5-hangxom-161112163444

TARGET AUDIENCE
Demogeographic
Young people, 18 – 30 yrs old, HCM and Hanoi

Psychographic
Ambitious, dynamic and result-oriented

Behavioral
Care about their efforts
Tech-savvy
Start working out and then quit after a few months

DRIVE-THROUGH GENERATION
Prefer clearly immediate results

68%
People who have intention and take
first action for working out

BUT…

54%
Reduce working out time in the
following 3 months

36%
Quit woking out in the
following 6 months

INSIGHT

I can’t feel the results after every time working out, Therefore,
I easily lose motivation and give up on working out.

“Things which takes much efforts and a
long time to see the result will make me
easily lose my patience and then give up”
“The result of working out is difficult
to realize, that’s why I lose motivation
to keep working”


OUR SOLUTION
Every effort for exercises BRINGS BACK
POSITIVE RESULTS IMMEDIATELY

and it will be A MOTIVATION TO TAKE NEXT
STEPS to achieve the final result they set.


CREATIVE IDEA

Introducing

BADGES OF HONOR
Badges show the immediate
results and honor them

KEY MESSAGE

“EVERY SINGLE STEP MATTERS”

EXECUTION PLATFORM –
DIGITAL PET RAISING
Utilize your hard earned step counts
for something more than just
tracking


HOW wilL IT WORK?

Introducing

BADGES OF HONOR
Record their movement routine

Intergrate with mobile apps through accleration
sensor and bluetooth technology


HOW wilL IT WORK?
introducing

BADGES OF HONOR

MOBILE APPLICATION
Combines the function of a pedometer with the engagement of a
virtual pet.
The more steps you take, the more you may help your friends/ pets
complete missions, reach their goals along with your own fitness goals

PHASe 1

INTERACTIVE BOOTHS

How we show their positive results immediately

HOW CAN WE EXECUTE THIS IDEA?

PLAYGROUND OUTSIDE – tools for exercises/ challenges
BITI’S HUNTER BOOTH – Badges distribution

SOCIAL MEDIA
Recap the flow and activities of interactive booth

EVERY SINGLE
STEP MATTERS
Let’s take action to achieve
your goals

Complete the challenges to receive BADGES OF HONOR
Ask to download mobile apps
Show how apps and badge work

Organizing challenges & mini games to engage
people to get badges

SUPPORTING TACTICS
KOLs, PR, Google Adwords

PHASe 2

SOCIAL MEDIA

How we honor their achievements to encourage them

HOW CAN WE EXECUTE THIS IDEA?
EVENT & GALLERY: “BADGES OF HONOR”

PHOTOS ALBUM: “BADGES OF HONOR”

Gather the youngster and honor their achievements

Users can create their picture from mobile apps

Run with their
pets in reality &
gain more
benefits in apps
Take pictures with pets & sign for commitment

Create the album “ BADGE OF HONOR” to
recognize youngsters

GALLERY


THANK YOU