why colors are important for brands

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Why Colors are Important for Brands
Building brand identity is key for business in todays’ thriving market. Trends come and fade
away, products emerge some of them and they last f or decades but many sparks away
instant aneously.
What important is brand ident ity. For t his your band design and color scheme selection is
crucial.

The design and color scheme assists you in creat ing an image f or your target market and helps
you in achieving your goals. To get your website noticed over the web among thousands of
websites you can’t ignore the design of your brand’s website, otherwise it will fail to get
att ention of your potential customer like many of the websites already had.
Color scheme of your website is of vital import ance, it should aesthet ically comply with the
theme of your business. It becomes a deciding factor in the effectiveness of your website
design for your potential cust omers. To enhance usability of your website as a small business
you should focus on design and color scheme particularly or otherwise you’ll end up waste of
time and resources.
Moving on to tips and suggestions, as a startup one should follow the best practices and stay
focused on the content, make it visible and easily readable inst ead of using just eye catching
colors which could be difficult to handle. Choose simple color scheme with slight deviations
from contemporary colors to give a unique elegant t ouch.
Choose light colors especially for background if there is more content on your website. This will
make your content readable as well as allows you to stick with the color and design
consistency throughout the whole layout of website.
Use different colors from background scheme for hyperlinks, headings, sub headings and titles.
This would certainly appeal users and push them to move to next lined pages. Selecting same
color scheme as background will reduce the visibility of pages and links causing user s to move
away from the website and high bounce rate.
Social media links and liking options should be easily visible and well placed. Some people fill
social media panel with piles of different social media icons which often annoy users to find

facebook or twitter link among them.
Also t ry to make this panel look different from the theme of website and manage them with
necessary spaces or animations to attract users.
Thus, all these are very simple tips to focus on and using them for small business can achieve
unsurpassed growth rates. It’s good to get things colored but should always comply them with
your brand because they do matter a lot .
Connect:
Authored by:
Samir Feroze
Samir Feroze is the founder of VeriQual Ltd, a software services company specialising in RoR,
PHP, Android and iOS. He has also founded Yello.PK which is the largest user-generated
content driven website in Pakistan. His interests include advising start-ups on technology,
Location based applications, financing early stage ventures and outsourcing. In his spare time
he likes to work on rotary
See complete profile
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