hoae mdn gd ha'p trdi bffdi. Quy
trinh dffde thffc hien tff each chon trai bffdi, bao,
got, nd'u vd each tia la'y tep bffdi, edeh nd'u eung
vdi edc nguydn vat lieu gia vi khac de lam ra cae
mdn an ddn da va dd Idm dd'i vdi du khach;

- Trai nghiem quy trinh nd'u rffdu bffdi, dd'i vdi
loai nay rd't khd vi nd cdn phu thudc nguyen lieu
ldn men, ngffdi lam men, nau rffdu, each chgn trdi
bffdi de lam nguydn lidu nd'u bffdi, kiem tra ndng
do cdn khi nd'u rffdu...;

- Trai nghidm thuT nghidm nhff mdt ngffdi idm
vffdn: Quy trinh ehpn gidng bffdi, chid't canh bffdi,
bd canh theo dung quy dinh, each thffc lam da't.

trdng cay, cham bdn, bao ve trai bffdi, hdi thu
hoach bffdi, phan loai bffdi theo chung loai, nghidn
cffu va tim thl trffdng tieu thu bffdi, nd'u dn, trdng
trot, chan nudi, cham bdn, hdi, chd'bid'n trai
nghiem nhff mdt ngffdi ndng ddn. Day la 2 trai
nghiem hffu ich va can thid't nhd't hidn nay.

<i>- Dich VIA hudng ddn vien tgi cho: Ngffdi dan tai </i>
dia phffdng va ede hffdng ddn vidn cua cdc cdng ty
du lieh Iff hdnh cd kinh nghiem ve du lieh, nhffng
am hieu sau ve edy bffdi, ve nghe ndng vd van hda
a'm thffc cung nhff ddi sd'ng sinh hoat cua ngffdi ddn
cii lao va cd the hffdng ddn bang mdt so'ngdn ngff
nffdc ngodi nhff tid'ng Anh, Phap, Trung Qud'c,...
phuc vu eho du khach qudc te' de'n tham quan va
trai nghiem ndi day.

<i>- Di .ldn vdn hda phi vdt the: Cu lao Tan Trieu </i>
ed be day Ijch sff va van hda, vung da't dffde xem
la chuyen canh mdt so'loai cay trdng trong nhieu
thd' ky, trong dd cd edy bffdi va Id dia phffdng di
tieh lieh sff va van hda lau ddi.

<i>3.3. CQng dong dia phid/ng </i>

<i>- Chu hd du lieh ndng nghidp kd't hdp vdi cdng </i>

ddng ddn cff dia phffdng tham gia cung ca'p mdt so'
hang muc, dich vu phue vu cho khdch du lich cung
vdi ehu du lich ndng thdn nhff quy trinh nd'u an, quy
trinh chie't canh va vun trdng, thu hoach, quy trinh
nd'u rffdu, hoac eung vdi khdch td ehffe chffdng
trinh tham quan bang xe dap tai cac hd gia dinh.

- Cdng ddng dia phffdng la ngffdi eung cd'p ede
dich vu bd trd khdc, nhff: phffdng tidn van chuyen,

thdng tin lien lac, san phd'm, djch vu, con ngffdi,
da't trdng eanh tae vd ea gid'ng edy bffdi trdng, eung
nhff nguyen lieu phuc vu du khdch...

- Cong ddng dia phffdng dd tao ndn ban sdc van
hda ndng cd cua vung da't cu lao ehuydn eanh bffdi
Id nghe ehinh cua ede hd gia dinh, ve phong tuc
tap quan va van hda ban dia.

<i>3.4. Cong ty IS hdnh HQI dia vd quoc te </i>
<i>- Cdc doanh nghidp kinh doanh Iff hanh can </i>

phd'i hdp vdi cdc hd gia dinh tai eu lao Tdn Trieu
nham dffa du khach de'n tham quan, nghi dffdng,
tieu dung cdc dich vu du Hch, va xem ndi day nhff
la mgt diem du lich hoac khu du Hch trong lich trinb
tour cua edng ty td ehffe trong ngay hoac nhieu
ngay. Mat khac, eac cdng ty du [jeh cung can cd ke'
hoach td ehffe, xay dffng, bdn vd thffc hien cae
chffdng trinh trgn gdi eho du khdch.

- La ngffdi trung gian cau nd'i giffa du khach ngi
dia va qud'e td' vdi ngffdi eung cd'p san pha'm/dich
vu du lich la ngffdi ddn dia phffdng trong vide Iffa

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chgn cac san pham, dich vu nhff Itfu tru, an ud'ng,
tham quan, ehffdng tnnh trai nghiem ddi sd'ng ndng
trai, di lai, gid ca, thdng tin ve san phdm...

<i>3.5. Khdch du lich </i>

Nhdm tdc gia phan ra lam 2 dd'i tffdng khdch
du Hch de'n lang bffdi Tan Trieu nhff sau:

- Nhdm khdch du lieh tff tuc, thude nhieu thanh
phan khae nhau, nhff: Nhdm dd'i tffdng khdch Id
hoe sinh sinh vidn, hg la nhffng sinh vien du lieh,
sinh vidn thude ngdnh ndng lam, hoae sinh vidn
thude eac ehuydn nganh khdc; nhdm ddi tffdng
khach du lich la nhffng ca nhdn, hd gia dinh, ban
be, ddng nghiep hoac ede cd nhdn tff de'n tham
quan va trai nghidm an udng, mua sam san vdt ndi
day la chu yd'u. Hg chu ye'u phuc vu dieh vu an
udng va tham quan giai tri trong ngdy.

- Nhdm khdch du lieh di theo edng ty du Hch:
+ Dd'i vdi khdch du lich ngi dia dd'n vdi lang
bffdi Tdn Trieu de trdi nghidm loai hinh du lieh
ndng nghidp bang nhieu kenh, nhff: Thff nhd't, du
idiach ndi dia se chon cdc cdng ty du lich Iff hanh
la kdnh trung gian de thffc hidn chffdng trinh tour
tign gdi tff cdc hd du Hch ndng nghiep. Thff hai, du
khdch ndi dia tff tim dd'n vdi ede hd du lich ndng
nghiep de mua tffng loai san pham/dich vu ma hg
can thid't nhd't, phu hdp nhu eau cua chuyd'n di.

<i>+ Dd'i vdi khach du lich qud'c te' khi de'n vdi du </i>

lich ndng nghiep, ho ehu yd'u thdng qua kdnh trung
gian, do la eac cdng ty du lich Iff hanh qud'c te'. Day

la dd'i tffdng rd't mud'n trai nghidm loai hinh du lich
ndng nghidp.

<i>3.6. Gid cd </i>

Gid ea dd dd'n tham quan va hgc tap trai
nghiem, tieu dung td't ea cdc san pha'm va dich vu
dffde tinh ttiy theo ehffdng trinh, dich vu, san pham
ma du khach ddn Ie de'n tieu diing hoae edng ty du
lich ban eho du khdch. Gid ca cdc san phd'm/dich
vu du Hch la do ngffdi san xua't dffa ra, ndn can cd

sff ddng nha't gia dd'i vdi edc san phdm du lich/dicli
vu ciing loai.

<b>4. Ket luan </b>

Thdng qua md hlnh chudi gid tri du lich nong
thdn tai lang bffdi Tdn Trieu thugc xa Tan Binh
huyen Vinh Cffu, tinh Ddng Nai giup cho cac nha
<i>hoach dinh chie'n Iffdc du lich tha'y dffdc sif ch </i>
thie't phai chuyen ddi cd cd'u kinh td', tao nhieu
viec lam cho ngffdi ddn, gdp phan xda doigi^m
<i>ngheo vd cai thidn sinh kd' gia dinh tff cdc sh </i>
phd'm ndng san tai gia dinh minh qua hlnh thtfc
du Ijeh ndng nghiep, ddng gdp ngdn sdeh cho dja
<i>phffdng va tang thu nhdp cho ngffdi ndng dan [ii </i>

<i>cac boat ddng kinh doanh dich vu trong gia dinh </i>

va cdng ddng dia phffdng, khdi quat dffdc cac
thdnh phan tham gia vdo vide san xuat - phan
phd'i - tidu diing - quan ly cac san ph^m/dichvu
du lieh ndng nghiep mdt each hoan thidn nhal
trong giai doan hidn nay. Mae dii cdc hg gia dinh
ndng trang d gan ke nhau vdi didn tich canh tdc
ldn, nhffng ehffa cd sff phd'i hdp, lien kd't dauW,
xdy dffng cd sd vdt chd't, chudi dieh vu an udng va
Iffu tru, trai nghidm ndng nghidp, lang ngh^, loai
hinh vui chdi giai tri theo ngdnh nghe vdi nhau
thdnh mdt tuye'n du lich lien hoan trong noiefl
lao, ndi xa, ndi huydn. De phdt trien chudi gia ti
du lich ndng thdn, khdng the thie'u sff ddng gop
cua edc cdng ty dulich Iff hanh, cdc hang dichvu
va ca cdng ddng dja phffdng, hdi doan va chinh
quyen dia phffdng eung nhau xdy dffng tao n6n
nhffng san phd'm du lieh dac thii ridng cd cua
huydn. Ddng thdi, huyen can phai cd chid'n litdc
phdt trid'n, trid'n khai, sff dung va quy hoach dong
bd eac hd gia dinh kinh doanh du Hch, lang nghe
lien kd't thanh chudi gid tn du Hch ndng thonde
dffa vao khai thdc tuye'n, diem, khu du lich vdi
ddng san pham du lich dac thii theo hffdng ben
<b>vffng, than thidn va ha'p ddn • </b>

<b>TAI LIEU THAM KHAO: </b>

<i>1. Nguyen Cdng Hoan, 2014. Quy hogch Idng nghe huyen ddo Phu Qud'c trd thdnh sdn phdm du lich diem de'n (den nam </i>
<i>2020 vd tdm nhin di'n ndm 2030). (Sdch: Lang nghe vd phdt trien du lich). NXB DHQG. TP. HCM. </i>

<i>2 Nguyin Cong Hoan, Du lich homestay tgi cdc lang nghe truyen thd'ng d Phu Quoc. Tap chi Vdn hda Nghi thuat, so </i>
<i>384/2016 </i>

<i>3 Ddo Thl Hodng Mai, 2015, Du lich ndng thdn tdly luan den thuc tiin, NXB KHXH, </i>
<i>4. Qudc hdi. Ludt Du lich Viet Nam, 2017, NXB Chinh tri Qudc gia • Su thdt. </i>

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<b>KINHTE </b>

<i>6. Ashley, C. (2000). The impacts of tourism on rural livelihoods- Namibia's experience: Overseas Development </i>
<i>Institute London. </i>

<i>7. Dorobantu, M. R., & Nisloreanu, P. (2012). Rural Tourism and Ecotourism-the Main Priorities in Sustainable </i>
<i>Development Orientations of Rural Local Communities in Romania </i>

<i>8. Fleischer, A., & Tchetchik, A. (2005). Does rural tourism benefit from agriculture? Tourism nmnagemenl, 26(4), </i>
<i>493-501. </i>

<i>9. Frederick, M (1993). Rural tourism and economic development. Economic Development Quarterly, 7(2), 215-224. </i>
<i>10. Wilson, S., Fesenmaier, D. R., Fesenmaier, J., & Van Es, J. C. (2001). Factors for success in rural tourism </i>
<i>development. Journal of Travel research, 40(2), 132-138 </i>

<b>Ngay nhdn bai: 20/5/2019 </b>

<b>Ngay phan bidn danh gia va suTa chffa: 30/5/2019 </b>
<b>Ngay chap nhan dang bai: 10/6/2019 </b>
<i>Thong tin tdc gid: </i>

<b>1. PGS.TS. NGUYEN CONG HOAN </b>

<b>Khoa Du lich, Trrftfng Dai hoc Tai chi'nh - Marketing </b>

<b>2. ThS. HA THI VAN KHANH </b>

<b>Khoa Kien thffc cd ban, TrrioTng Dai hoc Van hda TP. Ho Chi Minh </b>

ANALYZING THE AGRICULTURAL TOURISM VALUE CHAIN

FOR TAN TRIEU POMELO VILLAGE AT VINH CUU DISTRICT,

DONG NAI PROVINCE

<b>• Assoc.Prof, Ph.D NGUYEN CONG HOAN </b>
Faculty of Tourism, University of Finance - Marketing

<b>• Master. HA THI VAN KHANH </b>
Faculty of Political Theory a n d General Knowledge

Ho Chi Mlnh City University of Culture

<b>ABSTRACT: </b>

Tan Trieu pomelo village is located on the island in Tan Binh commune, Vinh Cuu distiiet, Dong
Nai province, about 10 km from the center of Bien Hoa city. Tan Trieu pomelo village has many
famous pomelos, such as sugar-orange grapefruit, guava pomelo, smooth-skinned pomelo, marian
plum and pomegranate pomelo, which have good quaUty and special flavors. Hence, it attracts many
tourists to visit. Tan Trieu pomelo village has more than 400 hectares of specialty pomelo in a total of
more than 1,000 hectares of pomelos of Vnh Cuu district. As a result, Tan Tneu pomelo village has
potential and prospects of developing the agricultural tourism associated with farmers and tourism
experience. This article is to analyze in depth the situation of exploiting the agricultural tourism in
Tan Trieu pomelo viHage, present an appropnate model of the agricultural tourism as well as
analyze the value chain of the agricultural tourism, thereby building a specify model of the
agricultural tourism value chain for Tan Trieu pomelo village.

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