Tài liệu Báo cáo Lịch sử báo chí thế giới docx

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Luận Văn
ĐỀ TÀI: Báo cáo Lịch sử báo chí thế giới
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MỤC LỤC
Phần mở đầu
 
 
  !
" # $%&%
" '()*
Nội dung nghiên cứu
Chương I: Vài nét về tập đoàn tư bản lũng đoạn
 +&,% -./012
3 4156,% -.6%-&
2.1. Nhìn thấy báo chí như một loại hàng hoá, nghề kinh doanh có
Lãi.........................................................................................................7
33 Quảng cáo để đưa sản phẩm đến với người dân.........................8
39 Quảng bá xây dựng hình ảnh ...................................................:
3 Thấy được tầm quan trọng của báo chí trong việc tạo dư luận,
chính trị, tác động nhận thức của người dân..............................;
9 '6% <
9 Đầu tư vào nghề báo: Mua hoặc liên doanh...............................3
93 Tài trợ, bơm tiền vào quảng cáo ..............................................
99 Thành lập một tờ báo riêng.........................................................8
....................................................................................................
 4=>< $3;
Chương II: Những câu chuyện điển hình về sự can thiệp của tập
đoàn tư bản lũng đoạn đối với báo chí
 ?& @AB6CD4EF6)E)
3

 Vài nét về Time Warner và AOL.................................................3
3 Sự can thiệp của AOL với Time Warner.....................................3
9 Những hoạt động của AOL Time Warner...................................38
3 ?G/EH'IJK>LA
Sự ra đời và phát triển của Google 38
Sự can thiệp của Google vào báo chí 9
9 4EF6//M)EEN)6/H?6 AO6PQNE5
Những ngày đầu của Dow Jones và nhật báo WSJ...............................9
Sự phát triển của WSJ .............................................................
 )5RH?S<<T1A
Sự ra đời của Microsoft .............................................................;
Những sản phẩm của Microsoft ..............................................3
Sự can thiệp của Microsoft đối với báo chí...........................................9
 4=>< $
Chương III: Liên hệ thực tiễn ở Việt Nam
 "U-&"V66J8
3 G@S5W-&X5Y6%O6&,%><
3 Về FPT và Vnexpress ................................................................2;
33 Về VASC và Vietnamnet ...........................................................23
9 4=>< $ 2
Kết luận
Tài liệu tham khảo
9
NHÓM SINH VIÊN THỰC HIỆN
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PHẦN MỞ ĐẦU
 Lý do chọn đề tài
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II. Mục đích và nhiệm vụ nghiên cứu
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z Vvs=JIhs6%B=s
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z IJ0/$S=B5-&X=<%,@
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%k56J
-Vq
z4s=JI6%s6%O6&,%
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z4s=Y)1^"V6hj @6%Xs>&5@
B @% $IJ
z+<[B.%&%-&"V6>r@5Y
6%X
III. Đối tượng nghiên cứu
z 4)<@q4,%CDh)5%h G/Eh 4,%PQ
NE5hBW-&[5Y6%
z |" V6q  3 ,%  }#4@ W"j%)E55h "C'M @
"E6E
IV. Phương pháp nghiên cứu
'OJ<-v% $%&%/,J,-O6Oo66H
EV><!%% $%&%k.
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%I/h55&hk.hu!%(h~
V. Cấu trúc đề tài
2
V%K^Kh%KSh%K></,h/
6>.%/h-&&`9 $

NỘI DUNG NGHIÊN CỨU
Chương I: Vài nét về tập đoàn tư bản lũng đoạn
1. Khái niệm tập đoàn tư bản lũng đoạn
PY6E“Lê Nin toàn tập”XOo6<iq
Tập đoàn tư bản: Su-6` -.X5
>u/`X=%5Y5.j(6JS5/1&
X
Tập đoàn tư bản lũng đoạn: ,% -.)Y<t6*h
%5.j(hO6S&6J&=
/!,SiJ6cX><jtSh)[
2. Tại sao tập đoàn tư bản lũng đoạn can thiệp vào báo chí
2.1. Nhìn thấy báo chí như một loại hàng hoá, nghề kinh doanh có lãi
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i.&r>&h&% $)Jk1*J^
)S%1. ^hn W51&SjtShX>.
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7
'&,% -./01@-.(6/6h/kX6
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-&<3‚GP#k%h<3;‚GP#k%<
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 -. !.6<
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2.2. Quảng cáo để đưa sản phẩm đến với người dân
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%€X6h&[O65.j(J>6hi.&n
/YnO6&u6[%hi.&X
-&K6r-6J6%&)=si.&X
-,%S>=[i.& @1&%€-&]%X

5Yh6~_Y$<E/& $>U/UhJ>k>w
[ i./1)(/@IJ/>=i.&)( !
&6%6J5d=i.-&6%O6s
@5.%€O6s@ xT
2.3. Quảng bá, xây dựng hình ảnh
Vui.&=65.%€<@ WI
`WjIJYhi.-&s.O6ss&,% -.
/01xXB->&=1Ys.O6s)
/xk*'w1 )!& $)shi6-&
n%&Bhs.X/!sh6S-&>k
n%&BY>kX/!h6J/!-&=jd/B
>O.sIJ)6h6J1sS( !hS%
&)~=cXIJ. ^<k*h1Y
J@
Zn6Jh1%4Et-y6J@'kJ/&)k-k
v1-= !5Y56)O6km>*/&O6
;
t)k-kVB-Y/&h(/@)k-k>k-6
Wj()1%4E"@4Eh)k-ktk)
1Ys.i.-&s<@k*
|"V6h $)s?4kJ"V6A,%Z6
)!v(jtS6)(uS^"V66Jq6
6k* !k.k*h)XX.&
>&+t-< $kJ/1y@1SjtS
6Y <([5g. ^<&sO6k
*kJX5Y5J([>6/15.%€k
JX=5.j(
 ' $)s !%&5XWVB1%s
)kJ"V65d5.%€O6Z6h
 $)sXJ6 (O6Z6 @{&/&jE6

zIJ//t[6i.&SiJO6Z6h/% $&i.
-& $(•X6%X/Y?[
$A@&K 
+kB%&5X))Jsh $)skJ"
V6xu&)x$X ^)5X%&6E)E
(%K ^O6B)x$J5g/B5.%€O6
Z6V)6hZ6/6Ju&sO6 $)sh
/k1)65Yu@=IJ5Y*/`k-6=
-&i.&>kkIJY5Y/S $)s6
jtSh6Kˆi6h56$Sn%&5Xh‰‰4kJ"
V6‰‰t*)) W66
 2.4. Thấy được tầm quan trọng của báo chí trong việc tạo dư luận,
chính trị, tác động nhận thức của người dân

4)W5)[zjtSh-&BS6)x<5i6
)ƒ(>LS/Y/ !KiJ)&i6)<@
5d-& Sk=&S  ^hs.O6
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3;;h,-&J1.n=/1hX65=/1
 !y)Sn](=/1/4EVEQ\)>4E5
n3;;3_'OO6,-&J/'kJ4)-Ehtj(-.,-&
'64)-EO6'6h//5
  Chicago Tribune]Báo Luận đàn Chicago_/S,-&/@^
'6h//5]Z6+L_'kJ4)-E/OVJj 6Yj 
/’4W-&o1(<@’]<CqF)/‰5G)E6E5VEQ5%6%E)_hX
{/,-&O64)4IJZ6+L/S);,
-&/@() @hXu5%&:733-.O,
4X/1h-v/,%B% $)Jk)
sh&,%x6 -./01t>w[<X•
O6s)-&P{)v5Y6%(J/X
=%B6X/!-.I
2.4. Tiểu kết chương I
3
4)IJ/&sui&BJIs
6%O6,% -./01@-&'*k0
/S5{-=(J5Y6%XMY6%X
>kB6/1&,% -./01B`/!
,><jTx„6)xh51/@O6-&
X(J-(S,%„[6[hw(%O6
s%.5d-& Sk4LEc
&,% -.X5Y6%-&>&6
Chương II: Những câu chuyện điển hình về sự can thiệp
của tập đoàn tư bản lũng đoạn đối với báo chí
 “Đám cưới” giữa AOL và Time Warner
1.1. Vài nét về Time Warner và AOL
1.1.1. Time Warner
V.q/5Y5&,%O6F6)E)'64Ehn
:87

4)5^qVEQ\)>hm
VB    /t  1  O  q  Š6)  P#6)55h  O  [  NERREJ
ƒEQ>E5‹u&F6J)E#6ET&'}D>&
oY>6OJ<q%&6hj(-.hhak
4,%q;8•–]3;;8_
VIq82;;;]9†3†3;;7_
IJ/S,%)Jk/@@3uu<)@
)Jkm/1%4E>)Js'VV
 Time]r=%I- !<6/TIME_/S1%
KO6 mh $Y W VEQ5QEE>  ŒMVEQ5ŽF)/
33
ŠE%)VJ)6WKO6X/9&9n:39Š6)MEE/
/u-,%6JO61%Jh#)5//6#6hC65
6E/p///&%Xu-,%4)S<[i.
&h1%t!)vhi6&<yhBB&)c’4p’
-= !xB’4EE)66/66•ERpE5’]1[q
S1%i<B5Y>_
      —-.1 I• ]4Ep)%Eh W !-<</ 4E
C/6_ !j(-.^  4Ep)%E %&@. 4)
khI#c3;;9Im6S%-.(-.1
'Ib]4EC56_ !r^Z`+k41%4Ej(-.^T
W=1'666h@% $i.&>&6#-.(
-.1I1P $h%&@& @˜hVEQ™E6/6B
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O6X/@;98;8•Kh)^m
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s1%4E/1hE @@)^1%
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