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N G 6 N NGtr & B 6 I S 6 N G

68

VAN BAN

S 6 11 (241)-2015

DAc DIEM NGON NGf
QUANG CAo DU LJCH TIENG P H A P

THE CHARACTERISTICS OF ADVERTISING LTFERATURE
IN FRENCH FOR TOURISM

NGUYfiN THJ T H U TRANG
(ThS; Dfi hpc Ngoyi ngfi-, D^i hfc Dft N i n g )
Abstract: Advertisuig has long been considered to be the key strategy of maricetmg to
mtroduce and [iromote [iroducts and services to all new customers. In tourism, advertising
literature is also extensively employed to introduce visitors to tourist sites attractions. It apjiears
fiequently in French for tourism. Mastering the characteristics of this type of language form not
only helps students sjiecialized in French for Tourism of Department of French- University of
Forei^is languages - University of Danang to understand the beauty and sophistication of
language terms used in the art of communication in writing but also allow them to be more
effective w4ien they are engaged m tourism services.
Key words: advertising literature. French for tourism, characteristics, language, written
document form of communication.
ndi chung dudi nhieu gde dd khdc nhau nhu
l.Ldimddiu
Phdt triln du ljch Id mdt hirdng di quan ngdn ngtt, vfin hod, tdm ly, tfnh thdng tin v.v.
trpng trong dinh hudng phdt triln khdi t l Idu Ddng chu y Id bdi vilt N^n ngfi qudng edo
ddi cda Vidt Nam. Thyc bl cho tiiiy, cdng ngdy nhin tit gde dp tdm li ngudi tiiu dun^'' [4]. M

cdng cd nhieu du khdch nude ngodi chpn Vidt vilt ndy ndu ra b6n d$c dilm cda ngdn i ^
Nam nhu mdt dilm din an todn vd hip din vdi qudng edo: lAlid nhit, ngdn ngtt qudng edo "U
nhttng danh lam thdng cdnh ndi tieng dupc lo^i ngon ngtt cd thih myc dich vd tfnh tiiyc
Unessco cdng nh§n. Ddy Id diu hidu ddng dyng rd rdt"; 2/Thd hai, ngdn ngtt qudng edo
mdng cho ngdnh du ljch Vidt Nam ndi chung tiiudng dupc sd dyng ciing ldc vdi cdc lo^i hlnh
vd dilu ndy cung dd t ^ (^ cho Khoa tili^ kf hidu khdc nhir nhttng do^n phhn ngfin minh
Phdp, D^i hpc Ngo^i ngtt Dd Nfing md ra hpa (s[X)t), hhih dnh. Sm thanh v.v. de t^o n€n
chuyen ngdnh Ngdn ngtt Phdp du ljch d& chuin nhQng hidu dng d$c bidt cho ngudi theo d5i;
bj nhdn sy cho thj budng du ljch Phdp ngQ t^i 3/Thd ba, vl qudng edo thudng hudng din vi&
Vidt Nam.
tdc ddng din hdnh vi. tiidi dd cda ngufri tiep
Vdi mong muon cd thl giup cho sinh vidn n h ^ qudng edo, ndn ngdn ngQ qudng c^
hilu vd ndm vQng d u ^ phuong [didp so^n thdo tiiudng cd thih kfeh tiifch, thuylt phyc vd ddi
cdc vfin bdn gidi thidu qudng edo bdng tiing khi mang thih c^nh tranh; 4/Thd tu, ngdn ngit
P h ^ , dl phyc vy t6t cho cdng vipc cda sinh qudng edo tiiudng rit cd dpng, xde tfch, tiiudng
vidn khi ra trudng sau ndy. chdng toi di sdu Id nhQng cdu vdn ngin gpn, ddi ldc 1^ chi du^c
phan tfeh d ^ diem cua cdc dfmg vdn bdn gidi till hipn dudi d9ng cym tiJr, nhung IfU rit chau
thidu qudng edo, tuyIn chpn trong gido trinh chu6t vd mang tfnh thim mT cao, nhdm t^o fin
tiing Phdp "Le francais du tourisme" cda tupng t6t vd khd qudn cho khdch hdng.
Calmy Anne- Marie.
Nhu vdy, ngdn ngtt dupc sd dyng tiong
2. Nhttng d$c diem ca bdn cua vdn bdn qudng edo deu cd nhQng d$c dilm chung.
gidi thi^u qudng edo
nhung nhQng d$c diem dd dupc thl hidn chi tiet
Zl, B^ £im chung cda ngdn ngfi quihig nhu &I ndo trong tdng lihh vyc ridng, cytillli
edo
trong cdc vdn bdn qudng edo du ljch chfnh B
Nhilu nhd ngdn ngtt hpc trdn till gidi vd d dilu md chdng tdi mu6n di sdu tim hilu tffXi
Vidt Nam dfi n ^ d n cdu cdc vdn bdn qudng edo bdi bdo ndy.

S6ll^l)-2015

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69

chpn hon: A la difference de I'abonnement, les
billets ne sont pas nominatifs (Khdc vdi vd tdu
mua cd nfim, cdc vd ndy khdng cin phdi ^
tsR',sans
avoir
a passer
par
les
guichets,...(^):ikX chd dpi); le camet de billets
TER est en venle dans tattles les gares (vd dupc
bdn tfii tit cd cdc ga.
Nhu vdy. chi trong mdt vfin bdn qudng edo
n ^ gpn vd cd dpng, dd cd nhilu chiln lupc
ngdn ngtt dupc sd dyng dl Idi kdo sy chd f cda
khdch hdng. Cdc chiln lupc ndy, cd lo9i dd rit
quen thudc vd dupc sd dyng rdng rdi, nhung cd
lo^i lyi hodn todn mdi I9 vd mang d^m ndt sdng
tf» gdy nen mdt sy ng^c nhidn thd vj cho
khdch hdng (nhu cdch dimg diu chim than d
cu6i mdt cdu hdi, thay cho diu chim hdi). Sy
khdo Ido trong vide sd dyng ngdn ngQ tiudc bet

Id dl khdch hdng khi dd dpc vfin bdn qudng edo
ndy sd khdng nd bd qua mdt l^dn vd sau dd sd bj
cuon hdt bdi cdc gid trj th§t md sdn pham
khuyin mdi mang l^i.
2.2.2. Vdn bdn qudng edo cdc dia diim du
Hch
Tdi lidu 1: Bdi t|ip 8 - tiang 123, gido tiinh
Le franfais du tourisme (Phg lgc 2). Ddy Id
vfin bdn gjdi thidu vl dit nude Tunisie.
Thofit diu, khi dpc vfin bdn ndy cd thl thay
ddy Id mdt dfmg vfin bdn thdng tin thdng
Tiong cfiu txk ldi ndy, tdc gid sd dyng d ^ td thudng. Tuy nhidn, ddy Id mdt vdn bdn ehda
xin^ hd d ngdi thd hai vousvd tfnh tii sd httu dyng khdng ft nhthig in -^ (connotations) cd
vos mdt cdch tryc tiep nhu mu6n ndi r i n g : tdc dyng khoi gpi sy swy ludn ciia cdc ddc gid.
chiing tdi t90 ra sdn phim mdi ndy Id chi dl ldm eho bdi viet hip dan hon. thu vj hon. Vf
ddnh ridng cho quy khdch, nhihig ngudi d& rit dy:
gin bd vdi hidp hdi dudng sit cda chdng tdi vd
Le taux de croissance dimoff-cphlque qity
chdng tdi th§t sy rit quan tdm din nhttng qu^ s'est itabli d 1,14% est parmi les plus faibles
khdch.
du continent qfricain (Ti Ip gia tdng ddn s6 cda
- v l m$t ngdn tii: Sd dyng cdc tiidnh ngtt nude ndy Id 1,14%. Id mdt trong nhttng quoc
Idm tfing gid trj cda sdn phim nhu: Solution gia tdng ddn s6 tiiip nhit d chdu Phi).
idiale (gidi phdp II tudng), gagner du temps
Thoftt nhhi, tiidng tin ti^ chi Id mdt tiidng
(tilt kidm tiidi gian). faciliti (dl ddng), tin bhih thudng. nhung th§t ra nd I^ mang in ^
iconomie (tilt kidm), simpliciti (don gidn) cd ring. Tunisie Id mdt nude khdng ddng ddn,
tdc dyng kfeh thfch mong muon dupc hilu rd chfnh vl vdy khi den du Ijch noi ddy du khdch
ban v l fch lpi cda sdn phim mdi ndy.
sd khdng phdi hda minh vdo ddng ngudi qud

- Sd dyng cdc bipn phdp tu td: Dua ra cdc vi ddng ddc nhu d cdc quoc gia chdu Phi khdc.
dy so sdnh, nhin m^nh ve gid, vl tifn fch ciia
La Tunisie est un pays ouvert et hospitalier
c4c sdn phim khuyin mdi vdi cdc sdn phim (Tunisie Id mdt dit nude cdi md vd hilu
thdng tiiudng gidp khdch hdng dl ddng lya khdch); Sa terre est un viritable creuset oit les

ZZ Bpc mint ngdn ngit cdc vdn bdn
qudng edo du lich tiing Phdp
2.2.1. Vdn bdn qudng bd khuyen mdi mdt
sdn phdm du Ifch
Tdi lifu dikng dl khdo sdt Id qudng edo
khuyin mdi mdt sdn phim mdi (khi mua mdt
t§p vd gSm sdu vd tdu, khdch hdng sd dupc
gidm gid 20%) cua SNCF (Hidp hdi Dudng sdt
qu6c gja Phdp) d bdi t|ip 3- tiwig 90. gido tthih
« Le francais du tourisme" ( Phy lyc 1). d vfin
bdn ndy, tdc gjd dd sd dyng nhilu chiln lupc
ngdn ngQ khdc nhau d l thuylt phyc khdch
hdng.
-Vl gde dO ng^ phdp: Diu chim than dupc
d$t d cudi cdu hdi tiiay cho dau chim hdi trong
cdu: Comment faire 20% d'iconomie en se
simplifiant la viel (JJaxt thl ndo d l tilt kipm
20% bing cdch ldm cho cudc s6ng don gjdn
honi) Rd rdng Id diu chim than dupc d$t d vj
tri ndy trong cdu Id mdt dilu bit thudng. di
ngupc l^i vdi cdc apxy tdc ngtt p h ^ sd gdy ng^c
nhidn cho khdch hdng. Tuy nhidn. chhih sy phd
Id ndy l^i thu hdt dupc sy td md cda ngudi dpc
vk mang dyng ^ Id: vdi thdc mfic ndy chdng tdi

dd cd cdu tii ldi thda ddng cho quy khdch r6i.
Vd edu trd Idi dd Id: Maintenant vous pouvez
acheter vos billets TER en camets I (Bdy gid
cdc b^n cd thl mua vd cda bfui theo t$p).


70

N G 6 N NGtr & B 6 I S 6 N G

S^ 11 (241)-2015

populations et les civilisations de la till gidi).
Mediterranee, d'Afrique et d'Europe se sont
Nhu vdy, d vfin bdn qudng edo ndy, ngodi
rencontries et se sont confondues (Mdnh dit cdc thdnh ngQ ldm tfing gid trj cda phong cdnh
ndy t h ^ sy Id noi ^ a o thoa cda cdc dan tpc, cdc nhu d& phdn tfch, hlnh thdc so sdnh. cdu diing d
nln vfin ntinh Dja Trung Hdi, chdu Phi vd chdu thl cdch mdnh ldnh, cdc ho^t ddng cy thl khi
Au).
vieng thdm ddo cimg dd dupc sd dyng dl mdi
Ddc gjd cd the hilu rfing. mpt khi den du gpi du khdch, tham gia vdo chuyin du thuy^
ljch t^i £Uy, hp sd tii^t sy dupc chdo ddn; gitta khdm phd vd dpp hdy cdn hoang so cda ddo.
ngudi ddn bdn xd vd khdch du Ijch sS khdng cd
3.KltlD$n
sy khdc bidt ldn vl vdn hda; ngudi dan Tunisie
Khdng gjdng nhu cdc vdn bdn thdng tin cd
rlt cdi md vd dd quen thudc vdi sy cd m$t cda myc dfeh chd ylu Id cung cip thdng tin cho
nhttng ngudi nude ngodi. Nhu v^y, khdch du ngudi dpc, cdc vfin bdn qudng edo trong du ljch
ljch sd t|ln hudng dupc cdm gidc thodi mdi hon, deu cd chiln lupc ngdn ngtt rd rdng, vfin phong
trpn v ^ hon.

m9ch I9C, trau chuot vd cd ciu tnic ngQ phdp
Khdc hfin vdi cdc bdi gidi thidu ciia hudng hodn chhdi. Ngodi nhflng chiln lupc ngdn ngtt
din vidn du ljch khi tdc nghidp t ^ cdc dilm di dd rit quen thudc, tdc ^ d cdn sd dyng cdc
tfch thudng khdi^ sd dyng cdc i n y d l trdnh sy chiln lupc mang {dung cdch mdi I9. [did, nhfim
hilu nhim cho du khdch, cdc bdi gjdi thidu t ^ ndn nhQng hidu dng djic bidt cho ngudi
d ^ g vdn bdn I^i sd dyng rit nhieu cdc y nglda dpc; nhit Id sd dyng nhieu cdc cym td Idm tfing
"hdm in". Vide sd dyng nghTa hdm i n cd tdc gid trj, cdc edu hdm i n vd cfiu cdch mdnh Idnh dyng cung cip thdng t i n , bo trp mpt cdch khdo v6n thudng hay dupc diing trong vdn ndi - dl
ldo, nhung khdng mang tfnh dp d^t cho du thu hdt dupc sy quan tdm cda nhflng vj khdch
khdch, vi vdy cdc tiidng tin cd vd rit khdch du Ijch tilm nfing.
quan, trung hda.
Trong qud trhih hpc mdn tiing Phdp du Ijch,
Tdi lidu 2: Bdi tdp 9 - timg 123, gido nlu nim r5 dupc cdch sd dyng cdc chiln lupc
trinh Lefrangais du tourisme » ^ h y lyc 3) dd ngdn ngQ hidu qud, smh v i ^ sS ty tin hon khi
cd ldi g j ^ thipu thdt hay thdt Idng m^n. chfing Idm vide trong fihh vyc du Ijch vdi tu cdch Id
hfin. nhttng hdn ddo dupc ngpi ca qua cdc cym ngudi thilt ke tour, ngudi qudng bd du Ijch
td Idm tfing gid trj nhu: Des kilomitres de sable nhdm gdp phin Idm d ^ hon h b h dnh ciia qufi
blanc (hdng kilomet cdt tirdng); les eaux tiides huong Vidt Nam trong mfit cda nguin nude
et transparentes vous laisseront revew(Idn ngodi.
nude trong xanh vd i m dp sd Idm cho b^n trd
T A I L I | : U THAM K H A O
ndn mo mdng); La nature exubirante est une
1. Cahny Anne-Marie (2004), Lefrancaisdu
Jite pour les yeux,... (thidn nhidn phong phd Id tourisme, Hachette.
mdt bu6i nhin tipc,...); Leparfum de I'arbre d
2. D 5 Httu Chau (1998), Gido trinh gidn yk
cannelle, des cocotiers et de la projitsion de vi ngfi dgng hgc, Nxb Gido dye.
fleuves vous ravira a tout Jamais (huong thom
3. Mitterand Henri (1999). Initiation d la
ciia qui, cda dua vd rit nhilu cdc ddng sdng sd
linguistique

avec
travaux
pratiques
ldm cho bfm cd mdi cdm tiiiy vui sudn^.
d'application et lettrs comgi,;, Nathan.
Cdch gidi thidu ndy Idm n6i rd nhftng ndt
4. Nguyin Kidn Trudng (2004). Qudng edo
d$c tiimg, nhQng ho^t dpng md du khdch cd thl vd ngdn ngfi qudng edo, Nxb Khoa hpc Xd bdithyc hidn dupc khi di thdm ddo nhu boi Idi, I$n
5. Nguyin Thj Thu Trang (2009), iVfeftig
biln. tiiam gia cdc fid choi ddn gian,... Gid trj chiin luge tuang tdc ngdn ngfi cua hudng ddn
ciia hdn ddo cdn dupc tfing ISn thdm khi tdc gid viin du lich tiing Phc^, Ditdi nghidn cdu khoa
sd dyng hhdi thdc so sdnh c ^ dd
sesfonds hpc cip CO sd D^i hpc Dd Nfing.
marins quy sont les plus riches du monde ^ d y
6. Truong Quang Dd (1999), Grammaire
biln d nhihig hdn ddo ndy phong phd idiit ti^ textuelle dufrancais,Nxb Gido dye.