Về mối quang hệ Báo chí - Doanh nghiệp - Chính quyền - Trong phát triển kinh tế.

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NGHIEN ciru-TRAO D O I

<b>V Ve moi quan he </b>

<b>Bao chi - Doanh nghiep - Chinh quyen </b>

<b>trong phat frien Icinhte </b>

• TS TRAN BAO KHANI
<i>Truirng Cao tjing Truyin hli^j </i>

Ttong tfioi dai bung nd tiidng tin, bao chi li luc lugng rit quan ttpng gop phin nang cao hipu qui:
cua phan bien xa hot ttgng tien ttinh xay dung mgt xi hoi fliuc su dan chii. Vai tto tich euc ciia e t e
doiig bao chi lam hoan fliien hon nhimg nhin td tieh cue vi nhtmg diin hmh tien tiin ttong sin xuit vi
; kmh doanh, gop phan dira kmh te dit nudc phit ttiin eung vdi su phit ttiin chung eua ttii gitji B

canh do, bao chi con la cau n6i quan ttong giua doanh nghiep va nhi quan ly, hoach dmh chlnh
giup Nha nuoc dieu chinh nhung chu tiuong, duong lii cho phii hap vai ttiuc tiin. Ngoai su
dinh nhung anh hudng tich cue, duoi eai nhta ciia mgt ngufti trgng nghi vi la nguai ttuc tiip giingor
nganh bag chi, tiic gii bai viet da ly luan vc nhftng han ehi nhit djnh ttong mi, quan hg giua bio cU
I doanh nghiep-chmh quyen nhi nuoc. i

vs-ngay cang tang va chit lugng ngiy cang tit, bag eS
cdn ttiam gia mpt caeh manh me tten mat tiin ching
ttiam nhimg, tiiu cue va te nan xa hgi da t?o nijtn
tm vi tro fliinh mpt nhu ciu cin ttuit cho nhan din

Trong bit ky ttioi dai nio ciia xa hgi, cic mi
quan he, nhit la quan he gifta ci nhan, ti chtic
xa hgi cung dugc dat ta vdi nhung quy tic, ch
mirc nhat dinh. Mdi quan he giua bio ehi - dot
<i>nghigp - chinh quyin nhi nuoc ttiuge vi quan,. </i>

euamgtnghicdquanhe rgng raivieosiretac d$3
het site manh me voi loan flii cgng ding, gop phM
quan ttgng ttong djnh huong du luan, giao due fllilj:
my va htah fliinh lii sing ctia mpt xa hgi. Thitc tiS
cugc song eho ttily DN vi bao ehi eg mii quan J
hai chieu, gin bd vi hd no Iln nhau. DN cin b 3
ehi de cd fliong tin phue vg san xuit - kinh doanS
quang ba ttiuong higu, sin phim, djch vu ciia rninll^
khichletiiinhqualao dpng sing t?o. Ngugc Iji, bU
chi eoi DN, doanh nhan la nguon di tai phong p l 2

B

io ehi ra ddi mang su mang tiuoc hit la

de ttida min nhu ciu flidng rin ciia xa
hgi. Xa hgi cang hien dai, vice phi biin
flidng rin tien quy m6 dai chung cing tio nen quan
ttpng va vi vay, su phu fliugc, inh hudng Ian nhau
giua bio chi vi xa hpi eing ttti nen chat che. Tiong
tildi dai tiling ni tiiong tin ngiy nay, bao ehi la lire
lugng rit quan ttgng gop phin nang eao hiiu qua
cua phin bien xa hgi ttong tiin ninh xay dung mgt
xa hgi fliuc su din ehu. Vai ttd tich cue ciia cgng
ddng bao chi da fliue diy qua ttinh phit ttiin cua xa
hgi vi lam hoin fluen hon nhftng nhin ti ttch cue
vi nhung dien htah tien tiin nong sin xuit vi kmh
doanh, gdp phin dua kinh ti dit nudc phit ttiin
cung vdi su phit tiiin chung cua flti gidi. Bao ehi
la can ndi quan ttgng giua dganh nghiep (DN) vi
nha quan ly, hgach djnh chtah sach giup Nha nuae
dieu chinh nhung chu ttuong, dudng lii eho phil
hgp vdi thuc tien. Vai si lugng loai hinh bio chi

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<b>NGHIEN CLTU - TRAO SOl </b>

<i>Chuong Irinh dii Ihogi </i>
<i>giira cac nhd bdo vd doanh </i>
<i>f nhdn do Phdng Thuang </i>
<i>In mat va cdng nghiep Viel </i>
<i>'II Nam (VCCI) ti chirc ngdy </i>

<i>I0.6.20I6. Phd Chti dch </i>
<i>Qudc hdi Phiing Qudc </i>
<i>Hiin. Chu tick VCCi VH </i>
<i>iien Lgc vti Chij Itch Hot </i>
<i>nhd hdo Viet Nam Thudn </i>
<i>Hiru chti tri dien ddn. </i>
<i>Kjjj (Anh Tir Ilea) </i>

<b>)4: </b>

I": da itang ttong hoat dgng nghiep VU, phuc VU nhu ciu
°* thong tm eiia xa hgi. DN cdn li nguin ho tto tii
" d'tahquanttgng,kh6ngttiittiiiudiivdihoatti6ng
l«: xi hpi Clia eac co quan bao chi... Khi ndi vi quan he
* bao chi - doanh nghiep, nhiiu nhi bao, doanh nhan
»« ciiy kien, nhin dmh eho ring diy la "mii quan he
<i>n gan bo, hgp tac vi ehia se", "mii luong duyen </i>
•' khong flie chia tach", rdi "bao ehi la tai mil, nhung

eung li ngudi ban tti ky cua DN. Bag chl cung li
7 nguoi "tiip Ilia" chg DN, dganh nhan di cung hgp

' tie di den ttiing Igi".... Nhung hiiu mgt each ttiiu

dio di mii quan he nay cd tie dgng ttch cue ttgng
su phit niin chung ttii khdng dl. Vdi bio chi, niu
chi coi DN, doanh nhan don giin li khich flii bio
chi, la ncri di khai ttiac fliong rin vi cung cap hpp
dong quing cao flii ed flii la dung, nhung ehua du
vl vdi chile nang ciia mtah, bio chi cdn fliam gia
hoach djnh chtah saeh, li noi tic dgng manh me di
ed ttii ttiay dii cac ehu ttuong ldn eiia qua tiinh
quan ly xa hgi. Bio chi edng la nai t?o ra khung
hcang tiuyin ttidng va quin ly qui tiinh niy. Co tfii
hieu dugc mgt ttiue tiang 6 eac dja phuang la, DN
tim den hao chi it khi vi ttnic diy phit ttiin, fliuc diy
fliue tiii chmh saeh ma chi don giin li dua rin vi hgi
nghi, hgi ttiio, ddn nhan phin fliudng..., cdn da si
cic ttuong hgp khie, DN ngai, hoae ne ttanh tiip
xiie vdi bao chi. Dieu ding noi hon la DN ngai tiip
xuc vdi bio ehi ngay ttong nhung tinh huing ein
bio chi nhit, dd la khi gap tinh huing khung hoing

tmyen tttong. Do chua quen, chua chuin bj tot vi
chua cd kjch ban xir ly khung hoing, khi gap su ei
ttong ttuyin tfi6ng (tir chuyen mon ggi Ii khung
hoing), eac DN dja phuang ttiudng tianh mat nha
bao, khong tti loi, khdng cung cip ttidng tin; dim
day tiich nhiem ti-i ldi bao ehi hay tiiam chi tim
each tieu cue "bjt" tiiong rin xiu ro ri tten mjt bio
ttong nhung tiuong hpp nay Ding buin, day khdng
phai la si it, niu khdng ndi Ii kha phi biin.

Tu phia cae nha bio, cung phai tfiing fliin nhta
nhin, mgtsonhabio eon nhiiuhanchivikiin fliuc
kinh te, kinh doanh, chua nim virng va cdn chtra
hieu biet phap luat cho nen da Iam cho tfidng tin tien
mat bio tiiiiu khach quan, anh hudng din boat dgng
eua DN. Mgt sg ttudng hgp cdn cd nhttng dinh kiin
xau ve DN, doanh nhin, mang dinh kiin iy vao
ttong cic bai viit voi tim tfii soi mdi, bai mde, quy
chup Iam ton hai din DN, doanh nhan, khiin hg e
ng?i, khong man ma vdi bao chi... Hon ntta, cic bii
viet mang tmh xiy dung, diiu tta, phan rich flioi
cugc, mdi mrong kinh doanh, danh gii ehiiu hudng
tfij ttudng de giilp DN phat ttiin, hoac nhftng bit
phin bicn, phin tich chmh sich hen quan din hoat
dgng DN con it hon nhftng bai mang tinh co vu,
toyen ttuyen... Mgt si bai viil vi ktah ti tten bag
tiiat ra chi viit to gdc do ktah ti - xa hgi ehung
Chung mi chua sau, nen hieu qui fliong tta va tic
dgng xi hgi edn han chi, khdng ndi "ttiing", not
"dung" nhung diiu ma DN dang quan tam ttan frd;
<i>Sd Ihdng 8-2016 </i>

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<b>NGHIEN ciru - TRAO D6I </b>

chua tiiih mpt sd it mang ning tinh tjuy chi^j, dinh
dong DN Iam an chin chmh vdi nhtrng DN lim an
chop giat, an xoi, lim an phi phap... din tdi viec DN
chua xem bao ehi li ban ddng hinh, tiiam ehi nghi
ngd, de phdng, khdng cung cip tiidng tin chinh xac

cho bio chi.

Bio chi li vu khi tinh tiiln cda mgt chi dp, xa
hpi, mpt giai cip, day la diiu dugc khing djnh
<i>khong chi vai bao chi vd sin. Tiong diiu kien Viet </i>
Nam, bao chi la tiing noi ctia E)ang, Nha nudc, aia
to chuc chmh tri xa hgi. nhuog dong tfifti bio chi
cung li diln dan Clia quin chiing nhan dan, dupc dat
duoi sir lanh dao ctia Ding, sir quan Iy cua Nha
nudc. Thtte te, bao ehi vua la eong cu cua Ding va
chinh quyen, nhung cung li noi phin anh biic ttanh
xi hgi mgt each sinh dgng vi chan fliuc nhit, Vi vay,
viee lanh d?o va quan ly bao chi d bit kl dja phuong
nao cilng can tdn tiong hoat dgng nghiep vu ciia co
quan bao chi, t?o diiu kien di bao ehi cd diiu kien
phit ttien vi tfii hign ttung ttiuc cai nhm khach quan
voi hien tfiuc xa hgi. Mii quan he giua bio chi
-DN vi chmh quyen phii dupe dam bao ttong mgt
mdi ttudng mi eac chu tfti ttong dd phit huy dupc
ttach nhigm cila mmh. Mgt mgi ttuong ma bao chi
<i>CO khi ning phin inh ttung tttue cac sv kien, cae </i>
vin de niy smh, tien lieu dupe su phat hiin, dinh
gii dugc tic dgng ciia ng tdi xa hgi. Bii hgc vi quan

<i>Cafe.xin chda vi chdi nuoi vjt tpi Tp HCM vua qua </i>

la mgt bii hgc. Cic cip chmh quyln chi cd flii dua
ra dupc nhftng quyet djnh quan ly chfah xic tten co
so cua nhung flidng rin ttung ttiue, niu ttidng tin sai
lech se gay ra nhftng hau qua khd luftng Trong cic

truang hgp khac (mi phin Ion bao chi dia phuong
g?p nhmig tinh hudng nay) li, chfah quyin can flnep
sau vao cdng viec eua bao chi, mgt sd chi dao mang
tinh dinh huong cao de bao chl ttiuc hien, mgt si
trong do Ii ehi dao ttuc tilp dua hay khong dua
ttiong on. Dieu nay inh huftng nhiiu din qui ttinh
ae nghiep, ttiim ehi lim sai lech ttiong tin, inh
huong toi du luin; nhftng eai ggi li "cu phdn" hay
•tin nhan' khdng phai it ttong cic ttuftng hop niy
Nhieu nguoi cho tang, su dung cim, din ttii, cik
nha bao la dieu kien tten quyit dl lim nghi, riimig

dieu can ttuoc hit la moi ttuong lim hao lanh
dugc t ^ ra bfti chinh quyin se lam cho ttidi
ttung tfiiic vi nhanh nhay. Vi du, vu nong d&i J
Btah phin ting lai chinh quyin hdi nam 1997,:
lau nay gifti lim bio vln ttiuang nhic hji nhu li
dan ehiing ve viec co qua nhilu ttiong tin 1
mieng, ittiung co qua it cac bai bao ttiong tin i
ttiong, din din v i ^ su kien bj hiiu sai vl bin c

Cin phii nhin nhin ring, chmh quyln, nhi.
vi DN diu cin din nhau, day la mii quan hf
Uiiit vi lit quan ttong bai ehiic nang ctia cac •
ttie ttong do, niu giii quylt tit eac mii quan h |
tfiuc diy dupe sir phat ttiln cua xa hpi, eon nj
¥ , sir Hm ham li tit yiu. Quan ttijng la moi
deu Iam tit ehiic nang, nhiem vu eua mmh gdp p ,
tao ra mii quan he trong sang, mmh b^ch, khdngj
lgi. Trong dd, muin ttiiie diy quan h? linh n

giua bao chi va DN, cin cd sir phdi hgp gifta ba
bio chi - DN - chinh quyln.

Vol cac ca quan bao chi, dl ttiirc hien tit cL,
nang eua mtah cin nang cao nang luc vilt Hnh;
vi tinu doi dao due nghi nghiep eho ngudi lim
ren luyen due rinh ttung tturc, phan ro phii ttii, „™
li phai rin vao nhftng gi minh vilt ra, ndi ra. B ?
biet, ttong thfti ky san xuit, ktah doanh gip nhiS
khd khan nhu giai doan hidn nay, bao chl ein
canh cung DN, giiip DN vupt kho mgt each cii
ttiiet fliu-c; cung cip chg hg tfiong rin chlnh j
ttidng rin cin ro rang, khach quan, da chilu, khi
<i>map mo, gay hoang mang, Ben canh Quy dit* </i>

<i>dao dtic nghi nghiep ciia ngufti lam bao Vigt Ni </i>

do Hpi Nhi bao Viet Nam ban hanh, cic ca i
bao ehl dja phugng cungelnxaydungeacquy,
<i>dao dlic nghi nghiep ttong quan hi vfti DN „ </i>
chfah CO quan minh lim elm nang clio phong vii
ttong xay dtmg quan he vfti DN. iLanh dao ca.
bao chj can xay dung muc tieu liu dai eho n0i uui«|
kinh te ndi chung vi nhftng vln de cip bichnfi
neng. Thuc tl eho tiily, muc tieu npi dung cila i 4
quan bao chl tit quan ttong, ttong qui ttinh tir d i k
chinh hoat dgng eua cic CO quan bio chi CO flii ifc
<i>IO ring, nhung vice xay dung fliinh chfah sich m </i>
ttieehomuctieuhienonhiiucaquanbaoehl chrf

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<b>NGHISN ciru-TRAO sOi </b>
tliH'*f^''™° " ^ *™8 mue. Co flii liy mgt vi du cu

<i>jujjflie ttong nhftng vln dl ndi com hien nay la Khtii </i>
iii,l,"«*'S'. van di Khfti nghiep da va dang la clu
«*: ^ " ^ ^ thoi su - kfah ti cua dit nude. Ci Viet Nam,
<i>«!li!™' ° * ^ "8fl doanh nhan va DN ngiy cing duoc </i>
iji^^'Dang vi Nha nuftc dl cao ttong sir nghiep cong
j , : . mgWjP hda, hien dai hoa dit nuftc. Nhung chua

; nhiiu to bio coi day la vin di ein quan tam, chua
•cd dmh huong cu ttti. Mgt vln dl ntta Ii phii lim
l l * ° "" ""^ " ™ nhto fliien eim voi doanh nhan
<i>L ' ° ^ ' " ' ' ^ "* 'V^ ' " ' " ^ * " ' t " ' " " S 1 ^ * tmng su </i>

I« nghigp phit ttien kinh tl nhu nghi quyit cua Quic
'•l hgi. De Iim dugc tlilu nay, mrdc hit cac nhi bao
. » Viet ve Hnh te phii li nhung ngufti khai sing, phii
% hieu het nhttng khd khan, gian Hid mi DN, doanh
lis nhan phit ti^i qua ttuftc khi fliinh cong Tranh cich
« hicu sai rang, cft DN la budn gian, ban lau, ttdn
.Bi ttiue...; sam soi rim Him nhttng sai sdt, nguy hilm

nhat li quy chup nang ni khiin DN Iao dao, roi vio
« Ve phia cac DN ft dja phuong, cin nhm nhin
ii- quan h? vdi bio chi nhu cdng viee hing ngiy, li mdt
,t phin tat yeu ttong sin xult, kfali doanh. Khdng nen
ij coi bio chi li doi togng ling ttanh, cin dii phd ttong
J. chien luge ttuyen flidng Bit cu mpt DN nio cung
jj can cd ttidng rin chlnh xie vi diy du dl hoach djnh

,, ehiin luge, chfah sach kfah doanh dung Nhiiu tft
J bio, nha bao luon sat cinh cung cae chuyen gia kinh
J te flieo ddi, phan tich tinh htah kfah ti dl Hp flifti
1 dua ra nhftng du bao, giiip cac DN lua chon duac
, dudng hudng kfah doanh dung din, fluch hop. Di
; 14m dupc nhu vay, tit ein mpt mii quan he cfti mft,

rin cay vi ton ttong lln nhau gifta bao chi va DN vi
su phit nien chung cua cgng ding. Ngay vfti cic
DN ehua cft nhu clu quing ba tiiuong hieu, cung
cinxem bio chinhumgtkenhflidngttaquan frong
dc tiep can ehinh sach, phan bien chinh sich, cung
nhu de hoin fliien phuong huftng sin xult Hnh
doanh. Trong qui ttinh boat dpng, nhftng bicn dgng
Clia flij ttuftng, su tfiay dii chinh sach cd till din dc
nhftng su co khdng mong muin, quen goi li khung
hoang ttuyen ttidng. Theo khii niem fliang fliudng,
day "li bat ky mpt su kien ngoii y muin tiao mang

moi de dga nghiem ttpng din uy tin cua DN hoac
niem rin cua cae ben hen quan. Su Hen CO ttll la mot
hanh dgng vi pham Iftng tin, mpt su tiiay doi ttong
mdi ttuong canh ttanh, eio bupc bfti cic nhan vien
ho5c nhftng ngufti khic, mgt nghj djnh dgt ngpt eua
chfah phu, lo hdng ttong sin phim, hoic bit ky tic
dpng tieu cue nao khic"; hay ndi mpt each don giin,
"khung hoang li bit ky mgt su Hen nao CO kha nang
inh huftng rieu cue din hfah anh cua cong ty doi vdi
cong chiing cua no". Khiing hoang fruyin ttiang niu
gap phai li anh huftng tit nghiem frgng din DN vi

doanh nhan, vi vay can chti y xay dtmg kich bin xu
ly khung hoing ngay hi diu, khftng dgi "nuftc din
chanmdinhay"Thoigianqua,maiquanheDNvi
bio eW eung hoc Id mgt si bit cap, tti jm chi hue
xiie, din den viec flidng tinchuachulnxicttenbao
ehi gay anh hudng din Igi ich cua DN. Nguyen nhin
chinh Clia rinh ttang nay linhiiuDNchua chu dgng
cung cap fliang tin cho bao chi, co chl phat ngan
ehua dinh htah, chua tfiing nhit, nhit la khi DN gap
khd khan, va vap; mgt vii nhi bio loi dung vai ttd
giim sit, phin bicn xa hgi eiia mtah di piie btah vo
can cu, tfldi phang qua muc su viee di de doa, ting
rien, xfa quang cio DN.

Tang euftng quan ly nhi nuftc bing viee hoin
fliign cae quy djnh, ehi tai eung Ii yeu ciu cip fliilt
nham lim ttong sang mii quan he bio ehi - DN. Ben
eanh vice fliuc hien tit Luat bag chi flii cung ein co
nhftng bien phip nhim khuyin khich dong vien eic
nha bio. Hien dang cd mgt rinh ttang coi co quan
bio ehi hoae nhu ke an ngufti ft frong nhi; hoac
<i>ngufti khftng du rin ciy, chi ehu y khi tfti ngiy ii </i>
tet, ngiy ttuyln fliing... mi chua ehu frong viec
cung cap fliong tin, chua eft nhftng dinh huong cu
flie ttong cang tiic toyen ttuyin vi hoat dang cua dia
phuong. Chtah quyen, vl khia canh xa hdi cung cin
chu dgng ttong vice dftng vai ttd Ii ciu nil cho mil
"Iuong duyen" DN vi bio chi. Thue tl eho ttiiy, dja
phuong quan tam linh dao bio ehi bing ttiang tin
hudng din, gap go, tao dilu Hen eho bao chi rilp

can DN, khdng de cd "viing cim" trong fruyin
thong ttii se it xay ra eac su ed, cic cuac khimg
hoang ttuyen ttiong. Theo ehung tai, cimg vfti cac

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<b>NGHIEN CCrU - TRAO Ddi </b>

lop tap huan, boi dirang cho phong \'ien, bien tap
vien cac co quan bao chj, ve nghiep vu viet tin, bai
kinh te, chlnh quyen nen cung cac ca quan bao chi
<i>can to chuc nhieu hoat dpng hd trg DN nhu td chirc </i>
hpi thao, ma cac lop ky nang giao tiep voi bao chi
danh cho lanh dao DN, ky nang xay dung va quang
ba thuong hieu; ky nang ngucri phat n ^ n va xii ly
khiing hoang. Tir do, giup DN xay dung cac kg
hoach, chien luac ve quan he cong chiing, giai thieu
san pham, dich vu; each tra loi phong v§n bao chi,
<i>xit ly khiing hoang. Nhiing hoat dgng nay la hiiu </i>
ich, h6 trgr DN rdt nhieu Irong quan he vai bao chi
va can tiep tuc dupc trien khai nhi&i hem, chuyen
sau hon.

cin thay r&ig, cong nghe truyen thong dang phat
trien het sue manh me nha su phat trign ciia kJ thuat
so. O nhttng miic dp khac nhau, cupc each mang
nay da lan rpng den moi ngoc ngach tren toan ciu.
<i>O dau chiing la cung d6u thiy nhiing vi du mdi ve </i>
each thiic ma cong nghe thong tin GT) va viln thong
(ICT) tac dpng iam thay d6i cupc s6ng ctia con
nguoi. Tmyfin diong noi chung khong tach roi khoi
xu the do. Nhung tien bp nhanh chong ciia cong

n ^ e (fi lam cho nganh cong nghiep nay h5u nhu da
biSn dai tat ca nhimg kWa canh trong hoat dong cua
minh, mpt s6 to bao giiy da fflnh cac san phim in
an, cac dai PTTH phai thay d6i tfr viec san xuat npi
dung, sap xep chuong trinh va each thiic dua
chuong trinh dgn vai cong chiing. He qua lan nhit
Clia su phat trign vg kT thuat s6 khong dirng lai a
nhimg digu da kg trgn, ma no con tao ra nhimg
phuang thiic thong tin mai phi tiuyln thdng. Do la
moi quan he giiia gidi truygn thong tmyen thdng va
cdng chung dang thay ddi, cho phep mang ludi xa
hpi tren cac trang web san xuit, phan tich va tmygn
ba nhung tin tiic va thong tin tdi cdng chung, duoc
lien kgt vdi nhau bing cdng nghe, ma khong bi han
che bdi khoang each dia ly. Nhiing ddi mdi trong
cong nghe thong tin da cho phep hiu nhu tit ca mpi
ngudi dgu duac tigp can thdng tin, tid thanh nhimg
nguai sang tao vaddnggdp cho nganh cdng nghiep
bao cW. Nhd dd, tin tiic dupc truydn di theo nhimg
each thuc phi tmyen thdng vdi nhung he qua khong

the doan tmdc dupc. Su xuat hien k h ^ noi
phirong tien tmyen thong da kich thich sy k(
thong tin rat hieu qua. E)gn nay, udc tinh co
<i>ngudi cd thg n ^ y \§p tac cd duoc thdng tin cfla^ </i>
sir kien nhd cd cac camera ky thu|t sd, tro;
phan nhieu la nhd tinh nang cua nhCrng chile
thoai di dong ciia hp. Nhiing cdng cu nay tao ra;
"the he thdng tin toan cau" cd kha nang tao I|p,
xuat, chia se va tham gia \^o nhiing gi dang dii

Clia cupc sdng. Mang ludi toan ciu cho p h ^
ngudi dua tin tiic, suy n ^ , y tudng va hinh anh
mpi noi, mpi luc. CQng nhd nhung tien bp n^,
DN hoan toan cd thg iao ra cho nunh m^ing
tmygn thdng cua rigng minh, mang ludi nay
cho DN truygn thdng, quang ba hinh anh, san pl
Clia mmh. Nhung cho du msing ludi nay cua
hoat dpng hieu qua dgn dau thi cting khdng th^
duprc sir phdi hop ciia cac co quan bao chi.
nhign, ban than cac ca quan bao chi ciing ^_
dau trong viec nim bit cac phuong tien cdng^
tmygn thdng mdi dg tigp can cdng chiing hi^i
han, nhanh hon; qua dd, khang d^nh tinh thdi
thdi va nhat la tinh chan xac ve thdng tin trong
chiing. Hien cac ca quan bao chi dia phuong
nhu chira chii tSm dgn viec tan dyng uu the
mang truyen thdng xa hOi ngn dang td ra 1^ hga;
xu hudng vdn dang cd budc chuydn dich manh
nay. Digu nay cang khign bao chi bit Iai hon
cupc chign thdng tin hien nay cung nhu nlu mi
khang dinh vai trd chii dao trong dinh hudng
tin Clia cac CO quan tmy&i thong chinh thdng.

Luc sinh thdi, Tdng bi thu Nguygn Van Linh'
cho rang: Bao chi khdng chi la diln dan cua
nha nudc va mpt sd can bp vigt bao ma cdn la
dan cua quin chiing nhan dan. Day la quan dii
nhung cung la tinh thin cin quan tri?t trong
quan h? giua bao chi, DN va chinh quyln hi?ni^
Mdi quan he tuong hd nay dugc thvrc hi?n se

bao cho lpi ich ciia mdi bgn, tiio ra dpng l^rc
triln cho xa hpiO

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