introduce vinamilk compnay introducing company marketing plan company analysis customer analysis competitor collaborators marketing mix conclusion introduce vinamilk compnay vinamilk is the biggest da

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<b>INTRODUCING COMPANY</b>

<b>MARKETING PLAN</b>

• COMPANY ANALYSIS
• CUSTOMER ANALYSIS
• COMPETITOR

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<b>INTRODUCE VINAMILK </b>

<b>COMPNAY</b>

<b>• Vinamilk is the biggest dairy company in </b>

<b>Viet Nam. Based on the UNDP 2007 </b>

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<b>• Type</b> <b> state-owned company</b>

<b>• Found 1976</b>

<b>• Headquarters</b> <b> Ho Chi Minh city, </b>
<b>Viet Nam.</b>

<b>• Area served Viet Nam, Iraq</b>

<b>• Key people Mai Kieu Lien General</b>

<b> director.</b>

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<b>• Services: Dairy products, general</b>

<b> clinic, beer, juice, investing.</b>

<b>• Revenue:</b> <b> 3.735 bil VND</b>

<b>• Operating income:</b> <b> 627 bil VND</b>

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<b>COMPANY ANALYSIS</b>

<b>• STRENGH</b>

<b>• WEAKNESS</b>

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<b>STRENGHS</b>

<b>• the brand name "Vinamilk“most </b>

<b>powerful brand was voted as a </b>

<b>"famous brand" and a group of 100.</b>

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<b>WEAKNESS</b>

<b>• Materials accounting for percentage of 60% </b>

<b>- 70% product price should the price </b>
<b>increase.</b>

<b>• Currently, buying fresh milk from </b>

<b>households provided about 25% of raw </b>
<b>materials for the company left most is </b>
<b>imported.</b>

<b>• Risks associated with raw materials, the </b>

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<b>MARKET SHARE</b>

<b>• 75% of the milk market </b>

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<b>CUSTOMERS ANALYSIS</b>

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<b>COMPETITOR ANALYSIS</b>

<b>• Having many Competitors of the </b>

<b>company.</b>

<b>• Market share of these company is </b>

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<b>COLLABORATORS</b>

<b>• Dairy farms are the strategic </b>

<b>partners.</b>

<b>• Some of companys which are </b>

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<i><b>• Name of Supplier </b></i> <i><b>Product(s) Supplied </b></i>

<b>• Fonterra (SEA) Pte </b>

<b>Ltd </b> <b>Milk powder </b>

<b>• Hoogwegt </b>

<b>International BV </b> <b>Milk powder </b>

<b>• Perstima Binh </b>

<b>Duong, </b> <b>Tins </b>

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<b>MARKETING MIX</b>

<b>1. PRODUCT</b>

<b>2. PRICE</b>

<b>3. PLACE</b>

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<b>PRODUCT</b>

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<b>PRICE</b>

<b>• Pay by cash, by bank, with card ...</b>

<b>3500VND/CASK</b>

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<b>3750VND/CASK </b>

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<b>PLACE</b>

<b>• domestic distribution with a network </b>

<b>of 183 agencies throughout all 64 of </b>

<b>64 provinces. </b>

<b>• Dilivery products to agents,stores,…if </b>

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<b>PROMOTION</b>

<b>• Advertise on </b>

<b>TV,Internet,newspaper,magazine,han</b>

<b>dout,…</b>

<b>• Discount, capacity-increasing but </b>

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<b>CONCLUSION</b>

<b>• Vinamilk constantly diversify their </b>

<b>product lines, expanded distribution </b>

<b>territory. </b>

<b>• maximize the value of the </b>

<b>shareholders to pursue strategic </b>

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<b>THE END !</b>

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