Quảng cáo giới thiệu qua Website ,một xu hướng mới

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HUONG TOI KY NIEM 50 NGAY THANH LAP NGANH KHOA HQC VA CONG NGHf

<b>QUnNG CnO, GIOI THi€U QUI) lUCBSITC </b>

<i><b>Mpt XU hIf ong phat trien </b></i>

<b>TIEN T H A N H </b>

<b>W</b>

<b>ebsite la cong cu quang </b>
<b>ba khong the thieu doi </b>
<b>vol moi cong ty, doanh </b>
<b>nghiep va tham chi cho </b>
<b>ca nhan nira. Vi no la phirong tien truyen </b>
<b>thong khong bi gidi han ve mat dja ly. Tuy </b>
<b>nhien, viec xac djnh nhirng tieu chi can </b>
<b>thiet de xay dung mot website dap urng </b>
<b>dugc tat ca cac nhu cau cQa ngvoi diing, </b>
<b>hay chon mot trang web noi tieng, pho </b>
<b>dung de quang cao, gioi thieu khong phai </b>
<b>la cong viec de dang. </b>

<b>Xac djnh muc tieu va doi tugng sir </b>
<b>dung </b>

Dau tien, xac djnh xem muc dich xay
dung website ciia ban la gi? Ban mudn quang
ba hinh anh ciia minh nhu the nao? Chi khi
nao xac djnh dugc muc tieu thi cac tieu chi
lien quan se dugc phac thao de dang ban va
dat hieu qua cao ban trong viec quang ba.

Tir muc tieu ban dau ban cd the ap dung
nhu'ng phuang phap trinh bay va phat trien
website hay cac logo, pictures quang cao theo
hudng chuyen nghiep ban, tiep can ddc gia va
khach hang tdt hon.

Ching ban nhu website ciia mgt doanh
nghiep se dugc trinh bay khac vdi mgt
website ca nhan, khdng chi d each bd tri ma
con d mau sac va each thirc tuong tac, ngi
dung thdng tin.

Ngay ca vdi mgt website doanh nghiep
thi each thirc boat ddng va kinh doanh cua
doanh nghiep cung dugc the hien true tiep
qua website. Chang ban website chi ddng vai
tro thdng bao thi nd dugc thiet ke kha tTnh,

chu yeu la chir; cdn neu doanh nghiep ciia ban
kinh doanh hoac bay ban mat hang nao dd
tren website thi nd can phai thiet ke khac di:
hinh anh tuoi sang kem theo cac thdng sd ve
hang boa. Cac logo quang cao thi phai ndi bat
trong trang web, dja chi phai ro rang.

Khi do website cd the se sir dung he
thdng quan ly ndi dung cho phep thay ddi ndi
dung thudng xuyen, va cho phep khach hang
cd the tuong tac true tiep vdi trang web
(chang ban qua chirc nang mua ban. phan hdi

y kien...).

Xac djnh ddi tugng sir dung website cung
rat quan trgng. Nhan td nay se giiip ban quyet
djnh xem la minh dang giao tiep vdi ai va
bang phuang thirc nao. Nd cQng giiip ban
quyet djnh sir dung ngdn ngu nao tren trang
web, va su dung hinh thirc thiet ke nao de
trinh bay thdng tin mgt each tdt nhat.

Chgn ten website, ten mien va dich vu

<b>liru trir, vj tri cac banner quang cao, gidi </b>

thieu

Ten website cung ed vai trd kha quan
trgng. Thudng thi ten website se trung vdi ten
ciia doanh nghiep, nhirng vi mgt ly do nao dd
khdng chgn dugc ten website theo kieu nay.
ban cung nen chgn mgt cai ten de nhd. cd lien
quan tdi boat ddng san xuat kinh doanh cua
doanh nghiep, va can phai ngan ggn. Mgt cai
dja chi website dai le the se khdng mang lai
an tugng tdt cho khach hang va ngirdi dimg.

Thdng dung nhat cd le la ten mien
".com", nhung cac doanh nghiep irong nude
hien nay da va dang chuyen sang sir dung ten

<b>So 3 </b>

<b>2009 </b>

<i><b>m^ </b></i>

<b>THdNGTIN </b>

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HUONG TOI KY NIEM 50 NGAY THANH LAP NGANH KHOA HOC VA CONG NGHE

mien -.com.vn" hoac ".vn". hay tham chi la
ca ten mien tieng Viet.

Ten mien ciia cac td chire thudng ed dudi
la '".org", nhung neu la doanh nghiep thi tdt
nhat ban nen chgn ".com" hoac ".com.vn".
Cdn neu d mire cao cap hon la ten mien ".vn",
khi do dia chi website se dugc rut ngan dang
ke, giiip ngudi dimg ghi nhd de dang hon.

Quyet djnh nen su dung djch vu luu
trQ-website nao (hosting) cQng lam ban tdn kha
nhieu thdi gian. Hosting anh hudng true tiep
tdi chi phi duy tri va van hanh website. Dd la
chua ke tdi chat lugng hd trg ciia nha cung
cap djch vu.

Neu thue djch vu hosting trong nude, gia
dat hon nhung dam bao hon. Con neu thue
hosting ciia nude ngoai, gia re bang mgt nira
nhung chat lugng khdng dugc dam bao, va
khach hang khdng the chac la du lieu ciia hg

cd an toan hay kh6ng.

Gia trung binh cho gdi hosting d dang ca
ban ciia nha cung cap trong nude vao khoang
150 nghin ddng/thang (dung lugng luu
trQ-100GB, luu lugng 10 Gb/thang...).

Q miic cao cap hon mgt chut thi vao
khoang 200 nghin ddng (dung lugng luu tru
200GB, luu lugng 15 Gb/thang...). Tiiy theo
chi phi, muc dich sir dung, va do Idn ciia
website ma ban quyet djnh nen chgn gdi
hosting nao cho phu hgp.

Viec quang cao banner hinh anh tren cac
trang web n6i tieng cQng phai chgn lua.
Quang ba tren cac Website n6i tieng nhu:
vietnamnet.net, tuoitre.vn, tienphong.vn...
thudng cd gia cao ban nhung s6 ngudi truy
cap vao nhQ-ng trang web nay rit Idn. Ci
nhQ-ng vj tri thuan Igi, "mat tien" nhu d Top
Home page ciia Website thirdng cd gia cao
ban nhung hieu qua quang ba Idn hon. Cac vj
tri d cac trang phia trong thudng it ngudi quan
tam nhung chi phi lai re.

<b>Cac nguyen tac quan trong </b>

Ngay ca khi ban khdng cd chuyen mdn
ve xay dung website, ban cung cin phai nim

dugc mgt sd tieu chi va nguyen tac de truyen
dat cho bd phan thilt ke ve y tudng va mong
mudn ciia ban. Day la viec kha quan trgng bdi
nd se giup ban loai bd nhung true trac va trd
ngai sau nay.

Mgt trang web can phai tuan theo nguyen
tac de dgc va de theo ddi thdng tin tren trang.
Khdng de cho bat cu yeu td nao can trd cdng
viec nay bdi website la cdng cu va la bd mat
ciia doanh nghiep, noi ban cd the giao tiep
toan dien vdi khach hang.

Ke ca khi ban thich mau dd, cQng khdng
nen sir dung chiing tren website bdi nd se lam
cho trang web trd nen khd dgc ban. Thay vao
dd, ban nen chgn mau gi dd de dgc ban va
chuyen nghiep ban.

Diem tiep theo ban can luu y la khdng
nen sir dung nhu'ng phuang phap cu de danh
lira cdng cu tim kiem. Trudc day, cac nha
thiet ke web thudng sir dung mgt so phuang
phap kh6ng chinh thong de tang xep hang ciia
trang web tren cac c6ng cu tim kiem.

Tuy nhien, nhung cdng cu tim kiem dinh
cao nhu Google se cd du thdng minh de phat
hien ra dieu nay. Va Google cd the se loai bo

trang web eiia ban trong danh sach tim kilm
neu phat hien nd sii' dung cae phuang phap ky
thuat ludng gat.

Dung su dung nhung trang web trong
dudi dang thdng bao "Dang xay dung" (under
construction). Neu ban khdng cd thdng tin
nao de bay bien tren dd, tot nhit ngit ludn
phan trang web dd di. Chang ed ai lai mudn
truy cap vao mgt trang web cd ddng chir
"Dang xay dung" bdi don gian la hg khdng
tim thay thdng tin huu ich nao d tren dd.

Nen chgn mgt eai ten de nhd, cd lien
quan tdi boat ddng san xuit kinh doanh cua
doanh nghiep, va cin phai ngin ggn. Hoac
nhQng banner qiiang ba san phim. cdng ty co
dja chi rd rang, thdng tin chinh xac, mau sic
hgp ly, bat mat de gay sir chu y.

T.T

<i>r;l </i>

<b>f.f!,' </b>

<b>ô ã -</b>

<i><b>m </b></i>

<b>THdNG TIN </b>

<b>KHOA HOC-CdNG NGHt-em I </b>

<i>S6_ii </i>

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