Tài liệu QUANTITATIVE_assignment docx

THAMES BUSINESS SCHOOL
DIPLOMA IN BUSINESS ADMINISTRATION MANAGEMENT
PRINCIPLES OF
QUANTITATIVE METHODS
W1002
Student name : LUU QUANG TRUNG
Class : DBA0602
Lecturer : BUI HUY NHUONG
I/C number : 186356939
Mis code : 130400000258
Submission date : 15/10/2006
Acknowledgement
I would like to express my most sincere thanks for what my instructor, Mr. Bui Huy
Nhuong has done for me during the development of my assignment. I also would like to
show my appreciation to all of my friends who have given me a lot of support for the
completion of my assignment..
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Table of Content Page
Introduction 6
1. International environmental analysis( Market analysis): 7
2. Situational analysis 7
1.1 Country profiles 7
1.2 Market segmentation 7
1.3 Competitors analysis 8
1.4 Oversea competitors 8
 Local competitors 8
 Consumer analysis 9
3. Distribution analysis 9
4. Company analysis 9
4.1 Strengths and weaknesses 10
4.2 Opportunities and threats 10

5. Marketing planning 11
• Marketing objectives 11
• Target Market 12
6. Developing the marketing mix 12
• Product 13
• Promotion 16
• Distribution 16
• Price 16
• Budget statement 17
7. Conclusions 17
References 17
Appendix1.
18
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Answer section
Question 1:
Explain the meaning of the term ‘ Presentation of Data’.
I. Answer of question 1 :
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