Implementing marketing mix for logistics services of DHB logistics CO , LTD

INTRODUCTION

Logistics activities make an important contribution to the distribution of
goods from production to consumers and also a "global commercial bridge".
Today's logistics activities are not only associated with warehousing, freight
forwarding, but also planning, arranging raw flow, materials from suppliers to
manufacturers, then moving goods from production stage to the final consumer,
creating interconnection in the whole society according to optimization plans,
reducing the cost of rotation and storage.
After 7 years of Vietnam joining WTO, the market of Vietnam's logistics
services has seen positive changes with the number of enterprises operating in
the industry growing fast and having high growth rates. If we look at the pace of
trade development in our country, which is also the development target of
logistics service industry, we will see import and export turnover increase by
1.86 times, the domestic retail market will increase by 20- on average. 25% per
year and as a result, the logistics service sector also increased by 20-25% per
year. However, according to statistics, Vietnam logistics companies only operate
in domestic or some regional countries, and mainly act as agents or undertake
each stage for international logistics enterprises. Meanwhile, foreign companies
(about 25 multinational companies, accounting for 70-80% market share of
logistics services in Vietnam) with a range of activities in nearly 100 different
countries. This is one of the obstacles for Vietnamese enterprises to provide
package services to customers. Because, in the trend of globalization, shippers
tend to outsource from many countries and territories around the world.
Although it may take into account the role of agents established by Vietnamese
companies in other countries, this relationship is often quite loose and
heterogeneous.
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These are the basic reasons that make the competitiveness of Vietnamese

logistics enterprises far below the current foreign enterprises, only undertakes a
number of single services in logistics operations such as customs clearance,
transportation vehicles, warehouses, etc. In the context when Vietnam's import
and export activities are growing, domestic trade is expanding and the demand
for logistics services increases, this is an issue that needs special attention and
overcome to limiting the loss on the domestic market for the sector considered
the importance service sector of the economy, not only bringing great benefits to
the country but also playing an important role in renovating the current growth
and economic restructuring model.
For all of the above reasons, it is very important to develop successfully in
Logistic field at Vietnam market for DHB Logistics Co., LTD, which not only
contributes to the development and enhancement of economic performance.
jointly, create a source for the company, but also create a premise for expanding
the logistics activities of the company to other markets. Therefore, it is necessary
to have an overall view of the marketing environment from which to develop
solutions to improve the marketing strategy, help improve the efficiency of
logistics business.
That is also the reason for the research: IMPLEMENTING MARKETING
MIX FOR LOGISTICS SERVICES OF DHB LOGISTICS CO., LTD.

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1. Research question

What factors influence marketing strategy of DHB Logistics Co.,Ltd?
How to develop a marketing strategy for DHB Logistics Co.,Ltd ?
2. Contribution of Research

- Researching the theory of marketing concept, mixed marketing

strategy and how to formulate marketing strategy.
- Analyzing the business situation of the company in 2013 - 2018
- SWOT analysis to propose company strategies that need to be
implemented first
- Develop Marketing Mix strategy for Logistics activities
3. Methodology

Methods for processing and analyzing data:
- For secondary data and primary data in qualitative research: Using
inductive method, synthetic analysis method, comparing collected
results for research through SWOT matrix tool. SWOT analysis
method to identify market needs and volatility to determine
characteristics of target customers.
- For primary data in quantitative research: All collected data will be
processed with the help of the MOS EXCEL 2010 software.
4. Scope of the research

- Space: Main business activities of DHB Logistics Co.,LTD:
Customs clearance, Warehouse leasing, Sea transport, Air freight
forwarding, Domestic container transportation, Multilateral transport
awake.
- Time: analysis time from 2013 to 2018

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5. Structure
In addition to the Introduction and Conclusion, the thesis composition
consists of three main chapters as follows:
CHAPTER 1: LITERATURE REVIEW OF MARKETING MIX FOR

LOGISTICS SERVICE
CHAPTER 2: BACKGROUND OF DHB LOGISTICS CO.,LTD
CHAPTER 3: SOLUTIONS TO COMPLETE MARKETING STRATEGY FOR
LOGISTICS SERVICES

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CHAPTER 1: LITERATURE REVIEW OF MARKETING MIX FOR
LOGISTICS SERVICE
1.1.

Definition of Marketing mix

In the behavioral sciences, Marketing is one of the youngest industries.
The appearance of Marketing only started in the 1990s, can generalize the
development process of Marketing into two periods: (1) the period from the
beginning of the 20th century to the early 1960s and (2) the period from the
1960s to the beginning of the 21st century.
Marketing comes from an English term "market." The term "marketing"
was first used in 1902 on the lecture hall of Michigan State University in the US
In 1910, all General Universities. An important case in the United States began
teaching Marketing, and for nearly half a century, Marketing was taught only in
English-speaking countries, but only after the world economic crisis (1929 1932). and especially after the Second World War (1941-1945), marketing
activities have made great leaps, strongly developed to really become a popular
scientific field like today
In the 50s and 60s Marketing was spread to Western Europe and Japan, to
Eastern European countries in the 60s and 70s, to Vietnam in the 80s of the
twentieth century. The internationalization process of Marketing has grown very
fast. Today, almost all countries in America, Europe, Asia, Australia, Africa

have taught and applied Marketing in production and business effectively.
As Philip Kotler explains in his book Marketing Management:
“Marketing is an administrative and social process through which

individuals and groups obtain what they need and desire by the generation,
offering and exchange of valuable products with their equals”.

Marketing research, conducted for the purpose of new product
development or product improvement, is often concerned with identifying the
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consumer's unmet needs. Customer needs are central to market segmentation
which is concerned with dividing markets into distinct groups of buyers on the
basis of "distinct needs, characteristics, or behaviors who might require separate
products or marketing mixes." Needs-based segmentation (also known as benefit
segmentation) "places the customers' desires at the forefront of how a company
designs and markets products or services." Although needs-based segmentation
is difficult to do in practice, it has been proved to be one of the most effective
ways to segment a market. In addition, a great deal of advertising and promotion
is designed to show how a given product's benefits meet the customer's needs,
wants or expectations in a unique way.
The marketing mix (also known as the 4 Ps) is a foundation model. It has
been defined as the "set of marketing tools that the firm uses to pursue its
marketing objectives in the target market". Therefore, it refers to four broad
levels of marketing decision, namely: product, price, promotion, and place.
Marketing practice has been occurring for millennia, but marketing theory
emerged in the early twentieth century. The contemporary marketing mix, or the
4 Ps, which has become the dominant framework for marketing management
decisions, was first published in 1960. In services marketing, an extended

marketing mix is used, typically comprising 7 Ps, made up of the original 4 Ps
extended by process, people, and physical evidence. Occasionally service
marketers will refer to 8 Ps, comprising these 7 Ps plus performance.
1.2.

The importance of Marketing mix

1.2.1. The necessity of developing marketing MIX
 It helps in a clean mix creation
Your marketing mix should have all the P’s compatible with each other.

The price should be compatible with the placement of the product. The product
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should be compatible with the promotions. In general, all the P’s are intrinsically
linked to each other.
As a result, when you are making a marketing mix, it becomes a chain of
strong bonds. And these bonds then guide you forward in making the chain
longer. Whenever you are considering adding a new feature or changing existing
things, you have to look at the overall picture, which helps in creating a clean
marketing mix for the product.
 Marketing mix helps in New product development

While designing an existing product, there are any number of ideas which
can come up for a related product that can be designed by the company. The
pricing, place and promotions might be different for such a product. Nonetheless,
it can be classified as a new product and hence while designing the marketing
mix, the company can come up with good ideas for NPD as well.
 Marketing mix helps increase the product portfolio

Whenever you want to increase the product depth or product line and
length, you have to make minor changes to the product. In essence, you are
making minor changes in the marketing mix itself. You are making changes to
the product features, to its pricing and possible to its promotions. As a result, by
altering the marketing mix and certain features within it, you can end up with an
enlarged product portfolio.
 It is a guide to improve a business

Physical evidence was an important P in the service marketing mix. If a
restaurant or an interior design business realises its important, then naturally they
can act on it and improve the physical evidence of their business thereby
bringing in more business.
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The importance of marketing mix is evident in more then a single P.
People and process are important to the organization too and optimizing both can
improve the overall working of the organization. Hence, marketing mix is an
excellent guide if someone wants to improve their business and is doing gap
analysis.
 It helps in differentiation

When you analyse the marketing mix of Competitors, there are many
different ways that you can differentiate yourself from the competitor. The
competitor might have poor promotions and by analysing them, you can create
better promotions of your own product.
The competitor might have poor placement of products or he might have
the wrong process or the wrong people in place. All this can be improved upon
giving you a better marketing mix and therefore a competitive advantage in the

market.
 Finally, it helps you in being dynamic

A company which is well prepared is also prepared when disaster strikes.
During recession or during a poor business environment, a company should be
ready to respond. At such times, the company needs to be dynamic in nature.
Such a company needs to understand its product, processes, people, promotions
and all other P’s better. If it understands them, it will respon d with a better

agility.
Thus, there are many ways that marketing mix may be important to an
organization. The best part is, analysing and understanding the marketing mix is
not a lengthy procedure and the ROI on the time spent is much higher.

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1.2.2. The role of marketing strategy

Marketing plays a very important role in business. It guides, directs and
coordinates the production and business activities of businesses. Thanks to
marketing activities, the decisions made in production and business have a more
solid scientific basis, the enterprise has more conditions and more information to
satisfy all requirements of customers. The role of Marketing is shown in the
following aspects:
 For production
-

Helping to survey the market, production and consumption activities, to
meet customers' needs in a practical way.

-

Marketing is a method to concretize business plans at enterprises.

-

Help to harmonize the objectives of the enterprise, stimulate research and
improve production.

 For the market

Applying Marketing has the effect of stimulating the social market in and
outside the country, closely associated with the mechanism of economic life.
Marketing is essential when dealing with market problems, in the relationship
between the company and the market.
 For planning

As a means, a tool finds the direction and path of future operations of the
company. Marketing reflects centralized economic planning. Planning and
Marketing are closely related: Marketing serves first the processes of
implementing plans and creating an objective scientific basis for the plan;
whereby the science and reality of the plan are enhanced. On the basis of
marketing research, draw conclusions about the ability to consume products
obtained through the operation of corresponding investment capital.
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1.3.

The process of developing marketing MIX

The Marketing mix is a set of decision that needs to be considered prior to
introducing a new product. These variables are also called the P's of marketing.
They help an industry in making strategic decisions required for the smooth
running of an organization. These variables are:

Figure 1: Marketing mix 7P model

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1.3.1. Product

This is the 1st p which is the unit that an organization wants to supply in
the market. It might be a tangible object or an intangible service. Tangible
products are items such as consumer goods (soaps, toothpaste, and spoons) while
intangible can be services like tourism. This is the most crucial thing in an
organization.
A tangible product should have certain characteristics such as direction of
usage, warranty, service, ingredients or contents, manufactured date and the
expiry date. In addition, a product should have distinguishing characteristics that
is, Unique Selling Proposition (USP). This will assist you to differentiate a
product from another. Moreover, the packaging concept and the phenomena of
originality play a very crucial role.
It is as very essential to understand the nature and dynamics of the product
in question. Each item that the marketing strategist considers consists of levels of
products. There are just three levels of products. They include augmented
product, actual product and core product.
1.3.2. Price

This is the 2nd P which is simply the amount paid by a consumer for the
product. It is the amount that a firm will charge a customer for offering the
product to him. This is another very crucial step whereby if the pricing of certain
item is too low, the general trend of the consumers that the item is of substandard quality, shows on the sale. Alternatively, if the pricing of an item is too
high, very few people would be interested with the product since the price tag
shocks them off. However, it is also hard to decide on the pricing strategy as at
times some of the consumers tends to believe that if a product charges high it has
to be good.
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1.3.3. Place

This is the 3rd P that also contributes very much to the marketing mix.
Place is the location where an item can be bought and it focuses more on the
availability of an item at the desired place and time. This strategy becomes an
obligation as the items have to be available to the consumers when they want
them. These places might be virtual stores such as e-malls and e-market, online
while physical stores are like departmental stores and supermarkets. This
encourages the consumer to pay heed to the item and this offers the place utility
to the customer.
1.3.4. Promotion

This is the 4th P that involves publicizing of the product. This
characterizes of all the communications that a promoter can use in the
marketplace to raise the awareness of the product along with its benefits to the
aimed segment. Promotion has four different elements: public relation,
advertising, sales promotion and personal selling. Another effective and cheap
way of promoting a product is internet. Promotion is better started before the

product is introduced in the market since it increases the interest of the customers
and gets him eager to find out what the item is. Promotion also determines the
positioning of the item as well as the segmentation targeting. The right way of
promoting affects all the above three variables, the product, price and place. If
there are effective promotions the distribution points might go up, the price
might increase due to increasing brand equity of the item and get the support to
introduce other products. Nevertheless, the amount of cash required for broad
promotions are high.
1.3.5. Process

The systems and processes of the organization affect the execution of the
service. So, you have to make sure that you have a well-tailored process in place
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to minimize costs. It could be your entire sales funnel, a pay system, distribution
system and other systematic procedures and steps to ensure a working business
that is running effectively. Tweaking and enhancements can come later to
“tighten up” a business to minimize costs and maximise profits.

1.3.6. People

Of both target market and people directly related to the business.
Thorough research is important to discover whether there are enough people in
your target market that is in demand for certain types of products and services.
The company’s employees are important in marketing because they are the ones
who deliver the service. It is important to hire and train the right people to
deliver superior service to the clients, whether they run a support desk, customer
service, copywriters, programmers…etc. When a business finds people who
genuinely believe in the products or services that the particular business creates,

it's is highly likely that the employees will perform the best they can.
Additionally, they'll be more open to honest feedback about the business and
input their own thoughts and passions which can scale and grow the business.
This is a secret, “internal” competitive advantage a business can have over other

competitors which can inherently affect a business's position in the marketplace.
1.3.7. Physical Evidence

In the service industries, there should be physical evidence that the service
was delivered. Additionally, physical evidence pertains also to how a business
and its products are perceived in the marketplace. It is the physical evidence of a
business' presence and establishment. A concept of this is branding. For
example, when you think of “fast food”, you think of McDonalds.Whe n you

think of sports, the names Nike and Adidas come to mind. You immediately
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know exactly what their presence is in the marketplace, as they are generally
market leaders and have established a physical evidence as well as psychological
evidence in their marketing. They have manipulated their consumer perception
so well to the point where their brands appear first in line when an individual is
asked to broadly “name a brand” in their niche or industry.

Hence the 7Ps explain the meaning of marketing mix in a detailed manner.
They give you the overall appearance of a product.
1.4.

Nature of Logistics services

1.4.1. Definition of Logistics

Logistics - the science of planning, controlling and managing
transportation, warehousing and other tangible and intangible operations
performed in the process of bringing raw materials and materials to the
production enterprise , in-plant processing of raw materials, materials and semifinished products, bringing finished products to the consumer in accordance with
the interests and requirements of the latter, as well as transfer, storage and
processing related information.
This definition, as follows from its content, treats logistics as a science. As
an economic activity, logistics is represented in the following definition:
Logistics is the process of managing the movement and storage of raw materials,
components and finished products in economic turnover from the moment of
paying money to suppliers until the money is received for delivering finished
products to the consumer (the principle of paying money - receiving money).
A business that sells products has to find a way to get those items to
customers. Even if the items are sold online, they’ll still move from Point A to
Point B, usually through a shipping service. If you’re a one-person operation,
you may take each item to the post office, but over time you’ll want to upgrade

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to a shipping provider. Grow even further, and things will get a little complicated
since you’ll deal with shipments using multiple carriers on a regular basis. That’s

where logistics services providers come in. They specialize in managing the
shipment process for business, coordinating things so that products end up where
they need to be in as efficiently a manner possible.
1.4.2. Customers

Demand for logistics services is reflected in the demand for logistics
services in the market. About 40-50% of businesses in developed countries use
"outsourced logistic services" to transfer their goods. In Vietnam, large
enterprises in consumer goods, food or technology goods, electronics such as
Masan, Vinaphone, Samsung, ect have been at the forefront of this trend and are
the main customers of logistics companies.
In Vietnam, domestic trade in goods has increased rapidly over the years,
besides, import and export of goods has also grown steadily, thus, the demand
for logistics services for production, circulation and distribution processes. and
import and export is also increasing, especially the demand for outsourced
services. In the future, the demand for full-service, high-quality logistics services
across the country, the AEC region and the global scope will also increase.
1.4.3. Competitors

In the trend of fierce competition and integration, cutting costs to increase
competitiveness for goods is an urgent requirement for most businesses. In
particular, logistics activities are increasingly concerned by businesses to
optimize production costs. Vietnamese businesses not only compete with each
other but also compete with large foreign enterprises.
Statistics of Vietnam Logistics Business Association show that there are
more than 1,300 logistics enterprises operating in the country; 80% of which are
domestic logistics enterprises but only 20% of logistics market share in Vietnam.
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The remaining 80% market share belongs to foreign-invested logistics
enterprises. Many powerful logistics corporations in the world have been
gradually penetrating and dominating our country markets such as APL, OOCL,
Mitsui OSK Line, Maerks Logistics, NYK Logistic, ect. These firms not only
provide a full range of services from international transport to inland transport

but also have a wide international network, strong finance and modern
information technology systems. Meanwhile, Vietnam logistics enterprises
currently only perform a very small part of the above series of activities, or are
only subcontractors to foreign logistics investors.
Vietnam logistics market is increasingly attracting domestic and foreign
enterprises to participate with exciting competition. However, the number of
inefficient enterprises and withdrawing from the market is not less because the
development is largely spontaneous, lack of orientation, lack of capital,
inadequate capacity for long-term competition. Moreover, the service of these
units is single, not yet highly integrated. Currently, only a few large logistics
companies in Vietnam have a closed chain of services such as Vinatrans,
Vinalinks, Sotran, etc. mainly small and medium enterprises, mainly doing
single supply services in the field. Vietnamese territory such as forwarding
services, packaging services, warehousing, customs services, etc. Meanwhile,
international intergrated, integrated services are handled by foreign logistics
companies. Vietnam logistics enterprises operate inefficiently and increasingly
feel more difficult in the competition for this service.
1.4.4. Marketing mix in Logistics service

There is no universally agreed definition for logistics services, and the role
may be interpreted in very different ways across the region. At the same time,
globalization and increased use of technology are changing customer
expectations and the way services are delivered. These factors have
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consequences for the development of logistics policy, as the traditional ways of
doing business in logistics, and therefore the way the industry is regulated and
promoted, may no longer be appropriate.
The detailed list of services provided by logistics service providers

(beyond services by carrier, warehouse provider, terminal operator, freight
forwarders, NVOCC and MTO) presented in Table 2 can be grouped as
follows:


Assembly: There is a wide range of assembly activities that can be
carried out in the context of logistics services, covering both lowend assembly (such as kitting) and high-end assembly (e.g.
assembly of final product based on store requirements). Tahese
activities can take place at client premises or the warehouses of
logistics service providers. Kitting services could also be included
in the role of freight forwarder as they may involve basic labeling
and repackaging services.



Supply chain: Logistics service providers increasingly offer
services from the perspective of supply chain rather than transport.
This can include logistics consulting and supply chain design,
management of supply chain, operation of supply chain, operating
as lead logistics provider, procurement responsibilities or inventory
management.



Quality control: Logistics service providers may provide technical
testing, localization and quality inspection services, either as inplant services or at the warehouse.



Financial services: Some providers may choose to provide

collateral management services, and act as insurance brokers for
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their clients upon request.


Customer services: Logistics service providers may assume
responsibility of such back-end customer service activities as
returns and repairs, operate the call centre (particularly relating to
warranty and technical support), and provide reverse logistics
services.

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Table 1: Mapping of logistics services
Services
Carriage
Information services, including track and trace
Arrangement of transport operations
Warehousing (CFS)
Consolidation
Customs formalities and other order
administration
Selection and integration of multiple carriers
Kitting
Assembly and processing of goods
Technical testing
Localization

Quality inspection
Lead logistics provision
Logistics consulting and supply chain design
Management of supply chain (including transport,
warehousing and inventory)
Operation of supply chain
Project logistics
Procurement
Financial services, such as collateral management
or insurance brokering

Carrier

Warehouse
provider

Terminal
operator

Freight
forwarders

NVOCC

MTO

x
x
x

x
x
(x)
x
x

x
x
(x)
x
x

(x)
x
x
(x)
x
x

x
x

x

x

x
x
(x)
x

x

x

Logistics service
providers
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x

After market services, e.g. reverse logistics,
returns and repairs
Outsourced call centre (e.g. technical and
warranty enquiries)

x
x

* Some companies may choose to outsource some services they offer. In the context of this table, outsourced services are also considered to be included in the role in question.
**(x) indicates that the service is considered to be sometimes relevant to the role in question.

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According to the assessment of logistics customer, logistics services are
now provided with a variety of prices, but there is a shortage of service quality
and the number of logistics companies can meet All stages in the chain according
to user requirements. Through the assessment results, the important factors that
service providers should pay attention to improve the quality of logistics services
are (1) Flexibility (83.8%); (2) Price (78.4%); and (3) Quality of service
(75.7%). ovided with a variety of prices, but there is a shortage of service quality
and the number of service providers can meet All stages in the chain according
to user requirements. Through the assessment results, important factors that
service providers should pay attention to improve the quality of logistics
services, the three most important factors are (1) Flexibility (83.8%); (2) Price
(78.4%); and (3) Quality of service (75.7%).
Figure 2: Evaluate important factors to improve the quality of logistics
services
Unit: %
Reputation

21.60%

Human

24.30%

Information support system

27%

Customer support policy

40.50%

Reliability

48.60%

Time

56.80%

Quality of service

75.70%

Price

78.40%

Flexibility
0.00%

83.80%
10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%

Source: Survey of Ho Chi Minh City University of Transport and VLI team

Flexibility means the ability of businesses to change policies and service
packages to meet the needs of customers in each specific situation. Customers
require logistics companies to be ready to provide foreign transport services,
have agents abroad to support customers, the ability to integrate services.
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Sometimes customers also require relatively special services such as C / O
declaration (certificate of origin), transporting bulky goods or tying special
goods.
Price is an important factor affecting the choice of service users and the
competitiveness of service providers, so the manufacturing enterprises also want
to be able to cooperate with suppliers. services to become strategic partners
(logistics

companies

use

products

of

manufacturing

enterprises

and

manufacturing enterprises using logistics services) to have stable and long-term
contracts, minimize risks ro. As a result, logistics businesses can also rely on
price tools to create competitiveness by reducing prices for loyal customers,
customers go in large numbers. However, sometimes there are situations that
arise that increase because of fluctuations in freight rates, which greatly affect
customer satisfaction.
In order to improve the quality of service, a specific issue is mentioned
that the supply of empty containers needs to ensure the demand for containers in
time and better container quality. This is a concern for shipping lines and
logistics service enterprises. Another proposal was to develop the self-printing of
Bill (transport documents) at the enterprise for export goods. In addition,
businesses need to have an effective grasp and update of tax policy knowledge,
which is an opportunity for LSP to consult and support customers. In addition,
some businesses want to improve the coverage and delivery time of logistics
companies, such as the supply of new roads, the transport time of North-South
lines should be shortened.
Providers are also suggested to have a long-term development plan and
link with other suppliers to meet the diverse needs of users with a full range of
services. for example, the lack of transportation in the peak season. Therefore, it
is recommended that transport businesses should invest in fleets or combine with
22


other motorbikes to save costs, make use of the distance with both the departure
and departure stages. However, in order to do this, it is necessary to eliminate
competition as well as use transport applications to find empty vehicles on the

journey.
Logistics companies are advised to closely monitor each order and
continuously review customer feedback at the smallest stages as well as invest or
improve hotlines so customers can reflect and Search for information quickly.
And the problem should be concerned and invested is the integration of
application tracking and retrieval on the website so customers can actively check
the status of goods in the process of transport quickly.
In terms of information technology, logistics service providers are
expected to have a uniform, flexible, more stable logistics system and have the
following services better met in the future: ERP applications service
management, integrated distribution system, EDI container management system
as well as warehouse management, inventory management services. The
proposed JIT principle applies in transportation and order control to save costs
and significantly reduce inventory.
Quality of service staff also needs to be considered and improved.
Currently, when the issue of the last delivery has brought a lot of added value,
sometimes the driver or delivery staff is an important factor in direct contact with
the customer and determine the satisfaction of the customer. goods about service
quality. Therefore, business and production enterprises also recommend logistics
enterprises to train non-professional staff to improve soft skills such as the
ability to communicate with customers, contributing to improving service
quality. of the business. In addition, a team of planning consultants, supply chain
operation consultants, logistics specialists and supply chain management also

23


need to be invested in both quantity and quality because the team cannot respond
meet the current market demand.

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CHAPTER 2: DHB LOGISTICS CO.,LTD INSIGHTS OF MARKETING
MIX
2.1.

A brief Introduction of the company

Company name: DHB LOGISTICS COMPANY LIMITED
Company name abbreviated: DHB LOGISTICS CO., LTD
Type of company Economic organization of production and service business
Charter capital: ONE BILLION
Year of establishment: August 9, 2012 Tax code: 0105965238
Main market: Nationwide
Head office address: No. 3 Ngo 92 Nguyen Khanh Toan, Ward Quan Hoa, Cau
Giay District, Hanoi
Phone: 02435553558
Owner - The legal representative of the company: LE VIEN HIEU
DHB LOGISTICS CO., LTD specializing in freight forwarding by sea freight
and air freight, trucking land and leasing warehouses, bonded warehouses,
DHB means:
- Door to door
- HS code
- Bonded customs clearance
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With seniority and experience in the field of logistics, company has been
proud that the staff active and enthusiastic, DHB are fully independent and active

in his field. Especially with foreign companies, DHB LOGISTICS provides
investment advisory services, import and export procedures, procedures for
obtaining the C/O, customs procedures and other legal procedures. company we
appreciate the cooperation with customers. Such cooperation is mutually
beneficial trend was the top priority, clients will save a lot of time and cost and
also the credibility of they, DHB LOGISTICS will devote our best to bring about
the best results customers desire. With 3 offices in Hai Phong, Da Nang and Ho
Chi Minh city.
Address: 05FL, No 3 Lane 92 Nguyen Khanh Toan, Quan Hoa Ward, Cau Giay
Dist, Ha Noi, Viet Nam
Hai Phong Office: No 388 Lot 22 Le Hong Phong, Ngo Quyen Dist, Hai Phong
City
Da Nang office: 03 Dong Da street, Hai Chau Dist, Da Nang City
Ho Chi Minh office: 158 Dinh Bo Linh street, Ward 26, Binh Thanh Dist, Ho
Chi Minh City
DHB can serve customers at every time and it is aiming at setting up more
offices and facilities in Vietnam next time to enhance our services. Besides, the
company also will develop an agency network in countries and territories to meet
customers demand for logistics service all over the world.
In a more and more developing, integrating and competing freight
forwarding market, DHB always aims to a mutual benefit business cooperation.
With its business, DHB would like to be the organizer and performer for
“connecting benefits” of involving parties, including clients, local and

international partners, sub-contractors and DHB itself. Therefore, our core values
are:
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